Healthcare Guide (pdf, 2.16 MB)

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Partnerships and Perspectives of Arab-German Cooperation

Leading Hospitals and Experts in the German-speaking World

Coming spring 2015 – the new annual for Arab patients and leading medical facilities in the German-speaking World

With Health Excellence the Ghorfa releases a patient-related publication in which potential patients from Arab countries can inform themselves about leading medical facilities and experts in the German-speaking world. The participants present themselves through competence profiles and featured articles about medical key issues of their respective facility. Health Excellence is published as an English-language year-book with an associated online platform on which multimedia content can be incorporated and updated continuously.

Be part of HEALTH EXCELLENCE - The platform for your patient communication in the Arab World

» Ideal and individual presentation in an exclusive environment

» A unique platform for the communication with potential patients from the Arab World

» Distribution directly to 10.000 high-ranking individuals and by the Arabian embassies in Berlin and the German embassies and consulates in the Arab countries.

Please contact us for advice regarding the optimal form of your participation in Health Excellence.

For more information visit www.health-excellence.com

General Consultation

Rafaela Aguilera AlvarezGhorfa Arab-German Chamber of Commerce and IndustryTel: [email protected]

Contact Editing profitext.com GmbHMicha L. HarrisIggelheimer Straße 26, 67346 SpeyerTel: [email protected]

profitext.comAgentur für strategische Kommunikationsberatung und Public Relations

Online-Platform – be found and be chosen

Your profile on

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comprehensive information.

Website will be launched 2014.

1 | 2014

HEALTH EXCELLENCE

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Physicians have used the da Vinci System successfully worldwide in approximately 1.5 million various surgical procedures to date.

World-class cancer units Our private patient cancer care network is the largest and most specialised in Ger-many. We are recognised around the world for achieving exceptional patient outcomes for patients. We offer precise diagnosis and cutting-edge treatment for all types of cancer, developed and reviewed by the world‘s leading experts.

We have dedicated prostate and breast cancer units, and our cancer centres exceed European standards for breast cancer in four key areas. We are also the only private hospital group with a quality-accredited bone marrow transplant unit.

Bone marrow transplant A bone marrow transplant involves re-placing a patient’s damaged bone marrow with healthy bone marrow. DGV is the only private hospital group with a qual-ity-accredited bone marrow transplant unit, offering a highly specialist approach to the treatment of conditions that cause damage to bone marrow. These include severe aplastic anaemia, leukaemia, non-Hodgkin’s lymphoma and specific ge-netic blood and immune system disorders. Our treatment programmes include both autologous transplants (from the patient’s own body) and allogenic transplants (from a donor’s body) for adults and children.

Da Vinci Surgical System We are also trained in a new medical technology called da Vinci Surgical Sys-tem. With the da Vinci Surgical System, surgeons operate through just a few small incisions. The da Vinci System features a magnified 3D high-definition vision system and tiny wristed instruments that bend and rotate far greater than the human wrist. As a result, da Vinci enables your surgeon to operate with enhanced vision, precision, dexterity and control.

Minimally invasive da Vinci uses the latest in surgical and robotics technolo-gies. da Vinci is beneficial for performing routine and complex surgery. The surgeon is 100% in control of the da Vinci System, which translates his or her hand move-ments into smaller, more precise move-ments of tiny instruments inside your body. da Vinci – taking surgery beyond the limits of the human hand. Ipsum esci reste et quat aut fuga. Um alitia nullaborepta dundi utempor epedio omniene nos dollorepudae sus aut aut quis voluptassiti quaspitati con reptaquis consent omnistrum nem adi nimus am velecture voluptatem quunt, ut lique qui-bus sunti optatquia venimet quo volo eos molo doluptatem fuga. Udistium velestiis dellupti ape is moluptatis.

Fugit, corerovid qui tem inia quo omnis que ipsam vernatque lant, etum labore-ribus. Pudandae. Di numquame ipsam autem erferov idendestiis ma corepre perfern aturiori inctibe atiorepere volupta tincten impersp idionseque autat. The benefits are: less damage to the surround-ing tissue, nerves and vessels of the area being operated on, resulting in less pain, discomfort, blood loss and scarring, a shorter hospital stay and a quicker return to normal activities.

DGV world-class private hospitals in Munich One in three of our patients travel to our private hospitals in Munich from outside of the country because they know it is worth travelling to receive outstanding treatment. DGV Inc. is a German company, also known as Deutsche Gesundheitsvereinigung, and Germany’s largest private hospital group. Our private hospitals in Munich are the company’s overseas division and patients benefit from its world-renowned experience and expertise.

Each of the private hospitals in Munich is a Centre of Excellence where you will receive the highest standard of care delivered by dedicated medical teams.

The Balan Clinic Situated in the heart of Munich’s medical district, The Balan Clinic has 121 beds in-cluding a large adult and paediatric cardiac centre. It is one of Munich’s premier cancer centres and houses both adult and paediat-ric intensive care units. The Cancer Centre offers outpatient radiotherapy and chemo-therapy treatment and has an integrated

approach to cancer care with counselling and complementary therapies available to patients. The Balan Clinic at University Col-lege Hospital provides specialist medical and surgical care ranging from simple day-case procedures to complex sarcoma and haemato-cancer treatments, all of which are supported by University College Hospital’s extensive critical care facilities. It is also one of the most famous teaching hospitals, the Balan Clinic offers access to some of Germany’s leading specialists and, indeed, some who may be considered amongst the best in the world. We are one of the highest rated hospitals in terms of patient care and hotel services, and aim to deliver patients the very best experience on their pathway from diagnosis to treatment. Our Critical Care Unit allows our doctors to treat more complex cases in Chelsea and offers our patients even greater safety: we have a Con-sultant Intensivist on site throughout the day and are supported 24 hours a day by a Registrar Intensivist. The Banal Fertility Clinic continues to excel, with success rates well above the national average. One of the largest fertility clinics in Germany, and the only one in Munich that is based in a hos-pital, it is also the largest clinic to support fertility treatment in patients over 40.

The first private hospital company in Germany» to offer patients breakthrough cancer treatment CyberKnife™» to operate a specialist paediatric cardiac surgery unit» with a bone marrow transplant unit in partnership with the NHS, improving outcomes for cancer patients

» with an advanced neurological unit to improve outcomes for patients with stroke and trauma injuries» to provide level 3 intensive care units in all HCA hospitals» to offer patients breakthrough cancer treatment NanoKnife™» to genetically profile individual cancer tumours to find the most effective treatment for every patient

» with a dedicated clinical research unit, offering our patients early access to trials in new cancer drugs» with a hybrid cardiovascular labora-tory to perform pioneering minimally invasive heart surgery on high risk patients

» to invest £3 million in the UK’s first TrueBeam™ STx – the world’s fastest and most accurate linear accelerator, this also greatly benefits the NHS» to launch the first dedicated Haematolo-gy Transplant Unit in the North West at the Christie Clinic

World-class Private Hospitals

WATCHVIDEO!

HEALTH EXCELLENCE THEMEN AUSGABEN ÜBER UNS PARTNER

Die Ghorfa Gesundheitspublikation

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1 | 2014HEALTH EXCELLENCE


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World-class cancer units

Our private patient cancer care network is the largest and most specialised in Ger-many. We are recognised around the world for achieving exceptional patient outcomes for patients. We offer precise diagnosis and cutting-edge treatment for all types of cancer, developed and reviewed by the world‘s leading experts.


Bone marrow transplant

A bone marrow transplant involves re-placing a patient’s damaged bone marrow with healthy bone marrow. DGV is the only private hospital group with a qual-ity-accredited bone marrow transplant unit, offering a highly specialist approach to the treatment of conditions that cause damage to bone marrow. These include severe aplastic anaemia, leukaemia, non-Hodgkin’s lymphoma and specific ge-netic blood and immune system disorders. Our treatment programmes include both autologous transplants (from the patient’s own body) and allogenic transplants (from a donor’s body) for adults and children.

Da Vinci Surgical System

We are also trained in a new medical technology called da Vinci Surgical Sys-tem. With the da Vinci Surgical System, surgeons operate through just a few small incisions. The da Vinci System features a magnified 3D high-definition vision system and tiny wristed instruments that bend and rotate far greater than the human wrist. As a result, da Vinci enables your surgeon to operate with enhanced vision, precision, dexterity and control.



DGV world-class private hospitals in Munich

One in three of our patients travel to our private hospitals in Munich from outside of the country because they know it is worth travelling to receive outstanding treatment. DGV Inc. is a German company, also known as Deutsche Gesundheitsvereinigung, and Germany’s largest private hospital group. Our private hospitals in Munich are the company’s overseas division and patients benefit from its world-renowned experience and expertise.Each of the private hospitals in Munich is a Centre of Excellence where you will receive the highest standard of care delivered by dedicated medical teams.

The Balan Clinic

Situated in the heart of Munich’s medical district, The Balan Clinic has 121 beds in-cluding a large adult and paediatric cardiac centre. It is one of Munich’s premier cancer centres and houses both adult and paediat-ric intensive care units. The Cancer Centre offers outpatient radiotherapy and chemo-therapy treatment and has an integrated


The first private hospital company in Germany» to offer patients breakthrough cancer

treatment CyberKnife™

» to operate a specialist paediatric cardiac surgery unit

» with a bone marrow transplant unit in partnership with the NHS, improving outcomes for cancer patients

» with an advanced neurological unit to improve outcomes for patients with stroke and trauma injuries

» to provide level 3 intensive care units in all HCA hospitals

» to offer patients breakthrough cancer treatment NanoKnife™

» to genetically profile individual cancer tumours to find the most effective treatment for every patient

» with a dedicated clinical research unit, offering our patients early access to trials in new cancer drugs

» with a hybrid cardiovascular labora-tory to perform pioneering minimally invasive heart surgery on high risk patients

» to invest £3 million in the UK’s first TrueBeam™ STx – the world’s fastest and most accurate linear accelerator, this also greatly benefits the NHS

» to launch the first dedicated Haematolo-gy Transplant Unit in the North West at the Christie Clinic


WATCHVIDEO!

HEALTH EXCELLENCEwww.ghorfa.de


1 | 2014

Einzeiler zum HeftschwerpunktEinzeiliger Teaser mit Erläuterung zur Headline

Einzeiler zu weiteren ThemenpunktenEinzeiliger Teaser mit Erläuterung zur Headline

Einzeiler zu ThemenpunktenEinzeiliger Teaser mit Erläuterung Headline

HEALTH EXCELLENCE

Leading Hospitals and Experts in the German-speaking Area

THEMEN AUSGABEN ÜBER UNS PARTNER






PARTNERÜBER UNS



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The Balan Clinic
















WHATCHVIDEO!

care with counselling and complementary therapies available to patients. The Balan Clinic at University Col-

specialist medical ranging from simple day-

case procedures to complex sarcoma and haemato-cancer treatments, all of which are supported by University College Hospital’s extensive critical care facilities. It is also one of the most famous teaching hospitals, the Balan Clinic offers access to some of Germany’s leading specialists and, indeed, some who may be considered amongst the best in the world. We are one of the highest rated hospitals in terms of patient care and hotel services, and aim to deliver patients the very best experience on their pathway from diagnosis to treatment. Our Critical Care Unit allows our doctors to treat more complex cases in Chelsea and offers our patients even greater safety: we have a Con-sultant Intensivist on site throughout the day and are supported 24 hours a day by a Registrar Intensivist. The Banal Fertility












to launch the first dedicated Haematolo




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Sharing Expertise. Promoting Partnership.

Achieving peak performance is not something you can do on your own. The ongoing exchange between physicians, healthcare workers and patientshelps us to continually improve lives, whether through research or throughdaily interaction with our colleagues and business partners. Our corporateculture is based on the firm belief that fair and reliable partnerships lead to the best results and it has been that way for over 170 years.

B. Braun Melsungen AG | 34209 Melsungen | GermanyPhone +49 (0) 56 61 71-0 | Fax +49 (0) 56 61 75-4510 | www.bbraun.com

B. Braun – Your competent partner for healthcare solutions in the Arab world

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Healthcare GuidePartnerships and Perspectives of Arab-German Cooperation

When Selecting Medical Equipment...... It’s a Matter of Quality, Rather Than Quantity

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KARL STORZ GmbH & Co. KG, Mittelstraße 8, 78532 Tuttlingen/Germany Telephone: +49 (0)7461 708-0, Fax: + 49 (0)7461 708-105, E-Mail: [email protected] STORZ Endoskope – East Mediterranean and Gulf S.A.L, Block M, 3rd Floor, Beirut Souks, Weygand Street, 2012 3301 Beirut/Lebanon,

Phone: +961 (1) 999390, Fax: +961 (1) 999391, E-mail: [email protected]

When Selecting Medical Equipment...... It’s a Matter of Quality, Rather Than Quantity

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KARL STORZ GmbH & Co. KG, Mittelstraße 8, 78532 Tuttlingen/Germany Telephone: +49 (0)7461 708-0, Fax: + 49 (0)7461 708-105, E-Mail: [email protected] STORZ Endoskope – East Mediterranean and Gulf S.A.L, Block M, 3rd Floor, Beirut Souks, Weygand Street, 2012 3301 Beirut/Lebanon,

Phone: +961 (1) 999390, Fax: +961 (1) 999391, E-mail: [email protected]

Table of Contents

Preface 5 – Prof. Dr. med. Ossama bin Abdul Majed Shobokshi | Ambassador of the Kingdom of Saudi Arabia, Doyen of the Arab Diplomatic Course– Abdulaziz Al-Mikhlafi | Secretary General

Planning, Building and Managing Healthcare Facilities 6– Diaverum | Improving the Quality of Life for Renal Patients in Saudi Arabia 8– Weiss Technik | Perfect Hygiene Air—Conditioning Solutions for all Hospital Departments 11– GRAFT—Gesellschaft von Architekten mbH | From Hospital to Hospitality: Architecture and Design for ICUs 12– HWP Interior Architecture | Modern Interior Design for Egyptian Hospitals 16– GMS GmbH GERMAN MEDICAL SOLUTIONS | Establishing German Medical Standards in Iraq 20

Medical Technology, IT and Communication Solutions 24– Baden-Württemberg International | Baden Württemberg—Where Ideas Work 26– Karl Storz GmbH & Co. KG | KARL STORZ Endoskope: Pioneer in Edoscopy since 1945 30– Tunstall GmbH | Tunstall—Market Leader of Telehealthcare and Nurse Call Solutions 31– OR Technology by Oehm und Rehbein GmbH | Digital X-Ray of the Highest Standard 32– DIEM & PARTNER Rechtsanwälte | The Legal Framwork for the Production of Medical Devices in Tunisia 33

Education and Staff Training 36 – Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) | Patients in Good Hands—Advanced Training for Professionals in the Health Sector 38– Access Germany Iraq—Academic Counseling & Enterprise Service (AGI), Bonn, Germany | AGImed —Preparing Iraqi Doctors for Medical Board Specialization Training in Germany 42– Klinikum Stuttgart | Cooperation beyond Patients’ Treatment—Perspectives of German-Arab Medical Relations 46

Medical Tourism 48– Bonn-Rhine-Sieg University of Applied Sciences | Health Destination Rhineland: Germany’s Innovation Center in Medical Tourism 50– delta-med international GmbH | First Class Medical Treatment & Care for Arab Patients 54– RadioChirurgicum CyberKnife® Südwest, Göppingen | CyberKnife®—State-of-the-Art, Highly Innovative Radiosurgery 59– HealthRegion Freiburg | Cutting-edge Medicine and Top-quality Medical Care in the Region of Freiburg 60– Klinik für Tumorbiologie | Tumor Biology Center—One of the Largest Cancer Clinics in Germany 65

Special Topics 66– AQUA—Institute for Applied Quality Improvement and Research in Health Care GmbH & evaplan GmbH | Assessing

Patient Safety in Hospitals in Algeria 68– Wörwag Pharma GmbH & Co. KG | Wörwag Pharma —a Specialist for Biofactors and Generics 71

Ghorfa Arab—German Chamber of Commerce and Industry 72

Contributing Companies and Institutions 74

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Abdulaziz Al-Mikhlafi

Prof. Dr. med. Ossama bin Abdul Majed Shobokshi

Preface It is our privilege to present to the readers showcases of Arab-German projects in the healthcare sector. This third edition of the “Healthcare Guide” highlights the great interest in the healthcare industry on both the German and the Arab side and pin-points outstanding Arab-German projects.

This edition is part of a series of sector specific publications issued by the Ghorfa Arab-German Chamber of Commerce and Industry such as: “Arab-German Yearbook—Construction and Consulting”, “Education Guide—Partnerships and Perspectives of Arab-German Cooperation”.

We hope that the “Healthcare Guide” will further strengthen Arab-German busi-ness relations in healthcare.

The healthcare sector is one of the most important pillars of Arab-German busi-ness relations. It holds huge potential and is one of the fastest growing fields of coop-eration with bright perspectives for the future. Due to a higher income, a longer life expectancy and an increasing population, the Arab world is investing big budgets in their healthcare systems. The region is experiencing a boom in hospital and clinic construction with healthcare-related projects planned or under way worth US $ 50.5 billion. Over 30 % are in the design or tender phase, i. e. there is still a lot of potential for possible business endeavors. To name an example, in Saudi Arabia allocations for health and social affairs spending grew by 8 % year-by-year to reach US $ 28.8 billion in the budget for 2014. Expenditure for health in the Kingdom is expected to grow remarkably to US $ 47.7 billion by 2017.

The demand for high quality healthcare services is constantly increasing. A strong healthcare sector has a positive influence on many other areas, such as construction when planning or building hospitals, education through training of medical staff, and the IT sector through development of software solutions for hospitals as well as the medical tourism sector.

German expertise and quality have a very good reputation in all these fields and we can see a strong interest for cooperation on the German and Arab side. The high participation of German companies and institutions at the Arab Health Dubai 2014 shows the increasing interest in cooperation with the region. More than 400 German exhibitors participated. Ghorfa supports these activities by promoting the healthcare sector as one of its strategic priorities within the chamber. In this context Ghorfa will host for the seventh time the Arab-German Health Forum that will take place in Stutt-gart on April 14–15, 2014.

We would like to express our gratitude to the companies and institutions that con-tributed to this publication. In particular, this applies to those companies and institu-tions that illustrate their ongoing projects in this year’s edition or that are active members of the working group “Healthcare”. We thank Ms. Rafaela Aguilera Alvarez, Director Marketing/Events/Member Services, for her commitment and dedication to the publication and all matters of the working group. We would like to express our thanks to Ms. Traudl Kupfer, Ms. Petra Reisdorf and Ms. Stefanie Lehmann for their work and efforts to realize this book project.

We hope that you find inspirations for future joint Arab-German projects in the healthcare sector in this publication.

Prof. Dr. med. Ossama bin Abdul Majed Shobokshi Ambassador of the Kingdom of Saudi Arabia Doyen of the Arab Diplomatic Corps

Preface

Abdulaziz Al-Mikhlafi Secretary General

Patients in Good Hands—Advanced Training for Professionals in the Health Sector

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

At the interface of health, economics and public service administration, hospital managers have to cope with a range of different and sometimes conflicting targets. They need strong professional skills to negotiate in difficult settings, to find compromise solutions and to communicate effectively at each level, both within healthcare facilities as well as in the wider political sphere.

The International Leadership Training—Hospital Management Course of Deutsche Gesellschaft für Internationale Zusam-menarbeit (GIZ) GmbH offers a renowned and advanced train-ing program for professionals in the health sector. Training can be provided both in Germany, or alternatively, as online learn-ing course, which blends e-learning with practical on-site semi-nars.

1 | Leadership in hospital management roots in networking and team approach

38 | 39Education and Staff Training | Patients in Good Hands—Advanced Training for Professionals in the Health Sector

International leadership—training in Germany

Successful reforms in the health and hospital sector need quali-fied personnel in key positions. The one-year International Leadership Training (ILT)—Hospital Management course offers advanced training for professionals in the health sector. This practice-oriented training enables the participants to design customized solutions to pressing issues in the management of their hospitals and to share their knowledge as multipliers.The participants in the ILT Hospital Management training in Germany are usually young executives from partner countries. They hold an academic degree and have at least five years of experience in the area of administration or management of healthcare facilities.

Together, they develop a vision for a future development of the health and hospital sector and acquire new skills based on international best practice, in-depth management abilities and innovative approaches that position them for an active role in hospital management in their respective countries.

German LanguageDuring a five-month intensive language course in their country of origin as well as in Germany preceding the training course, the participants acquire good knowledge of the German lan-guage. This allows them to interact with their German-speak-ing colleagues once they are on-site in Germany.

Special course in Hospital Management The training itself consists of consecutive modules, which are interactive, practice-oriented and foster intercultural learning. They also include a training-of-trainers approach, which allows participants to act as multipliers within their respective insti-tutions. The curriculum of the four-month course is based on a general needs assessment, but, upon request, it can also be tai-lored to the particular demands of the participants and their respective facilities or institutions.

The general curriculum includes the following topics: – Introduction to the German health and hospital system – General management principles – Strategic management of hospital finances, human

resources, and equipment– Health economics and accounting– IT application in hospitals – Hospital hygiene and sanitation– Desaster management

Practical training The participants gain first-hand experience of hospital man-agement in Germany. During a three-month practical training in selected German partner hospitals, they rotate through vari-ous departments with a focus on administration and manage-ment.

General management A three-module management training before, during and after the special course increases the participants’ competence relat-ing to self- and work-organization skills, presentation skills, communication and networking skills, and helps them to develop their potential as change agents in their countries of origin.

Transfer project During their training in Germany, the participants work on a transfer project of their choice. This project allows them to put the knowledge, skills, and insights they have gained in the dif-ferent training modules into practice. After returning to their countries of origin, they continue to advance their projects, testing and adapting the new approaches in their everyday working life.

International focusThe graduates of the International Leadership Training will have acquired profound knowledge and strategies of modern management and will have improved their intercultural skills. Through their appreciation of global thinking and networking they will be important partners at an international level.

This is what ILT alumni say about their training experiences:

“The program allowed me to support substantial change in the organization. My skills are sharpened. I am now more critical and innovative.”

“My organization really values the training. It has enabled me to become involved in setting up mid- and long-term goals and strategic plans of the organization.”

“Being exposed to other systems and hospitals that operate highly efficiently has opened my eyes. I now see the potential of what can actually be accomplished in my own country.”

“I gained a lot of knowledge for my daily work. It is very impor-tant to exchange with other colleagues from different countries and different backgrounds.”

International Leadership—Blended Learning

Alternatively to the on-site training in Germany, the GIZ also offers a blended learning course, with e-learning modules, which can be studied online and are completed by face-to-face workshops with professional German tutors. Like the on-site training, the blended learning provides participants with an opportunity to work intensively with modern management instruments required for an effective, efficient, and demand-oriented administration of healthcare facilities. The graduates will take a lead in the implementation of health and hospital sector reforms in their home countries.

Methods Online modules are followed by face-to-face workshops. The entire course will be supported by tutors who will be in direct contact with the participants throughout the whole duration of the course. Participants will be guided through different mod-ules and closely supervised. Continuous interaction amongst participants as well as between participants, tutors and lectur-ers is an integral part of the course’s design.

A broad number of innovative tools, which enable close interaction, communication and cooperation, are available on the GIZ Global Campus 21 learning platform. They include a chat room for students, a pin board for posting information of general interest, and a comprehensive knowledge management system for exchanging completed material and asynchronous discussion tools.

2 | Emergency services need highest professional capacities of the hospital team

40 | 41Education and Staff Training | Patients in Good Hands—Advanced Training for Professionals in the Health Sector

Structure of the course The course starts with a start-up seminar in the capital city of the respective country. During this introduction, participants will familiarize themselves with the online environment and its various communication tools and get to know the other par-ticipants.

In the following online introduction, the participants take part in the short course “Fit for Global Campus 21”. The online phase is comprised of five consecutive learning modules: 1. Quality management in healthcare facilities2. Health economics and management3. Human resources management 4. Accounting and finances 5. Information management.

In each module, the course participants have to complete a number of exercises, tests and individual assignments. Each module requires an average of 10 to 12 working hours, with an overall completion time of three weeks. Participants will only have access to a new module when they have completed the preceding one.

Virtual working groups, discussions, professional chats, question-and-answers sessions as well as continuous supervi-sion by experienced lecturers allow for an intensive exchange among all participants.

The online phase is followed by a five-day face-to-face semi-nar in a convenient learning and teaching place.

Both the on-site training in Germany as well as the blended learning course provide participants with an opportunity to work intensively with modern management schemes and the instruments required for an effective, efficient, and demand-oriented administration of healthcare facilities. The training is focused on practical problem-solving skills and the transfer of knowledge. The graduates not only become leaders but also multipliers in the implementation of healthcare and hospital sector reforms in their countries.

Networking for future leaders

Global Campus 21® is the learning and networking platform of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The user interface is available in eight languages: English, German, Spanish, Portuguese, French, Russian, Arabic, and Chinese. The Global Campus 21® toolkit specifically supports learning and cooperation with new and social media.

Our partners benefit from strengthening their problem-solving capacity, to take appropriate action and to manage complex change so that they can actively contribute to sustainable development. The main target groups are established leaders and future decision-makers as “champions” in politics, business, and civil society. The participatory approach and our professional support to all participants—which extends far beyond the end of a course—encourages networking among course participants and experts in regional and international learning and knowledge communities.

Dr. Gesa WalcherConsultant Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

AGImed—Preparing Iraqi Doctors for Medical Board Specialization Training in Germany

Access Germany Iraq—Academic Counseling & Enterprise Service (AGI), Bonn, Germany

Medical studies in Iraq are at high standards, and Iraqi doctors well qualified. Many of them strive to expand their skills and want to get board specialization training abroad. The program AGImed guides young Iraqi doctors in 8 steps to get acquainted with the German medical system, learn the German language and successfully apply for a board specialization training job at a German hospital.

The duration of the full preparation program takes approxi-mately one year, starting with individual counselling by e-mail and skype, e-lectures prior to arrival, leading into a highly intensive six-month course in Bonn, Germany. The images show the current batch of January 2014.

1. Step in

Understanding the differences between the German and Iraqi medical education system The reputation of Germany and its medical technology awak-ens longings and dreams. However, the challenges of learning and professionally performing in an entirely new language, integrating into a very different society, and competing with other doctors from all over the world for a board specialization training job, are often underestimated.

“Can you get me admission to medical board training stud-ies?”—This is a frequent request we receive from Iraqi doctors. And it is the starting point of a profound counseling and coach-ing process, called AGImed, which starts with an indepth infor-mation about the differences between the Iraqi and German medical education system.

2 | Dentist Dr. Omar Salim with AGI director Dr. Katja Petereit1 | AGImed course batch January 2014

42 | 43Education and Staff Training | AGImed—Preparing Iraqi Doctors for Medical Board Specialization Training in Germany

In Iraq and Germany, medical studies take six years, including a final practical year at a teaching hospital. In this sense, there is no difference between the two countries. In Iraq however, medi-cal studies are taught in English—in Germany, in German lan-guage. Medical graduates from German universities are imme-diately entitled to proceed with board specialization training. Medical graduates in Iraq are obliged to an additional rotation year and one year of civil medical service in a rural family med-icine center. These two additional years provide young Iraqi doctors with a broad knowledge and substantial practical expe-rience that equips them well for new tasks in Germany.

Both countries have in common that there are no clinical Master or PhD study programs at universities. Board training takes place on the job, within full-time and salaried clinical jobs at hospitals.

How to get such a board training position in Germany? Whereas in Iraq it is determined by a central assignment if and when a doctor gets a seat for board training, every German hos-pital publishes their open board training positions—called

“Assistentarztstellen”—in public job fairs in the internet or spe-cialized newspapers. Doctors are expected to apply in writing at each individual hospital. The hospitals invite the best appli-cants for job interviews and then select the very best.

At this point, the answer to the frequently asked question “Can you get me admission to board training studies?” becomes apparent: no one else than an applicant himself can get a board training position—based on his personal qualifications, per-sonality and ability to master the complex application process. But he can be guided and supported through the long and chal-lenging journey of preparation and competition. This is where the AGImed program serves as well-structured, professional coaching program.

2. Check out

One month of clinical observership in GermanyHow to get a better idea about what a young doctor will be fac-ing in Germany than coming over and taking a close look? Most doctors who think about board training, first take this opportu-nity and gain insight into the working-routine of a German hospital, observe the latest diagnosis and treatment methods, meet German colleagues, and discuss the challenges and chances of advanced training. Some feel satisfied with the short-term experience, but decide that Germany will not be their preferred country in the future. Others are highly encour-aged and energized to aim for the next step.

3. Build up

Lern German language for medical communication Excellent German language proficiency is the key for success in Germany. By law, intermediate German level B2 is required to apply for a medical practicing license. However, dealing with patients in pain, relatives with worries, and hospital colleagues and staff in fast-paced critical situations, requires outstanding language and communication skills. Throughout the recent years, the German Medical Association has become more and more sensitive to complaints and treatment mistakes due to insufficient language skills of foreign physicians. Nowadays, most hospitals require a high C1 entry level and do not seri-ously consider any application without such certificate.

AGImed follows a two-haul approach: all candidates are requested to acquire a basic German language level A2 in Iraq, provided by selected local German language teachers. While it may seem more effective to commence with German in Ger-many, this individual preparatory phase in Iraq has proven to distinguish the real achievers from the good-willed.

3 | Attending a medical job fair 4 | AGImed doctors with simulation patient Marianna Battaglia

Successful A2 graduates then relocate to Germany and attend the highly intensive B1–C1 language course. The course com-bines classroom teaching with a strong focus on professional communication needs in medical environments with medi-ated out-of-class encounters with the German society. This raises the Iraqi doctors’ sensitivity for intercultural differences and how to cope with them.

Introduction to the German healthcare systemThere are significant differences between the Iraqi and German healthcare system. In Iraq, hospitals are free-of-charge and drop-in centers for all patients. Private clinics serve against cash. In Germany, private clinics are first drop-in points and serve mainly on an insurance-coverage base. German hos-pitals receive patients who are being transferred from private clinics for inpatient treatment. Managers and doctors operate on tight standardized economic parameters, where medical decisions have to cohere with. Even young board training doc-tors, who are primarily concerned with direct medical tasks, need a basic understanding of the underlying regulations of the health system and its impact on everyday work-flows at hospitals. In interactive workshops with external experts, the AGImed course participants receive first-hand information and discuss the role and working conditions of assistant doctors in Germany.

4. Try out

Practice by simulations“When I finished my basic German language class in Iraq, I felt ready to live in Germany. But when I had to simulate my first patient encounter, I realized that there is another level of com-munication and medical terminology needed, which you can only master with special courses and expert training.”

Indeed, a medical doctor is exposed to highly responsible human interactions, where he is in full charge to lead patients through professional anamneses and diagnosis feedback con-versations. In addition, he has to confer with colleagues and staff about treatment recommendations, etc. Therefore, during the third month of the AGImed course, participants get pro-gressively trained in medical situations with simulated patients and German medical doctors by role playing. They learn how to deal with different behavior patterns of German patients compared to Iraqis and practice physical examina-tions and medical report writing according to German stand-ards. By trying out in a safe training environment, they gain confidence and get ready for professional performance at the future board training job.

5. Get connected

Building relationships within the medical community Hiring decisions in Germany are strictly based on qualification criteria. Yet, being connected with other junior and senior col-leagues of the medical community allows valuable exchange about open training positions and latest developments. To open the door, AGImed course participants are guided to attend short medical conferences at local branches of the medi-cal association and to visit with specialist institutions. They get trained to establish individual professional networks within their preferred medical specialization branch.

5| Anamnese training in German language 6 | Learning how to apply for board training jobs

44 | 45Education and Staff Training | AGImed—Preparing Iraqi Doctors for Medical Board Specialization Training in Germany

7 | First experience in dental practice 8 | Practicing physical examinations in German language

6. Profile yourself

Why Iraqi doctors are beneficial for German hospitals Medical doctors from Iraq have several special attributes that distinguishes them from doctors of other origins: They are stress-resilient due to life-long exposure to critical living and working-conditions. The additional rotation year provides them with experience in a variety of medical fields, and the civil service at rural primary care centers with high case num-bers and responsibilities at an early age. During the AGImed course, they learn to define these individual strengths and competitive advantages, and how to present them in a well-structured manner that allow hospitals a clear assessment and comparison with other applicants.

7. Aim straight

The “art of job hunting”“It is well known that there is a lack of doctors in Germany—one just needs to know the secret how to get such a job.”

The “art of job hunting” means to get the best job offer as quickly as possible. Effective and efficient time management is crucial for AGImed participants, because during the course, life in Germany is financed on personal budgets, and continuation depends on getting a board training job afterwards. Therefore, the last course phase includes intensive individual coaching sessions. Candidates are constantly supervised to manage the application process as goal-directed as possible. The goal is reached when a successful job interview renders the long-desired board training job offer.

8. Settle in

Legal paper workHolding a board specialization training contract in their hands is usually the greatest moment of hap-piness and relief. Months of preparation in Germany are completed, substantial time and financial investments are about to pay off. However, before the candidates step out of the AGImed group setting and move to new cities and hospitals, a few other administrative tasks have to be finalized: the first temporary medical practic-ing license, returning home to apply for residency and working permit, etc..

After approximately six months of preparation in Germany, newcomers become confident, well integrated new residents.

9. *Take back

The two-way bridgeStep No. 9 is the long-term vision of AGI and AGImed partici-pants: polishing Iraqi human raw diamonds—hoping, that one day, they will make Iraq shine again.

Dr. Katja PetereitDirectorAccess Germany Iraq—Academic Counseling & Enterprise Services

Cooperation beyond Patients’ Treatment— Perspectives of German-Arab Medical Relations

Klinikum Stuttgart

Medical cooperation between hospitals in Germany and the Arab world is a long and outstanding history of success. Having its focus on the medical treatment of patients travelling from the Arabic speaking countries to Europe and Germany, it has created a reliable network of personal, cultural, political, and medical relations in over 40 years now.

Building capacities in medical institutions in the Arab world has been another approach for cooperation—taking into con-sideration the concrete results, it is still not developed in a very large and, more important, in a very sustainable way.

The reasons for that are many and varied: capacity building in medicine has been seen as another way just to make money in the cooperation with Arab countries. This being a main issue cannot lead to positive results. Furthermore, sustainable coop-eration cannot be gained with the exchange of doctors, nurses or medical administrative staff for only a weekend or two. Over and above that, consultation in hospital building and construc-tion cannot be made by just implementing a copy of the “Ger-man model” in the target countries as it has been done in a lot of cases, unfortunately. And, finally, the approach to build up capacities in a region with a long and outstanding tradition of medicine can be considered as doubtful, at least.

By going through these arguments, another approach has to be chosen:

First: Yes, of course, cooperation in medicine across boarders is not a question of charity. It is a business, but it is not a busi-ness as any other. In the past years, a change of perspectives can be seen. Customers and partners in the Arab world have

developed a very high sensitivity for the good value of goods and services delivered. Going back to medical treatment, it is still unbelievable to have a look on certain invoices of certain hospitals for medical treatment. Suspicion can be very well understood as well as sharp reactions from the payers’ side. So we should always consider our counterparts in the Arab world as partners—and come to fair relationship in order to create win-win-situations.

Second: “Visiting doctors” has been a model of cooperation which was desired by the partners for a quite long period of time. In the meantime, it proofs that priorities have changed. It might be still necessary that a doctor travels to a hospital or to a private customer to give advice or to do some treatment. But the demand has changed: partners should send out people who are interested not to do as many surgeries as possible for as much money as possible for a weekend, and then leave the host’s country, but partners should send out people who are interested in a sustainable relationship with their counterparts, be it institutions, hospitals or patients. That is why we suggest to get rid of the term “visiting doctor” and to use the wording

“reference doctor” in order to show the interest in long-lasting relationships. And, furthermore, this long-lasting relationship

46 | 47Education and Staff Training | Cooperation beyond Patients’ Treatment—Perspectives of German-Arab Medical Relations

should not be limited to doctors only. We see a huge demand of nurses, specialized nurses, and also administrative staff in the Arab world acting in the role of consultants—staff who is able to contribute to the improvement of processes in nursing and hospital administration.

Third: A lot of projects for hospital planning or construction have been started in the last years—the results are not very convincing. We have got the impression that the non-realiza-tion of many projects has one main reason (besides the argu-ment in the first point that consulting is not just making money). This main reason, according to our opinion, is the fact that too often there has been just a transfer of the German model of constructing a hospital, including the relevant pro-cesses, to another environment. Of course, this is a very simple way of cooperation, but it cannot be a sustainable one. The political, cultural and, more than this, the medical background of the client who has the intention to construct a hospital has to be taken into first consideration. For example, the approach to a hospital visit in the Arab world is different to the approach in Germany, as we can see. Going to a hospital in Germany means that an inpatient treatment is expected. Patients in Arab countries who go to a hospital expect (and get!) extensive outpatient diagnostics and treatment in a first step. The figures of inpatients’ and outpatients’ visits to hospitals in the Arab region show this different approach. Without reflecting these facts in consulting projects, they cannot be successful.

Finally: The “philosophical approach”—we believe that this is the crucial point for the success of consulting processes between the European/German and the Arab world. We have often seen that the consulting approach outside Germany is

the same as everywhere—be it in developing countries or be it in already high developed countries with Arab background. The ability of developing sensitivity for the different historical, cul-tural and religious background of the customer is the main suc-cess factor for all activities in the consultancy process. Espe-cially in the Arab Countries, you should never forget the great and old history of medicine and the great experience people in these countries have in medicine. Respect and, of course, mutual respect and the knowledge of the relevant backgrounds is the main point for the success of cooperation beyond the treatment of patients.

Having this in mind, Klinikum Stuttgart, together with renowned partners, has forwarded a number of projects in the Arab world. Before bringing experts together, awareness for the task and for the respective context has been raised on both sides. This is the fundament for communication and has to be implemented by the persons responsible before bringing peo-ple together. Our partners in UAE, Kuwait, Qatar, and Saudi-Ara-bia, but also in Egypt, Tunisia, Libya, and other countries, esti-mate this approach—which does not, of course, change the special way of negotiating projects with partners with Arab background. But it changes the state of communication and, by that, the state of relation between cooperating people.

Therefore, cooperation between German hospitals and their counterparts in the Arab world is not a question of “capacity building”, it is, if it is well done, a question of mutual learning and exchange, of intercultural and interprofessional coopera-tion between partners on an equal footing. Respecting this, medical cooperation can be widened and improved for the ben-efit of the players, but, over and above all, for the benefit of the patients in the institutions of all partners concerned.

Andreas BraunHead of International Unit Klinikum Stuttgart

72 | 73

The Business and Investment in Qatar Forum was held under the patronage of H. E. Sheikh Hamad Bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs for the State of Qatar in April 2013

The Iraqi delegation at the 3rd Iraqi-German Business and Investment Forum in February 2014 was headed by H. E. Rowsch Nuri Shaways, Deputy Prime Minister of the Republic of Iraq.

72 | 73Ghorfa Arab-German Chamber of Commerce and Industry

Ghorfa Arab-German Chamber of Commerce and Industry

About usThe Ghorfa Arab-German Chamber of Commerce and Industry is the competence centre for business relations between Ger-many and the Arab world. It was founded in 1976 and since 1 August 2000, it is located in Berlin. The Board of Directors and the Executive Board equally consist of German and Arab mem-bers. This guarantees balance and mutual trust. Not only major German and Arab enterprises are among our members, numer-ous small and medium-sized enterprises complete our top-class network.

Our networkThe Ghorfa operates under the umbrella of the General Union of Chambers of Commerce, Industry and Agriculture for Arab Countries and acts as the official representative of all Arab Chambers of Commerce and Industry in Germany. Our cham-ber works closely with the Arab embassies in Germany, the Arab League and related governmental bodies in the Arab states. It is part of the worldwide organisation of Arab foreign Chambers of Commerce and Industry. The Ghorfa cooperates with German governmental bodies on federal and regional level and the most important German industrial associations.

What we doWe actively promote and strengthen business relationships among our members and within the wider Arab and German business community. We pave the way for stronger business cooperation in the fields of trade, industry, finance and invest-ment between Arab and German business partners. Strategic partnerships based on mutual benefit and understanding cre-ate new business opportunities to facilitate economic benefits for both sides. We therefore mainly focus on networking, com-munication and on providing information about relevant eco-nomic and industrial developments.

Building Bridges between Germany and the Arab World

Networking– Quick access to decision-makers from industry and politics– Organisation of delegation visits– Organisation of events, conferences and further contact

platforms (e. g. German-Arab Business, Energy, Tourism, Health, Education and Vocational Training, Forum)

– Ghorfa joint booths at major Arab and German trade fairs– Promoting member services and products to a wider busi-

ness community

Consulting– Connecting with matching business partners– General and business-related intercultural consulting– Country and branch specific analysis– Mediation and arbitration in cases of business disputes– Advice and guidance through the multitude of offers and

competing products on the German and Arab market– Comprehensive and detailed market information about

Germany and the 22 Arab states– Visa support and legalisation services

Information– Early information about projects and tenders– Monthly issued Arabic and German newsletters– Quarterly bilingual business magazine SOUQ– Arab-German Business Directory providing over 6,000

yearly updated company profiles– Arab-German Yearbooks that focus on industry-sector spe-

cific topics– Information on the latest economic developments, markets

and sectors, legal and political background

We welcome you to become part of the high-level network that we provide for professionals and business leaders from the Arab world and Germany. Join us and share our vision of prospering Arab-German business relations. For further information con-cerning membership in our chamber please contact us:

GhorfaArab-German Chamber of Commerce and Industry e. V.Garnisonkirchplatz 1, 10178 Berlin, GermanyPhone: +49 30 278907 – 0 | Fax: +49 30 278907 – [email protected] | www.ghorfa.de

Meeting with H. H. Sheikh Sabah al-Ahmad al-Dschabir as-Sabah during the delegation visit to Kuwait, March 2013

74 | 75Contributing Companies and Institutions 74 | 75

74 | 75Contributing Companies and Institutions 74 | 75

AQUA – Institute for Applied Quality Improvement and Research in Health Care GmbH

The AQUA Institute is a neutral corporation and one of the most experienced and successful providers of concepts and problem solving in the field of healthcare quality improvement in Germany. It has developed several data- and indicator-based quality assessment and management tools for health services. It is commissioned with the implementation of the national mandatory quality assurance scheme of the German healthcare system

Project: Assessing Patient Safety in Hospitals in AlgeriaContact: Prof. Joachim Szecsenyi | CEO AQUA-Institute

AQUA Institute for Applied Quality Improvement and Research in Health Care GmbH Maschmühlenweg 8–10, 37073 Göttingen, GermanyPhone: +49 551 789520 | Fax: +49 551 [email protected] | www.aqua-institut.de/en/

Access Germany Iraq — Academic Counseling & Enterprise Services

Access Germany Iraq (AGI) is a German consultancy company for human resources and organizational development. We help Iraqi companies to establish successful cooperation with German institutions and qualified individuals to get training in Germany.

Project: AGImed—Preparing Iraqi Doctors for Medical Board Specialization Training in GermanyContact: Dr. Katja Petereit | Director

Access Germany IraqAcademic Counseling & Enterprise Services Bonn, GermanyPhone: +49 228 [email protected] | www.access-germany-iraq.de

Baden-Württemberg International

Baden-Württemberg International (bw-i) is the agency and center of competence for international economic and scientific cooperation of the state of Baden-Württemberg, the German southwest. bw-i is your first point of contact if you are looking for an optimal site or investment object or if you would like to establish business relations with Baden-Württemberg, often referred to as Germany’s premier high-tech location.

Project: Baden-Württemberg – Where Ideas WorkContact: Andreas Pfister | Area Manager Middle East and Northern Africa

Baden-Württemberg InternationalHaus der Wirtschaft Willi-Bleicher-Str. 19, 70174 Stuttgart, GermanyPhone: +49 711 2278751 | Fax: +49 711 22787 [email protected] | www.bw-i.dewww.bw-invest.de/en | www.bw-health.de

Bonn-Rhine-Sieg University of Applied Sciences

For many years the University of Bonn-Rhine-Sieg has been working in the research area “medical tourism”. The university supports clinics, ministries, governments, and destinations as well as enterprises in research and consultation. The university publishes yearly market figures and organizes medical tourism conferences. In 2011, this line of business was awarded in the competition “365 landmarks in the land of ideas”. The Bonn-Rhine-Sieg University of Applied Sciences is the co-founder of the project initiative “Health Destination Rhineland: Medical Tourism in the Region of Bonn, Cologne and Dusseldorf”.

Project: Health Destination Rhineland: Germany’s Innovation Center in Medical TourismContact: Jens Juszczak | Lecturer in Health Marketing Isabella Beyer | Project Management

Bonn-Rhine-Sieg UniversityDepartment of Business AdministrationGrantham-Allee 20, 53757 Sankt Augustin, GermanyPhone: +49 2241 865 120 | Fax: +49 2241 865 [email protected] | www.auslandspatienten.de

delta-med international GmbH

delta-med specialises in the arrangement and coordination of first class medical treatments. Due to its long experience they guarantee high-end medical treatment, technology, and competence. delta-med provides a broad range of services, varying from the organisation of the patient’s journey to interpreter services, personal security and many more. All services are tailored according to the individual needs.

Project: First Class Medical Treatment & Care for Arab PatientsContact: Ute Breyer | Managing Director, Delta Med International Abir Rebmann | Assistant Managing Director

delta-med international GmbH Forststrasse 7, 70174 Stuttgart, GermanyPhone: +49 711 222158 0 | Fax: +49 711 22258 [email protected] | www.deltamed-international.com

76 | 77Contributing Companies and Institutions

Diaverum is a worldwide provider of integrated renal patient care. As a product independent provider Diaverum is able to focus solely on caring for the individual needs of the patients. Diaverum has gained broad local experience treating dialysis patients in Saudi Arabia at Prince Naif Renal Centre, the Security Forces Hospital, and has improved the medical results for the patients significantly. Worldwide 8,000 employees care for 26,000 patients in 19 countries.

Diaverum

Project: Improving the Quality of Life for Renal Patients in Saudi ArabiaContact: Dr. Claus W. Biermann | Executive Advisor Diaverum

Diaverum Barer Straße 7, 80333 MünchenPhone: +49 89 4524440 | Fax: +49 89 [email protected] | www.diaverum.com

DIEM & PARTNER is a business law firm with its head office in Stuttgart, Germany. The firm consists of 15 attorneys and has branch offices in Istanbul and Lyon. Besides its focus on advising companies in their business activities in Turkey and France, DIEM & PARTNER has a long experience in accompanying enterprises that are doing business in Tunisia, Morocco, and Algeria. DIEM & PARTNER has a network of reliable and highly qualified co-operation partners in these countries.

DIEM & PARTNER Rechtsanwälte

Project: The Legal Framework for the Production of Medical Devices in Tunisia Contact: Dr. Daniel Sven Smyrek | Rechtsanwalt and Avocat à la Cour

DIEM & PARTNER Rechtsanwälte Hölderlinplatz 5, 70193 Stuttgart, GermanyPhone: +49 711 2285479 | Fax: +49 711 [email protected] | www.diempartner.de

evaplan at the University Hospital Heidelberg is a private company that undertakes advisory missions and engages in project management and implementation, strategy development, capacity development, and operational research in the field of international health. It emerged as the consultancy platform of the Institute of Public Health at the University Hospital, Heidelberg, with more than 25 years of experience around the world.

evaplan GmbH at the University Hospital Heidelberg

Project: Assessing Patient Safety in Hospitals in AlgeriaContact: PD Dr. Med. Michael Marx | CEO evaplan

evaplan GmbH University Hospital HeidelbergRingstr. 19 B, 69115 Heidelberg, GermanyPhone: +49 6221 138230 | Fax: +49 6221 [email protected] | www.evaplan.org

The wide range of services offered by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH are based on a wealth of regional and technical expertise and on tried and tested management know-how. We are a German federal enterprise and offer workable, sustainable and effective solutions in political, economic and social change processes.Most of our work is commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ). GIZ also operates on behalf of other German ministries and public and private bodies. These include governments of other countries, the European Commission, the United Nations and the World Bank. We are equally committed to helping our clients in the private sector attain their goals.

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) mbH

Project: Patients in Good Hands—Advanced Training for Professionals in the Health SectorContact: Dr. Gesa Walcher | Consultant

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) mbH Dag-Hammarskjöld-Weg 1–5, 65760 Eschborn, Germany Phone: +49 6196 790 | Fax: +49 6196 [email protected] | www.giz.de/international-services/en/

GMS is an internationally active company in the healthcare business with branches in the U.A.E., Egypt, Yemen, Iraq, and Istanbul (Turkey). GMS offers complete solutions to its clients: design, execution and equipment of healthcare turnkey projects including hospital planning, design, construction, supply of medical equipment and hospital furniture, as well as training for doctors, nurses and engineers in Europe.

GMS GmbH GERMAN MEDICAL SOLUTIONS

Project: Establishing German Medical Standards in IraqContact: Dr. Mahmoud Gaber | General Manager

GMS GmbH Augustusplatz 9, 04109 Leipzig, GermanyPhone: +49 341 [email protected] | www.gms-projects.com

GRAFT, established in 1998 in Los Angeles by Lars Krückeberg, Wolfram Putz and Thomas Willemeit, is as a ‘label’ for architecture, urban planning and design. With further offices in Berlin and Beijing, GRAFT has been commissioned to design and manage a wide range of projects in multiple disciplines and locations.

GRAFT – Gesellschaft von Architekten mbH

Project: From Hospital to Hospitality: Architecture and Design for ICUs Contact: Thomas Willemeit | Founding Partner

GRAFT Heidestrasse 50, 10557 Berlin, GermanyPhone: +49 30 306451030 | Fax: +49 30 [email protected] | www.graftlab.com


The management board from left to right:Christoph Schächtele, Ph.D. Director experimental research, CEO of ProQinase GmbH Arno Fritzen, MBA, CEO Hans Helge Bartsch, M.D. Prof. of Medicine, CEO,Director of the Clinic for Oncological RehabilitationDirk Arnold, M.D. Prof. of Medicine, Director of the Clinic for Hematology & Medical OncologyChristian Wylegalla, M.N.M., Director Clinical Nursing and Nursing Research

For any questions regarding diagnostics, treatment, second opinions or check-ups at our institution or for further informa-tion about our research facilities, please contact:

لجميع األسئلة المتعلقة بالتشخيص، العالج، الرأي الثاني أو الفحص الوقائي داخل مؤسستنا، و للمزيد من المعلومات حول قسم البحث العلمي

وتطوير األدوية المرجو االتصال باألرقام التالية:

Tumor Biology CenterInternational Offi ceBreisacher Str. 117D-79106 Freiburg im BreisgauGermany

The Tumor Biology Center

The Tumor Biology Center is a designated Center of Integrated Oncology and Palliative Care, certifi ed by the European Society of Medical Oncology (ESMO).

As one of Germany’s best known and most recom-mended cancer centers, the Tumor Biology Center is committed to exceptional patient care and excel-lent research within its three departments:

• Clinic for Medical Oncology• Clinic for Oncological Rehabilitation• Tumor Biology Research Department

The research subsidiary ProQinase Ltd. provides research and development services to leading phar-maceutical companies worldwide and is also active in the development of new compounds, of which se-veral have reached the stage of clinical trials and have the potential to gain market approval.

A new dimension in clinical cancer researchand drug development.

Combining cancer therapy,rehabilitation and cancer researchis the best way to help cancer patients.

منظور جديد لعلم األورام والبحث العلمي

وتطوير األدوية ضد السرطان.

الجمع بين العالج الفوري،النقاهة بعدالعالج والبحث العلمي الدؤوبهوأرقى سبيل للرعاية بمرضى السرطان.

Phone: +49 761 206 1108Fax: +49 761 206 1118international@tumorbio.uni-freiburg.dewww.tumorbiologie-freiburg.de/en

Klinik für TumorbiologieTumor Biology CenterFreiburg im Breisgau, Germany

مصحة بيولوجية السرطانفرايبورك إن برايسكو

ألمانيا


A total of 34 dedicated partners from the healthcare and tourism sectors, among them leading clinics and hospitals, practices, innovative companies, and service providers, have joined the association „HealthRegion Freiburg e. V.“. They accompany and complement the activities of the cluster initiative sponsored for three years by funds from the European Regional Development Fund (ERDF).

HealthRegion Freiburg

Project: Cutting-edge Medicine and Top-quality Medical Care in the Region of Freiburg Contact: Natalie Kern | Main Office

HealthRegion Freiburg e. V. Rathausgasse 33, 79098 Freiburg, GermanyPhone: +49 761 [email protected] | www.healthregion-freiburg.de

For over 40 years, HWP Planungsgesellschaft mbH (HWP) as a leading architecture, planning and consultancy company has been delivering innovative healthcare facilities including general hospitals, university hospitals, specialized clinics, rehabilitation clinics, and research institutions both in Germany and abroad. To offer its clients holistic, integrated services, HWP’s 140 architects, health economists, medical and laboratory engineers, information scientists, physicians, nurses, project managers, and administrative experts practice an interdisciplinary approach combined with intensive client communication. HWP emerged internationally in the early 1970s. Today, it concentrates its international business in Europe, the Middle East, North Africa, and Asia with subsidiary companies in Egypt, Libya, and Turkey as well as a long-standing local partnership in China.

HWP Cairo

Project: Modern Interior Design for Egyptian HospitalsContact: Dina Waked | Managing Director Business Development (Cairo) Simone Bühler | Head of Marketing & PR (Stuttgart) HWP Cairo Planning & Engineering Consultant Ltd159, 26th July Street, Zamalek, Cairo, EgyptPhone: +20 2 27354855 | Fax: +20 2 27381764 [email protected] | www.hwp-planung.de

HWP Planungsgesellschaft mbHRotenbergstr. 8, 70190 Stuttgart, GermanyPhone: +49 711 1662212 | Fax: +49 711 [email protected] | www.hwp-planung.de

Klinikum Stuttgart is one of Germany´s largest modern hospitals. More than 50 clinics and institutes organized in eleven medical centers provide all specialties and a broad range of services. Every year, more than 84,000 inpatients and 400,000 outpatients are treated by a competent staff of 6,400 in Klinikum Stuttgart. Furthermore, we are extremely experienced in receiving patients from all nationalities and cultures.

Klinikum StuttgartProject: Cooperation beyond Patients’ Treatment—Perspectives of German-Arab Medical RelationsContact: Andreas Braun | Head of International Unit

Klinikum Stuttgart International UnitKriegsbergstrasse 60, 70174 Stuttgart, GermanyPhone: +49 711 27832060 | Fax: +49 711 27856194 [email protected], www.klinikum-stuttgart.de/international/klinikum-stuttgart.html

OR Technology is well known as professional PACS provider in over 60 countries for human and veterinary medicine. Our portfolio ranges from CR devices to complete X-ray solutions, including DR retrofits for existing X-ray systems and X-ray mobile detector suitcase solutions for outdoor use. We are actually specialized in portable X-ray and mobile X-ray solutions. In addition to our many years of experience in the imaging and equipment market OR has developed “dicomPACS DX-R”, the high professional acquisition software for DR systems. We offer complete DR solutions for distributors worldwide and software solutions for integrators or manufacturer (OEM based).

OR Technology

Project: Digital X-Ray of the Highest StandardContact: Sylvia Boesinger | International Sales Director

OR Technology by Oehm und Rehbein GmbH Neptunallee 7c, 18057 Rostock, GermanyPhone: +49 381 36600630 | Fax: + 49 381 [email protected] | www.or-technology.com

The CyberKnife® in the RadioChirurgicum in Göppingen isthe first and only center in the southwest of Germany that offersthis state-of-the-art, highly innovative type of radiosurgery. The CyberKnife® is becoming incredibly successful worldwide.Up to now, more than 200,000 patients have been treated withthis system.

RadioChirurgicum Project: CyberKnife®– State-of-the-Art, Highly Innovative Radiosurgery at RadioChirurgicum in GöppingenContact: Prof. Dr. med. Gerd Becker | Managing Director

RadioChirurgicum CyberKnife® Südwest, Göppingen located in the ALB FILS KLINIKENEichertstr. 3, 73035 Göppingen, Germany Phone: + 49 7161 642205 | Fax: +49 7161 6452205 [email protected] | www.radiochirurgicum.de


KARL STORZ GmbH & Co. KG

KARL STORZ is one of the world’s leading suppliers of endoscopes for all fields of application. The family-owned company with its headquarters in Tuttlingen, Germany has 6,700 employees worldwide. With a history that stretches back over 65 years, KARL STORZ is well-known for its innovative and high-quality products. Its range of products has been rounded off with the development of the integrated operating room OR1TM and by integrating the field of flexible endoscopy into the various specialties.

Project: KARL STORZ Endoskope: Pioneer in Endoscopy since 1945Contact: Mohamed-Ali Jabr | General Manager KARL STORZ East Mediterranean and Gulf KARL STORZ ENDOSKOPE—East Mediterranean and Gulf (Offshore) S.A.L. Block M, 3rd Floor, Beirut Souks, Weygand Street, 2012 3301 Beirut, Lebanon Telephone: +961 1 999390 | Fax: +961 1 999391 [email protected] KARL STORZ GmbH & Co. KG Dr. Karl-Storz-Str. 34, 78532 Tuttlingen, Germany Phone: +49 7461 7080 | Fax: +49 7461 708105 [email protected] www.karlstorz.com

Tumor Biology Center

The management board from left to right:Christoph Schächtele, Ph.D. Director experimental research, CEO of ProQinase GmbH Arno Fritzen, MBA, CEO Hans Helge Bartsch, M.D. Prof. of Medicine, CEO,Director of the Clinic for Oncological RehabilitationDirk Arnold, M.D. Prof. of Medicine, Director of the Clinic for Hematology & Medical OncologyChristian Wylegalla, M.N.M., Director Clinical Nursing and Nursing Research

For any questions regarding diagnostics, treatment, second opinions or check-ups at our institution or for further informa-tion about our research facilities, please contact:

لجميع األسئلة المتعلقة بالتشخيص، العالج، الرأي الثاني أو الفحص الوقائي داخل مؤسستنا، و للمزيد من المعلومات حول قسم البحث العلمي

وتطوير األدوية المرجو االتصال باألرقام التالية:

Tumor Biology CenterInternational Offi ceBreisacher Str. 117D-79106 Freiburg im BreisgauGermany

The Tumor Biology Center

The Tumor Biology Center is a designated Center of Integrated Oncology and Palliative Care, certifi ed by the European Society of Medical Oncology (ESMO).

As one of Germany’s best known and most recom-mended cancer centers, the Tumor Biology Center is committed to exceptional patient care and excel-lent research within its three departments:

• Clinic for Medical Oncology• Clinic for Oncological Rehabilitation• Tumor Biology Research Department

The research subsidiary ProQinase Ltd. provides research and development services to leading phar-maceutical companies worldwide and is also active in the development of new compounds, of which se-veral have reached the stage of clinical trials and have the potential to gain market approval.

A new dimension in clinical cancer researchand drug development.

Combining cancer therapy,rehabilitation and cancer researchis the best way to help cancer patients.

منظور جديد لعلم األورام والبحث العلمي

وتطوير األدوية ضد السرطان.

الجمع بين العالج الفوري،النقاهة بعدالعالج والبحث العلمي الدؤوبهوأرقى سبيل للرعاية بمرضى السرطان.

Phone: +49 761 206 1108Fax: +49 761 206 1118international@tumorbio.uni-freiburg.dewww.tumorbiologie-freiburg.de/en

Klinik für TumorbiologieTumor Biology CenterFreiburg im Breisgau, Germany

مصحة بيولوجية السرطانفرايبورك إن برايسكو

ألمانيا

As one of Germany’s best known and most recommended cancer centers, Tumor Biology Center Freiburg is committed to exceptional patient care, excellent research, and a broad spectrum of educational programs. The close collaboration of our physicians and scientists with national and international experts is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent and control cancer and improve quality of life of cancer survivors in the future. We are a leading institution to bring new anticancer compounds from bench to bedside and to discover more effective treatment programs in patients with malignant systemic diseases and solid tumors.

Project: Tumor Biology Center—One of the Largest Cancer Clinics in GermanyContact: Safaa Y. Alaoui Schroeder | MD Head of International Relationships Phone: +49 761 2061108 | Fax: +49 761 2061118 [email protected]

Tumor Biology Center Breisacherstrasse 117, 79106 Freiburg im Breisgau, Germany www.tumorbiologie-freiburg.de/en

Tunstall GmbH

Tunstall is the leading provider of communication systems serving many different sectors:– Nurse call systems for hospitals, senior care facilities and prisons. Far more than 2,000 nurse call solutions installed in hospitals worldwide proof Tunstall’s competence, experience and leading position.– Telecare and Telehealth solutions to support elderly, handicapped and people with chronic diseases.

Project: Tunstall—Market Leader of Telehealthcare and Nurse Call SolutionsContact: Rainer Wagner | Export Sales Manager

Tunstall GmbH Orkotten 66, 48291 Telgte, Germany Phone: +49 2504 7010 | Fax: +49 2504 701499 [email protected] | www.tunstall.de

Weiss Klimatechnik GmbH

Weiss Air Solutions offers reliable climate solutions wherever optimal climatic conditions are required for people and machines: our air-conditioning devices provide the optimal climatic conditions for industrial production processes, in hospitals, mobile operation tents or in the field of information and telecommunication technology. As one of the leading providers of professional cleanroom and climate solutions, we also supply you with effective, energy-saving solutions for the manufacture of cleanrooms and for air conditioning for your production processes and workplaces. We will assist you with our expert knowledge, from the planning to the implementation of your projects.

Project: Perfect Hygiene Air-Conditioning Solutions for all Hospital DepartmentsContact: Mr. Rupert Mack | Head of Strategic Business Area mediclean Weiss Klimatechnik GmbH Greizer Strasse 41–49, 35447 Reiskirchen-Lindenstruth, GermanyPhone: +49 6408 [email protected] | www.wkt.com

WÖRWAG Pharma GmbH

WÖRWAG Pharma offers an extensive list of biofactors, generic drugs and pharmaceutical substances that help meet medical needs in the fields of diabetes, cardiac and vascular disease, neurology, and immunology.Our international success depends on building local collaborative partnerships and exploring synergies that contribute to establishing a successful long-term business development in the Middle East and North Africa.

Project: WÖRWAG Pharma – a Specialist for Biofactors and GenericsContact: Attila Roza | Regional Director Central & Eastern Europe, Middle East & Africa (CEEMEA)

WÖRWAG Pharma GmbH & Co. KG Calwer Straße 7, 71034 Böblingen, Germany Phone: +49 7031 [email protected] | www.woerwagpharma.com

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Imprint

EditorGhorfa Arab-German Chamber of Commerce and Industry

Garnisonkirchplatz 1, 10178 BerlinPhone: +49 30 27 89 07 – 0 | Fax: +49 30 27 89 07 – [email protected] | www.ghorfa.de

CoordinationRafaela Aguilera Alvarez | Director Marketing/Events/ Member Services, Ghorfa Arab-German Chamber of Commerce and Industry

Editorial OfficeTraudl Kupfer | Proofreading, Translation, EditingChoriner Straße 52, 10435 BerlinPhone: +49 30 24 35 28 05 | Fax: +49 30 24 35 28 06Mobil: +49 171 203 30 [email protected] | www.traudl-kupfer.de

Layout and Typesettingdoppelpunkt Kommunikationsdesign GmbHLehrter Straße 57, 10557 BerlinPhone: +49 30 39 06 39 – 30 | Fax: +49 30 39 06 39 – [email protected] | www.doppelpunkt.com

PrintDCM – Druck Center Meckenheim GmbHWerner-von-Siemens-Straße 13, 53340 MeckenheimPhone: +49 2225 88 93 – 550 | Fax: +49 2225 88 93 – [email protected] | www.druckcenter.de

Copyrights of the imagesCover: © Siemens AGPage 7: © Lobsterclaws/istockphoto.comPage 25: © Siemens AGPage 27: © B.Braun Melsungen AG, © Bureau DIJK (Markus Database 212): © Carl ZeissPage 37: © AntonioGuillem/istockphoto.comPage 49: © Günay Mutlu/istockphoto.comPage 51: Data: German Federal Statistical OfficePage 81: ©TommL/istockphoto.comPage 72 & 73: ©Ghorfa Archive 2013Other pictures: Kindly provided by the contributing companies, if not otherwise stated.

April 2014

Leading Hospitals and Experts in the German-speaking World

Coming spring 2015 – the new annual for Arab patients and leading medical facilities in the German-speaking World

With Health Excellence the Ghorfa releases a patient-related publication in which potential patients from Arab countries can inform themselves about leading medical facilities and experts in the German-speaking world. The participants present themselves through competence profiles and featured articles about medical key issues of their respective facility. Health Excellence is published as an English-language year-book with an associated online platform on which multimedia content can be incorporated and updated continuously.

Be part of HEALTH EXCELLENCE - The platform for your patient communication in the Arab World

» Ideal and individual presentation in an exclusive environment

» A unique platform for the communication with potential patients from the Arab World

» Distribution directly to 10.000 high-ranking individuals and by the Arabian embassies in Berlin and the German embassies and consulates in the Arab countries.

Please contact us for advice regarding the optimal form of your participation in Health Excellence.

For more information visit www.health-excellence.com

General Consultation

Rafaela Aguilera AlvarezGhorfa Arab-German Chamber of Commerce and IndustryTel: [email protected]

Contact Editing profitext.com GmbHMicha L. HarrisIggelheimer Straße 26, 67346 SpeyerTel: [email protected]

profitext.comAgentur für strategische Kommunikationsberatung und Public Relations

Online-Platform – be found and be chosen

Your profile on

www.health-excellence.com

with multimedia content and

comprehensive information.

Website will be launched 2014.

1 | 2014

HEALTH EXCELLENCE


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World-class cancer units Our private patient cancer care network is the largest and most specialised in Ger-many. We are recognised around the world for achieving exceptional patient outcomes for patients. We offer precise diagnosis and cutting-edge treatment for all types of cancer, developed and reviewed by the world‘s leading experts.


Bone marrow transplant A bone marrow transplant involves re-placing a patient’s damaged bone marrow with healthy bone marrow. DGV is the only private hospital group with a qual-ity-accredited bone marrow transplant unit, offering a highly specialist approach to the treatment of conditions that cause damage to bone marrow. These include severe aplastic anaemia, leukaemia, non-Hodgkin’s lymphoma and specific ge-netic blood and immune system disorders. Our treatment programmes include both autologous transplants (from the patient’s own body) and allogenic transplants (from a donor’s body) for adults and children.

Da Vinci Surgical System We are also trained in a new medical technology called da Vinci Surgical Sys-tem. With the da Vinci Surgical System, surgeons operate through just a few small incisions. The da Vinci System features a magnified 3D high-definition vision system and tiny wristed instruments that bend and rotate far greater than the human wrist. As a result, da Vinci enables your surgeon to operate with enhanced vision, precision, dexterity and control.



DGV world-class private hospitals in Munich One in three of our patients travel to our private hospitals in Munich from outside of the country because they know it is worth travelling to receive outstanding treatment. DGV Inc. is a German company, also known as Deutsche Gesundheitsvereinigung, and Germany’s largest private hospital group. Our private hospitals in Munich are the company’s overseas division and patients benefit from its world-renowned experience and expertise.

Each of the private hospitals in Munich is a Centre of Excellence where you will receive the highest standard of care delivered by dedicated medical teams.

The Balan Clinic Situated in the heart of Munich’s medical district, The Balan Clinic has 121 beds in-cluding a large adult and paediatric cardiac centre. It is one of Munich’s premier cancer centres and houses both adult and paediat-ric intensive care units. The Cancer Centre offers outpatient radiotherapy and chemo-therapy treatment and has an integrated


The first private hospital company in Germany» to offer patients breakthrough cancer treatment CyberKnife™» to operate a specialist paediatric cardiac surgery unit» with a bone marrow transplant unit in partnership with the NHS, improving outcomes for cancer patients

» with an advanced neurological unit to improve outcomes for patients with stroke and trauma injuries» to provide level 3 intensive care units in all HCA hospitals» to offer patients breakthrough cancer treatment NanoKnife™» to genetically profile individual cancer tumours to find the most effective treatment for every patient

» with a dedicated clinical research unit, offering our patients early access to trials in new cancer drugs» with a hybrid cardiovascular labora-tory to perform pioneering minimally invasive heart surgery on high risk patients

» to invest £3 million in the UK’s first TrueBeam™ STx – the world’s fastest and most accurate linear accelerator, this also greatly benefits the NHS» to launch the first dedicated Haematolo-gy Transplant Unit in the North West at the Christie Clinic


WATCHVIDEO!

HEALTH EXCELLENCE THEMEN AUSGABEN ÜBER UNS PARTNER






PARTNERÜBER UNS



DATENSCHUTZI

KONTAKT

DR. MAX MUSTERMANN

Health Excellence

Annual – reach out and be recognised

Your presentation and featured

article in the annual for leading

medical experts.

Forms of participation



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The Balan Clinic
















WATCHVIDEO!



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HEALTH EXCELLENCE

Leading Hospitals and Experts in the German-speaking Area

THEMEN AUSGABEN ÜBER UNS PARTNER






PARTNERÜBER UNS



DATENSCHUTZI

KONTAKT



10 11













The Balan Clinic
















WHATCHVIDEO!

care with counselling and complementary therapies available to patients. The Balan Clinic at University Col-

specialist medical ranging from simple day-

case procedures to complex sarcoma and haemato-cancer treatments, all of which are supported by University College Hospital’s extensive critical care facilities. It is also one of the most famous teaching hospitals, the Balan Clinic offers access to some of Germany’s leading specialists and, indeed, some who may be considered amongst the best in the world. We are one of the highest rated hospitals in terms of patient care and hotel services, and aim to deliver patients the very best experience on their pathway from diagnosis to treatment. Our Critical Care Unit allows our doctors to treat more complex cases in Chelsea and offers our patients even greater safety: we have a Con-sultant Intensivist on site throughout the day and are supported 24 hours a day by a Registrar Intensivist. The Banal Fertility












to launch the first dedicated Haematolo




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Answers for life.

www.siemens.com/answers-for-life

A happier world begins with a healthier world.Siemens answers are improving lives with advancements in imaging and lab diagnostics, therapy, and healthcare IT.

The desire for happiness is shared by every human being on earth. And because the potential for a happy life depends on good health, Siemens constantly innovates to advance human health. We’re helping hospitals operate more efficiently, enabling clinicians to make more informed medical decisions for over 203,000 patients every hour.

We’re improving 86 million lives alone, every year, fighting the world’s six deadliest diseases. We’re in booming cities and remote villages, working to extend life for individuals, and enhance quality of life for all. So that more people can have a life that is longer, richer, and more filled with happiness.

www.ghorfa.de

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Partnerships and Perspectives of Arab-German Cooperation

Healthcare Guide (pdf, 2.16 MB)

Documents

Transcript of Healthcare Guide (pdf, 2.16 MB)