Healthcare ecosystem of the future walter van dyck

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© Vlerick Business School Prof Dr Walter Van Dyck

THE HEALTHCARE ECOSYSTEM OF THE FUTURE

PROF DR WALTER VAN DYCK

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IN THE NEXT DECADE IT WILL COST $100 AND TAKE LESS THAN ONE HOUR TO SEQUENCE A HUMAN

GENOME

© Vlerick Business School

AND IT GOES EVEN FASTER THAN PREVIOUS DISRUPTIVE TECHNOLOGY CYCLES

Prof Dr Walter Van Dyck

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So what does personalized medicine mean for the health care ecosystem of the future?



GENERAL IMPACT OF PERSONALIZED MEDICINE ON THE HEALTH CARE ECOSYSTEM


Integrated solution-based therapies

Health outcome-based therapies possibly allowing for patient self-management

Analytics (Big Data)-driven therapy development

Open innovation and collaboration across health sectors

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FADING INDUSTRY BOUNDARIES OFFERING LOTS OF OPEN INNOVATION OPPORTUNITIES


Stremersch & Van Dyck (2009)

1. TWO STUDIES ON THE IMPACT OF PERSONALIZED MEDICINE ON THE HEALTH CARE ECOSYSTEM

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DOES TECHNOLOGY-ENABLED PERSONALIZATION ALLOW FOR A MOVE FROM PURE PLAY DRUG-BASED TO INTEGRATED HEALTHCARE SOLUTIONS?



FROM CURE TO CARE

PREDICTION PREVENTION TREATMENT MONITORING


http://www.google.be/imgres?imgurl=http://www.ecigarettedirect.co.uk/ashtray-blog/wp-content/uploads/2011/12/royal-college-of-physicians.jpg&imgrefurl=http://www.ecigarettedirect.co.uk/ashtray-blog/2011/12/why-the-eu-will-ban-electronic-cigarettes.html&h=162&w=178&sz=5&tbnid=RjJBImY4o0XDbM&tbnh=0&tbnw=0&prev=/search?q=royal+college+of+physicians&tbm=isch&tbo=u&zoom=1&q=royal+college+of+physicians&usg=__vnZxEMx8gXQpCx5bZwz-zxMSf68=&docid=fmfqLsux3yCB2M&sa=X&ei=6r2nUP7FEY3s0gW1woDgBg&sqi=2&ved=0CHQQ1Rc

http://www.pfizer.be/sites/be/nl/Pages/default.aspx

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FROM CURE TO CARE

PREDICTION PREVENTION TREATMENT MONITORING

Acute Coronary Syndrome

Breast cancer



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STUDY 1: BREAST CANCER


DESCRIPTION OF SCREENING PROGRAMS FOR BREAST CANCER IN THE MODEL

Van Dyck et al (2012)


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STUDYING PATIENT POPULATION BEHAVIOUR USING A MARKOV STATE DIAGRAM

Undiagnosed or

disease free

Pre-Cancer

Local Cancer

Locally Advanced Cancer

Metastatic Cancer

Death due to Cancer

Death due to other

causes

(State Diagram adapted from NICE Guidelines) Van Dyck et al (2012)



0

500

1000

1500

2000

2500

3000

Current Situation "EHR+SNP" Scenario

ON AVERAGE, THE IMPLEMENTATION OF NEW SCREENING STRATEGY REDUCES TOTAL PATIENT COST OF HEALTHCARE BY 37% WITHOUT AFFECTING AVERAGE QALY

€

Average Cost per Patient over 25 years Average QALY per Patient

-37%

0

5

10

15

20

25

Current Situation "EHR+SNP" Scenario

0.1%

QALY

* Willingness-to-pay = 35.000 € / QALY



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A MOVE TO THE ENTRY POINT OF THE CLINICAL PATHWAY




AS A RESULT OF THE NEW STRATEGY, SCREENING ACTIVITIES RISE WHILE CONSUMPTION OF EXPENSIVE TREATMENTS AND DIAGNOSTIC TESTS FOR ADVANCED STAGES OF THE DISEASE DECLINE.

0

0,005

0,01

0,015

0,02

CurrentSituation

"EHR+SNP"Scenario

Herceptin

-28%

0

0,005

0,01

0,015

0,02

CurrentSituation

"EHR+SNP"Scenario

Immunohistochemistry

-48%

Y-Axis: average consumption per patient over 25 years * Radiotherapy and Hormone Therapy change in a similar proportion and have similar consumption volumes

Tre

atm

ents

D

iagnostic T

ests

0

0,005

0,01

0,015

0,02

Current

Situation

"EHR+SNP"

Scenario

Chemotherapy

-19%

Van Dyck et al (2012) Prof Dr Walter Van Dyck

0

1

2

3

4

5

6

7

8

CurrentSituation

"EHR+SNP"Scenario

Mammography (in Screening)

+18%

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STUDY 2: CARDIOVASCULAR DISEASES


INTEGRATING THE USE OF LIFE SCIENCES TECHNOLOGIES TO COMBAT CARDIO DISEASES


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RESULTING IN DRAMATICALLY IMPROVED HEALTH OUTCOMES



THE HEALTH CARE ECOSYSTEM OF THE FUTURE

Moving to prevention and predicting health outcomes

Moving to health outcome monitoring & management

Moving to increased collaboration across life sciences technologies and competences


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2. LIFE SCIENCES BUSINESS MODELS IN AN ERA OF PERSONALIZED MEDICINE


The personalized medicine-enabled health care ecosystem

welcomes a high variety of business model types


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© Vlerick Business School Prof Dr Walter Van Dyck 25

Van Dyck & Debruyne (2012)


TECHNOLOGY-BASED BUSINESS MODEL ARCHETYPES

Prof Dr Walter Van Dyck 26

Van Dyck & Debruyne (2012)

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TECHNOLOGY PLATFORM DEVELOPER: GENERATING AND MONETIZING IP FROM GENOTYPE MEETING PHENOTYPE



SOLUTION DEVELOPER: INCREASED BIOPHARMA-HIGH TECH COLLABORATION IN LIFE SCIENCES


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TECHNOLOGY PLATFORM DEVELOPER AND SOLUTION DEVELOPER: CREATING RESPECTIVELY A CO-INVENTION OR CO-DEVELOPMENT ECOSYSTEM



IMEC IAP: A TYPICAL TECHNOLOGY PLATFORM DEVELOPER BUSINESS MODEL


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BIOPHARMA HEALTH CARE SOLUTION PROVIDERS MOVING ‘BEYOND THE PILL’



LIFE SCIENCES BUSINESS MODELS IN THE HEALTH CARE ECOSYSTEM OF THE FUTURE: OUTCOME-DRIVEN, ENABLING PATIENT SELF MANAGEMENT, OPEN INNOVATION & COMMUNITY-DRIVEN, FEDERATED, PLATFORM-BASED, AND BIG DATA-LEARNING-ORIENTED


*: Company names shown for illustrative purpose only. They do not necessarily correspond to reality

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CUSTOMISED MANAGEMENT PROGRAMMES UNLEASH THE TRUE POTENTIAL OF YOUR PEOPLE & YOUR ORGANISATION

Customised Management Programmes are impactful learning solutions meeting your specific business needs. The health & life sciences industry is one of Vlerick Business School’s 4 strategic focus industries.

2012 facts and figures:

121 customised programmes for 84 different companies

4.529 participants in 14 countries worldwide

above 80 % satisfaction rates

Some of our health & life sciences customers:

Want to know more? Feel free to contact Anne Salenbien

+32 9 210 98 72| +32 472 28 56 06 | [email protected]


OPEN ENROLMENT PROGRAMMES EXECUTIVE EDUCATION PROGRAMMES FOR EXPERIENCED PROFESSIONALS

Our programmes address today’s most relevant business issues. You can choose between short, but intensive courses and long-term programme formats. 2012 facts and figures:

85 management programmes

3.859 participants

100% of our participants would recommend the ‘Management for the Hospital Professional’ programme to their colleagues!

Some of our health & life sciences customers:

Dr. Frank Verbeeck Foundation for PsychoGeriatry

Scheutbos Hospital

"I have to thank Vlerick for the organisation and quality of the Management for the Hospital

Professional programme. I have taken courses with IMD and INSEAD in the past, but what Vlerick offers is of an equivalent and even superior level.“

Dr. Manu Verholen

Sint-Vincentiusziekenhuis Deinze Anesthesist-Intensivist-Algologist

"This high quality management

programme sparks my entrepreneurial ambition to critically reflect upon the

(current) hospital policy in all its aspects. Creativity and reasoning

behavior are stimulated by a continuous interaction between faculty and hospital

professional."

Want to know more? Visit us online or contact us:

www.vlerick.com/ziekenhuis | +32 9 210 92 46 | [email protected]

mailto:[email protected]

http://www.vlerick.com/ziekenhuis

mailto:[email protected]

Healthcare ecosystem of the future walter van dyck

Health & Medicine

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