HEALTHCARE APP -Final project
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Transcript of HEALTHCARE APP -Final project
Search Engines
Treatment Centre sites
Health info sites
Physicians office
Family and friends
TV Newspapers Magazines
86%
78%
62%53%
34% 36%21% 23%
ONLINE IN PERSON OFFLINE
60%Of healthcare needs begins with online search
76 %of patients use hospital websites for research
77% Of patients use search prior to book an appointment
44%Search on mobiles for hospitals and doctors
As consumers demand more personalized care ,healthcare is moving from its predominant services to more consumer centric services
COMPANY OVERVIEW
Today the focus of health and fitness is shifting from operational efficiency to affordable care and prevention using technology as a prime tool . The app“myHEALTH Map” addresses the emergency needs of people . THE FOLLOWING WANTS FULFILLED BY IT ARE
1.HOSPITAL DIRECTORY –contains database of hospitals and clinics segregated according to place , region, locality , fees and charges . A very helpful feature that is widely required by people who move to new cities, emergency cases that includes road accidents and critical health issues (when a patient is referred to another hospital for better treatment )
4.BLOOD BANK –Donors can help in blood donation by registering themselves through red cross societies
WITH FIRST AID– AMERICAN RED CROSS
A foreign app with some similar features as that of “myHEALTH Map”
Everyone in society needs first aid and emergency help at some point in their lives . This app ease the efforts of finding hospitals and doctors through search engines in the first step
TARGET MARKET 1.CUSTOMERS Everyone can use the app
2.COLLABORATORS the red cross societies and volunteer services
3.COMPANY app designer
4.COMPETITORS First aid -American Red Cross
5. CONTEXT Specified in needs and wants
POINTS OF PARITY The app shares few common services with the competitor app
it is adaptation of a foreign app for Indian market
POINTS OF DIFFERENCEUseful tools , caters to basic emergency needs of people Easy to use instantly rather than to keep diaries . More focus on online marketing
PRODUCT
The app provides features of hospital directory , information of doctors , blood bank help and volunteer service
Healthcare has adopted a lot from industries like banking and retail to focus more on consumer centric services .
Consumer want more transparency , so the reviews and ratings help any consumer to review the service of the app .
The consumers can make informed choices about the service based on quality and trust and price .
Consumers want such services to be available at their convenience .
So the focus is on prevention + treatment
THE APP IS KEPT FREE OF COST EXCEPT THE INITIALIZING COST PAID AT THE TIME OF LAUNCH ON GOOCLE PLAY CONSOLE WINDOW
INTRODUCTIONHEALTHCARE APPMARKETING PLAN EXECUTIVE SUMMARYDIGITAL DIAGNOSISSITUATION ANALYSISMARKET OVERVIEWGOALSTRATEGYTACTICSIMPLEMENTATION