Health & Wellness
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Transcript of Health & Wellness
Health &Wellness
FIT Reisen – Your Premium Sales Partner for Health & Wellness
Somatheeram Ayurvedic Health Resort, IndiaLUX, Maledives
1976
Burnout
Beauty
Thalasso
AyurvedaPrävention Medical Health
Yoga Fango
Regeneration
Anti-AgingWellness
Schrothkur
Access to > 100 Mio. CustomersFIT Reisen is connected to all distribution systems in the German speaking market and sells via > 10,000 travel agencies, online retailer and an own website.
Pioneer in Health & Wellness TravelFIT Reisen has been the leading innovator in health & wellness travel for morethan 35 years. Become part of it and be always a step ahead.
We are the SpecialistAs the leading specialist for health & wellness we are more than familiar withproducts and costumer needs and we know exactly what it really takes.
Our Ambition: Only Highest QualityCustomers have great expectations of health and wellness services during theirholidays. Thus, we choose our partners according to ambitious criteria.
Partnership for SuccessFIT is growing faster than our booming segment. Only one of the reasons whymost of our hotel partners have been working with us for more than 15 years.
2012
2010 2011 2012
17%
35% 40%FIT-Growth
2013E
40%
Grotta Giusti Resort, Golf & Spa, Italy2
Via FIT Reisen You Have Access to more than 100 Million Potential Customers
FIT-WebsiteHigh Class Catalogues
> 10.000 Travel Agencies Online Retailer
Connections to all Distribution Systems
100 Million Customers
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You are Presented First Class
Facts in Short• Premium catalogues with brilliant colours• Edition of approx. 500,000 copies • Distribution via 10,000 FIT travel agencies and to more than40,000 FIT private customers
Together We Work on a Perfect Presentation• Focus on hotels’ individual philosophy, profile and core competences• Focus on packages and arrangements• Cooperative creation of your presentation
Our Closing Dates• Annual catalogues: Closing of contract: Oktober; Print: End of November
• Seasonal catalogues: Closing of contract: June; Print: End of July• Theme-oriented brochures on request
Sha Wellness Clinic, Spain4
Our Catalogues – the Best Advertising Medium for Health & Wellness
Theme-oriented Brochures Seasonal Catalogues Annual Catalogues
Life Wellness Resort Quy Nhon, Vietnam5
Cataloguepresence leads tostrong spill-overs
in direct bookings
Supporting Marketing Activities for Top Offers
Fax Mailings and Newsletters for Travel Agencies• Biweekly distribution to over 10,000 travel agencies and travel-experts• Recent information and attractive special offers
Marketing and Sales Support• Guidebooks for various topics e.g. Ayurveda, Fango etc.• Posters and sales brochures for special offers• All materials are available at the FIT-Agency-Shop for free
Flyers and Posters for the Salesroom• A4 sized offers for advertising in shop windows• Distribution to travel agencies via the FIT newsletter
Health & Wellness “live”• Health & Wellness roadshows, lectures and workshops• Product and sales trainings for travel agents• Fam–trips and PEP offers (Product Experience Packages)
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Agenturshop
Powerful Distribution via Travel Agents
Perfect PositioningUbiquity of our OffersStrong Network and Partners
Gesundheit &Wellness
7Gran Melia Palacio De Isora, Spain
FIT Reisen is connected to all bookingsystems relevant for the tourism market
Every travel agency has an optimal accessto all availabilities and rates
Clear positioning as THE special touroperator in health & wellness travel
If it is about health & wellness, travel agents trust FIT Reisen as the expert with the best experience
Extensive distribution network with more than 10.000 travel agencies in Germany, Austria and Switzerland
FIT Reisen has premium partnershipswith the largest travel agency networks
Our Online Sales Partners reach 40 Mio. Visitors per Month
Mezzatorre Resort & Spa, Italy
Bookablein over 1,400
platforms
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www.fitreisen.de – The Booking-Platform for Health & Wellness
Extensive Reach• More than 146,000 visitors every month• Over 940,000 page impressions per month• +60 % growth rate compared to prior year
Focus on Packages• The only booking website in Germany with focus on packages• Up to 10 packages can be presented per hotel
Attractive User-Profile• 64 % women and 36 % men• 87 % of our visitors come from Germany• 42% direct access visitors – due to our strong brand
Internationality• International domains like www.fitreisen.ch• 30 languages• 12 currencies
DHSR Heviz, Hungary La Residence des Cascades, Red Sea, Egypt Sha Wellness Clinic, Spain9
Online-Marketing: Fast, Direct and Efficient
Optimization of Google-Rankings (SEO) and Google-Adwords (SEM)• Keyword based marketing on major wellness topics, e.g. “thalasso”• Search engine optimization by keyword targeting and optimization for google results
E-Mail Newsletters for Direct Customers• Distribution to more than 30,000 subscribers every two weeks• Focus on theme-oriented offers like e.g. ayurveda, cures, wellbeing
Facebook Fanpage• Information, lotteries and marketing activities• Special “Deal of the Week”
Affiliate-Marketing• Partnership with Affiliate-Networks like Affili.net and Zanox• Combined reach of > 1,5 Mio. partnerwebsites (“publisher”)
Royal Thalassa Monastir, Tunisia10
Innovations@FIT Reisen
iPad-App Online Catalogues with Booking Functions
SHA Wellness Clinic, Costa Blanca, Spain11
FIT Takes Advantage of all Marketing Opportunities
Mezzatorre Resort & Spa, Italy
Advertorials Inserts in MagazinesCooperations
Edition150.000
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Premium Public Relations and Media Activities
The Best Agency for Public RelationsSince we know that public relations can only be successful in co-operation with a renowned and professional media agency we work together with Contact & Creation, the number one press agency for tourism issues in Germany.
Press Service for our PartnersC & C creates a regular press servicethat announces any innovation from ourhotel partners to a large public audi-ence. These press releases reach a growing number of media agencies andjournalists from 1,200 contacts upwardsand results in a wide range of reports inwell-known media (see left).
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Our Portfolio Consists of four main Theme-Worlds
Cures, Medical Wellness & HealthClassical cures are perfect either for preven-tive reasons or to generally improve one’s health & wellbeing. FIT Reisen offers thewhole range from traditional therapies to modern medical treatments.
Mövenpick Resort & Spa, Jordan
Ayurveda & YogaFIT Reisen was the first tour operator in the German speaking market to integrateayurveda-holidays into its program. TodayFIT Reisen has the largest offer in the market.
Wellbeing, Relaxation & BeautyPremium and modern wellbeing & beauty-packages are becoming ever more popular. That is why FIT continues to expand its worldwide offer.
Diet, Detox & FastingFIT Reisen offers start with classical fastingcures according to F.X. Mayr and Buchingerover detoxifying treatments up to modern concepts in nutrition such as metabolic dietand detox.
DHSR Nove Lazne, Tschechien
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FIT Reisen Sends Guests to more than 35 Countries
Spain Portugal
Marocco
Madeira
Canary Islands
Tunesia
Germany
Poland
Tschechien Slovakia
HungaryAustria Switzer-
land Slovenia
Croatia Romania
Bulgaria
Italy
Greece
Cyprus
Israel
JordanEgypt
Turkey
Korea (South)China/Tibet
India
Nepal
Thailand Vietnam The Philippines
Malaysia
IndonesiaSri LankaMaledives
UAE
Mauritius
France
Oman
NAIADE-Diva, Maldives
We Work with Top Partners to Ensure Highest Quality
74 % of our Partners Classified 4 or 5 stars High Degree of Customer Satisfaction
98,9%7 %18 %
54 %
20 %
not officiallyclassified
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FIT Private Customers: able and willing to spend
and High Willingness to Spend
FIT private customers…
…book premium
…stay longer
…book high-value health & wellness-packages
…demand additional treatments and extraservices in the hotel
with very High Net IncomeBest Ager
NAIADE-Diva, Maldives
57 %
< 2000
17 %17 %
9 %
2000 –3800
3800 –5000
> 5000
80 %
20 %
2 %
< 29 30 – 40 > 50
LUX, Malediven
Source: Analysis of FIT customer database by Schober information Group
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Premium Partners and FIT Reisen: Successful Partnerships
Our Partners Work with Us on a Long-Term Basis
“The successful cooperation withFIT has enabled us to establishourselves on the German market.”Manick Rodrigo, ProprietorBarberyn Ayurveda Resorts, Sri Lanka
“We have been successfully working together with the Germanmarket leader for health & well-ness travel for decades.”Flavio Gazza, Director TASAbano Terme, Italy
“We receive many high quality bookings via FIT Reisen. Thank you for the long term, very pleasantand successful cooperation.”
Edit Gasztány, Sales ManagerDanubius Hotels Group, Budapest, Hungary
Spa Village Resort Tembok, Bali18
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1 year 2 – 5 years more than 15 years6 – 14 years
Become FIT Reisen Premium Partner!St
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Be Premium Partner for Health & Wellness
Benefit from High Class Marketing & PR
Get Access to> 100 Mio. Customers
ö [email protected] I+49 69 405885-0FIT Gesellschaft für gesundes Reisen mbH Ravensteinstraße 2 · 60385 Frankfurt
We focus on selling your health & wellnesspackages
Get access to over 40,000 FIT private customers
Be part of theme-brochures
Work with THE Specialist Tour Operator withmore than 35 years experience
Faxmailings to > 10,000 travel agencies
Distribute your specials to travel agencies withflyers and posters
E-Mail-Newsletter to > 30,000 private customers
E-Mail-Newsletter to > 10,000 travel agents
Online-Marketing (Blogs, Google Ads, Facebook, Affiliates)
Press releases to > 1,200 journalists
…and many more
Premium presentation of your products in our catalogues
Presentation on our booking platform www.fitreisen.de
Bookable in > 10,000 travel agencies in Germany, Austria and Switzerland
Distribution via huge network of online-retailer
Adaaran Select & Prestige Water Villas, MaledivesAbano Terme Grand Hotel, Italy