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HEALTH

MANAGEMENT

CONVENTION 2013

REPORT

…building bridges between academics

and the industry!

Saturday August 17, 2013

Department of Health and Hospital Management, Institute of Business Management, Karachi

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“Coming together is a beginning, staying together is progress, and working together is

success.” - Henry Ford –

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Table of Contents

Overview …………………………………………………………….. 4

Syndicate members ……………………………………………………………..

5

Meeting minutes ……………………………………………………………..

6

Evaluator feedback ………………………………………………………….....

9

Student feedback ………………………………………………………………

10

Convention at a glance

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12

Deliverables (AACSB Standards)

……………………………………………………………... .

16

Way forward (PHARMA SUMMIT)

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17

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HEALTH MANAGEMENT CONVENTION 2013

OVERVIEW

Health care organizations are complex and constantly changing. The ongoing paradigm shifts of global competitiveness, environmental changes, health regulations, patient-provider interaction, health human resource training and development needs and more over rapid medical and technological innovations are transforming health management organizations. Health care industry requires change managers and leaders who can be ready to adapt and envision the change.

THE HEALTH MANAGEMENT INDUSTRY

The Health Management in a powerful consortium of hospitals, pharmaceuticals, NGOs, allied health care organization, health care academic institutions, national and international health care bodies etc.

THE HEALTH MANAGEMENT ACADEMIA

The program is geared to professionals who aspire to be health care managers. This is a specialized program that amalgamates management skills and knowledge of economics, finance, statistics, and epidemiology and health policy, relevant to those working within the private and government sectors. The program has an integrated and multidisciplinary approach in preparing graduates for the provision of necessary expertise to manage health services most effectively and develop technically competent and socially sensitive managers for leadership roles in hospitals, health systems management, pharmaceutical industries and population programs. The teaching methodology includes case studies and research projects. The two-year MBA-Health Management Program is designed to provide students with an opportunity to apply curricular concepts and hand-on skills to provide solutions to the problems that occur in an organizational setting.

HEALTH MANAGEMENT SYNDICATE - AIM

To bring the health management industry on one academic platform of mutual understanding in the development of the health management field.

HEALTH MANAGEMENT SYNDICATE – OBJECTIVES

To bring the health management industry on one academic platform of mutual understanding of developing the health management field.

To develop a strategic partnership with health care leaders, decision makers, philanthropists, professionals in order to give a direction to the prospects of health management.

To add value to the department of health management at IoBM in curriculum development and semester planning in preparing the right experiential learning methodologies of teaching.

To guide the faculty and students of health management at IoBM into the precincts of health care industry.

To provide Mentorship and counseling to our health management students in their early phase to chisel out their career building in health management.

To enrich the talent management process generated at the department of health management and yield headhunting opportunities to the young resource.

To encourage ownership of the health management academia at IoBM to the executive industry members and generate a 'creative thinking resource' for the benefit future growth of the forum.

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PROGRAM CONTENT

Syndicate meeting: 10:00 am – 12:00 pm Entrepreneurship and Management Excellence Center, Institute of Business Management, Karachi

Student Poster Presentation display: 12:00 pm – 02:00 pm. Academic Block, Institute of Business Management, Karachi

LIST OF SYNDICATE MEMBERS

MHM SYNDICATE S.No Name Designation Organization Genre

INTERNAL

1 Mr. Talib Karim Rector Institute of Business Management

2 Dr. Irfan Hyder Dean, CBM Institute of Business Management

3 Dr. Shahid Amjad HOD, Energy and Environment Management

Institute of Business Management

4 Dr. Asima Faisal HOD, Health and Hospital Management

Institute of Business Management

GENERAL

5 Mr. Ghulam Haider Khan Director (P&Y), Karachi Office HEC Education

6 Dr. Minhaj Qidwai MD UNET General

HOSPITALS

7 Dr. Shehzad Alam Medical Director MMIH Hospitals

8 Dr. Bashir Hanif Medical Director Tabba Heart Hospitals

9 Dr. Salman Faridi Medical Director Liaqat National Hospital Hospitals

10 Dr. Abdul Bari CEO Indus Hospital Hospitals

PHARMACEUTICALS

11 Dr. Khawar Khan Head Medical GlaxoSmithKline Pharmaceuticals

12 Mr. Maqbool Ur Rehman Director Sales GlaxoSmithKline Pharmaceuticals

13 Mr. Haroon Qassim CEO PharmEvo Pharmaceuticals

14 Mr. Saeed Allahwala CEO ATCO labs Pharmaceuticals

15 Dr. Faraz Arif Head of Marketing Pfizer Pharmaceuticals

NGOS/ALLIED

16 Dr. Asif Imam MD SINA Healthcare NGO

17 Dr. Junaid Razzak CEO Aman Foundation NGO

18 Dr. Zakiuddin Ahmed CEO Health Paradigms Entrepreneur

19 Dr. Farhan Essa Abdullah MD Essa Labs and Diagnostics Labs

20 Dr. Akbar Director Fatimid Foundation NGO

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MEETING MINUTES

Time Speaker Comment

9:40am Shahid Raza Opening with Quranic verse

9:45am Mr.Talib Karim Rector, IoBM

Welcomed guests Brief them about university standing, achievements and future plans. Emphasized on the changing market demands and response the university has to offer in return like new study programs, methods, technology brought up and expansion of the network via opening of a new city campus.

10:05am Dr. Humeira Javed Lecturer, MHM, CBM

Introduction of All dignities

10:15am Mr.Ghulam Haider Director, HEC (Chief Guest)

Details about HEC goals and objectives. Strategies to bring youth empowerment into businesses. Stressed on the importance of Primary Education Program. Showed interest in up taking intermediate educational system. Requested CBM to plan a new program for such intermediate students. Appreciated services by Indus and Fatimid Hospital trusts, and showed hope that all of us were to fetch from the session.

10:25am Dr.Asima Faisal (HoD, MHM, CBM)

Thanked All dignities A brief introduction about the event and MHM- Programs relevance with the conduct. Shared a presentation on how a manager at CBM is groomed. What problems he faces when he enters into practical world and informed delegates that how they see helping out this CBM produced Health Manager.

10:40am Tea Break

10:50am Dr. Irfan Hyder Time has changed the learning methods and IoBM is continuously updating its teaching methodology. One great example is the emergence of concept of experiential learning, that we would experience that day too. Course outline is updated every semester to ensure the process of bridging the industry- academia gap. He further adds that we are in the process of indulging the new methods into system require valuable feedback from the industry leaders like our guests for today.

10:55am

Dr. .Shahid Amjad Opened forum for discussion.

11:00am Dr. Zakiuddin Entrepreneur ship should be encouraged. E-health should be priorities in development of healthcare system.

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Ethical and cause related marketing should be the practice. mentorship can bridge the industry - academia gap networking should be focused. Graduates should be placed in some incubation centre to practice their managerial skills.

11:05am Mr.Maqbool Ur Rehman Students seem more perplexed, more focus should be given to make student's minds clearer and more determined.

11:10am Dr. Akhlaq Ahmed Health manager who primary graduate with a clinical degree before grooming their managerial skills at management schools; their medical education should be re-invented.

11:15am Dr. Salman Faridi Criticized the general term of health manager. Suggested CBM need to produce specialized hospital administrators, Pharmaceutical people not just health managers with knowledge of all and mastery of none. 24-30 hours projects or electives could be offered.

11:20am Dr. Zafar Zaidi Experiential learning can be adopted by engaging doctors and pharmacists into tasks at field.

11:25am Dr. Farhan Essa IoBM should value its internship programs in collaboration with several sectors to support their students so that they can specialize with management program of their interest for at least 1 semester.

11:30am Dr. Akbar Anjum Managerial roles should be initiated with autonomy provision under supervision.

11:35am Dr.Junaid Razzaq 24x7 training program is essential.

11:40am Dr. Khawar Saeed Experiential learning can play.

11:42am Dr.Shahzad Alam In hospital settings we cannot neglect the understood or already accepted psychological supremacy of consultant doctors that results in dual line of authority one of the biggest challenges we as health managers have. Just to excel with managerial training does not mean one stops pursuing his basic core education. Substantial training to impart the technical knowledge into new managers is beneficial to gadget them with arms they need at a competitive managerial environment.

11:45am Dr.Qidwaii Orientation visits to various healthcare businesses be arranged to get students aware of field and ground realities. Job fares with consultancy sessions an idea worth practice. the focus should be on gap analysis first then we would be able to find better solutions Problem based learning is also a way doing it. Entrepreneur ship should be encouraged.

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Internship programs can be devised accordingly. GRASP concept be taught (govern, research, accountability, sustainability & profitability)

11:48am Mr. Saeed Allahwala NGOs sector should be prioritized; these are the future health financers. Minds should be opened, and creativity should be envisioned.

11:50am Mr. Haroon Qasim A balance between clinical and managerial skills is required. Mentorship is to be provided to achieve this.

11:55am Dr.Abdul Bari Leadership grooming must be done.

11:58am Dr. Asif Imam Areas to work on can be classified upon priorities into following 6 primary sectors; ER, ambulatory, hospital, preventive health, home health and e-health.

12:00pm Dr. Faraz Arif 6 months time should be provided to all students, for practical learning by engaging into some industry experience.

12:05pm Dr. Javed Yakoob Students at the managerial level should have researching skills that would benefit the industry.

12:10pm Faraz Arif 12:15pm Conclusion

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EVALUATOR FEEDBACK

Dr. Minhaj Qidwai

Overall Convention was an excellent effort by the Health Department. I suggest students need big forum to further enhance their abilities.

Dr. Akhber Najmuddin

IoBM initiative was highly appreciable and will add more value but more focus should be put upon improvement of posters’ quality.

Salman Faridi

Time should be more for Syndicate Meetings and faculty contact should be arranged. There is a lot of untapped potential for greater collaboration work between IoBM and the healthcare Industry to promote better understanding of Industry needs and trained good healthcare professionals for the future. There needs to be a separate forum for developing health care leadership which will be a separate entity in its own right.

Dr. Shahid Amjad

Posters should be assigned proper numbering otherwise overall the organizing efforts were really commendable.

Dr. Farhan Essa

Participants should be encouraged with more ideas as more exposure is required with Industry leaders for that faculty and students must interact with the Industry during their courses. Students should be advised for poster presentation and should be well prepared. It was noticed that concepts on selection of research project was not clear and less opportunity was given to them. Poster content was not organized well some graphs were below eye level. But every student has performed very well they seems bright. I think IoBM will churn out the best mangers with their initiatives. All the Best!!

Abdul Bari Khan

Overall impression of the Convention, Faculty and students was very good.

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STUDENTS FEEDBACK

Tuba Khan (13860): It was great success as overall aim behind organizing convention was to boost student intellectual and it was well appreciated by all field players of healthcare Industry. Students after this event will not only be able to improve their skills but will find ways to bridge the gap between industries. Aysha Zia Qureshi (14484): It was a very great experience to be a part of MHM convention. The title of poster for Hospital Administration was ' Patient perception of Quality of health care". The visitors really like our research poster and appreciated our work. The evaluators also listen to summary and afterwards asked relevant questions. They were keen to know result findings, conclusion and the reason for which we chosen this topic. Overall experience was very memorable.

Ayesha Muhammad Arif (13969) I would like to congratulate the whole MHM department for the success of this convention ever in the history of IoBM. As far as feedback is concerned, we got a very good feedback regarding our Poster in terms of preventability, content, readability, significance and purpose. There is a suggestion that we could improve it by setting some guidelines regarding posters. If we all posters were made from the same vendor, there was more possibility of getting all the posters of same sizes and same pattern. Word limits and headings could be decided as a guideline and a standard format to be followed by all participants.

Maryam Moula Bakhsh (14116)

MHM health convention was great.... and positive result which i found during convention was visit of Non-MHM faculty with whole class. She asked about alot of question regarding poster ppt like how did u make this and what's the purpose and so on. She also instruct her class visit to each poster to learn from different poster. She was so impressed by effort of MHM Group. i am very thankful to Ma'am Asima she provide us this opportunity to present poster ppt. My suggestion regarding MHM convention: students should present one poster, student unable to provide full concentration in case of two or more poster ppt. Feedback provide by evaluators were also good, they appreciate us and they also discuss different sampling techniques. Overall Health Convention was GREAT....

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Maria Younus (13247)

MHM Convention is a great success and gave the true essence of Experiential Learning and capabilities of Health Managers. The Industry Leaders seemed quite impressed with the idea and were happy to know that so much potential is still untapped.

There are some suggestions for the next convention that only selected and reviewed posters by the senior faculty or Dr. Asima herself should be presented and not all the posters as there was so much food for thought that Syndicates got a little bored of evaluating sp may posters and also pointed out some major mistakes like standards taken for age group in questionnaire as the difference was not equal. The selected posters will not be there with these major mistakes and will show the Industry Leaders that students really know about the research. Also some of the students were not sure of the significance of their study and rationale to do the study.

Mr. Allawala of ATCO also conveyed his feedback that he was happy to see this and really liked the posters and efforts of Health Managers. Also he gave his reviews that students should not be disappointed by the mistakes pointed out as this is the learning phase and we can do mistakes and learn out of it as there is no margin for mistakes in the industry when we enter. So this convention is an excellent way to interact the students with the market and providing them a learning opportunity.

Overall MHM Convention was itself the best example of the experiential learning and the talent and asset we have in MHM. If some models regarding different departments of Hospitals made by students would have been presented, it would be a great source of attraction for the hospital leaders as they felt this missing.

MHM Convention was the best activity in the history of IoBM.

Dr. Hussain Abidi (13846)

Evaluators encouraged the initiative of the Convention and were impressed by the creativity of students. Public Private Partnership as a topic was admired very much by Dr.Shahzad Alam as he teaches same at Dow University. He was impressed by the efforts we made with the display and presentation of the poster and Time Management was also able to catch their attentions and they shared their experiences with us while poster presentations that how their students and subordinates respond to time pressures. I enjoyed my day at IoBM last Saturday. It’s a success and you and your team deserves appreciation for the achievement.

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MHM CONVENTION AT A GLANCE

Chief Guest: Mr. Ghulam Hyder Khan, Director,

HEC, Karachi Office

Dr. Farhan Essa, MD, Essa Labs and Diagnostics Dr. Junaid Razzak, MD, Aman Foundation

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Dr. Abdul Bari Khan, CEO, Indus Hospital

Dr. Khawar Khan, Director Medical,

GlaxoSmithKline, Pakistan

Dr. Asif Imam, MD, SINA Health and Education Trust Dr. Shahzad Alam, MD, Memon Medical Institute

Dr. Zakiuddin Ahmed, Health Entrepreneur

Dr. Salman Faridi, MD, Liaqat National Hospital

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EVENT DELIVERABLES

(A SMALL STEP FOR AACSB STANDARDS)

Standard 1: Mission, Impact and Innovation

The Departmental mission statement aims to generate managerial skills, ethics, leadership, competency, team work, decision making, communication skills etc. The Convention is a small step towards in supporting alignments in the Mission Statement.

Standard 8: Curricula management and assurance of learning

The Convention where professional Syndicate members from Industry are nominated and they come to the campus under one platform to discuss improvements in the Curricula and teaching methodologies can be a frame of reference to gauge changes and make required improvements in the Curricula.

Standard 9: Curriculum Content

The discussion with the Syndicate followed by student interface can be good monitoring process to find out the required skills set and strategies which the students require to be developed by the Program or should the Program content itself be amended according to the requirements of the Industry.

Standard 10: Student – faculty interactions

The Convention provided an innovative communicating bridge between the students and their faculty to discuss and develop the pertinent areas which were missing in the Convention so that students can get better ownership of the Program.

Standard 12: Teaching effectiveness

Under the umbrella of the Department, the students got a chance for a one to one interaction and develop and ‘experience’ with the evaluators who were market leaders in health care (ALSO THE POTENTIAL EMPLOYERS FOR THE STUDENTS).

Standard 13: Student Academic and Professional Engagement

The students were actively involved in their educational experiences, in both academic and professional settings, as they got a chance to connect these experiences in meaningful ways.

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WAY FORWARD

PHARMA SUMMIT HEALTH ASIA CONFERENCE 2013

'Exploring the untapped potential of exports of Pharmaceutical exports from Pakistan'

September 11, 2013

Event Details

After the successful venture of the Health Management Convention held on August 17, 2013 where more than 20 leaders and heads from the health care industry (hospitals, pharmaceuticals, NGOs, allied) joined under one roof of IoBM and discussed the further developments required in our teaching and curriculum. Our aspiring students also presented their term projects in form of poster presentations which were evaluated by the Industry representatives. The MHM Department in collaboration with PPMA (Pakistan Pharmaceuticals Manufacturing Association) and E Commerce Gateway presented -PHARMA SUMMIT - 'Exploring the untapped potential of exports of Pharmaceutical exports from Pakistan' This seminar focused on exploring the untapped and tremendous potential of Pakistani pharmaceutical products for Export to various parts of the world. An area which requires a lot of research and ground work for proper implementation and success, an area in which, the health/business education institutions can play a major supporting role.

Objectives

identification of areas of future growth and development in the pharmaceutical manufacturing sector in Pakistan with particular reference of exports

Identification of areas and regions for exports of Pharmaceutical products from Pakistan

identification of areas for future growth and development in the pharmaceutical manufacturing sector in Pakistan with particular reference of exports

Role of academia in order to support this initiative and reducing the gap that currently exists between the Pharma industry and the health education institutions.

Reducing the gap that currently exists between the Pharma industry and the health education institutions.

Speakers

Mr. Sheikh Kaiser Waheed, Former President Pakistan Pharmaceutical Manufacturer’s Association

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Mr. Zahid Saeed, Former President, Pakistan Pharmaceutical Manufacturer’s Association

Ms.Rabbiya Javeria Agha, Secretary, Trade and Development Authority, TDAP, Pakistan

Dr. Asima Faisal, Head of Department, Health and Hospital Management Pakistan

Mr. Arshad Khan, Acting CEO, Senior Director, Drug Regulatory Association Pakistan (DRAP)

Speaker pointers

Address by Madam Rabiya Javeri Agha, Secretary, Trade Development Authority of Pakistan (TDAP)

The TDAP is aware of the problems and challenges facing the Pharma exporters

TDAP in the past has assisted and supported the Pharma exporters and will continue to do so

Given the current scenario the TDAP will continue to assists and extend all the cooperation and support required by the Pharma exporters

TDAP will also work in collaboration with the PPMA is removing the barriers and hindrances in policies for the exporters

Mr. Zahid Saeed, Managing Director – Indus Pharma & Former Chairman PPMA • Who we are as pharmaceutical manufacturers of Pakistan • What is out there – The untapped potential for Pharma Exports • What are we doing currently – Exporting to 35 countries • Current Scenario of Pharma Exports • What do we want to do – Initial export potential to be tapped • Currents problems faced by the Pharma manufacturers • We need to focus on four areas for regional harmonization • What should we do – Go step by step • Make realistic benchmarks with timelines ( Both DRAP and Industry) • All stakeholders should work to achieve those benchmarks • Complete compliance to Harmonization may take at least 5 years. • Benefits of Harmonization • For Regulatory Authorities – DRAP • For the Pharma Industry • For the patients and consumers • The first step should be taken now Dr. Asima Faisal, Head of the Department MBA Health Management, IoBM • Role of institutions to bridge the Industry Academic gap • The gaps associated with the pharmaceutical sector • Creating ripples in the ocean of pharma bridging • The talent acquisition from institutions for pharma related

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productivity • The purpose of the health management program and outcomes

associated • Research intelligence of institutions to support and find solutions in

the industry • How can students and faculty help? • What is the purpose of the health management program in this

arena? Address by the Chief Guest Mr. Arshad Khan, CEO Drug Regulatory Authority of Pakistan (DRAP) • The establishment of DRAP is for the facilitation of the PPMA • The CEO of DRAP is aware of the issues faced by the Pharma exporters • The new Minister of Health Services, Regulation and Coordination is also

aware and committed to support the Pharma exporters and increase the exports of Pakistan

• The role of the educational institutes and their students is very useful in providing the background, research required for research

• DRAP extends all cooperation to the Pharma exporters of Pakistan and will facilitate them in all aspects

• A delegation of the PPMA can meet with the officials of DRAP in this regard to streamline the procedure

Deliverables/ROI

25 MHM students participated.

The Participation of IoBM in the seminar was as a Co-sponsor and major organizer in getting it arranged and making it successful

The participation of all the stake holders including the PPMA, major Pharma companies engaged in exports, the TDAP and DRAP as well as the Ministry of National Health Services, Regulation and Coordination in the Seminar was a great achievement for the IoBM

The IoBM through this Seminar has established the awareness and recognition as a leading and pioneer educational institute which can work together with all the stakeholders in providing research and academic support to them

Department of Hospital and Health Management at IoBM is playing an active role in grooming the potential Health Managers to have a hand on the pulse of the pharmaceutical healthcare sector

As a mandatory part of our curriculum the students are required to conduct research spread on two semesters and submit a report to the Board of Studies for the grant of their MBA degrees

We have the facility and resources for the students to conduct various researches on the current and burning issues facing the pharmaceutical healthcare sector

We can provide research insight into areas which are considered

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untapped or which require further exploration for the benefit of the all the stakeholders in the Pharma and health sector

In this context, topics requiring independent, unbiased and academic research as required by the Pharma Industry or DRAP or as a joint venture can be worked upon

IoBM looks forward to working with the Pharma Industry and DRAP together for the benefit of the industry and the country at large

The CEO of Drug Regulatory Authority of Pakistan has already approached IoBM to look for areas of research pertinent to the burning issues.

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