Health freedomnetwork practitionerpitch_110513
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More leads, tracked results, better qualified leads, and lower customer acquisition costs for practitioners who are positioned as EXPERTS! Lead Gen For Health Practitioners Content Marketing on Local and National Radio Strategically Re-purposed Content Across A Multitude of Digital Channels Automated Prospect Engagement + + = Tuesday, November 5, 13
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This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!
Transcript of Health freedomnetwork practitionerpitch_110513
More leads, tracked results, better qualified leads, and lower customer acquisition costs for practitioners who are
positioned as EXPERTS!
Lead Gen For Health Practitioners
Content Marketing on Local and National Radio
Strategically Re-purposed Content Across A Multitude of Digital Channels
Automated Prospect Engagement
+
+
=
Tuesday, November 5, 13
Why ?
We provide you with mainstream VISIBILITY and CREDIBILITY
Consumers have few reliable ways to find and vet holistic experts
There is no “Healthgrades” for Holistic docs
Holistic docs work lack the support and infrastructure of traditional docs
Holistic Practitioners get more - and better qualified LEADS!
Patients access preventive healthcare at a time when it costs to be sick
Practitioners spend less time selling, and more time treating and doing what you love: research, writing, speaking, etc.!
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---- Holistic Docs get virtually no referrals & have to generate leads constantly
Tuesday, November 5, 13
Our SolutionWe leverage radio to give our experts and brand credibility, digital assets to funnel
leads, and followup and track using email and sms marketing to ensure that:
Leads are aggregated, qualified and maximized!
Docs get more big ticket payers, locally and nationally!
Engagement is continual with consumers to sell more products!
Tuesday, November 5, 13
Local+ Marketing Model !
!
1#888#812#
DrTV!24/7!
Call!Center!!
S.E!
S.W.!
N.W.!!
Appointment!$et!
Caller/Visitor!Chooses!Their!Doc!!
What!region/city!is!
caller/visitor!in!(or!
would!be!willing!to!
visit?)!
!
Caller/Visitor!merely!
wants!“Free!Info”:!!
E#book!
Video(s)!
Monthly!e#Newsletter!
!
Dr.!A!
Dr.!B!
Dr.!C!
Pay!Appt.!
Deposit!
N.E!
Prospect!Generator:!!
Weekly!Long#form!Radio&Show!24/7&Audio&Stream,!Mobile!App,!Podcast!
Web&Publishing&&Social&Media!(FB,!Twitter,!Pinterest)!Video&Distribution!(YouTube,!etc.)!
Event&Marketing&!
Caller/Visitor!
proceeds!to!(doc’s!choice):!!!
!
Text!to!
HFN’s!
Mobile!!
Shortcode!!!
Health!
Freedom!
Network.com!
Entered!into!
Automated!Sequences!
Designed!to!sell!them!
on!their!region/city’s!docs!
Midwest!
General Local+ Marketing Model
Tuesday, November 5, 13
Case Study #1: Radio Restores Icon
Donny Osmond
Goal: Put him on radio stations to build his brand and monetize commercials.
Result: Entertainment Industry Accepted Him Like Never Before:
Oprah and ABC Prime Time
Movies
Residency in Vegas
Broadway and Nat’l Touring
Tuesday, November 5, 13
Case Study #2: Multi-channel Mastery
Kevin Trudeau
Goal: Put him on radio stations & multitude of digital channels to build his brand and monetize products
Result: 24/7 Prospect Engagement, Sales Conversions
Books
Hardline Products
$60+ MM In Gross Revenue From 2009-2012
Continuity Memberships
Tuesday, November 5, 13
Case Study #3: Local + National Revealed
Chicago-based Holistic Dr.
Goal: Promote a HCG Protocol On National Channels
Result: National Sales of 50 a month
Unexpected Result: Local Sales of 50 a month
Sales rose from 10 to about a 100 a month!
Gross Revenue of $200,000 (not counting entire LTV)!
Customer Acquisition Costs: 1.5-2.5% of Revenue!
Tuesday, November 5, 13
Our Answer:
What Docs Tell UsWe’ve consulted with holistic docs who want:
-to be positioned as experts without having to commit to doing time-intensive radio shows
-work around-the-clock selling and treating patients
-a steady flow of patients willing to pay to be healthy
“Give Me Time”
“Bring More Leads”
“Make Me Big!”
Find the segment of consumers that are
willing to spend money out of pocket for
preventive or special health services!
Free me to NOT have to do the sales for my
practice!
Expert status without the nuts-and-bolts huckstering
We are seizing this moment of chaos in healthcare, leveraging affordable and powerful media channels, capturing leads, & driving them to cash practices in need of greater reach and systemized marketing tools.
Tuesday, November 5, 13
Holistic Referrals Made Simple. Product overview1: Consumers are convinced through multi-channel content marketing: National Radio Show, 24/7 stream & on-demand audio, publishing and video marketing, social media, app and sms marketing, email marketing.
Hear
Listen See Vids
Find Your Doc!
2: Consumers are captured by texting our shortcode, calling our 24/7 call center @ 888-812-DrTV, or directly at www.HealthFreedomNetwork and are connected to a doc by city or specialty (cancer, autism, Lyme, etc.)
3: Consumers are converted from prospect to customer through phone, text, and email followup campaigns. Appointments can be made directly with our affiliated practitioners.
4: Customers & prospects alike are contacted many times over to become customers of our practitioners or other products: Info-products, events, affiliate offers, continuity programs, etc.
Tuesday, November 5, 13
Why This Works!
TechnologyAssesmentTrainingMarketing
We consistently engage with prospects to encourage them to become your
customers. Ordinarily this high level of concentrated engagement comes at a
much higher cost!
We capture leads by phone, text, & online. All roads lead to the same strategic sales funnel. Our techniques are not
the norm in holistic medicine: Consistent
prospect engagement and customer up-sells.
Consumers connect with Practitioners.
Practitioners connect with patients while lowering
customer acquisition costs and getting more local,
national, and international recognition.
Media for mass reach & credibility, multi-channel
distribution for sustained growth; Content marketing to build expert
status and strong emotional bonds that mere paid search &
SEO lacks, and lasting outreach & engagement that single-use
electronic media and interruption advertising can’t match.
Content Connection ContactCapture
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How Does Local+ Marketing Work?Local
National
Media Runs Locally
National Presence
Radio shows and targeted digital media promotes the national brand and drives traffic to our assets that are strategically
designed to funnel patients to local practitioners.
Practices get leads without having to be constantly selling.
Association with a National Platform raises prestige, helps other marketing efforts such as SEO, and drives
traffic from outside market.
Tuesday, November 5, 13
Preferred Practitioner Benefits
THE HFN BIG 3: Other Significant Benefits:
We Endorse
We Sell We Promote
Big Stage List Building
Local, Regional, National,
InternationalTools Specialization
Tuesday, November 5, 13
+ 1 877 324 4227
RevolutionaryMediaGroup
Contact Mike Noonan | Sales
twitter.com/NaturalNews4U
facebook.com/HealthFreedomNetwork
Join.HealthFreedomNetwork
W
Tuesday, November 5, 13
