HEALTH DRINK

Questionnaire

DECLARATION - The following questionnaire is based on our research on consumer's brand loyalty towards health drinks

(1) Do you consume any Health Drink?

Yes No

(2) Which brand do you prefer?

Horlicks Complain Boost Bournvita Milo Any other

(3) ) How many members in your family consume Health drink?

( )1 ( ) 2 ( ) 3 ( ) 4 and above

(4) How many children do you have?

( )none ( ) less than two ( ) two ( ) more than two

(5) Reason for consuming the Health drink?

Nutritional Value Taste Composition

(6) Are you aware of the benefits of the Health drink you consume?

Yes No

1 2 3 4 5

(7) Rate the following benefits from 1 to 5 (1 for least priority and 5 for highest priority ) ?

Strength ___/5

Energy ___/5

Nourishment ___/5

Diet ___/5

Activeness ___/5

(8) ) Do you look for ingredients while purchasing a Health drink?

Yes No (if yes please specify __________________________________________)

(9) Please rate the following sources of information useful for purchase decision on a scale of 1 to 4?

TV advertise

Newspaper & Magazines

Word of mouth

Medically Prescribed

(10) ) How often do you buy Health drink?

Once in a week Once in a month Twice in a month

( 11) ) How often do you switch Health drinks?

Never Sometimes Frequently

(12) What do you do when your desired brand of health drink is not available ?

Go to another shop Purchase another brand Ask the retailer to buy it for you

(13) What is your annual income?

Below 1,00,0000 1,00,000 - 2,00,000 2,00,000 - 4,00,000 Above 4,00,000

(14) How important is price to you while buying a Health drink ?

Very important Somewhat important Not important

(15) What other factors do you consider attractive other than heath factor?

Packaging Brand Image Economy Flavour

(16)Any feedback for improvement in your health drink ?

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

NAME __________________________________GENDER ______AGE_____PLACE ___________________

CONTACT NO____________________________

THANK YOU

A STUDY ON CONSUMER'S BRAND LOYALTY

TOWARDS HEALTH DRINKS

OBJECTIVE - To analyze the buyer's brand preferences and

reasons for buying the same brand of health drinks

To study the purpose of consuming health drinks

To study the reasons for brand switch over from time to time.

SUBMITTED BY AJAY KUMAR SENAPATI(13202126) SANDEEP KHAMARI (13202161) JOYDEEP MITRA (13202161)