Health Care Tourisom in INdia
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Transcript of Health Care Tourisom in INdia
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HEATH TOURISM IN INDIA
MOHIT LUNA
REG - 11OO1168
ROLL NO. B-23
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WHAT IS HEALTH TOURISM
Health Tourism is aconcept where apatient travels to
another country formedical treatment inorder to save costs,or get treatmentfaster or even to avail
of better medicalfacilities.
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WHY INDIA ?????
Most patients fromcountries like USA and UKtravel to developingcountries such as India fortreatment because India
offers some of themcheapest pricing options oftreatment,
Offers a good holiday,
There are no waiting listsor queues to stand in,
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The doctors are comparable to anyone in theworld , they are highly qualified and trained inabroad .
India offers what you call a language advantage- a patient would surely prefer a country whereEnglish is widely spoken.
it is believed that the
facilities in India are
more suited for Inter-
-national patients.
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HOW CAN YOU TRUST INDIAN DOCTORS?
INDIA have many highly qualified doctors , whohave training from abroad , specially USA and UK.
Indian surgeons and doctors are known for theirskill and research
throughout the world.
Around the world mostof the doctors are Indian
and most trustful .
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CONCEPT OF MEDICAL TOURISM / TREATMENT
FOR FOREIGN PATIENTS
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HISTORICAL PERSPECTIVE
Neolithic & BronzeAge -Mineral & Hot Springvisits
MiddleAges- Thermal Springs
16th century-Fountainof Youth 17th/18th century-spa
19th century- Sea & Mountain Air (TBsanitarium)
20th century- Health Farms or Fat Farms
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Health care industry is worlds largest afterretailing
Global healthcare revenue
US$ 2.8 trillion
Indias healthcare industry
worth US$ 17 billion;
to grow by 13% per annum
for next 6 years
In 2004,India treated 1.8 Lac patients. This is to
grow substantially at the rate 25-30% in 2005
Facts & Figures
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HEALTHCARE BUSINESS
Medical tourism could account for 3-5% of
the total healthcare delivery market.
India is rated amongst the worlds must see
top ten destination by Conde Naste
(international magazine)
A study by CII Mckinsey estimates that
country could earn 5000-10,000 crore by2012
Health procedures across world show 200-
800% cost difference
Facts & Figures
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ISSUES FOR TREATMENT IN DIFFERENT
COUNTRIESSAARC , AFRICAS, MIDDLE
EAST No advance care available e.g
Afghanistan , Nepal andBangladesh etc
Limited specialized care
WEST Long waiting - UK Insurance unaffordable
leading to semi insured anduninsured population - US Private hospitals very
expensive
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ADVANTAGE INDIA
(CORE COMPETENCIES)
Quality
yLarge pool of doctors,nurses & paramedics
yStrength: -Over 650,000doctors;
y -Highly skilled experts,and
y - PossessEnglish speaking skills
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CONT.
Comfort Level NRI doctors
recognized asamongst best in
adopted countries(First World)
Usage of English
Indian Nursesincreasingly gettinginternational exposur
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Value Proposition
Quality medical services at 1/10th costs:
Complicated surgical procedures possible at 1/10th thecost
Increase in use of Computerized Hospital InformationSystems Software technologists facilitating tech revolution in
healthcare
State-of-the-art medical establishments ofgreatrepute
First World Treatment at Third World Costs
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Lower Medication cost: Strong Pharma Sector andgaining world recognition Fast emerging as major Drug R&D Center Strong Generic drugs business Low cost of drug development in India
No waitingyTourist Interest: 5000 year old civilization Renownedfor Historical, Cultural and Religious diversity Diverse geographical landmarks; vast coastline
Traditional arts and crafts Vibrant democracy: Freedom for citizens; empowered
women population
First World Treatment at Third World Costs
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Alternative Medicine
Proposition:
Ancient Ayurvedic
stream of medicines
Rejuvenation
alternatives: Keralas
health retreats
Naturopathy and
Yoga
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CHANGING CONSUMER PATTERNS
Increased visibility & ease of access to
leading hospitals, doctors and surgeons who
post their skills & specialties, pricing etc onwebsites has made available a wide choice of
treatment to the overseas patients
Media is showcasing Indias ability to treat
overseas patients in a comparable environment
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INSURANCE
India proactivelytalking to ForeignInsurance companiesto treat their
beneficiaries in India
Cashless benefits
Hassle Free
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INDUSTRY ISSUES
Doctors
Hygiene awareness in medical attendants
Unhygienic Food handling
Heterogeneous Pricing of servicesService
Standardized education in Medical Institutions
Strong regulatory mechanism to curb quacks
No communication and inter-personal skills teaching
Nurses &
Paramedical
Deficient Language skills
Lack of Standardization
Attrition
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PATH FORWARD
(STRATEGY IMPERATIVE)
POTENTIAL IMPROVEMENTS SUCCESS
APEXBODYAPEXBODY
GOVERNMENT & INDUSTRYHAND-HOLDING:
AMUST
++
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