Health Application Market to Take Off
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Health Application Market to Take Off Digital Marketing MKT 339/C Summer 2013 AAUNI Viktor Haissinger
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Health Application Market to Take Off
Transcript of Health Application Market to Take Off
Health Application Market to Take OffDigital Marketing MKT 339/C
Summer 2013AAUNI Viktor Haissinger
Macro
AAUNI Viktor Haissinger 2013
Opportunity
AAUNI Viktor Haissinger 2013
Fact
AAUNI Viktor Haissinger 2013
Fact
AAUNI Viktor Haissinger 2013
Video
AAUNI Viktor Haissinger 2013
Mission Statement
AAUNI Viktor Haissinger 2013
“Empower consumers with control and convenience to effectively manage their personal healthcare and improve healthcare delivery for providers and payers.”
Research Findings
AAUNI Viktor Haissinger 2013
Time
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To Search
Locate nearest care facility Find the nearest pharmacy Identify a disease Book appointment Compare prices See quality ratings See reviews of other customers
AAUNI Viktor Haissinger 2013
Motivation is Speed, Convenience and Cost
AAUNI Viktor Haissinger 2013
Technology change
AAUNI Viktor Haissinger 2013
Summary
Macro economic facts
Smartphones penetration
Opportunity
Main motivation is time, convenience and money.
Technology support
AAUNI Viktor Haissinger 2013
Thank you for your attention!
AAUNI Viktor Haissinger 2013
Questions
Digital Marketing MKT 339/C Summer 2013 AAUNI Viktor Haissinger
