Headlines, HBO and Harry Potter: A Case For Context
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Justin Smith Headlines, HBO, & Harry Potter a Case for Context
description
Designing UX through the lense of Context.
Transcript of Headlines, HBO and Harry Potter: A Case For Context
Justin Smith
Headlines, HBO, & Harry Potter a Case for Context
@xenoabe
1. What is Context? 2. Problems 3. Personal Context 4. Placement Context 5. Prose context 6. Process for context
This Talk
What is Context?
Con - text the circumstances that form the setting for an event, statement, or idea and in terms ofwhich it can be fully understood and assessed
Where am I?
What am I doing here?
“Would you hold my hand?”
Personal Context
The Question: Who?
Why?1. Deeper Connection/Engagement 2. Loyalty 3. Higher Potential for Immediate Interest
Love Languages
Power of Personal
Pandora
Netflix
Purpose
Audience
What if I can’t be personal?
1. Popularity 2. Priority
Lean into
What if?
Personal Context
1. User Analysis 2. Task Analysis 3. Analytics 4. Business Requirements
Placement Context
The Question: Where?
Within Page Within Site
Within Page
Gestalt Theory
Perceptual OrganizationProximity Compatibility Principle
Within Site
5. Visual Hierarchy & Organization
Placement Context - Within Page
2. Task AnalysisPlacement Context - Within Site
6. User Flows & Scenarios
Prose Context
The Question: Why?
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textCon
READ FULL STORY
SEE ALL GAMES
BROWSE ALL ARTISTS
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Cleverness and BrevityClarity >
You Might LikeDark Covers with Smoldering Stares
7. Involve Copywriters for Clarity
Prose Context
8. Build Trust with Users
Personal ContextThe Question: Who?
Placement ContextThe Question: Where?
Prose ContextThe Question: Why?
T. Hanks!
@xenoabe
