HEADLINE EXAMPLE Proprietary and Confidential DISPLAY RETARGETING PILOT June 14, 2013.
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Transcript of HEADLINE EXAMPLE Proprietary and Confidential DISPLAY RETARGETING PILOT June 14, 2013.
Proprietary and Confidential
EMAIL:DISPLAY
Objective
+ Attain a better understanding of attribution across email & display
Theory is adding display to email
drives better conversions
Proprietary and Confidential
Run a Test on an existing campaign
PILOT OVERVIEW
EmailParticipants Split
DisplayRetargeted
ControlGroup
Continue Normal Series
Continue Normal Series
Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send Email nodes in the Display Retargeted path contain a tracking pixel for dropping a
cookie Send Email nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn
off display for participants who convert
CSV Transfer to Partner
CSV File
Proprietary and Confidential
TARGETING NON-OPENERS
WeeklyPromotion
Open?
Non-Openers
Openers Free Shipping
Offer
DisplayRetargeting
Proprietary and Confidential
DATA TRANSFER
RetargetingRecipients
Data Processor
Contains email address only File is PGP encrypted File uploaded to secure FTP File rotation (Daily)
Client
SSH
Secure FTP
Display Partner
PGP encrypted file
Retargeting Platform
File PGP Encrypted Data Transferred via Secure FTP
Fire
wal
l
Fire
wal
l
Proprietary and Confidential
Lift in conversions!
Discounted ad buy
Access to all the findings for use in future programs
BENEFITS
Proprietary and Confidential
Facilitate the tagging of program email templates and website
Work with us on development of display ad creative Participate in published case study featuring results and
findings Provide a quote/testimonial to be used in PR activities
StrongMail will manage all the details... Facilitate the display ad buy Define test plan & execute the test in selected campaign Develop display ad creative with client's guidance &
approval Analyze results & findings Develop case study with client’s guidance & approval
All we want in return is...
COMMITMENTS