Headers – 20pt...• Wearables are not designed for integration with legacy systems. ... get...
61
Transcript of Headers – 20pt...• Wearables are not designed for integration with legacy systems. ... get...
Welcome
Data is Forever. Agenda
• 9.45am – 10.00 Welcome & Housekeeping • 10.00 – 10.40 – The Human Cloud?
• 10.40 – 11.00 – Comfort Break & Coffee • 11.00 – 11.30 Key Note Presentation
– Big Data & The Internet of Things – – CHRIS HEMINGWAY, EMEA EMC Service Provider Business Unit
• 11.30 – 12.00 –Key Note Presentation
– The Storage Tsunami & how to cope – BILL STRAIN, CTO, iomart
• 12.00 – 1.00 pm Luncheon & Private tour of exhibits
3
The Human Cloud? Why now and what’s next?
The Human Cloud
5
Ten years from now we will not be talking about cloud-based businesses anymore,
but cloud-based workforces.
13 billion Internet-connected devices in 2013 will surge to 50 billion by 2020*
* Pew Internet Research July 2014
6
• 20% of American adults already own a wearable device and the adoption rate – on par with tablets in 2012*
• 77% of respondents said an important benefit of wearable technology is its potential to make us more efficient and more productive at work.*
• 70% of respondents say they expect their workplace to permit the use of wearable technology, and 46% say they think their company should fund the wearable technology, rather than a BYOD (bring your own device) model.*
• Samsung has predicted that people in the UK will spend £104.7 million on wearable technology this Christmas**
*PwC– The Wearable Future report – an extensive U.S. research project that surveyed 1,000 consumers, wearable technology influencers and business executives. October 2014 **Centre for Retail Research/Samsung October 2014
Fad, Fiction, Business Tool?
7
Wearable Tech – Why the buzz?
8
• Is it your Glasses? • Is it your Watch? • Is it your Phone? • Is it your Shoes?
Is it your Garment or is it YOU?
What is Wearable Technology?
9
It gives the biggest brands & applications in
world the final access point, they require
Why Wearable Technology ?
Hype or Reality?
10
29% of UK businesses have some form of wearable technologies projects in practice. • Employee well-being (16%) • Instant access to important information (15%) • Improved customer service (14%). Application of Wearable Tech in Business • Warehouse/Inventory/Retail • Training • In Field Service • Medicine/Health Care/Health & Safety • Insurance Source: Vanson Bourne survey of 300 IT decision makers in the UK
Employee Productivity Satisfaction
11
Dr Chris Brauer, Institute of Management Studies at Goldsmiths, University of London
Not Coming? Really?
12
13
• Systems
• Wearables are not designed for integration with legacy systems. • No easy way to bridge the gap between corporate system access and wearables • Proliferation of Apps – most wearables require several apps for data picture
‘completeness’ • Most organisations lack an IT infrastructure that could take advantage of the data
being collected and analysed. • Legacy systems are generally built to accept keyed data, but most wearables don’t
have keyboard inputs. Instead, they rely on voice, image or touch input that doesn’t
translate to the legacy infrastructure.
Key Issues for Business
14
Data Generation • One employee created 30GB of data per-week from three wearable devices. Scaled across
an organisation, this is clearly a huge amount of information that needs to be captured, stored and analysed.
Security & Lack of Standards • Not only can wearables capture confidential data, but they can also store it, transfer it, and
distribute it. • Samsung & it’s blue stickers! • Hacking & Data Integrity • Civil Liberties & Data Ownership
Policy • A recent Freedom of Information Act (FOIA) request by Ipswitch revealed that when asked
specifically about managing wearable technology entering the workplace – from Google Glass to smartwatches – 83% of NHS trusts admitted to having no strategy in place. The request also found only 38% of trusts across the UK are able to differentiate between wired and wireless devices on their network.
Key Issues for Business
15
The World’s most Accurate Smart Garment Technology. • Every piece of body data, every step of the way and push past the pack is
monitored. • SmartLife uses patented soft sensors sewn directly into close fitting garments to
monitor and record real-world body-data with lab accuracy from the moment you get dressed.
• Improving performance and pushing the boundaries with uncompromising data
accuracy.
An Example
16
Accurate: micro electrical signals capture laboratory-levels of data accurately, eliminating doubt and guesswork. Capable: patented intelligent technology delivers rapid analysis, helping you exceed your health, wellness and sports performance goals. Comfortable: unique patented soft sensors are sewn directly into close fitting garments leaving you free to move through your full range of motion. Versatile: performs in all environments from the safety of indoors to extreme outdoors and can monitor one person or a team of athletes.
17
The SmartLife solution combines soft-sensors, its patented Brain, and a user-friendly app, placed into the world’s most
accurate smart garment.
Measuring the bodies’ electrical signal and with a inbuilt
accelerometer to track movement, SmartLife can give you uncompromising heart rate, respiration and calorie data so
you don’t have to guess what your body is doing. Know when
you are working to your max, or when you can push a little further.
18
What Smartlife reads from the body
The Body creates electrical impulses, ECG, EMG, EOG, EEG & Respiratory Rates
3
2
4
Brain wirelessly connects to sensors and translates the electrical impulse
into desired output e.g. heart rate (BPM)
Sensors in garment detect electrical impulse
1
Bluetooth receiving devices displays output from the body and data stored in cloud
The Quantified Self 24/7
Any garment can be made smart
Very personal user relationships
Life logging (record lifestyle)
Body hacking (adjust lifestyle)
Body context for mobile presence
Highly personal advertising/content
New data analytics/Segmentation
New developer playground
New interactions for IOT players
Future Data Opportunities
Internet of Things
Internet of me!
21
• Wearable Technology in all forms is coming and it will be hear to stay!
• How can your business embrace it and use it to benefit, you clients, customers & Employees ?
Summary
Lots Of Little Bits & Bytes Supporting the Internet of Things
Chris Hemingway Regional Business Manager
EMEA Service Provider Business Unit
• The Market Dynamics
• What’s Big Data
• Internet of Things Applications
Our Journey to the next wave
Manchester from Kersal Moor (William Wyld 1852)
Jevons observed that England's consumption of coal soared after James Watt introduced his coal-fired steam engine, which greatly improved the efficiency of Thomas Newcomen's earlier design. Watt's innovations made coal a more cost-effective power source, leading to the increased use of the steam engine in a wide range of industries. This in turn increased total coal consumption, even as the amount of coal required for any particular application fell
Jevons paradox
Learning's of the revolution
Better efficiency
More usage
More overall consumption
The next IT revolution
Welcome ……. The Cloud
Business Today Demands More of IT
• Accelerate Time to Market/Increase Agility – Complete IT projects faster – Faster Time To Market – Device connectivity / BYOD
• Access Trusted Expertise – Talent/Skills On Demand – Deliver versus Develop
• Financial Advantage – Aligned Investments – Increased Flexibility
MARKET TRENDS The Cloud-based IT Sector's
Anticipated Compound Annual Growth
Rate Of
More Than 26% Over 2012 To 2016
Is 5x That Of The Information
Technology Industry Overall
2016
CLOUD
2015 2014 2013
INDUSTRY CAGR
IDC
Workloads Will Migrate To Cloud….
Capacity
Performance
Private Cloud Virtual Private Cloud
Advanced Data Management
Enterprise SaaS
Basic Data Management
Private Cloud
Virtual Private Cloud
Hybrid Cloud
…& Creation of
New Workloads
Mainframe, Mini Computer Terminals
LAN/Internet Client/Server PC
Mobile Cloud Big Data Social Mobile Devices
MILLIONS OF USERS
THOUSANDS OF APPS
HUNDREDS OF MILLIONS OF USERS
TENS OF THOUSANDS OF APPS
BILLIONS OF USERS
MILLIONS OF APPS
Source: IDC
EMC Is THE Second Platform Storage Leader
Technology Silos
File & Block
Storage Arrays
Perimeter-Based Security
Project-Based IT
On-Premise
Technology Silos
File & Block
Storage Arrays
Perimeter-Based Security
Project-Based IT
On-Premise
The 3RD Platform Redefines Everything
Converged Infrastructure
Object/HDFS
Software-Defined Storage
Data-Driven Security
Policy-Based Automation
On-Premise & Off-Premise
ADVANCED DATA SERVICES
SIMPLE DATA SERVICES
Transaction Processing
Online Archive
VM Infrastructure
Decision Support
Full Motion Video
High Performance Computing
Web Content
Content Management
IT Applications
Storage As-A-Service
Home Directories
Application Development
Tech Apps
Public Cloud Workloads
File Sync & Share
Online Backup
Data Analytics
PaaS
Ia
aS
New Apps: Deployed In New Places
Packaged Applications
Custom Applications
VMware
Vir
tual
ized
SaaS
Web Server App Server DB Server
Workload Stratification and Market Segmentation
Enterprise workloads – requiring platforms with known (and relatively high) reliability characteristics
Cloud-ready workloads – that can run on platforms with uncertain (and generally lower) reliability characteristics
Enterprise Workloads
Cloud Ready Workloads
Enterprise Workloads
Cloud Ready Workloads
What workloads exist today?
IT won’t always be
like this …. There is a quiet
shift happening
Having said that…..
Drives Information Explosion
Data Gravity…
Information Explosion
Growing
5,000+ PB Per Day
80% Non-Enterprise Generated
…Meets The Digital Universe
Medical Imaging (PACS Data, Electronic
Patient Records)
Video Surveillance
Growth of Mobile Users
Increased Access To Broadband
Smart Devices (Smart Electric Grids,
Smart Buildings)
Non-Traditional IT Devices
(RFID Readers, Navigation Systems)
What’s Creating this Explosion?
Vehicle Maintenance Cost of servicing consumer vehicles
Transportation Use Case: IoT in Automotive
Cost Driver
Base Cost
IoT Value-Add
Source: AAA
Accidents Damages due to vehicle collisions
Fuel Usage Costs of fuel usage in vehicles
$126B Total vehicle maintenance costs in the US based off 2009 total passenger vehicles
On-board diagnostics allowing improved maintenance and servicing
$1B Yearly savings from a 1% improvement in maintenance efficiency
$471B Total gas used in 2013 in the US; 134B gallons @ $3.50/gallon
Improved routing, less traffic
$5B Savings from 1% less time spent driving
$230B Total societal cost of crashes, annually, US
Reduced costs and loss of life from collision avoidance through vehicle-to-vehicle communication
$2B Yearly savings from a 1% reduction in accident occurrence
Potential Savings
Growing by a Factor of 44
35.2 Zettabytes
0.8Zb
2009
2020 …A.K.A The Internet of Things
The Digital Universe 2009-2020
“Terabyte” “Gigabyte”
1,000,000,000,000 ,000,000,000
“Zettabyte”
The Big Data Opportunity “Big data will represent a hugely disruptive force during the next five years – enabling levels of insight – that are currently unachievable through any other means”
Big Data – It’s Little Bits & Bytes
Range of Internet of Things Market Forecasts
1: Total value includes both direct spend as well as value of efficiencies gained, such as time and labor 2: Value represents average of total projected value of total time interval 3: Midpoint of projected $2.7T-$6.2T range of value in 2025 4. Estimated based off Bain’s “Total Infrastructure HW” spend in 2017 Source: Gartner, IDC, Bain, McKinsey, Cisco, GE, EMC Market Intelligence, Team Analysis
Forecasts for Internet of Things vary widely, but agree that market will be significant
Internet of Things market $T; Total value1
Projections vary but strong consensus for
significant value
Internet of Things storage spend $B; HW, SW, Svcs
~$14B
~$9B4
Associated storage drag likely to be
significant
2017 2020 2025 2017 2020
$8.9T
$1.9T$1.4T $1.4T2
$0.8T2
$4.5T3
Given Data Gravity why iomart?
Industry-specific
Transactional Data
Video
Text
Audio
Images Smart Grid
Documents
Sensor/ location-based
Social
Web Traffic
• Cloud is the Art of the Possible !
• Big Data Clouds will drive new economies just as in the 1800’s
Revolution
Better efficiency
More usage
More overall consumption
Conclusions
Storage is Changing
Bill Strain CTO
iomart
The Traditional Approach
55
Locally attached Storage
Storage Area Network (SAN)
Network Attached Storage (NAS)
The Traditional Approach – So what's the problem
56
Data Volumes
Demand for availability
CAPEX budgets
Why is the Data a problem
57
80% - 90% of the
Data is Unstructured
Technologies can help
58
Flash Object Storage
Technologies can help
59
EMC VMAX
• Highly Available 99.999%
• Tiered Storage
• Guaranteed Performance
Technologies can help
60
Cloud Backup
• Enterprise Class Solution • Simple to Deploy & Manage • Optimised for the Cloud
Technologies can help
61
Cloud NAS • Unlimited Storage • Instantly Share Data Across Geographies • High Performance Local Caching • Snapshot Versioning
Summary
62
• Data is a big problem • Change the way we think about it • Embrace Change • Take Advantage of the new technologies
