Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India
-
Upload
indian-head-injury-foundation-initiative -
Category
Documents
-
view
219 -
download
2
description
Transcript of Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India
![Page 1: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/1.jpg)
projectHEAD BRIGHTS
![Page 2: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/2.jpg)
brights on!OUR MISSION
![Page 3: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/3.jpg)
CLICK TO VIEW WEB LINK ON STARRED PAGES
CONTENTS
PRESENT OVERVIEWIDENTIFY WHY EPIDEMIC PERSISTS
PROPOSE A SOLUTIONOUTLINE IMPLEMENTATION
INCENTIVIZE GLOBAL FUNDINGINITIATE SOCIAL MEDIA STRATEGY
SUMMARY
![Page 4: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/4.jpg)
![Page 5: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/5.jpg)
HEAD INJURY OVERVIEW2013
![Page 6: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/6.jpg)
HEAD INJURY IS THE THE LEADING CAUSE OF DEATH WORLDWIDE.
![Page 7: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/7.jpg)
WHY?1.5 MILLION HEAD INJURIES ANNUALLY. . .
INDIA IS THE HEAD INJURY CAPITAL OF THE WORLD
![Page 8: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/8.jpg)
A FATHER’S LOVE INSPIRES THE
UNFORGETTABLE RESPONSE, AS WELL AS HIS
GLOBAL INVITATION.
![Page 9: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/9.jpg)
*CLICK TO VIEW
![Page 10: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/10.jpg)
IHIF MILESTONES ACHIEVED,
MILES STILL TO GO.CLICK TO VIEW
INITIATIVES & ACCOMPLISHMENTS TO DATE
![Page 11: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/11.jpg)
•Yuvraj Shivraj Singh Trauma Rehabilitation Centre at Rajdadisa Hospital in Jodhpur. The centre is the first and only specialist neuro-rehab unit in Rajasthan.
•Jodhpur One World Retreat
•Brought the Bloomberg Foundation, the Global Road Safety Partnership, the Aga Khan Development Network and the Reliance Foundation on a common platform.
•Continued fundraising for IHIF’s two existing Neuro-Rehabilitation Units, in Delhi and Jodhpur.
The Indian Head Injury Foundation (IHIF) was founded in February 2007 with a mission to build a comprehensive system in India for the prevention and treatment of head injuries, in order to improve the outcome of Traumatic Brain Injury (TBI) patients.
![Page 12: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/12.jpg)
1.5 MILLION HEAD INJURIES ANNUALLY. . . INDIA IS THE HEAD INJURY CAPITAL OF THE WORLD
![Page 13: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/13.jpg)
INDIA’S ROADS ARE THE DEADLIEST IN
THE WORLD
![Page 14: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/14.jpg)
�INTERNATIONAL BRAIN INJURY ASSOCIATION: WHY ONLY PUBLISH US AND EUROPEAN STATISTICS?
![Page 15: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/15.jpg)
In India, 1 out of 6 trauma victims die, while in the United States this figure is 1 out of 200. This seemingly
unbreachable gap speaks volumes of the perfected PTC procedures in US and their near absence in India.
www.indianheadinjuryfoundation.org
GLOBAL AWARENESSNEED TO RAISE
![Page 16: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/16.jpg)
epidemicP R E V E N T I O N T R E A T M E N T E D U C A T I O N
WHY IT PERSISTS
![Page 17: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/17.jpg)
IDENTIFYING THE PROBLEM
![Page 18: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/18.jpg)
COMMUNICATION
websites vs.
Over abundance of research, brain power, frightening statistics.
![Page 19: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/19.jpg)
GAP
street sites
The masses have NOT been effectively reached or convinced.
![Page 20: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/20.jpg)
Published
*CLICK TO VIEW
![Page 21: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/21.jpg)
“I don’t really see girls wearing helmets. I feel suffocated and really
hot.”Priya Mahindroo
Published by AFP Global News Agency, April 2012
![Page 22: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/22.jpg)
*CLICK TO VIEW
FOREIGN & DOMESTIC = POWERFUL INFLUENCERSHELMET LAW IS NOT ENFORCED IN AD CAMPAIGNS
ADVERTISING
![Page 23: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/23.jpg)
*CLICK TO VIEW
BOLLYWOOD CELEBRITIES = ESSENCE OF “COOL”VISUAL SPEAKS TO MASSES MORE THAN STATISTICS
CELEBRITIES
![Page 24: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/24.jpg)
“I slide it on my head only at junctions where I am sure the traffic cops will be.”
Murali Srihdar, Bangalore DNA India
![Page 25: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/25.jpg)
In India, all two-wheeler drivers and pillion riders have to use helmets under section 129 of the Motor Vehicles Act (1988). However, following vehement opposition from the public, the regulation is hardly enforced in the state.
![Page 26: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/26.jpg)
“I believe that most of the teenagers or some adults do not wear helmet because by doing so their look will be effected while driving bikes.” -Vikas
teens TALK
“You get up in the morning, freshen up and go to your office in a bike. Humidity sucks the the water out of your body. When your face is covered with a helmet, the sweat doesn’t escape and finally you end up all tired when you reach the office.” -Pankil
![Page 27: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/27.jpg)
“But, people, especially the young generation thinks that not wearing helmet is a style. Boys want to impress the girls.” -Madhvee
“Many of the people think that buying helmet is a wastage of money. . .many forget to wear. . . some feel lazy.” -K. Mohan
![Page 28: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/28.jpg)
IN INDIA, HELMETS ARE STILL LEGALLY OPTIONAL FOR WOMEN.
![Page 29: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/29.jpg)
"The figures show that women die in accidents for not wearing helmets. Many lives could have been saved if they wore helmets, which are essential for both drivers and pillion riders on two-wheelers."
-Joint Commissioner of Police Satyendra Garg
![Page 30: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/30.jpg)
In a new study published in the
Canadian Medical Association Journal, University of Toronto family doctor lecturer
and St. Michael’s Hospital associate scientist Navindra
Persaud concludes that helmets help prevent fatalities — something he says until now was
“controversial.”
RESEARCH POURS IN WITH CHILLING NUMBERS AND CONVINCING DATA.
AWARENESS AND EDUCATION
INITIATIVES HAVE NOT CAUGHT UP.
![Page 31: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/31.jpg)
why bother?no one is looking
![Page 32: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/32.jpg)
The man, identified by India's Prokelara News as Kanhaiyalal Raigher had driven his motorbike into a tunnel, where it was hit by a truck. His wife and two children were riding pillion, and both his spouse and young daughter were killed in the accident.
![Page 33: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/33.jpg)
Police officials say that women drivers are as vulnerable to road accidents as males and helmets are equally important for them. In fact, women pillion riders are more exposed to the risk of head injury as they have nothing to hold on to and they risk falling in the middle of traffic.
![Page 34: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/34.jpg)
neededP R E V E N T I O N T R E A T M E N T E D U C A T I O N
SOLUTION
![Page 35: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/35.jpg)
PROPOSED SOLUTION
![Page 36: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/36.jpg)
IHIF SPEARHEADSTHE CREATION OF A VIDEO BRIGHTS SHORT FILM SERIES
1. VIDEO BRIGHTS ARE SHORT ‘FILMS’ •INCORPORATE BOLLYWOOD STARS, INTERNATIONAL CELEBRITIES AND RECORD BREAKING SPORTS ATHLETES. ‘
2.AGE AND SEX CONSCIOUS: •MALE TEEN VIDEO FEATURES A LEGENDARY CRICKET ATHLETE. •FEMALE TEEN VIDEO FEATURES FEMALE CELEBRITY PROVIDING HAIRSTYLE TRICKS TO AVOID ‘HELMET HEAD’
3.HOW / WHEN•PARTNERSHIPS WITH SCHOOLS = VIDEO PROJECTOR DONATED IN EXCHANGE FOR AGREEMENT THAT ALL STUDENTS WILL VIEW VIDEO BRIGHTS FULL SERIES, IDEALLY FOLLOWED BY QUESTION & ANSWER SESSIONS.
•PANELS OF HEAD GIRLS AND HEAD BOYS FROM NEIGHBORING SCHOOLS INCENTIVIZED VIA CELEBRITY LED MEETING TO SPEARHEAD IMPLEMENTATION OF VIDEO BRIGHTS PROGRAM IN THEIR SCHOOLS.
![Page 37: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/37.jpg)
FUN TO WATCH. CAREFULLY TARGETED. SLOGAN CONCIOUS.
CELEBRITY DRIVEN.
video brights are. . .COMMUNICATION BRIDGES.
![Page 38: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/38.jpg)
“Around the world, video is being used as a powerful tool for providing community voice and social change. The cost of a camera has plummeted from $100,000 US ten years ago to less than $500 today. Suddenly, changemakers around the world can shoot high-quality video, and distribute it globally via the Internet. By offering NGOs cost-effective training and models of video production, Video Volunteers aims to make video a ubiquitous tool in the work of social change.”
-Video Volunteers
![Page 39: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/39.jpg)
BRING BOLLYWOOD AND CELEBRITY POWER TO VIDEO VOLUNTEERS PROGRAM INITIATIVE
![Page 40: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/40.jpg)
HEAD BRIGHTS HELMUT IS EARNED UPON COMPLETION OF VIDEO
BRIGHTS PROGRAM.
![Page 41: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/41.jpg)
Benefits of a “No Freebies” PolicyResearch shows free handouts, even amongst poverty stricken people, lack the fundamental power of earned rewards. Incentives are short-lived.
video speaks to the masseshanding out free helmets has SHORT TERM IMPLICATIONS. Free video with VIDEO ONLY.
a reason for the use
of celebrity endorsement is the strong impact of the
learning style and memory which is critical to marketing
communication success.-Rajani Surnara,
The Effectiveness of Celebrity Endorsement in India
![Page 42: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/42.jpg)
*To offset theft, as well as provide a means for ALL COMMUNITY MEMBERS
to participate, school programs are supplemented by screening centers.
NEON HELMETS FORBRIGHT MINDS
![Page 43: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/43.jpg)
every citizen wearing a HEAD BRIGHTS helmet
knows the language of the video series.conformity principles incentivize.
A COMMON DENOMINATORFOR A NEON COMMUNITY
![Page 44: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/44.jpg)
*CLICK TO VIEW
SONAM KAPOOR: INFLUENTIAL ROLE MODEL
BOLLYWOOD POWER
![Page 45: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/45.jpg)
SEEK CELEBRITY ENDORSEMENT FOR INDIAN HEAD INJURY FOUNDATION VIDEO SERIES
![Page 46: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/46.jpg)
FILM INDUSTRY AWARENESS
this is a message.
![Page 47: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/47.jpg)
so is this.
![Page 48: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/48.jpg)
![Page 49: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/49.jpg)
RETURN TO JODPHUR
![Page 50: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/50.jpg)
the GUEST LIST.
![Page 51: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/51.jpg)
the VIDEO BRIGHTS.
![Page 52: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/52.jpg)
IMPLEMENTATION
![Page 53: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/53.jpg)
![Page 54: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/54.jpg)
designFOLLOW NIKE OLYMPICS MARKETING
STRATEGTY
![Page 55: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/55.jpg)
Nike was not an official sponsor of the Olympics, but they might as well have been. Their innovative approach in London is already shaping the future of sports marketing. The brain behind the shoe concept, Nike’s global creative director for the Olympics, Martin Lotti says, “It’s the most-visible color to the human eye.”
NEON = MARKETING GENIUS
![Page 56: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/56.jpg)
WHY NEON?
B R I G H T N E S S M A T T E R S
![Page 57: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/57.jpg)
Compared to a black helmet, a high-visibility helmet presents a
24% decreased risk.”Rider Conspicuity and Crash Related Injury: Case
Study
*CLICK TO VIEW
![Page 58: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/58.jpg)
projectP R E V E N T I O N T R E A T M E N T E D U C A T I O N
HEAD BRIGHTS
![Page 59: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/59.jpg)
INCENTIVIZE FUNDING
![Page 60: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/60.jpg)
neon is cool.neon is visible.
neon could be you.
![Page 61: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/61.jpg)
TRY
imagine the branding power: an aerial shot of an Indian street in high traffic, covered with neon helmets
bearing the signature or logo of your company.
imagine the citizens’ desire to adopt “head brights”
program every global newscaster is filming to showcase India’s revolutionary program.
imagine creating the logo that saved a million lives.
to imagine a better way to donate.
![Page 62: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/62.jpg)
![Page 63: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/63.jpg)
INDIAN HEAD INJURY STATISTICS ARE A GLOBAL TRAGEDY, TO BE VIEWED
SIMILARLY TO AIDS EPIDEMIC IN THE 1980S
![Page 64: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/64.jpg)
“Every year in india 1.5 million people suffer from head injuries and this important issue deserves our attention now. . . so I’m pleased to be performing at the Jodphur One World Retreat to help raise much needed funds and awareness for the Indian Head Injury Foundation and I hope to see you there.”
-STING
![Page 65: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/65.jpg)
*CLICK TO VIEW
![Page 66: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/66.jpg)
SOCIAL MEDIA STRATEGY
![Page 67: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/67.jpg)
Viddy saw daily traffic go from zero to 5 million visitors in a month; and raised $30 million at a reported $350 million valuation.
![Page 68: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/68.jpg)
GLOBAL FUNDING & AWARENESS: CRITICAL RESOURCES
![Page 69: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/69.jpg)
![Page 70: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/70.jpg)
SUMMARY
![Page 71: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/71.jpg)
the power of targeted videothe visibility of neon
the limitless branding potentialthe millions of lives
SAVED.
![Page 72: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/72.jpg)
an Indian foundationyour GLOBAL responsibility.
Be the change that you want to see in the world.
-Mahatma Gandhi
![Page 73: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/73.jpg)
BRIGHT LIGHTSON!
![Page 74: Head Injury & Brain Trauma Initiative: The Case For Helmets and Pre-Emptive Education in India](https://reader035.fdocuments.us/reader035/viewer/2022062502/568c4cd11a28ab4916a19f68/html5/thumbnails/74.jpg)