He Loves me, he loves me not

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He Loves me, he loves me not. Jill forkal , jovana nguyen , andy schmitt , katherine heppard. Domestic violence. - Identify the need for a health campaign - Target audience - Transtheoretical Model (TTM) - Strengths and weaknesses of the TTM - Explanation of advertisements. need. - PowerPoint PPT Presentation

Transcript of He Loves me, he loves me not

He Loves me, he loves me not

He Loves me, he loves me notJill forkal, jovana nguyen, andy schmitt, katherine heppardDomestic violence- Identify the need for a health campaign- Target audience- Transtheoretical Model (TTM)- Strengths and weaknesses of the TTM- Explanation of advertisementsneedEach year, 1.3 million women are victims of physical assault by an intimate partner. (CDC, 2003)25% of women in the United States are victims of domestic violence. (Tjaden, P & Thoennes, N., 2000)As a result of domestic violence, there are 1,3000 deaths of women 18 and older. (CDC, 2003)IdentificationVictims of domestic abuseSpecifically, women in the contemplation stage of the Transtheoretical modelThose who are actively considering making a change in behavior, weighing pros and consChose women because they are much more likely to suffer domestic violence injuries from intimate partner abuse justificationAlready know the negative consequences of their relationship but currently have no immediate intention of changing the situationConcentrated on encouraging women to take action in the near futurePositives need to be stressed and must outweigh the negatives5 stages of the ttmPrecontemplationContemplation: Our target audiencePreparationActionMaintenance

(DiClemente & Prochaska, 1985)aspectsWork against relapse. (DiClemente et. al., 1991)Motivation and self-efficacy. (DiClemente, 2004), (Burke et. al. 2001)Decisional balance (Burke et. al., 2001)

strengthsFive stages allow for tailoring messages to a specific audience.Can target multiple behaviors with a single program. (Nigg et. al. 2005)Way to understand and measure the activities of battered women, which reflects the complex and dynamic nature of the process of ending abuse. (Shurman & Rodriguez, 2006)weaknessesCategorizes behavior change into five distinct stages when the change may not be mutually exclusive.Should be a continuous process instead of split stages. (Nigg et. al., 2010)In need to added stages to address those passively versus actively uninterested in change (Dare & Derigne, 2010)If the victim is in denial about the intimate partner violence, then the TTM would not accurately address this within the five stages. (Dare & Derigne, 2010)Print



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