COMMUNICATION OUTLOOK 2013

Increasing Brand Equity Effective Communication

2013 - 2016

Objective1.Increasing Brand Equity

2.Global Presence and recognition

3.Government & Industry Relations

4.Social Responsibility

5.Sustainable Development

Communication Usage

Communication Process

Basic Information Input Message Output Message

Interaction : Social Media, Broadcast Message, Media Relation

2 ways Communication platform

Feed back : public awareness

General Perception

Key Message Direction

Key Message Direction 2013 :

“HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement”

HDIF is Mind

2005/ 2007 – Foundation Year

2007/ 2010 –Communication Campaign Year

2010/ 2012 – Brand Strategy

“I love of HDIF”

Consumers

Development Corporate Identity System

Development Integrated Communication

Enrichment Social Media Platform

Enhancing Media Relation

Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals

Descriptors Descriptors Foundation Stage

2005- 2012Foundation Stage

2005- 2012Growing Stage

2013 - 2016Growing Stage

2013 - 2016Winning Stage

2017 - 2022Winning Stage

2017 - 2022

“I know of HDIF”

“I heard of HDIF”

“HDIF is mind”

“ We Are HDIF”

Global Brand Campaign : HELPING CHILDREN WITH LOVE

Global Brand Campaign : HDIF Go Global!

Organization

Marketing

Value

“Quantity Driven”

“Quality Driven”

“Emotion Driven”

Product Regional InternationalProduct & Service

Brand

Local Organization Regional Organization

Global Organization

Communication Strategy

Development Basic Corporate Identity

Development Communication Tools

HDIF Vision & Mission

Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals

Growing Stage2013 - 2016

Growing Stage2013 - 2016

Winning Stage2017 - 2022

Winning Stage2017 - 2022

“HDIF is mind”

Regional

Regional Organization

Communication Phase2013-2016

1. Development Corporate Identity System

2. Development Integrated Communication

3. Enrichment Social Media Platform

4. Enhancing Media Relation

Key Message Direction

HELPING CHILDREN WITH LOVE

HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement

HDIF’s goal is to break this cycle of poverty

Message Direction

10

• Campaign Theme: Global Employability & Entrepreneur

Campaign Theme : HELPING CHILDREN WITH LOVE

BREAK THE CYCLE OF POVERTY

Com

mun

icat

ion

Pha

ses

Initi

ativ

es

Framework

Strategy & Execution

HELPING CHILDREN WITH LOVEHELPING CHILDREN WITH LOVE

- Good Corporate Image- Good Governance

-To shape and maintain HDIF reputation as a foundation that focus on sustainable development

FoundationBranding

Sustainable Development

• Targeting projects close to core business and strategy

• Build reputation through good social programs

5

• Enabling effective,

and coordinated

Media relations

Measurement

Goals

Massage

Effective Communication

Government & Industry Relation

• Local Government

• Ministries

• Embassies

• NGO

• Corporations

• Strategic liaising with key stakeholder in a coordinated effort.

• Proactively promoting good external and internal image.

• Communicating brand values assertively and strategically.

World Class Organization

• Increase Corporate Awareness – National/International

• Partnership program

• Build relation ship with media

• Build reputation through internal media

• Awarding and recognition in civil society

• Increasing Brand Equity • # Global Presence and recognition• # Government & Industry Relations

• #Sustainable Development• Enhancing Social Programs