HDFC vs JM Equity Fund

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    Equity Mutual Funds

    Presented by: Lalita Tiwari

    APR B, Roll No. 98

    Consumer Behavior on

    Presented to: Rohina Thomas

    16 September, 2008

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    9/16/2008 2Equity Mutual Funds

    Concept of a Mutual Fund Before we start the comparison between two equity mutual funds its very important to

    understand the concept of a Mutual Fund

    The formation of Unit Trust of India marked the evolution of the Indian mutual fund industry inthe year 1963.

    Its a common pool of money into which investors place their contributions to be invested inaccordance with a stated objective.

    The ownership of the fund is joint or mutual.

    The fund belongs to all investors.

    Ownership is proportionate to contribution made by one.

    Portfolio Diversification

    Professional Management

    Reduction/Diversification ofRisk

    Liquidity

    Flexibility & Convenience

    Reduction in Transaction cost

    Safety of regulatedenvironment

    No Controlover Cost

    No Tailor-madePortfolios

    Managing aPortfolio Funds

    Advantages Disadvantages

    FundManager

    Investin

    Poolth

    eir

    Mone

    y

    with

    Investors

    Passed

    Back

    to

    Returns

    Securities

    Generate

    s

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    9/16/2008 3Equity Mutual Funds

    History of Mutual Funds

    Phase 1 (196487): Growth of UTI

    Phase 2 (198793): Entry of PSU Banks and FinancialInstitutions MFs

    Phase 3 (199396): Emergence of Private Sector Mutual Funds

    Phase 4 (199699): SEBI Regulations for Investors Protection

    Phase 5 (19992004): UTI Act 1963 repealed in Feb 2003

    Phase 6 (2004 Onwards): Consolidation & Growth

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    Types of Mutual Fund

    Mutual Funds can be structurallyclassified as:

    Close ended/Open-ended Funds

    Load Fund/No-Load Funds Tax-exempt/Non-Tax exempt

    Funds

    Mutual Funds can be classified

    based on asset class as: Equity Funds

    Bond Funds

    Money Market Funds

    Balanced Funds Mutual Funds can be classified

    based on investment objective:

    Growth

    Income Value

    Risk High

    Risk Low

    MMMF

    Gilt Funds

    Debt Funds

    Balanced Funds

    Index Funds

    Diversified Equity Funds

    Sector Funds

    Low return High return

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    What is an Offer Document?

    Offer Document of a MF scheme is like a Prospectus issued by AMCinviting public to subscribe to units of MF scheme

    Discloses adequate information for investors to take informedinvestment decisions

    Offer Document A Legal document

    Issued by AMC on behalf of Trustees Offer Document describes the Product/Scheme Very important document for prospective investor First time investors must read OD before deciding to invest For Close Ended Fund issued at the time of launching a scheme

    For Open Ended Fund revised every 2 years

    KIM A abridged version of Offer Document A part of the Application Form

    To be in the format as prescribed by SEBI

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    Direct Marketing By Sales Officers

    through

    Mailers

    Call Centers

    Branch networks

    Individual Agents as Distributors

    and Advisors

    Institutional Intermediaries

    Fund distribution companies

    Finance Companies Investment Advisory Companies

    Banks and Institutions

    Post Offices

    Brokers and Sub-brokers

    Different Distribution Channels

    Private Sector MF preferestablished Fund distribution Cosas Fund DistributorsAMFI Registration No. (ARN) cardnecessary before sellingCommission can be paid upfront

    or trail commission

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    Funds to be managed in the

    interest of unit holders

    Unit holders to be treatedequally & fairly

    Ensure meaningful disclosures

    Avoid conflict of interest

    Ensure segregate accounting

    Stick to ethical standards andfairness in dealings

    High standards of care,diligence, services anddisclosure announcements

    Code of Ethics for MFs

    No promises in the future without resources

    backed guarantee

    Standard measures to compare such asAnnual Yield, CAGR etc.

    Annualised yields for at least one, three, fiveyears & since launch

    For less than 1 year performance, AbsoluteReturn without annualisation

    Past gains may not repeat in future

    Risk factors prominently stated

    No Celebrities

    No add-ons during offer period

    Appropriate benchmark to be chosen

    Any ranking of fund to be explained

    SEBI Advertisement Code for MFsAMFI Code for MFs

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    Frequently Used Terms

    Net Asset Value (NAV)Net Asset Value is the market value of the assets of the scheme minus its liabilities.The per unit NAV is the net asset value of the scheme divided by the number ofunits outstanding on the Valuation Date.

    Sale PriceIs the price you pay when you invest in a scheme. Also called Offer Price. It may

    include a sales load.

    Repurchase Price

    Is the price at which a close-ended scheme repurchases its units and it may includea back-end load. This is also called Bid Price.

    Redemption PriceIs the price at which open-ended schemes repurchase their units and close-endedschemes redeem their units on maturity. Such prices are NAV related.

    Sales LoadIs a charge collected by a scheme when it sells the units. Also called, Front-endload. Schemes that do not charge a load are called No Load schemes.

    Repurchase or Back-end Load

    Is a charge collected by a scheme when it buys back the units from the unitholders.

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    HDFC and JM Equity Fund

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    9/16/2008 10Equity Mutual Funds

    What is an Equity Mutual Fund??? Equity mutual funds are also known as stock mutual funds.

    UTI Asset Management was the first company to launch this type of product on May 18,1992.

    Theses mutual funds invest pooled amounts of money in the stocks of public companies.

    Stocks represent part ownership, or equity, in companies, and the aim of stock ownershipis to see the value of the companies increase over time.

    Stocks are often categorized by their market capitalization (or caps), and can beclassified in three basic sizes: small, medium, and large.

    Many mutual funds invest primarily in companies of one of these sizes and are thusclassified as large-cap, mid-cap or small-cap funds.

    Equity fund managers employ different styles of stock picking when they makeinvestment decisions for their portfolios.

    Some fund managers use a value approach to stocks, searching for stocks that areundervalued when compared to other, similar companies.

    Another approach to picking is to look primarily at growth, trying to find stocks that aregrowing faster than their competitors, or the market as a whole.

    Some managers buy both kinds of stocks, building a portfolio of both growth and valuestocks.

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    9/16/2008 11Equity Mutual Funds

    HDFC & JM Equity Mutual Funds

    This project is about two equity mutual funds and they are as below:

    HDFC Equity Fund

    JM Equity Fund

    8 December, 1994 and 12 December, 1994 was the launch date forHDFC and JM Equity fund respectively.

    Common Features of the Funds are as below:

    Fund Types : Open-Ended Which means investor can invest anytime inthe fund.

    Investment plans: Dividend

    Growth

    Minimum investment amount. Lump Sum : Rs.5,000 and above

    SIP : Rs.500 and above

    Entry/Exit Load Entry 2.25%

    Exit 0.00%[Note: Entry load of 2.25%, in respect of each purchase / switch-in of units less than Rs 5 crore in value.]

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    History of HDFC AMC HDFC Asset Management Company Ltd (AMC) was incorporated under the Companies

    Act, 1956, on December 10, 1999, and was approved to act as an Asset ManagementCompany for the HDFC Mutual Fund by SEBI vide its letter dated July 3, 2000.

    In terms of the Investment Management Agreement, the Trustee has appointed the

    HDFC Asset Management Company Limited to manage the Mutual Fund. The paid upcapital of the AMC is Rs. 25.161 crore.

    The AMC is managing 24 open-ended schemes of the Mutual Fund viz. HDFC GrowthFund (HGF), HDFC Balanced Fund (HBF), HDFC Income Fund (HIF), HDFC Liquid Fund(HLF), HDFC Long Term Advantage Fund (HLTAF), HDFC Children's Gift Fund (HDFC

    CGF), HDFC Gilt Fund (HGILT), HDFC Short Term Plan (HSTP), HDFC Index Fund, HDFCFloating Rate Income Fund (HFRIF), HDFC Equity Fund (HEF), HDFC Top 200 Fund(HT200), etc.

    The AMC is also managing 11 closed ended Schemes of the HDFC Mutual Fund viz. HDFCLong Term Equity Fund, HDFC Mid-Cap Opportunities Fund, HDFC Infrastructure Fund,HDFC Fixed Maturity Plans I to VIII.

    The AMC is also providing portfolio management/advisory services and such activitiesare not in conflict with the activities of the Mutual Fund. The AMC has renewed itsregistration from SEBI vide Registration No. - PM / INP000000506 dated December 8,2006 to act as a Portfolio Manager under the SEBI (Portfolio Managers) Regulations,1993. The Certificate of Registration is valid from January 1, 2007 to December 31,

    2009. Mr. Deepak Parekh is the Chairman and Mr. Milind Barve is the MD & CEO of the AMC.

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    History of JM AMC JM Financial Mutual Fund is one of India 's first private sector mutual funds-an integral

    part of the first wave that commenced operations in 1993-94. Its a part of JM FinancialGroup, which has a rich heritage, built over three decade. They are one of the manysuccessful companies that have emerged out of JM Group's strong foundation in financial

    services. Group's origins can be traced back to the 1950s when the Kampani family began to get

    involved in India's then nascent capital markets. J.M. Financial & Investment ConsultancyServices was founded on September 15, 1973. Under the leadership of Chairman NimeshN. Kampani, the JM Financial Group has played a stellar and multi-faceted role in thedevelopment of India's capital markets. Apart from helping companies raise finance, theGroup has also been instrumental in educating a burgeoning and prospering middle classabout the advantages of investing in blue chip companies.

    JM Financial Asset Management Private Limited, the Asset Management Company of JMFinancial Mutual Fund is sponsored by J.M. Financial and Investment ConsultancyServices Pvt. Ltd., and co-sponsored by JM Financial Ltd. JM Financial Asset Management

    Private Limited started operations in December 1994 with a simultaneous launch of threefunds-JM Liquid Fund (now JM Income Fund), JM Equity Fund and JM balanced Fund.Today, JM Financial Mutual Fund offers a bouquet of funds that caters to the diverseneeds of both its institutional and individual investors.

    Cos mission is to manage risk effectively while generating top quartile returns across allproduct categories.

    Mr. V P Shetty is the Chairman and Mr. Nityanath Ghanekar is the MD & CEO of the AMC.

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    USP (Unique Selling Proposition)

    HDFC Equity MF

    The scheme seeks to provide long-term capital appreciation by predominantly investing

    in high growth companies.

    Investment Strategy

    In order to provide long term capital appreciation, the Scheme will invest predominantly in growthcompanies. Companies selected under this portfolio would as far as practicable consist of mediumto large sized companies which:

    Are likely achieve above average growth than the industry; Enjoy distinct competitive advantages and

    Have superior financial strengths.

    The aim will be to build a portfolio, which represents a cross-section of the strong growthcompanies in the prevailing market. In order to reduce the risk of volatility, the Scheme willdiversify across major industries and economic sectors.

    A part of the funds may be invested in debt and money market instruments.

    The Scheme may also invest up to 25% of net assets of the Scheme in derivatives such as Futures& Options and such other derivative instruments as may be introduced from time to time for thepurpose of hedging and portfolio balancing and other uses as may be permitted under theRegulations.

    The Scheme may also invest a part of its corpus, not exceeding 40% of its net assets, in overseasmarkets in Global Depository Receipts (GDRs), ADRs, overseas equity, bonds and mutual fundsand such other instruments as may be allowed under the Regulations from time to time.

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    USP (Unique Selling Proposition)

    JM Equity MF

    The scheme seeks long-term capital growth and appreciation through investment

    primarily in equities. Investment Strategy

    The corpus of these Schemes will be invested in equity and equity related instruments and also inhigh quality debt and money

    Market instruments.

    Subject to the Regulations, the corpus of the Scheme can be invested in any (but not exclusively)of the following securities:

    Equity and Equity related securities including convertible bonds and debentures and warrants carrying the right to obtain equity

    shares

    ADRs, GDRs issued by Indian companies subject to condition issued by RBI and SEBI.

    Securities created and issued by the Central and State Governments and/or repos/reverse repos in such Government, Securities

    as may be permitted by RBI (including but not limited to coupon bearing bonds, zero coupon bonds and treasury bills).

    Securities guaranteed by the Central and State Governments (including but not limited to coupon bearing bonds, zero coupon

    bonds and treasury bills).

    Debt obligations of domestic Government agencies and statutory bodies, which may or may not carry a Central/State Government

    guarantee.

    Corporate debt and securities (of both public and private sector undertakings) including Bonds, Debentures, Notes, Strips, etc.

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    9/16/2008 17Equity Mutual Funds

    Fund Overview

    HDFC Equity MF JM Equity MF

    The Fund Size is Rs.3,776.03 Cr.

    (08-29-08) HDFC Equity (G) fund is standing at

    19th Rank as on 12 Sep, 2008 with33.45% returns in 5 years.

    Last Dividend declared by the fund

    is Rs. 5.50 (Mar-07-2008)

    Fund is managed by PrashantJain

    The Benchmark for the Scheme is

    S&P CNX 500. Performancecomparisons will be made vis--visthe benchmark.

    Current value as on 15th Sep 2008

    Dividend Option: Rs. 35.32

    Growth Option: Rs. 153.11

    The Fund size is Rs.63.75 Cr. (07-

    31-08) JM Equity (G) fund is standing at

    44th Rank as on 12 Sep, 2008 with25.81% returns in 5 years.

    Last Dividend declared by the fund

    is Rs. 2.00 (Aug-28-2006)

    Fund is managed by SandipSabharwal

    The Benchmark for the Scheme is

    BSE Sensex. Performancecomparisons will be made vis--visthe benchmark.

    Current value as on 15th Sep 2008

    Dividend Option: Rs. 14.74

    Growth Option: Rs. 32.82

    Source: hdfcfund.com, jmfinancialmf.com, amfiindia.com, Moneycontrol.com, valueresearchonline.com.

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    9/16/2008 18Equity Mutual Funds

    Portfolio Analysis

    Asset Allocation (%)Asset Allocation (%)

    98.4%

    1.0%

    0.6%

    Equity Money Market Cash/Call

    96.3%

    3.7%

    Equity Cash/Call

    Source: hdfcfund.com, jmfinancialmf.com, amfiindia.com, Moneycontrol.com, valueresearchonline.com.

    HDFC Equity MF JM Equity MF

    96.3% of the total amount invested in thefund will be invested in the equitymarkets.

    The remaining 3.7% amount will be kept asthe cash/call option.

    98.4% of the total amount invested in thefund will be invested in the equitymarkets.

    1.0% of the amount will be invested in theMoney Markets.

    The remaining 0.6% amount will be kept asthe cash/call option.

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    Portfolio Analysis

    Top 5 Holdings (% Net Assets) Sector Allocation (%)

    39.4725.47Other

    6.77Oil & Gas

    5.62Telecom

    100%100%Total

    7.01Food & Beverage

    7.23Chemicals

    7.76Media

    9.98Manufacturing10.07Utilities

    13.80Pharmaceuticals

    16.36Technology

    20.49Banking/Finance11.27%18.70%Engineering

    JMHDFCSector

    Source: hdfcfund.com, jmfinancialmf.com, amfiindia.com, Moneycontrol.com, valueresearchonline.com.

    4.45Divi's Laboratories Ltd.

    4.73Crompton Greaves

    5.39SBI

    5.96ONGC

    8.94%ICICI Bank

    HDFC Equity Fund (as on 31 Aug 2008)

    5.42Tata Power

    6.48B H E L

    6.91United Phosphorus Ltd.

    9.07Satyam Computers

    11.35%Bombay Rayon Fashions

    JM Equity Fund (as on 31 Aug 2008)

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    Fund Performance

    HDFC Equity MF JM Equity MF

    Absolute Returns (in % as on 12 Sep, 2008)

    25.818.318.1-14.4-1.32004

    61.213.425.28.10.72005

    35.69.616.8-13.018.62006

    51.621.39.720.9-3.22007

    -13.1-26.22008

    AnnualQtr 4Qtr 3Qtr 2Qtr 1Year

    17.716.514.7-13.9-2.92004

    51.14.819.99.12.62005

    43.613.713.8-10.619.92006

    44.417.417.928.8-17.52007

    -17.8-32.02008

    AnnualQtr 4Qtr 3Qtr 2Qtr 1Year

    Source: hdfcfund.com, jmfinancialmf.com, amfiindia.com, Moneycontrol.com, valueresearchonline.com.

    (1) Compounded Annualised Returns. (2) HDFC: S&P CNX 500. JM: BSE Sensex. (3) Inception Date for HDFC is January 1, 1995 & for JM is April 1, 1995.

    10.8723.60Since Inception(3)

    40.3549.35Last 5 years

    29.2035.33Last 3 years

    21.51%16.16%Last 1 year

    BenchmarkReturns (%)(2)(1)

    Returns(% )(1 )

    (as on 31/03/08)

    15.4014.71Since Inception(3)

    43.1050.79Last 5 years

    45.3847.63Last 3 years

    46.84%46.44%Last 1 year

    BenchmarkReturns (%) (2)(1)

    Returns(% )(1 )

    (as on 31/12/08)

    From the above table it is clear that the past returnsof the fund has been always good except last 1-yearreturns when compared to the benchmark returns.

    From the above table it is clear that the past returnsof the fund has been always impressive whencompared to the benchmark returns.

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    9/16/2008 21Equity Mutual Funds

    Fund Performance

    HDFC Equity Mutual Fund JM Equity Mutual Fund

    As per the above graph the funds performancewas always as per the sensex performance thatmeans the Fund manager has managed thefund well.

    Appropriate selection of the sector is beenalways a positive point of this fund.

    36.82711-Sep-088.5023-Jan-00

    NAV (Rs.)To DateNAV (Rs.)From Date

    15.71811-Sep-0812.6843-Jan-00

    NAV (Rs.)To DateNAV (Rs.)From Date

    As per the above graph the funds performancewas always as per the sensex performance till2004 but after that the fund never picked up.

    Wrong selection of the sector by the FundManager was the reason for the fall in fundperformance specially in Q1 2007.

    Source: hdfcfund.com, jmfinancialmf.com, amfiindia.com, Moneycontrol.com, valueresearchonline.com.

    (1) Returns have been calculated after adjusting the NAV's for dividends, bonus & rights, if any.

    Absolute Returns(1): 321.5 %.Absolute Returns(1): 540.9 %.

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    Equity Fund Survey Analysis

    The sample survey has been done on 10 Investors. It has 15 questions whichtalks about their investment patterns, knowledge about Mutual fund industry,objectives of investment, time horizon to stay invested, AMcs servicesprovided to the investors and Fund and Fund Managers performance over theyears.

    According to the survey, before investing in mutual funds 50% investors wereinvesting in FDs, 30% in Saving accounts whereas Government Bond andbalanced Mutual Funds got 10-10% share each.

    This survey reveled that almost 30% investors have invested in the HDFCEquity Mutual Funds and 20% in JM Equity Mutual Funds.

    JM Equity Fund investors have invested a lump sum amount in growth optionin 2006 whereas, HDFC Equity Fund investors are into SIP with dividend

    payout option with the mind frame of earning income over the years.

    This survey also tells that 40% investors have an average knowledge ofmutual fund industry whereas 30% are with below average knowledge.

    In terms of Customer services and regular updates from the AMC both thefunds got same rating.

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    Equity Fund Survey Analysis

    The Survey also says that all the HDFC Equity Mutual fund investors and otherInvestors are happy with their Funds and Fund Managers performance.Whereas 50% Investors in JM Equity Fund are not satisfied with theFund/Fund Managers performance.

    Looking at the current market situation almost 90% Investors are happy withtheir current Fund Manager and they think none other manager could haveperformed better than the him.

    10% investors think they should withdraw their money from the current fund(JM Equity Fund) and invest into Reliance Growth Fund which again is a EquityDiversified Fund which mostly invests in Large-caps.

    Other suggestion which came into picture was for Online transaction.

    10% investors say that HDFC AMCs online buying of mutual funds procedure islengthy and tedious.

    Whereas 20% investors says JM AMC does not have online transact facility at alland they should come up with this facility.

    According to the survey most Investors are satisfied with HDFC AMC services.

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    Analysis HDFC Equity Fund The perpetual champion fund, HDFC Equity has been the first choice of investors and rightly so. Find

    out the reason behind the fund's exemplary performance year after year.

    This perennial winner has a massive fan following. And rightly so! Like a magician repeating a trick,HDFC Equity has beaten the category average every single calendar year since 1997.

    Its ability to identify opportunities at the right time is the key factor contributing to its success. Forexample, when the Supreme Court halted PSU disinvestment in September 2003, the fund sold itsentire energy holding and built a fresh position in March 2004, when PSU stocks started rallying.

    Though the fund maintains a large-cap bias, it does not hesitate to invest substantially in stocks ofsmaller companies, as and when there are opportunities to exploit. Currently, large-caps account for51 per cent of the assets while the mid- and small-cap allocations stand at 42 and 6 per centrespectively. The fund manager has always boldly ridden his convictions. He refrains from takingcash calls and prefers to remain fully invested at all times.

    Historically, his portfolio has been a focused 25-30 stocks. But the complexion of the fund seems tobe changing on this front.

    The number of stocks has increased to over 45. And, the concentration in the top five holdings hasbeen moderated from 35-40 per cent about a year ago, to just around 25 per cent now.

    This is probably not reflective of his stance but rather an adjustment to the size. Investors haveflocked to this fund in droves making it the largest diversified equity offering of Rs 5,000 crore. Andthis very factor may be detrimental to the strategy of the fund.

    The fund's ability to identify opportunities and take meaningful exposure in them will be neutralisedby its increasing size. The fund has displayed ample spunk till date, but it remains to be seen how itfares from here on.

    Over all a better fund than JM to invest if one want to invest in equity market and dont want to getaffected directly by the market movements.

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    Conclusion

    From the portfolio analysis and other parameters it is very clear that boththe funds have always performed good and given impressive returns as pertheir benchmarks.

    When both the funds are compared among each other, It has been clearedthat HDFC Equity fund has been outperformed over the years.

    The JM Equity Fund is performing at par with the benchmark (Sensex) so asHDFC Equity Fund (S&P CNX 500) but when compared with the actual

    returns HDFC Equity Funds returns has given impressive returns.

    Even when compared with its peer Equity Funds HDFC Equity Fund standsat 19th Rank (as on 12 Sep, 2008) with 33.45% absolute returns in 5 yearswhereas JM Equity Fund stands at 44th Rank (as on 12 Sep, 2008) withonly 25.81% absolute returns in 5 years.

    Both the funds are concentrating on Large and Mid cap stocks but its onlythe sector which affects the returns. Its where the Fund Managers rolecomes into picture. HDFC Equity Fund manager Mr. Prashant Jain scoresfull marks in sector switching as and when market situation permits.

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    Conclusion

    Dividend history table of both the funds from their date of inception:

    From the above table its clear that HDFC Equity Fund has always given betterdividend to the investors.

    Its always advisable to invest in Equity Fund rather than directly investinginto stock market for safe & good returns with the long term perspective.

    Also keeping in mind the current market situation one should be advised togo for SIP (systematic Investment Plan) for safe investment.

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    Thank YouNote: Mutual Fund investments are subject to market risks. Please read

    the offer document carefully for details on risk factors before investment.