HD Radio Electronic Program Guide Webinar - February 25, 2009

Welcome to Today’s Webinar

HD Radio Project

To hear the audio, please dial: 773-945-1010, access code 574-373-148

You also can hear the webinar through speakers connected to your computer.

Select the Speaker option when you login to the event.

You also can start to submit questions using the “Question” feature.

Thank you for joining us.

Our presentation will begin momentarily.

An NAB FASTROAD-Sponsored Development Program

NAB FASTROAD David Layer, Program Manager and Director of Advanced

Engineering, NAB Science & Technology Department

Project Team Members

BIA Advisory Services Rick Ducey, Chief Strategy Officer Skip Pizzi, EPG Consultant to BIA Advisory Services

Broadcast Signal Lab David Maxson, Managing Partner

Unique Interactive Adrian Cross, Software Development Team Leader, Unique

Interactive

25 February 2009 3The HD Radio EPG Project

Director, Advanced EngineeringNAB Science & Technology

• Mission: seek and facilitate development and commercialization of new technologies that use radio and television broadcast spectrum for the benefit of broadcasters

• Funded by the National Association of Broadcasters• Oversight:

• Steering Committee – NAB Board members and NAB executive staff

• Technical Committee – NAB member engineering VPs and others• TV projects (Art Allison, TV Subcommittee Chair)• Radio projects (David Layer, Radio Subcommittee Chair)• www.nabfastroad.org

25 February 2008 The HD Radio EPG Project 5


NAB FASTROAD Technology Advocacy Program – HD Radio EPG project

• HD Radio system design completed by iBiquity but no infrastructure

• How can EPG data be best managed?• What are the options?• Project goals:

• Identify business and functional requirements• Identify market for field trial• Develop EPG system architecture(s)• Simulate and conduct field trial• Final report

Chief Strategy OfficerBIA Advisory Services

EPG Project – Phase 1 Accomplishments:1. Business Requirements2. EPG Architecture – preliminary3. Field Trial Market –

recommendation4. EPG Architecture – final

EPG Project – Phase 2 Goals:

1. Computer Simulation/Lab Trials2. Field Trial3. Final Report and

Recommendations


A special thanks . . .

iBiquity Digital team is providing critical support for all phases of this project.



Program Source

EPG Service Bureau

Radio Station

Automation System

Manual Input/ Other Data

Source

Transmission

Traffic System

Receiver

Listener

Internet

Delivery architecture

Content management

Receiver design

Cost & design issues

Legal considerations

Use cases

Business requirements

Industry interviews


Document Contents

EPG ConsultantBIA Advisory Services

Unlike TV EPG, there is no existing national radio program-schedule database

>10x Radio vs. TV stations in U.S.

Complexity of serving mobile receivers

Receiver display size & capability varies widely

Radio EPG business model required


Parochial Each station transmits its own EPG data only

Shared Each station transmits all EPG data for market

▪ (or at least top-level EPG data from other stations)

Master Station One or more stations provide market-wide EPG

Network Stations transmit pointers to EPG data source(s)


Open-architecture EPG allows “Service Bureau” approach

Essential for any aggregated market data transmission

Helpful even for “Parochial” model Data “scrubbing” Hierarchical display management

Allows multi-platform delivery & scalability EPG-only data for Internet has value “Network” delivery model to future converged HD/3G/WiFi

devices


Receiver design UE and cost issues for EPG navigation & display

Use cases How EPG might be employed by broadcasters and

consumers

Requirements Design considerations for receivers, system & delivery

architectures, and EPG software

Market uniformity concerns Matching station coverage to market-based data


Managing PartnerBroadcast Signal Lab

Consumers Radio still by accidental discovery Random Station/Program search No incentive to stay tuned to station or the medium

EPG makes: Radio more convenient Listeners anticipate instant gratification vs. instant

frustration Time-shifting technology possible


Consumer Electronics Providers Radio is an inexpensive appliance or feature,

not a highly valued technology Radio does not offer apps for rich media devices

▪ Short on program info, interactivity, compelling display content

EPG gives: Radios more sizzle Radios more relevance Radios more features to sell product Media devices more functionality


Broadcasters Radio relies on forward promotion to retain audience Radio relies on accidental discovery to capture

listeners now Radio relies on remotes, co-sponsorships, advertising

to raise brand awareness

EPG makes: The radio medium more competitive against

alternatives The station stickier The medium stickier Time-shifting technology possible


EPG in Three Dimensions Vertical view –

Stations/Programs Horizontal View –

Time Depth View –

Richer program detail



Courtesy Radio World; background (c)iStockphoto/Viktor Gmyria

Courtesy Radio World; background (c)iStockphoto/Viktor Gmyria

EPG leverages radio’s advantages #1 – Radio broadcasting is local #2 – Radio broadcasting is free

▪ With purchase of a radio ▪ Or a radio-equipped device▪ Also available on line

#3 – Radio offers diverse content▪ EPG lays local radio out for the listener


Radio appears as a coordinated service Like cable TV or satellite radio/TV The power of EPG is in the collective

information about all stations


Minimize workload

Minimize cost

Information secure until published

Flexibility to support format

Consistency of user experience


Software Development Team LeaderUnique Interactive

EPG Server

Scheduling Client

Data Importer

Another EPG Server

HD Importer

Web Site

Listen Again

Central server Flexible data capture Multiple export formats


Manage the Stations and Services Grant Access Monitor System


Create programs and shows Schedule using drag and drop Richly structured descriptions


Promote programming Links to related content Searchable by Google


Allow listener to catch-up on missed content Broaden reach of your content Nearly impossible without an EPG system25 February 2009 32The HD Radio EPG Project


1 2

3 4

What we’d like to hear from you: How would your station use an EPG? What would you want to make sure the

system can do? What platforms would you want the EPG

to serve? Any other questions or comments...


Please review Business Requirements and Use Cases document at www.nabfastroad.org

Pass along to your colleagues

Send feedback to [email protected]


HD Radio EPG Project

HD Radio Electronic Program Guide Webinar - February 25, 2009

Technology

Transcript of HD Radio Electronic Program Guide Webinar - February 25, 2009