FROM OUR FOUNDER

After years of taking on extreme fitness challenges as the Host of WomanVsWorkout, I started seeking out therapies that helped me relax and recharge between my adrenaline filled adventures. There was one therapy that stood out above the rest: infrared.

I founded HigherDOSE to bring the incredible benefits of infrared to health, wellness, and fitness. Our HigherDOSE line of patented studio heating systems is designed to offer your clients a superior workout. I invite you to experience a ‘HigherDOSE’ of wellbeing through infrared.

Yours, Lauren Berlingeri

Lauren Berlingeri Founder of HigherDOSE

Host of WomanVsWorkoutHolistic nutritionist and health coach

OVERVIEW

WHAT IS INFRARED?

HOW CAN IT HELP YOUR MEMBERS?

HOW CAN IT BOOST YOUR REVENUE?

READY TO BUY?

WHAT IS INFRARED?Infrared light is the invisible part of natural sunlight. although it is actually light, it is experienced as soothing warm radiant heat. It is completely safe and healthy for all living things and one can be exposed to infrared light for hours without the risk of burning. Although infrared light is a naturally occurring wavelength of the sun, it does not contain the harmful UV rays associated with unprotected sunlight. In fact, infrared is so safe, it is used in hospitals to warm newborn infants.

HOW DOES INFRARED IMPACT THE BODY?Infrared light heats the body, which activates water molecules, which increases blood flow

and vitality.

HOW IS INFRARED USED IN HEALTH AND FITNESS?

Infrared sauna

Rehabilitation and wound healing

Clothing technology

Baby incubators

Skin tightening and anti-aging

Thermography

WHAT DO THE EXPERTS SAY?

Dr. Mark Hyman's book, Ultrametabolism, addresses the use of an infrared sauna as a means of practicing active relaxation to reduce stress and lose weight.

Dr. Mark Hyman, MD

“[Infrared] gets your heart to beat faster, and it burns calories. It raises your metabolism a little bit, and also when you sweat, you sweat out toxins through the skin.”

Dr. Mehmet Oz

“Hyperthermic conditioning optimizes blood flow to the heart, skeletal muscles, skin, and other tissues because it increases plasma volume. This leads to endurance enhancements in your next workout or race, when your core body temperature is once again elevated.”

Tim Ferriss

WHAT DO CELEBRITIES AND INFLUENCERS SAY?

“I really love an infrared sauna; it just allows for such beautiful, glowing skin and cell rejuvenation and detoxification. It even helps with weight loss and relaxation.”

Jennifer Aniston “We also try to get to the spa for a handful of treatments: Anything that gets the lymphatic system moving is clutch, and IR [infrared] saunas are particularly great (and effective) as sweat is one of our body’s most effective means for flushing toxins.”

Gwyneth Paltrow

OVERVIEW

WHAT IS INFRARED?

HOW CAN IT HELP YOUR MEMBERS?

HOW CAN IT BOOST YOUR REVENUE?

READY TO BUY?

MOST PEOPLE ARE “STRESSED SAMS”

Let’s face it – most people are stressed out and are looking for healthy ways to relieve stress, feel better, and look better.

Who:“Stressed Sam”

Why:Seeking healthy ways to manage stress

Demo:• Male/Female• Aged 25-55• Educated• Affluent • High powered career• Invests in healthy lifestyle

INFRARED OFFERS “STRESSED SAM” A WAY TO LOOK AND FEEL AMAZING…

FEEL AMAZING

Relaxation. Decreases cortisol and increases serotonin

Detoxification. Detoxifies 7x more than traditional saunas; detoxifies of heavy metals, radiation, and environmental toxins

Pain relief. Infrared heat penetrates tissue, joints, and muscles to relieve aches and pains

Cell health and improved circulation. Stimulates the circulatory system and oxygenates the body’s cells.

Anti aging and skin purification. infrared wavelength is the most effective wavelength for healing the epidermis and dermis layers of the skin. Infrared stimulates collagen production to reduce wrinkles and improve overall skin tone

Weight loss. Studies have shown that benefits of an infrared sauna session can burn upwards of 600 calories while you relax! As the body works to cool itself, there is a substantial increase in heart rate, cardiac output and metabolic rate, causing the body to burn more calories

LOOK AMAZING

…WHILE TAKING THIER WORKING OUT TO THE NEXT LEVEL

Combining infrared with an existing workout is an excellent way to rid the body of toxins, boost weight loss, and enhance flexibility. Unlike most hot classes, infrared heat leaves you feeling great and not claustrophobic or depleted, which is why infrared rooms are superior to traditional hot rooms or air conditioned rooms.

WHY IS INFRARED GOOD FOR ATHLETES?

Infrared helps athletes take their performance to the next level:

• Loosen their muscles and joints before a workout to increase flexibility

• Increase their tolerance for anaerobic activity

• Eliminate harmful toxins that might hinder performance

• Reduce lactic acid buildup in muscles, allowing them to loosen and relax

• Boost their blood circulation to promote muscle repair

• Ease muscle and joint pain stemming from overuse, strain, or repetitive motion

• Feel refreshed and reinvigorated even after the toughest workouts

• Burn extra calories and retain cardiovascular fitness while recovering from injuries that inhibit full workouts

• Get a mild cardio workout just by being in the studio

OVERVIEW

WHAT IS INFRARED?

HOW CAN IT HELP YOUR MEMBERS?

HOW CAN IT BOOST YOUR REVENUE?

READY TO BUY?

ADDING INFRARED TO YOUR STUDIO PLACES YOU AT THE CENTER OF 4 MAJOR

TRENDS

Trend toward gym/spa combo

Trend toward detoxing

Trend toward flexibility/ functional

movement/range of motion

Trend toward

rehabilitation

Don’t get left behind on the biggest trends in health. Re-launch your existing offering as a smart blend of wellness and fitness.

INFRARED IS POPULAR IN OTHER REGIONS, BUT IS YET TO SATURATE NYC

Be among the first establishments in NYC to capitalize on the infrared trend

Google search volume for infrared saunas, by region

SEARCHES FOR ‘INFRARED’ IN NYC ARE ON THE RISE

Be among the first establishments in NYC to capitalize on the infrared trend

Google search volume for infrared in NYC

THE BIGGEST NAMES IN FITNESS APPAREL ARE USING INFRARED

Major brands like Under Armour and Nike have discovered the power of infrared and are using it to enhance their apparel and as a marketing story. With this kind of

exposure, soon infrared will be a household name that consumers are asking for.

WHAT’S THE ROI ON AN INFRARED HEATING SYSTEM?

Adding infrared to your existing offering will allow you to differentiate yourself from the competition, justify a higher price point (and therefore profits), and get additional press. Assuming you raise your average prices by $5, your investment could be paid off within a month!

Profits*

Press

*Illustrative. Assumes 100 students per day at an extra average price of $5 per class.

YOUR CUSTOMERS WILL GET ADDICTED!When you leave an infrared workout session, you feel amazing (due to the

reduction of cortisol). Your customers will get addicted to the “high” of the experience. You won’t need to convince them to come back and do it – they won’t be able to help themselves!

OVERVIEW

WHAT IS INFRARED?

HOW CAN IT HELP YOUR MEMBERS?

HOW CAN IT BOOST YOUR REVENUE?

READY TO BUY?

OUR HEATING SYSTEMS COMBINE FULL SPECTRUM INFRARED + CLAY

Our HigherDOSE heating system is the only heating technology on the market that combines full spectrum infrared plus clay.

Full Spectrum Infrared:• Offers more benefits than you would get from use of

Far Infrared alone (such as wound healing)

Benefits of Clay:• Increase flow of oxygen to the brain • Cleanse and purifies air• Grounding and balancing of nervous system• Protect against germs and environmental stressors• Speed up oxidation of serotonin• Act on our capacity to absorb and utilize oxygen.

Negative ions in the bloodstream accelerate the delivery of oxygen to our cells and tissues

• Reinforces collagen• Strengthens the body's immune system• Improves metabolism

Price Range: $8,500 - $20,000 per studio (USD)

Mounting options: This heater can be mounted flat against any wall or ceiling. It can also be flush mounted with a kit

Voltage: 240 (Note: these panels are designed to be hard-wired and do not plug in to a standard outlet)

WE HAVE AN EASY 6 STEP SALES PROCESS

Step 1: Tell us about your space

Fill out form here:http://www.higherdoseinfrared.com/quote/

Step 2: We give you a quote

Step 3: You put a down payment on an order

Step 4: We send an electrician to scope out the space

Step 5: We order panels for you

Step 6: Panels arrive and electrician installs

WHAT ARE OTHER REASONS TO BUY?

Adding our infrared heating system to your studio is an easy “bolt-on” to your existing offering.

SMELL – essential oils

SIGHT – projecting emotional visuals

Trusted technology

Eco-friendly

Low EMF

Lifetime guarantee

Quick installation

Costs almost nothing to run

Complements existing offerings

Already have facilities

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WHY CHOOSE US?

We offer patented, full spectrum infrared + clay heaters for yoga studios and gyms. Our superior technology was designed in conjunction with the #1 infrared company in North America. Additionally, we will offer you PR/marketing support, a dedicated sales rep, and a money back guarantee.

Superior full spectrum infrared technology

Healing and cleansing clay technology

PR/Marketing support

Dedicated local sales rep

Money back guarantee

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Have questions? www.higherdoseinfrared.com

lauren@higherdose.comkatie@higherdose.com

INFRARED