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1.Introduction to the Industry

Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In

1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3

years before IBM's PC. During this period, India was a black box to the world and the world

was a black box to India. This micro-computer virtually gave birth to the Indian computer

industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-

depth knowledge of Unix led to the development of a fine grained multi-processor Unix in

1988, three years ahead of Sun and HP.

HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the

software services arena. During the last eight years, HCL has strengthened its processes

and applied its know-how, developed over 28 years into multiple practices - semi-

conductor, operating systems, automobile, avionics, bio-medical engineering, wireless,

telecom technologies, and many more.

Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's

largest BPO operation, and manages the network for Asia's largest stock exchange network

apart from designing zero visibility landing systems to land the world's most popular

airplane.

HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976.

For over quarter of a century, we have developed and implemented solutions for multiple

market segments, across a range of technologies in India. We have been in the forefront in

introducing new technologies and solutions.

In the early 70s a group of young and enthusiastic and ambitious technocrats

embarked upon a venture that would make their vision of IT revolution in India a reality.

Shiv nadir and five of his colleagues got together and 1975 set up a new company

MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp

marketed calculators and with in a few month of starting operation, the company was out

selling its major competitors. On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED

was incorporated as joint venture between the entrepreneurs and UPSCE, wit an initial

equity of Rs.1.83 Lacs.

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2. Introduction to the Organization

HCL Technologies Ltd.

Type

Public

Traded as

BSE: 532281

NSE: HCLTECH

Industry IT Services

Founded November 12, 1991

Founder(s) Shiv Nadar

Headquarters Noida, UP, India

Area served Worldwide

Key people Shiv Nadar (Chairman & CSO)

Vineet Nayar (VC & CEO)

Revenue US$ 3.7 billion (2011)

Employees 80,520 (2011)

Parent

HCL Website www.hcltech.com

HCL Technologies Ltd. is an Indian IT major led by its Vice-Chairman and CEO Vineet

Nayar. It is the IT services arm of HCL Enterprise, a US$6.0 billion global Technology and

IT Enterprise. HCL Technologies is fourth largest IT company in India and is ranked 48 in

the global list of IT services providers.[1] HCL Technologies, along with its subsidiaries, had

consolidated revenues of US$3.7 billion, as on 30 Sept 2011 (on LTM basis), and employsmore than 80,520 people of diverse nationalities. HCL Technologies has global network of

offices in 26 countries. The company is listed on the National Stock Exchange and Bombay

Stock Exchange of India.

History

HCL Technologies is one of the two businesses both of them separately listed in India

falling under the corporate umbrella of[2], with combined annual 2011 revenues of US$ 6

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billion. HCL Enterprise was founded in 1976 and is one of India's original IT garage start

ups.

HCL Technologies is a relatively young company, formed in 1991 when HCL's R&D

business was spun off to focus on the growing IT services industry. During last 15 years,HCL has expaned its service portfolio in IT applications (custom applications for industry

solutions and package implementation), IT infrastructure management, and business

process outsourcing, while maintaining and extending its leadership in product engineering.

Services

This section may be written like an advertisement. If so, please help rewrite this

section from a neutral point of view. (June 2011)

HCL provides services across SIX Business Lines -

Engineering and R&D Services (ERS) - offering services in Hardware, Embedded,

Mechanical and Software Product Engineering.

Enterprise Transformation Services (ETS) - offering services in the areas of Process

Transformation, Data Management, Integration Services, Architecture Services, Disruptive

Technology Services, IT Strategy, and Change Management.

Business Processing Outsourcing (BPO) - division of HCL Technologies Limited has

delivery offices across India, UK and USA.[3]

Custom Application Services, - includes customized IT Applications development,

support & maintenance.

IT Infrastructure Management - focuses on End User Computing Services, Data

Center Services, Cross Functional Services, Enterprise Network Services, Security

Services, Integrated Operation Management, and Mainframe & AS400 Services.

Enterprise Application Services (EAS) - focuses on areas like in ERP, SCM, CRM,

HCM, EPM, BI and Middleware. This group is now part of HCL AXON, subsidiary of HCL

Technologies, formed after HCL Tech acquired Axon Group plc for 440m cash offer in

2008.[4]

Industries

HCL serves a broad range of industries including Financial Services, Education, Hi-tech &

Manufacturing, Aerospace & Defense, Telecom, Retail & CPG, Life Sciences, Healthcare,

Media & Entertainment, Travel, Transportation & Logistics, Automotive, Government,

Energy & Utilities.

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Management Philosophy

In 2005, HCL Technologies commenced on an internal management transformation

program. Vineet Nayar, President in 2005, introduced a new working model & philosophy

'Employees First, making employees at the center of the change in the organization. Thephilosophy recognizes employees as strategic elements of an organization. It democratizes

the company's functions and its way of working. Today, this unique management

philosophy has been recognized and praised worldwide for empowering employees to

become the drivers of growth.

The philosophy has been the subject of a Harvard Business School case study and have

prompted Fortune magazine to characterize the company under his leadership as having

the worlds most modern management. HCL has been cited by BusinessWeek as one of

five most influential emerging companies, and it was named Best Employer in India by the

global human resources services company Hewitt Associates.

Recently, HCL ws announced as one of the most Democratic Workplaces by WorldBlu.

Acquisitions and Joint Ventures

The company acquired Capitalstream, a US BFSI product company for US$40 million in

February 2008.[5] Capitalstream's FinanceCenter product is an addition to HCL's current

product addressing the BFSI market - Penstock, the product that HCL launched in 2007.[6]On 15 December 2008, HCLT acquired the UK based AXON Group for US$658 million,

which was

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MANAGEMENT PROFILE

Harsh Chitale

Chief Executive Officer

Harsh Chitale has recently joined HCL Infosystems as Chief Executive Officer and

will be responsible for the overall business strategy and operations of HCL Infosystems.

HCL Infosystems today is a Rs. 11,542 crores (US $ 2.6 billion) company, employing over

7200 people. One of the most respected and trusted brand, HCL Infosystems has today

emerged not only as the countrys information-enabling powerhouse but a great place to

work with industry accolades and awards received year after year. In 2010 alone the

company has been awarded Business Superbrands by The Brand Council and rated

among the Top 5 Trusted IT companies by Economic Times for 2010-11, among many

more.

Harsh moves to HCL Infosystems after a successful stint from Honeywell Process

Solutions, a wholly-owned subsidiary of Honeywell International Inc where he led the

business for the North and South America region. Prior to which, he was responsible for

Strategy and Global Marketing for Honeywell Process Solutions. At Honeywell, Harsh

played a leading role in driving three strategic acquisitions of Honeywell Process Solutions

in Europe and Canada.

Harsh brings a wealth of experience as a senior business leader with rich business

management experience in both Indian and global companies. He has handled various

large System Integration and Lifecycle services businesses.

Before moving to the US in 2006, Harsh was the MD and CEO Honeywell

Automation India Ltd. (HAIL) (erstwhile TATA Honeywell Ltd.) where he was responsible for

building the System Integration and Lifecycle Services business in India. Subsequently, he

has also served as a Vice Chairman of the board of HAIL for a period of 2 years.

Passionate about technology solutions, Harsh believes that people are the most

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company. Harsh is a recipient of the Directors Gold Medal at IIT Delhi, from where he

completed his Electrical Engineering and thereafter started his career with TATAs in TATA

Administration services (TAS).

AJAI CHOWDHRY

Chairman

An engineer by training, Ajai Chowdhry is one of the six founder members of HCL

and took over the reins of HCL Infosystems, the flagship company of the group, as

President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in

November 1999. In recognition of his contribution in championing the cause of the domestic

Indian IT industry, Ajai has been conferred the DATAQUEST IT Man of the Year 2007

Award amongst other awards.

J V RAMAMURTHY

President and Chief Operating Officer

J V Ramamurthy is President and Chief Operating Officer, HCL Infosystems Ltd. He

brings 3 decades of diverse Industry experience and leadership to the company. A

technocrat and a man of broad vision, he has spearheaded companys entry into number of

new verticals and partnerships.

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SANDEEP KANWAR

CFO & EVP

Sandeep Kanwar joined HCL in 1988 and in a span of eight years progressed to the

position of Chief Financial Officer at the young age of 35. He is well respected amongst

colleagues & customers for his financial acumen and management skills.

HARI BASKARAN

EVP

Hari, a BE graduate and alumni of IIM - Bangalore, has been instrumental in building

up the largest retail network for digital life style products in the country. He heads the

Distribution and Marketing Services and Retail business division for HCL.

GEORGE PAUL

EVP

George Paul, a graduate in Electronics & Telecommunications joined HCL in 1983.

He heads the Marketing Function along with HCL R&D.

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RAJEEV ASIJA

EVP

Rajeev, an engineering graduate, joined HCL in 1983,. With two decades of industry

experience, he heads the Enterprise Solutions & services of HCL.

RAJENDER KUMAR

EVP

Rajender Kumar joined in 1976. With over three decades of industry experience in

procurement, manufacturing & channel development, he heads the Corporate Initiatives

including Quest for Excellence Program.

M CHANDRASEKARAN

Sr. VP

M Chandrasekaran joined HCL in 1984. With over two decades of industry

experience in sales, support and marketing, he heads the office automation products

business for HCL.

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VIVEK PUNEKAR

VP HR

Vivek joined HCL in 1986. An engineer by profession with over two decades of

industry experience in various functions, he heads the HR function for the company.

Credited with innovative HR initiatives that has made HCL among the best companies to

work for.

Leadership Team

VINEET NAYAR

Vice Chairman & CEO, HCL Technologies

Vineet Nayar is Vice Chairman and Chief Executive Officer of HCLTechnologies Ltd. (HCLT), a $3.5 billion global information technology

services company and author of the highly acclaimed management book Employees First,Customers Second: Turning Conventional Management Upside Down (Harvard BusinessPress, June 2010).

He is also an acknowledged management visionary and a radical thinker who architectedthe companys Employee First, Customer Second (EFCS) strategy, which transformed

HCLs business, starting in 2005. This managerial approach was created to drive aninverted organizational structure, create transparency and accountability within theorganization and to encourage a value-driven culture.

Vineet joined HCLT in 1985 after earning his MBA from XLRI, a leading businessmanagement school in Asia. In 1993, he founded Comnet, where he incubated the RemoteInfrastructure Management (RIM) industry, which is today a multi-billion dollar IToutsourcing segment. At Comnet, Vineet also developed and implemented many groundpolicies and practices, which are core to the EFCS philosophy.

In 2005, Vineet became President of HCL Technologies and during the next five years, he

led a remarkable turnaround whereby the company expanded its employee base from30,000 to more than 75,000, while tripling revenues and doubling its market cap. In 2007,

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Vineet was designated as the company's CEO and, subsequently, its Vice Chairman inNovember 2010. During that time, HCLT joined Apple, Google, Lenovo and Cognizant asone of five technology companies in the world with revenues above $2 billion to achievecompound annual growth rate (CAGR) of more than thirty percent. Additionally, since 2007,HCLT stock has consistently and significantly outperformed the broader index (Sensex),

delivering among the best sector return at more than 34 percent in the last year and greaterthan 100 percent during the past three years.

Under Vineets leadership, HCLT has been named Best Employer in India and Asia byHewitt Associates, a Best Employer in UK by CRF Institute, Workforce ManagementOptimas Award for HR Innovation in the U.S. and among the worlds Most DemocraticWorkplaces by WorldBlu.

Vineet has emerged as a global thought leader and has been lauded by governmentleaders, business publications and influencers worldwide for his visionary strategy, hisability to create an entrepreneurial culture, and his warm-hearted, straight-talking approach.

His book Employees First, Customers Second received rich praise from influencers likethe late C.K. Prahalad, Tom Peters, Gary Hamel, Ram Charan and Victor Fung.BusinessWeek named HCLT as one of the worlds most influential companies whileFortune recognized HCL as the worlds most modern management. Additionally, thecompanys innovative management practices have been presented as case studies atHarvard Business School and London Business School.

Today, Vineet represents HCLT at many prestigious national and international forums. Heis a Governor for the ICT Industry and a member of the Global Advisory Board of WomenLeader's and Gender Parity Program at the World Economic Forum (WEF). He is also aCommunity Partner of the Forum of Young Global Leaders at WEF. Vineet has been invitedas a Mentor (Co-Chair) of WEFs 2011 Annual Meeting of New Champions conference. Hewas also invited to join G100, an elite group of CEOs of the world's largest and mostsignificant companies. In addition, Vineet is a member of board of governors of XLRI andChairman of NASSCOMs (National Association of Software & Service Companies) Forumon RIM.

Vineet has not restricted his value driven leadership to the corporate world. He establisheda non-profit organization called SAMPARK in 2004, which has a vision of "creating a millionsmiles." SAMPARK is working with ill equipped schools in India to improve the quality ofeducation through the Teach the Teacher program, investing in basic infrastructure and

creating science labs in schools. SAMPARK also funds engineering education for studentsfrom these schools by providing scholarship to meritorious students, thereby increasing theopportunity for young and bright minds to pursue education in engineering. Vineet has alsobeen honored with the Beacon of Hope award by the 2009 Asha for Education, NYC/NJChapter.

Vineet holds a graduate degree in mechanical engineering and a masters in businessadministration. He spends his spare time reading management strategy and writing. Hehosts two blogs, one at Harvard Business Review,http://discussionleader.harvardbusiness.org/nayar, and another athttp://www.vineetnayar.com

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Business Lines

Business Services

HCL's Business Processing Division (BPO) offers a comprehensive service range...

www.hclbpo.com

Enterprise Application Services

HCL's Enterprise Application Services adopt a platform based approach, fuelling businessoptimization ...

Custom Application Services

HCL's application development, maintenance and consulting services help increaseproductivity, reduce total cost...

Enterprise Transformation Services

HCL Enterprise Transformation Services (ETS) assists our forward-looking customers...

Engineering and R&D Services

HCL offers comprehensive range of R&D and Technology services to Component Vendors,OEMs, ODMs and ISVs...

IT Infrastructure Management

HCL's Infrastructure Services Division (ISD) is India's leading IT servicesprovider.www.hclisd.com

Industry Sectors

Aerospace and Defense

Avionics, Engineering Design, Defense, IT Applications, Manufacturing Services

Energy and Utilities

Electric, Water, Waste and Recycling Management

Healthcare

Providers, Payers Pharmaceuticals

Medical Devices

Concept, Design, Prototype and Validation, Clinical Trials

Semiconductors

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Hardware Product Engineering Services, Embedded Engineering Services, ElectricalEngineering & Prototyping, Mechanical Engineering Services

Travel, Transportation & Logistics

Travl, Logistics, Railroads

Automotive

Sub-system Experience and Services, Engineering Services, Testing Services , ITServices, Enterprise Application Services

Financial Services

Retail & Corporate Banking, Capital Market Services, Insurance

Independent Software Vendors

Powering Revenue Growth, Transforming R&D, Transforming Business Operations,Enterprise Application Services, Enterprise Transformation Services, InfrastructureServices, Business Aligned IT Framework

Media & Entertainment

Publishing, Business Information Services, Gaming ,New Media

Servers and Storage

Servers and Storage Services, BAIT Business Aligned IT Framework, Managed Services,Enterprise Application Services, Infrastructure Services, BPO Services

Hospitality

Reservation & Bookings, Customer Acquisition & Retention, Revenue ManagementSystem, Sales Incentive Management System, Key Account Management System, Mobility

Consumer Electronics

Service Offerings

Government

Capability and Offerings, HCL Differentiators, iGOVERN Solutions

Industrial Manufacturing

Manufacturing and Execution Systems, Enterprise Application Services, InfrastructureServices, Enterprise Transformational Services, Lean Manufacturing, Business Aligned IT

Framework

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Retail & Consumer

Planning, Merchandising and Demand Intelligence, Supply Chain Management, In-Storeand Corporate Systems

Telecom

Engineering Cost Optimization, Ticket Life Cycle Management, Advanced TechnologiesEmpowerment Services

Everything HCL

Geo Spread

Australia & New Zealand, China, Europe, Hong Kong, India, Japan, Latin America,Malaysia, Middle East, Singapore, US

About Us

The 3-decade-old enterprise, founded in 1976, is one of India's original IT garage start-ups.Its range of offerings...

Investors

The trust and confidence our stakeholders exhibited in us is fundamental to our business. Inan endeavor to build on...

Partners

EMC, Microsoft, SAP, TIBCO, Oracle

Services +

'Services +' focuses on some of the future looking and business oriented services of HCLaimed at creating more...

Careers

At HCL, we believe in 'EMPLOYEES FIRST'...we have a Five Fold Path to IndividualEnlightenment....

Analysts & Advisors

Register and share the latest presentations on HCL's strategic direction, key servicepropositions and alerts....

News & Media

See How HCL is making strides in Media and News...

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Events

Meet at HCL's enlightened individuals in the upcoming events.

Webinars

Listen and share your views with industry experts in our upcoming webinars...

Alliance & Partnership

To provide world-class solutions and services to all our customers, we have formed

Alliances and Partnerships with leading IT companies worldwide.

HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft,

IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scan soft, SCO,

EMC, VERITAS, Citrix, CISCO, Oracle, CA, Red Hat, In focus, Duplo, Samsung and Novell.

These alliances on one hand give us access to best technology & products as well enhancing our

understanding of the latest in technology. On the other hand they enhance our product portfolio, and

enable us to be one stop shop for our customers.

A BRIEF STATEMENT ON COMPANY'S PHILOSOPHY ON CORPORATE

GOVERNANCE

The Company firmly believes that good corporate governance practices ensure efficient

conduct of the affairs of the Company while upholding the core values of transparency,

integrity, honesty and accountability and help the Company in its goal to maximize value for

all its stakeholders.

The Company adopts and adheres to the best recognized corporate governance practices

and continuously strives to better them.

The Company is in compliance with the requirements of the guidelines on corporate

governance stipulated in Clause 49 of the Listing Agreement with the Stock Exchanges.

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HCL's Digital Lifestyle Products & Solutions

HCL offers a complete range of Digital Lifestyle Products & Solutions through its various

distribution channels and vast warehousing and logistics operations. Our digital lifestyle

solutions are perfectly aimed to launch and distribute the best in technology state-of-the-artlatest gadgets and gizmos to various retailers.

Our core business activities and achievements:

27 Warehouses across 24 states

Proven ability to manage Large Scale Operations

700 plus Re-Distribution Stockists

93,000 Outlets

11,000 plus Towns

3600 Trade Management:

Trade Marketing

Enhanced efficiency through process of rapid induction & training

Our Retail Models

HCL Digilife Stores

Direct to Retail / ConsumerOrganized Retail

The range of HCL digital lifestyle products encompass:

Apple

iPod and iPod Accessories

HCL & Apple formed a strategic alliance to address jointly go to market and support

strategy for Apple iPods in India on May 29th, 2006. Since then HCL have never looked

back. HCL have won the "Best Distributor award" consecutively from last 2 years. Apple

iPod, initially launched in 2001 and followed by several "generation next" avatars, is one of

the most successful product launch of recent times. Apple iPod has revolutionized the way

people store & listen to their music and has inspired a totally new breed of technologies like

'Podcasting' as well as content development.

For more information on Apple products visit: www.apple.co.in

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HCL IT Peripherals

HCL is into distribution and marketing of its own IT accessories & peripherals through

association with its channel partners, catering to retail and wholesale segment. The

products primarily include products like TFT monitors, Mouse, Headsets, and Keyboards toname a few.

TFT Monitors - HCL caters to each range of TFT monitors from 15" to 22" having

international certifications as ROHS, FCC and CE. The products have comparatively longer

life up to 50,000 hours and good response time of 5ms.

All HCL peripherals are ROHS, FCC and CE compliant & these products are based on the

latest technology.

Kingston

Products: Kingston Memory Cards

Kingston Technology Company, Inc. is the world's independent memory leader.

Founded in 1987 with a single product offering, Kingston now offers more than 2,000

memory products that support nearly every device that uses memory, from computers,

servers and printers to MP3 players, digital cameras and cell phones. In 2007, the

company's sales exceeded $4.5 billion.

With global headquarters in Fountain Valley, California, Kingston employs more than 4,500

people worldwide. Regarded as one of the "Best Companies to Work for in America" by

Fortune magazine, Kingston's tenets of respect, loyalty, flexibility and integrity create an

exemplary corporate culture. Kingston believes that investing in its people is essential, and

each employee is a vital part of Kingston's success.

Kingston serves an international network of distributors, resellers, retailers and OEM

customers on six continents. The company also provides contract manufacturing and

supply chain management services for semiconductor manufacturers and system OEMs.

For more information on Kingston products visit:www.kingston.com/asia/

Kodak

Products: Digital Cameras and Imaging Solutions

Kodak is worldwide leader in imaging. Kodak India Private Ltd. was established in 1913.

Since then it has continued to grow and develop. Today, in India, Kodak is strongly

established as the leader in Imaging. It offers a range of digital products and services for

both commercial and consumer uses. HCL has partnered with Kodak as an exclusive

distribution and marketing partner to manage consumer digital camera business.

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For more information on Kodak products visit: www.kodakindia.com

Nintendo

Products: Nintendo Gaming Hardware and Software Titles

Nintendo is global leader in video games and is headquartered in Kyoto, Japan. It has overthe years released world famous products like Game boy, Nintendo Entertainment System,

DS Lite and Nintendo Wii.

HCL is the official partner for distribution of video games and software titles in India.

For more information on Nintendo products visit:www.nintendo.com

ME Gaming Console... India's First Converged Handheld Gaming Devices

Enjoy best in class heart throbbing thrilling games like never before with HCL's range of ME

gaming consoles. Benefit from additional features like Plug & Play on TV, wonderful picture

quality, in-built cameras and FM radio. For more information on our spectacular range of

gaming consoles please click here.

Nokia

Products: Mobile Handsets and Accessories

Nokia is the world leader in mobility, driving the transformation and growth of the

converging internet and communications industries. Nokia has established itself as the

market and brand leader in the mobile devices market in India. The company has built a

diverse product portfolio to meet the needs of different consumer segments, ranging from

entry level phones for first time subscribers to advanced business devices and high

performance multimedia devices for imaging, music and gaming.

India is amongst the top three markets for Nokia globally. Nokia has been working closely

with telecom operators in India to increase geographical coverage and lower the total cost

of ownership for consumers.

Some firsts for Nokia in India:

1995 - First mobile phone call made in India on a Nokia phone on a Nokia network

1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110

2000 - First phone with Hindi menu (Nokia 3210)

2002 - First Camera phone (Nokia 7650)

2003 - First Made for India phone, Nokia 1100

2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones2004 - First Wi-fi Phone- Nokia Communicator (N9500)

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2005 - Local UI in additional local language

2006 - Nokia manufacturing plant in Chennai

2007 - First vernacular news portal

My Nokia

Nokia has a free service for Nokia phone owners where they can sign and receive tailored

communication for their Nokia device. The information includes:

. Tips and tricks via sms

. Interactive demos via email

. Latest products and services

. My Nokia back up - HCL is in relationship with Nokia for distribution of GSM

handsets and Mobile accessories.

For more information on Nokia products visit: www.nokia.co.in

Services

HCL Nokia Care

. HCL is the single largest service provider for the repair of Nokia Mobile Phones in

India.

Pan India service network in 21 L3 locations

All centres equipped with state of art equipments

Mobile care vans across the country to increase remote coverage

Nokia repair facility

o 100+ repair benches

o 75K handsets / month repair capacity

o L4 repair capability

HCL Digi Care

. Multi brand / multi product walk in service chain

. 21 such outlets across 20 locations

Plantronics

Plantronics, Inc. introduced the first lightweight communications headset in 1962 and is

today the world's leading designer, manufacturer and marketer of lightweight

communications headset products.

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Plantronics headsets are widely used in many Fortune 500 corporations and have been

featured in numerous films and high profile events, including the historic "One small step for

man" transmission from the moon in 1969.

HCL is the distribution partner for Plantronics headsets in India and sells these productsthrough its vast channel base.

For more information on Plantronics products visit:www.plantronics.com/

Sandisk

Products: Sandisk Memory Devices

Founded in 1988 by Dr. Eli Harari, an internationally recognized authority on non-volatile

memory technology, SanDisk has grown to become the world's largest supplier of

innovative flash memory data storage products.

Serving both consumers (with more than 200,000 retail storefronts worldwide) and original

equipment manufacturers (OEMs), SanDisk designs, develops, manufactures and markets

flash storage card products for a wide variety of electronic systems and digital devices.

SanDisk also licenses its technology to a number of other industry-leading companies.

With flash memory's capability for storing large amounts of data in a compact, removable

format, SanDisk's products have helped drive the exponential growth in sales of digital

cameras, multi-function mobile phones, USB flash drives, digital audio/video players and

other digital consumer devices. SanDisk currently has more than 860 U.S. patents, more

than 550 foreign patents, and more than 1440 patent applications pending in the U.S.

SanDisk is the only company, worldwide, that has the rights to both manufacture and sell

every major flash card format, including CompactFlash, SDT, miniSDT, microSDT,

MultiMediaCardT, Reduced Size MultiMediaCard (RS-MMCT ), Memory Stick PROT and

related Memory Stick products, xD-Picture CardT and USB flash drives. SanDisk became

a publicly traded company (NASDAQ:SNDK) in November 1995, and in 2007 revenues

grew to $3.9 billion. With more than 3000 employees, worldwide, SanDisk is headquartered

in Milpitas, California. For more information on Sandisk products visit:http://in.sandisk.com

(POS, KIOSK,CUSTOMER SERVICE COUNTER PRODUCTS)

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3. MAJOR PLAYERS IN THE MARKET

HCL

DELL

IBM

SAHARA

APPLE

HP-COMPAQ

ZENITH

ACER

INTEX

SONY

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OTHERS

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4. COMPETITORS OF HCL

SAHARA COMPUTER

Established in 1997 Sahara Computers assembles and markets computers &

peripherals through a global distribution network that covers established and emerging

markets. The company is owned by Sahara Holdings, a fully Broad-Based Black Economic

Empowered entity, and is based in Johannesburg, South Africa. It is the official distributor

and Original Equipment Manufacturer (OEM) for a variety of top international vendors.

An accredited member of the Proudly South African campaign, the Sahara business

network stretches across South Africa to include Cape Town, Durban & Port Elizabeth. The

company has established a strong presence globally, with offices across EMEA, including

Nairobi & Mombassa in Kenya and Botswana, Dubai, the U.K and China.

Sahara Computers is currently the largest operation of its kind in Southern Africa.

Owned by Sahara Holdings group, company boast an annual turnover over 1.4 billion

Rand. Sahara Holdings strictly adheres to the principles of Broad-Based Economic

Empowerment and established itself among the frontrunners of empowered organizations

within the ICT sector when it confirmed its participation in an empowerment deal valued at

R640 million in 2006.

For the deal Sahara Holdings sold 27% of their shares to a newly established

consortium represented by mining and mineral resource Group Mvelaphanda Holdings

(Pty) Ltd. chaired by Tokyo Sexwale, and Afripalm Consortium, a local investment companychaired by Lazarus Zim.

The deal incorporates subsidiaries and associates of Sahara Holdings including

Sahara Computers Pty Ltd., Sahara Systems Pty Ltd., Sahara Consumables Pty Ltd.,

Sahara Distribution Pty Ltd. and Annex Distribution Pty Ltd.

This venture signals a new era in the transference of the benefit and value

associated with technology, through to communities and individuals. It also reinforces

Saharas pledge to provide access to high quality, affordable communication technologyand infrastructure. It is the competency and dynamic attribute of Sahara Computers that

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has won it the confidence of many major IT suppliers, representing key product and

component ranges.

These Include Internationally Renowned Leading Brand Names Such As:

Microsoft, the global leader in software, services and peripherals; Foxconn, a leading

manufacturer of connectors and cable assemblies in the world; Samsung, technology giant,

Creative Labs, global leader in PC entertainment products, Intel, worlds leader in PC

microprocessors; AMD, the fastest growing CPU vendor; SMC, total network solutions

provider; Maxtor, leading hard disk and storage solutions provider; Symantec, world leader

in internet security; and Epson and Lexmark, high quality printing industry giants.

Thus, With vast expansion goals set to by the Sahara team, and a strategic roadmap

plan for expansion this multinational group of companies is set to be an explosive force in

the future of IT in Africa and Asia. Indeed aiming to be The ultimate in PCs.

SAHARA PROFESSIONAL PC:-

DT-7120FE

Processor AMD Athlon64 3500+ 939-Pin

OS Genuine Windows XP Professional Edition

Memory 512MB PC400 DDR

VGA & Graphics

Hard Drive 160GB 7200rpm

Optical Drive16X Dual Layer DVD Writer

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SAHARA WINDOW PCS:-

Processor

Intel LGA775 541,

3.2GHz HT CPU

800FSB

AMD Athlon64

3500+ 939-Pin

Intel P4 - 630 3.0GHz

CPU - LGA775 2MB

+XD+EIST+EM64T

OSGenuine Windows

Media Centre Edition

Genuine Windows XP

Professional Edition

Genuine Windows XP

Professional Edition

Memory512MB PC533 DDR2

Memory512MB PC400 DDR 512MB PC400 DDR

Hard Drive160GB SATA 7200 rpm

hard drive160GB 7200rpm 160GB 7200rpm

Optical Drive16X Dual Layer DVD

Writer

16X Dual Layer DVD

Write

SAHARA AMD PCS:-

ModelsDT7120-FC

Processor AMD Athlon64 3500+ 939-Pin AMD Athlon64 3500+ 939-Pin

OS

Genuine Windows XP Professional

Edition

Genuine Windows XP Home

Edition

Memory 512MB PC400 DDR 512MB PC400 DDR

VGA &

Graphics

Hard Drive 160GB 7200rpm 160GB 7200rpm

Optical Drive 16X Dual Layer DVD Writer 16X Dual Layer DVD Writer

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SAHARA VALUE PCS:-

Models DT2510-C2 DT7120-FC

Processor Intel Celeron-D 331J

2.66Ghz CPU - LGA775-

EMT64T

AMD Athlon64 3500+ 939-

Pin

OS Linux Genuine Windows XP

Home Edition

Memory 256MB PC400 DDR 512MB PC400 DDR

VGA & Graphics

Hard Drive 40GB 7200 rpm 160GB 7200rpm

Optical Drive 52X CD-RW Drive 16X Dual Layer DVD

Writer

DELL COMPUTER

Dell Inc. listens to customers and delivers innovative technology and services they

trust and value. Uniquely enabled by its direct business model, Dell sells more systems

globally than any computer company, placing it No. 25 on the Fortune 500. Dell's climb to

market leadership is the result of a persistent focus on delivering the best possible

customer experience by directly selling standards-based computing products and services.

Revenue for the last four quarters totaled $57.9 billion and the company employs

approximately 78,700 team members around the globe.

Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a

company in the computer industry. The company is based on a simple concept: by selling

computer systems directly to customers, Dell could best understand their needs and

efficiently provide the most effective computing solutions to meet those needs. This direct

business model eliminates retailers that add unnecessary time and cost, or can diminish

Dell's understanding of customer expectations.

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The direct model allows the company to build every system to order and offer

customers powerful, richly-configured systems at competitive prices. Dell also introduces

the latest relevant technology much more quickly than companies with slow-moving,

indirect distribution channels, turning over inventory in just five days on average.

The Del l Effect

For more than 20 years, Dell has revolutionized the industry to make computing accessible

to customers around the globe, including businesses, institutional organizations and

individual consumers. Because of Dell's direct modeland the industry's response to it

information technology is more powerful, easier to use and more affordable, giving

customers the opportunity to take advantage of powerful new tools to improve their

businesses and personal lives.

Dell has demonstrated this effect time and again as it enters new, standardized

product categories, such as network servers, workstations, mobility products, printers and

other electronic accessories. Nearly one out of every five standards-based computer

system sold in the world today is a Dell. This global reach indicates our direct approach is

relevant across product lines, regions and customer segments.

COMPAQ COMPUTER

Compaq Computer Corporation was an American personal computer company

founded in 1982, and now a brand name of Hewlett-Packard. The company was formed by

Rod Canion, Jim Harris and Bill Murto former Texas Instruments senior managers. The

name "COMPAQ" was derived from "Compatibility and Quality", as at its formation Compaq

produced some of the first IBM PC compatible computers.

Once the largest supplier of computing systems in the world, previously regarded as

perhaps the most reputable manufacturer of mid-range hardware it existed as an

independent corporation until 2002, when it merged with Hewlett-Packard.

1980s

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Compaq was founded in February 1982 by Rod Canion, Jim Harris and Bill

Murto, three senior managers from semiconductor manufacturer Texas

Instruments. Each invested $1,000 to form the company. Their first venture

capital came from Ben Rosen and Sevin-Rosen partners. Like many small

startups with unique beginnings, the original Compaq PC was first sketched

out on a placemat by the founders while dining in a local Houston restaurant,

House of Pies.

In November 1982 Compaq announced their first product, the Compaq

Portable, a portable IBM PC compatible personal computer. It was released in

March 1983 at $2995, considerably more affordable than competitors at the

time. The Compaq Portable was one of the progenitors of today's laptop. It

was the second IBM PC compatible, being capable of running all software that

would run on an IBM PC.

Deskpro

On June 28th 1984 Compaq Released the Compaq Deskpro, a 16-bit desktop

computer using an Intel 8086 microprocessor running at 7.14MHz. It was

considerably faster than an IBM PC and was, like the Compaq Portable, also

capable of running IBM software. This was the first of the Compaq Deskpro

line of computers.

Deskpro 286

In 1985, Compaq released the Compaq Deskpro 286, a 16-bit desktop

computer using an Intel 80286 microprocessor running at 8 MHz and capable

of supporting up to 7 MB of RAM. It cost $2000 for the 40-MB hard disk model.

It was considerably faster than an IBM PC AT which ran at 6MHz at that time

and was, like the Compaq Portable, also capable of running IBM software.

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Deskpro 386

When in 1986 Compaq introduced the first PC based on Intel's new 80386

microprocessor, the Compaq Deskpro 386[1], they began a period of

increasing performance leadership over IBM, who were not yet using this

processor. An IBM machine eventually reached the market seven months

later, but by that time Compaq was the 386 supplier of choice and IBM had

lost its image of technical leadership

Systempro

This technical leadership and the rivalry with IBM was emphasized when the

Systempro server was launched in late 1989 - this was a true server product

with standard support for a second CPU and RAID, but also the first product to

feature the EISA bus which was designed in reaction to IBM's MCA (Micro

Channel Architecture).

1990s

At the same time as they began to dominate the server market, in the early

1990s Compaq entered the retail computer market with the Presario, and was

one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In

order to maintain the prices it wanted, Compaq became the first first-tier

computer manufacturer to utilize CPUs from AMD and Cyrix. The price war

resulting from Compaq's actions ultimately drove numerous competitors, most

notably IBM and Packard Bell, from this market.

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PC Products

Compaq Armada M300

Compaq Portable

Compaq Deskpro

Compaq LTE

Compaq Presario

Compaq ProLinea

Compaq ProLiant

Compaq ArmadaCompaq Evo

iPAQ

Compaq Professional Workstation AP400

Tc1000, a tablet notebook

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5. ROLE OF ADVERTISEMENT

Advertisement plays an important impact on consumers to purchase destop pcs of

brands. Now a day we see that each and every company endorsing brand ambassadors so

that to attract customers and make their customer base more & more. IBM has signed Saif

Ali Khan to endorse his products Shahrukh khan was endorsed by compaq so that more &

more computes can be sold out.

Indian PC Market to Show Double Growth than the World

PC market in India will likely grow at 20%, almost double of global PC market this

year, as per Gartner, the research firm. However, the growth in Indian PC market will be

five percentage-points lower in comparison to what it was last year (2006).

Gartner forecasts that PC makers will ship 255.7 million units worldwide this year, a

10.5% increase from 2006. Revenue, on the other hand, is projected to increase only 4.6%

to US$213.7 billion, as average selling prices continue to drop.

In 2007, worldwide shipments of PCs are expected to increase 10.5% from last year

to reach 255.7 Million units. On the other hand, the revenues are anticipated to grow just

4.6% and reach US$ 213.7 Billion with continuous decline in average selling prices.

Emerging markets will play a key role in this growth.

Emerging markets and mobile PCs will continue to provide growth. However, falling

average selling prices (ASPs), slowing replacement activity, and further declines in mature

market desk-based PC shipments will keep PC vendors under pressure to rationalize their

operations or exit the market, as per George Shiffler, research director with Client

Platforms Markets Group of Gartner Dataquest. The statement appeared in IndiaTimes

Infotech on March 21, 2007.

As said by IDC, PC shipments in India increased 25% in 2006. The consumer and

the SMB segments will be the major drivers of the Indian market. High demand for mobile

PCs bolstered the growth, overtaking sales in the desk-based segment. In addition, with a

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greater focus given to e-governance, the government spend is expected to propel the

market further, said Gartner Indias principal analyst, Diptarup Chakraborti while

commenting on Indian market. IndiaTimes Infotech published this statement on March 21,

2007.

As per the RNCOS report Portable Electronics Market - Worldwide (2006), A

fundamental move toward mobile computing going on in the market is making significant

contribution to the top line growth.

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6. MARKETING STRATEGIES

Marketing Strategies of Each company to attract Customers

Now a days every companies playing strategies so as to attract customers and increase

revenues and also customer base.Pent-up demand, attractive price points and economic

stability propelled PC growth. PCs are acting as entertainment centres with TV functionality,

supported by the digital sound experience and large screen displays

Some Of The Strategies They Are Playing

Vista and Office 2007 hit the market

Microsoft has opened the doors for consumers to purchase

its latest Operating System, Windows Vista, and Office

2007 with a grand launch across 70 countries.

Microsoft released the latest version of its operating system

Windows Vista and Office 2007 for corporate customers

in November 2006. Now it has launched the software

for the masses, i.e. non corporate consumers. The consumer launch took place on 30th

January across 70 countries. Windows Vista is the first major Windows launch by Microsoft

since the launch of Windows XP in 2001.

These products are launched to wow customers with features like enhanced

security, better search, improved parental control and an all new interface. According to

Ravi Venkatesan, Chairman, Microsoft India, This is the launch of the decade for Microsoft

and the biggest for us in India, with the design of this product we have dealt with the

security issues. In India, OEMs including HCL, HP, Lenovo, Sahara, Wipro and Zenith arelaunching Vista compatible PCs.

Windows Vista and Office 2007 will be made available to the public in several editions. The

consumer editions are Windows Vista Ultimate, Windows Vista Home Premium, Windows

Vista Home Basic and Windows Vista Starter. Vista is being shipped in 18 languages

including Hindi. Extending the Indian language support, Microsoft will have 13 more Indian

languages including Telugu and Marathi and support for these is expected by early 2008.

Office 2007 comes in two consumer editionsOffice Home & Student 2007 and OfficeBasic 2007.

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7. MANAGEMANT HIERARCHY7. MANAGEMANT HIERARCHY

LEADERSHIP

Shiv Nadar

Founder HCL, Chairman

and CEO

HCL Technologies

Ajai Chowdhry

Co-Founder HCL, Chairman

and CEO

HCL Infosystems

J V Ramamurthy

Chief Operating

Officer

HCL Infosystems Ltd

Vineet Nayar

President: HCL

Technologies

Ranjit

President and CEO of

the

HCL Technologies (BPO)

8.8. KEY PARTNERSHIPS

33
http://www.hcl.in/Ranjit.asphttp://www.hcl.in/VineetNayar.asphttp://www.hcl.in/Ramamurthy.asphttp://www.hcl.in/AjaiChowdhry.asphttp://www.hcl.in/shivnadar.asp


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9. MARKET SHARES

OF

VARIOUS PLAYERS IN THE INDIAN PC MARKET (1998-99)

57.5%

8.4%

7.9%

7.0%

4.2%

3.7%

1.0% 3.5%

3.3%1.6%1.9%

HCL

Compaq

Zenith

IBM

AcerHewlett-Packard

Wipro

Vintron

Siemens Nixdorf

Dell

Others*

From the above graph it is clear that in Indian Hardware Industry the HCL

Infosystems Ltd. share is highest in all branded companies. But still very high portion about

57.5% is in favor of unbranded local companies, which is still a challenge towards all.

The share of the unorganized sector has been falling steadily with the fall in price of

branded PCs. A recent phenomenon has been the increasing share of Tier 2 towns and

cities in the PC sales thereby indicating increased PC penetration into the hinterland.

Sales of notebooks have averaged around 50,000 in the past two years. Printers

have been traditionally the fastest growing segment of the PC peripherals market. Even

when PC sales were increasing by 39%, printer sales increased by 41%. The slowdown

affected printer sales too and in 2001-02, the increase was just 1%. In that year, 836,122

printers were sold and that included inkjet, laser and dot matrix. The momentum is

expected to pick up in 2002-03 and the printer market would grow at 8% to reach 900,000

printers. Due to falling prices, Laser printer sales are growing fastest.

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In future, HCLs hardware sales to the institutional segment are likely to remain

stable, with sustained hardware spending by all the verticals, especially the banking and

financial services sector. Besides, in retail hardware sales, a continued reduction of price

points, facilitated in part by the recent reduction in excise duties on PCs, is likely to reduce

the price advantage of the small assemblers, and augur well for branded PC manufacturers

like HCL. In the medium term, HCLs margins, despite its sales tax advantages, may be

affected by the likely removal of duty protection on manufactured PCs from the year 2005.

With imported PCs becoming cheaper, it may be critical for HCL to establish an alternate

supply chain based on imports of finished PCs. Nonetheless, its financial risks are mitigated

by its low gearing, substantial liquid investments and unutilised working capital limits.

IDC declared its numbers for the Indian PC market for financial year 2005-06 today.

The year recorded an impressive growth in terms of unit shipments - the market grew 30%

over financial year 2004-05 to exceed the 4.6 million-mark, according to IDC's India

Quarterly PC Market Tracker, 1Q 2006, May 2006 preliminary release.

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10. MARKETING & SELLING STRATEGY

REVISITING THE LOW-COST PC MARKET

A computer at nearly one-third of current prices is a dream for most Indians. And yet,

buyers are not holding their breath for these devices. For experience has proved that

expectations are seldom met. However, this time around, those propagating low-cost

computing solutions have taken a different route. Chris Ann Fichardo elaborates on the

difference .

The buzz is in the air again. PC manufacturers are excited. Users are expectant.

Even institutions like the IITs are enthusiastic. The reason: Indias dream of an affordable

PC (priced below Rs 10,000) is ready to hit the market. For nearly a decade this dream has

struggled to become a reality. India Inc. has made many noteworthy attempts in the past to

introduce low-cost computing solutions, but in vain. Be it Wipros Janata PC, iNabling

Technologies e-mail device, iStation, or the much-talked about handheld device, the

Simputerall brilliant concepts that have not quite made it commercially yet.

The company netcore is doing groundbreaking work to make possible the Rs 5,000

PC (5KPC), says that if the price point of a PC comes down between Rs 5,000 to 10,000

per user, India has the ability to absorb 10-20 million PCs a year for the next several years.

This potential gains further significance when one realises that the present market size is

just two million PCs a year! In the last 20 years the installed base has barely crossed six

million PCs in India.

According to Richard Brown, director for International Marketing at VIA attributes this

sudden interest by vendors to the "real growth potential" of the low-cost PC market. "I

remember five to seven years ago when the first $1,000 PC appeared (introduced by

Compaq), people wondered if the price point was for real. And since then there has been a

continuous push down in the price points for PCs, which is a sign of commoditization of the

industry. For a long time the industry has resisted moving to lower price points, and now

they are actually seeing that there is demand in that space and they are buying into it," he

says.

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11. CHANGING TRENDS IN PC MARKET

With prices of PCs being slashed, the education sector is expected to see a high

demand for personal computers.

Consumers are shifting their focus of PC computing from an average system to one

that is closer to a high-end system and upwards.

The need for the most powerful multimedia computers is increasing.

Linux might gain ground in the government and defense sectors.

Customers, both in the consumer as well as in the commercial space will demand

better service levels from vendors.

Service and support is going to be a critical aspect of vendor strategy.

Depreciation period of IT products should be reduced to further boost growth.

The desktop space will see more and more entertainment-oriented features getting

integrated into the normal PC.

The enterprise space will witness more stress on security, TCO, manageability and

multiple levels of redundancy, among others

Companies, which will offer affordable innovation will gain market share.

Unicode will drive PC penetration into rural markets

SME will continue to be a major segment.

The industry has standardized on 80 GB HDDs.

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GENERAL PRESS RELEASE 2010

Dec 30, 2010 : HCL Infosystems to acquire 20% equity stake in Dubai-based Techmart

Telecom

Dec 27, 2010 : HCL Infosystems partners with Ernakulam District Co-operative Bank to

provide interest free Computer Loans

Dec 14, 2010 : HCL Infosystems partners with NetApp to provide storage-efficient cloud

services

Dec 11, 2010 : HCL Learning enters into alliance with Resonance for launching Test

preparation program 'Xcelerate'

Dec 07, 2010 : HCL Info systems sets-up Development Centre in Thiruvananthapuram

Nov 20, 2010 : HCL Infosystems launches Project Kaushal for Indian Army

Nov 19, 2010 : HCL Infosystems introduces Kids Educational Computer

Nov 19, 2010 : HCL Infosystems expands Jaipur facility; strengthens its SI capabilities

Nov 13, 2010 : IIT Roorkee confers Honorary Doctorate to Mr. Ajai Chowdhry, Founder

HCL, Chairman HCL Infosystems

Oct 27, 2010 : HCL Infosystems ends the quarter with an all time high System Integration

Order Book of over Rs. 4000crs

Oct 01, 2010 : HCL Infosystems appoints Harsh Chitale as Chief Executive Officer

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Sep 13, 2010 : HCL Infosystems emerges as the leading System Integrator for Power

Reforms, awarded a Rs.100cr RAPDRP project from

HPSEB

Aug 27, 2010 : HCL Infosystems reported consolidated revenue for the quarter at Rs.

3234 crores (USD 699 Mn) and for the year at Rs.

12159 crores

(USD 2628 Mn).

Aug 02, 2010 : HCL Infosystems led consortium bags countrys largest PDS order from

Madhya Pradesh Government

July 30, 2010 : HCL Infosystems deploys Indias largest Airport Operation Control Centre

for Delhi International Airport Limited (DIAL)

July 27, 2010 : HCL Infosystems bags a prestigious order from Census of India worth Rs

400 mn

July 14, 2010 : HCL Infosystems deploys Dial 100 solutions in Uttar Pradesh

July 08, 2010 : HCL Infosystems picks up majority stake in Dubai-based NTS Group

July 08, 2010 : HCL Infosystems launches HCL Ozone- Cloud Enabled Services Suite to

provide end-to-end solutions to its customers

Jun 09, 2010 : HCL Infosystems joins hand with Wellogic to Offer Pathbreaking

Healthcare Solution

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May 31, 2010 : HCL Infosystems Celebrates World Environment Week

May 25, 2010 : HCL Infosystems to deploy Indias first smart card based PDS solution in

Chandigarh

May 13, 2010 : HCL Infosystems launches limited edition range of products, exclusively

for students

May 12, 2010 : Create a National Infrastructure Protection Plan: CII- HCL Whitepaper on

Safe City

Apr 30, 2010 : HCL Infosystems reports consolidated revenue of Rs. 2842 crores (USD

609 Mn) for the quarter ended 31st March 2010

Apr 26, 2010 : Mr. Ajai Chowdhry to represent India as Co-chair World Economic Forum -

Africa Summit 2010

Apr 01, 2010 : HCL introduces Desktop Home Computing 2.0 - launches the new

Beanstalk range

Mar 26, 2010 : HCL Infosystems launches BFR-free HCL ME Series 40 to celebrate Earth

Hour 2010

Feb 15, 2010 : HCL Infosystems launches First Made in India PVC free notebook

Jan 25, 2010 : HCL Infosystems reports consolidated revenue of Rs. 3054 crores (USD

648 Mn) for the quarter ended 31st December 2009.

Jan 19, 2010 : Sangli Miraj Kupwad Municipal Corporation (SMKMC) partners with HCL

Infosystems to implement Citizen Centric Project for

Sangli

Jan 19, 2010 : HCL Infosystems Inaugurates its Enterprise Resource Centre at Puducherry

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Jan 13, 2010 : HCL Infosytems Partners with Central Bank of India to provide Computer

Loans

GENERAL PRESS RELEASE 2011

Oct 19 , 2011 : First ever HCL Flagship Store launched in Delhi-NCR

Oct 18 , 2011 : Ra.One collaborates with HCL Infosystems to bring unmatched cinematic

experience this festive season

Oct 17 , 2011 : HCL Learning forays into Management Education

Oct 13 , 2011 : HCL Infosystems launches its new sleek Next-Gen ME Tablet the X1

Sep 27 , 2011 : HCL Learning bags prestigious awards at World Education CongressGlobal Awards held in Dubai

Sep 05, 2011 : HCL Infosystems introduces Big Bang @ Campus, integrating 'Interactive

Learning' powered computing for students

Aug 17, 2011 : HCL Infosystems reports drop in PBT on account of System Integration

Projects

July 11, 2011 : HCL Infosystems launches ME Exclusive store in Pune

Jun 02, 2011 : HCL Learning to join hands with GSTF to introduce IT Training programsfor Green Computing

Apr 28, 2011 : HCL Infosystems gearing up for future growth opportunities

Apr 20, 2011 : HCL Infosystems awarded a Rs. 138 crores RAPDRP project from JSEB

under its System Integration Utility Practice

Apr 04, 2011 : HCL Infosystems joins hands with Dubai Based GEMS Education

Apr 01, 2011 : Ajai Chowdhry awarded Padma Bhushan

Apr 01, 2011 : HCL Infosystems Implements NOC project at ONGC under its System

Integration Infrastructure Practice

Mar 29, 2011 : HCL Infosystems Launches Indias first BEE-star compliant laptop

Mar 29, 2011 : HCL Infosystems launches its Next-Gen range of ME Tablets

Mar 21, 2011 : HCL Infosystems Launches New Laptop and Desktop Series

Mar 17, 2011 : HCL Infosystems bags over Rs. 300 crores (approx USD $ 66 Million)

order from Indian Air Force under its Systems

Integration Defense Practice

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Mar 09, 2011 : HCL Infosystems bags another prestigious Financial Inclusion project

from Punjab and Sind Bank under its Systems

Integration BFSI Practice

Mar 08, 2011 : McDonalds join hands with HCL Infosystems to make learning Fun!

Feb 22, 2011 : HCL Infosystems awarded LEED Platinum certification for its Data-Centre

Jan 31, 2011 : HCL Infosystems bags Rs. 250cr order from BSNL under its System

Integration Telecom Practice

Jan 28, 2011 : HCL Infosystems on a growth path, Net profit up by 18% QoQ

Jan 20, 2011 : HCL Infosystems Bags Order from Assam Electronics DevelopmentCorporation Ltd

Jan 19, 2011 : HCL Infosystems consolidates service offerings, to sell entire equity share

in HCL Infinet to Tikona

Jan 17, 2011 : HCL Infosystems Bags order from Keltron for IT@School Project by the

Government of Kerala

Jan 12, 2011 : HCL Learning bags a Rs. 40cr project from Department of Higher

Education, Himachal Pradesh

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Trends Expected In 2012

In the future, with more duty cuts expected, analysts believe branded PC players will

gain further against assembled players. Retail may get a renewed thrust. Observes

Raj Saraf, Chairman and Managing Director, Zenith Computers, We have1300 retail

outlets today, which we hope to grow to 15000 by the end of 2009.

While vendors are bundling in Linux to bring down costs, analysts see desktop Linux

confined to the government and education sector. Linux on the desktop is unlikely to

make inroads in the enterprise. Prices of computers have been falling rapidly, but

vendors do not think prices of PCs will fall significantly in 2012.

While 2011saw strong demand emerging from select sectors such as the

government and BPO outfits, 2010 could be relatively flat as most BPO firms are in

the process of consolidation and not growth.

PC MARKET: TOP TRENDS

PC market revival may happen in second half of this year. Post-Budget PC prices will

remain constant or rise marginally. Indian brands will survive, but they need to decide on an

unambiguous competitive pitch. Thrust into the B & C class towns will be aggressive, by

Indian and MNC players alike. The notebook market will show significant gains in 2002-03.

If you want to know what the future holds for the Indian PC industry, the one fact you

cannot afford to ignore is the current slowdown not just falling growth, or a gentle trough,

but the horrible spectre of negative growth.

The near panic the industry witnessed in the wake of this terrible time was reflected in the

price slashes and bundling offers anything to kick start stagnating sales graphs was

acceptable. And that took the PC to almost commodity status in India.

But then, thats history. And in business, history is not what sells; promises of a

rosier future do. According to industry association MAITs president Vinnie Mehta, sales

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have picked up in the JFM quarter, which is traditionally a high sales quarter, and as of

now, theyre hoping that this will be a sustained phenomenon in spite of a lackluster Budget

that did almost nothing to push up demand for PCs.

PRICES DO AN ABOUT-TURN

Immediately after this years Budget, most PC vendors said PC prices would remain

constant, and some even pointed out that prices would rise, thanks to increasing memory

prices. That should be one of the key differentiators between last year and the financial

year ahead PC prices are not likely to come down, and in all probability, will actually see

marginal rises.

Says Vasu Srinivas of IDC India, While the initial response to the slowdown was to slash

prices, when it began to hurt, PC vendors began to take a profitability approach. They are

now seeking out the more profitable deals and aiming for better prices with lower volumes.

Another factor that will contribute to stable prices is the move by the big distributors to cut

credit periods down the line from 30 to 15 days. This move, coming in the wake of big

defaults among IT channels, will discourage speculative and rash pricing and margin

policies that result in price wars the industry can ill afford.

TRIUMPH OF THE MNC BRIGADE

In recent times, one of the most important trends in the Indian PC business is the

sight of MNC vendors turning leaders. Yes, HCL Infosystems, the leader in the desktop

segment, is as Indian as they come, and the companys leadership position seems in no

immediate danger, but its not insurmountable either.

All it will take is the HP-Compaq deal going through in the United States, and HCL

will become No 2 to an MNC behemoth that will then control almost double of HCLs market

share, which currently stands at 8.6 percent, according to George Paul, head-marketing,

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HCL Infosystems. While everyone admits that the market share of MNC brands has gone

up, and mostly at the expense of Indian brands, this issue generates a lot of heat and

passionate arguments.

BIG BUYERS MATTER

While the move to B & C class cities attracted attention, the biggest buyers of PCs pretty

much remained constant, and theyre expected to continue to be the saviours of the

beleaguered PC industry this year too. The honours go to the government both at the

Centre and the states, and the banking and financial sector mainly PSU banks. Another

segment expected to contribute significantly to PC buying this year is the telecom sector.

Retails still in vogue

MOBILE COMPUTING, ANYONE

Mobile computing is also expected to have some effect on the PC market in the

coming year. And in many ways, this may just be the beginning of things to come in the

Indian PC market.

OUTLOOK

When will the good times start rolling again? The pundits have differing opinions.

IDC India says the PC industry is expected to grow by 5.1 percent in 2002, and adds that

PC buying is expected to revive in 2003, when a growth rate of 20 percent is forecasted.

Kochhar of Skoch says this year will see some revival, though he warns that heady growth

rates will not return without policy measures like 100 percent depreciation from the

government. MAIT is hoping that the slight upturn in the JFM quarter is a portend of things

to come, even though it revised industry sales projections for 2001-02 downwards from

2.45 million units to 1.65 million units.

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12. THE DECISION MAKING PROCESS

Decision makers, who are used to depending on their past experiences, must make

decisions and take actions in the rapidly changing world we face today. In this turbulentenvironment, the ability to successfully view the current situation through the traditional

"good judgment" viewpoint is weakened through increasing external noise (a multitude of

information sources on multiple topics) and changing.

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HCL Advantage

HCL Infosystems (HCLI) draws it's strength from 30 years of experience in handling the

ever changing IT scenario, strong customer

relationships, ability to provide the cutting edge technology at best-value-for-money and on

top of it, an excellent service & support

Infrastructure. Today, HCL is country's premier information enabling company. It offers one-

stop-shop convenience to its diverse customers

having an equally diverse set of requirements.

Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a

home, HCLI has a product range, sales & support

capability to service the needs of the customer.

Last 30 years apart from knowledge & experience have also given us continuity in

relationship with the customers, thereby increasing the

customer confidence in us.Our strengths can be summarized as:

Ability to understand customer's business and offer right technology.

Long standing relationship with customers.

Pan India support & service infrastructure.

Best-vale-for-money offerings.

Technology Leadership

HCL Infosystems is known to be the harbinger of technology in the country. Right from our

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technology introductions in the country either through our R&D or through partnerships with

the world technology leaders.

Using our own R&D we have:

Created our own UNIX & RDBMS capability (in 80s).

developed firewalls for enterprise & personal system security.

launched our own range of enterprise storage products.

launched our own range of networking products.

We strive to understand the technology from the view of supporting it post installation as

well. This is one of the key ingredients that go into our

strategic advantage.

HCL Infosystems has to its claim several technology pioneering initiatives. Some of them

are:

Country's first DeskTop PC - BusyBee in 1985.

Country's first branded home PC - Beanstalk in 1995.

Country's first Pentium 4 based PC at sub 40k price point.

Country's first Media Center PC.

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13. CUSTOMER RELATIONSHIP MANAGEMENT (CRM).

WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?

CRM is a term that is often referred to in marketing. However, there is no

complete agreement upon a single definition. This is because CRM can be considered from

a number of perspectives. In summary, the three perspectives are:

1. CRM from the Information Technology Perspective.

From the technology perspective, companies often buy into software that will help toachieve their business goals. For many, CRM is far more than a new software package, the

renaming of traditional customer services, or an IT-based customer management system to

support sales people. However, IT is vital since it underpins CRM, and has the payoffs

associated with modern technology, such as speed, ease of use, power and memory, and

so on.

2. CRM from the Customer Life Cycle (CLC) Perspective.

The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle

(PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the

customer i.e. looks at the products of services that customers need throughout their lives. It

is marketing orientated rather than product orientated. Essentially, CLC is a summary of the

key stages in a customer's relationship with an organization.

3. CRM from the Business Strategy Perspective.

The Business Strategy perspective has most in common with many of the lessons

and topics contained on this website, and indeed within the field of marketing itself. The

diagram below shows the Marketing Teacher Model of CRM and Business Strategy. Our

model contains three key phases - customer acquisition, customer retention and customer

extension, and three contextual factors - marketing orientation, value creation and

innovative IT.

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14. CRM MODEL

A commonly cited definition of CRM is that of CRM (UK) Ltd (2002), asfollows:

Customer Relationship Management is the establishment, development,

maintenance and optimization of long-term mutually valuable relationships between

consumers and organizations. The relationship delivers value to customers, and profits to

companies. The relationship is supported (but not driven) by cutting edge IT. The business

strategy is based upon the recruitment, retention and extension of products, services,

solutions or experiences to customers. This is the core of CRM.

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15. RESEARCH METHODOLOGY

RESEARCH PROBLEM

HCL Corporate selling and feedback and market share of HCL and compared

to other IT companies.

The business of HCL and the company through its researchers wants to know

the potential in order to expand and retain its market share.

RESEARCH DESIGN

Determined the Information Sources: The researcher gathered data through

secondary sources.

PRIMARY DATA is collected through questionnaire, search and research

through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers, journals,

websites and the data has been collected through other approaches.

DATA COLLECTION

The researcher collected information through the official websites, magazines and

journals.

DEVELOPED THE RESEARCH FRAME:

This included deciding upon various aspects for the project on which the entire

research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and inferential in nature.

DATA SOURCE:

The researcher took the help of both primary as well as secondary sources. Secondary

sources being interaction with various IT people of the selected and has been chosen

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for the research by the researcher. Secondary sources being the internet as the medium

and the official sites of the companies of IT sectors and corporate selling and feedback

of HCL.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market

research for both the segments horizontal and vertical. The Questionnaire was prepared

by the researcher and Schedule was provided by the company in which the researcher

did its research report.

RESEARCH PROBLEM

HCL Corporate selling and feedback and market share of HCL and compared to

other IT companies.

The business of HCL and the company through its researchers wants to know the

potential in order to expand and retain its market share.

RESEARCH DESIGN

Determined the Information Sources: The researcher gathered data through

secondary sources.

PRIMARY DATA is collected through questionnaire, search and research

through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers, journals,

websites and the data has been collected through other approaches.

DATA COLLECTION

The researcher collected information through the official websites, magazines and

journals.

DEVELOPED THE RESEARCH FRAME:

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This included deciding upon various aspects for the project on which the entire

research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and inferential in nature.

DATA SOURCE:

The researcher took the help of both primary as well as secondary sources. Secondary

sources being interaction with various IT people of the selected and has been chosen

for the research by the researcher. Secondary sources being the internet as the medium

and the official sites of the companies of IT sectors and corporate selling and feedback

of HCL.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market

research for both the segments horizontal and vertical. The Questionnaire was prepared

by the researcher and Schedule was provided by the company in which the researcher

did its research report.

SAMPLE SIZE

Sample size for the research is fixed. It counts to 55. That is the HCL companies and

corporate selling and feed of HCL in comparison between other IT sectors.

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15.1 TITLE OF THE STUDY

Corporate Selling and Feedback for HCL

HCL Infosystems, India's premier information enabling and integration company, hasreceived the ISO 9001:2000 certification specifies requirements for a quality managementsystem where an organization needs to demonstrate its ability to consistently provideproduct and services that meets customer and applicable regulatory requirements. ISO9001:2000 also aims to enhance customer satisfaction through the effective application ofthe system, including processes for continual improvement of the system and theassurance of conformity to customer and applicable regulatory requirements.

The menu of HCL Insys global services broadly covers IT consulting and professionalservices in the area of vertical applications, technology integration, ERP implementationand software development. This also includes a complete portfolio of systems and network

services for development. This also includes a complete portfolio of systems and networkservices for Facilities Management, Helpdesks, Sysytems Supports and network andInternet Implementation.HCL Insys chosen platform of total technology integration lends itself to some verysignificant alliances with the global leaders. Among its partner are HP for high endAISCE/UNIX services and workstation and HP Open view network management solution;Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Red hat;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and Informix for RDBMSplatform.HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom andCommunication products solutions and services. Now it has an exclusive sale and supportpartnership with Toshiba Corporation, Japan, for sales and servicing of its imaging andphotocopier products. HCL Infosystems product portfolio covers a range of other officeautomation and communication products through alliances with world leaders.The Managed Network Service offerings for corporates include VPNs, ASP offerings, CoLocation/ hosting, CDNs, security, corporate internet telephony solutions, technical andconsumer help desks, 24/7 Network Operations Centre monitoring and a host of valueadded networking services. Consumer services include dialup PSTN/ISDN Internet access,Valufon calling cards and VoIP telephony devices.Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action and innovation

in attaining defined objectives.People ObjectiveTo help HCL Insys people share in the companys success, which they make possible; toprovide job security based on their performance; to recognize their individual achievementsand to help them gain of satisfaction and accomplishment from their work.Core ValuesIt is uphold the dignity of individualIt is honour all commitmentsIt is committed to quality, Innovation and growth in every endeavorIt is responsible Corporate Citizens.HCL is having large number of channel partners but it is not supporting & taking care all of

them equally which results in increasing discontentment among new channel partnersbecause its not possible for company to support all of them equally. Company should takesome positive action against it.

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Company executive should visit dealers on regular basis. They Should pay proper attention towards checking of various components of PCbefore end user delivery. Otherwise it tends towards defame of brand name incomparison to rivals. Need to expend customer care center as the consumer base of HCL Infosystem is

increasing with tremendously fast pace. Proper attention should be paid for advertisement planning otherwise it may lead toproblem for dealer as well as for company. Company should tie up with some event management company to organize variouspromotional activities like canopy, Carnival. Company should make policy for fixed end user price for all dealers so that fairgame will be played & dealer would not to compromise on their margin.

Every project has some limitations even the researcher came across some limitations whileworking on the project which made the analysis a little inappropriate at times. Some of thebasic limitations faced during the research are listed below:l Only limited number of authorized, companies and other areas where it has been found

55 players was covered in the study.l Most of the research was based on cold calls, so then visited many places i.e. authorizedand local areas and where it had not responded much.l There was a bias on the part of the respondents.l Companies that were contacted through telephone at times did not give correctinformation to the researcher.l The IT manager or the person heading the IT Department did not have the rights to givethe authorized official information to people other then the members of the official itself andthe high officials.l At times there was a problem of non response from the hospitals, companies and otherauthorized and unauthorized areas which affected the result of the project being done bythe researcher.Conclusion:

Marketing is a very crucial activity in every business organization. Every product producedwithin an industry has to be marketed other wise it will remain as unsold stock, which will beof no value. I have realized this fact after completion of my summer training project. Despiteof various difficulties and limitations faced during my summer training project on the topicCorporate Selling and Feedback . I have tried my level best to find out the most relevantinformation for the organization to complete the assignment that was given to me. Aftercompletion of my summer training project I have gained several experiences in the field orsales marketing. I have got the opportunity to meet various people, which fluctuate in

different situation and time. This summer training project has given me the opportunity tohave first experience in the corporate world.Theoretical knowledge of a person remains dormant until it is used and tested in the

practical life. The training has given to me the chance to apply my theoretical knowledgethat I have acquired in my classroom to the real business world. I have completed mysummer training project in which are involved in its successful completion. In spite of fewlimitations and hindrance in the summer training project I found that the work was achallenge and fruitful. It gives enough knowledge about the computers market and thedistribution process undertaken by an organization. This summer training project hasenabled my capability in order to manage business effectively and in my career in future.

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15.2 Duration of the Project

Duration of the summer internship training project report was 45 days

I worked at Ajmer HCL info system at the V. K. Traders (Authorized dealer) and got

Summer internship training from here Manager Mr. K. L. Sharma Guided me

For this he gave me project title and instructed for 45 days and worked according to his

guidance.

I am very much thankful of him. And also thank full of Ms. Gunjan Kotwani Faculty of IT

management. And also Mr. Pawan kalyani sir Faculty of IT Management Global College

Ajmer.

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1515.3 OBJECTIVES OF THE STUDY.3 OBJECTIVES OF THE STUDY

Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action and innovation

in attaining defined objectives.

People Objective

To help HCL Insys people share in the companys success, which they make possible; to

provide job security based on their performance; to recognize their individual achievements

and to help them gain of satisfaction and accomplishment from their work.

Core ValuesCore Values

It is uphold the dignity of individual

It is honour all commitments

It is committed to quality, Innovation and growth in every endeavor

It is responsible Corporate Citizens.

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15.4 Type of Research

Exploratory Research:

undertaken with the aim of clarifying ambiguous problems

general problems usually known but not sufficiently understood

the purpose is to get more information, not to uncover speci

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