HCID 2014: Developing jewellery for the future. Dan Moller, Kovert Designs.
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Transcript of HCID 2014: Developing jewellery for the future. Dan Moller, Kovert Designs.
#HCID2014 Making the Future
Dan Möller
Co-founder of Kovert Designs
@dvpmoller
@KovertDesigns
City University, London 23rd of April 2014
Making the Future
• Who is responsible
• Corporation vs. Startup
• Interaction with technology
Development
• Lean Startup
• Customer
• Iterations
• Fail fast
• Team
• Be open
Ideas
Build
Product
Measure
Data
Learn
Wearable Tech
• Been around for a while
• Electronic devices worn on the body • Rubber fitness bands
• Chunky smartwatches
• Medical, Security etc.
• Quantified Self • Data acquisition on aspects of a person's daily life
Wearable Tech
Natural Evolution
(not a revolution)
Reasons:
• Technology: smaller, better, lower consumption
• Consumers: more comfortable with technology
• Social: people are more (virtually) connected
• Addiction: people feel the need to be connected all the time
Wearable Tech
“The Wearable Tech market to ramp up from $3B to $50B in
the next 4 years”
- Credit Suisse
“2014 will be the year of Wearable Technology”
- Forbes
“Wearable Tech sales will reach 485m units by 2017”
- ABI Research
The next Big Thing!?
Wearable Tech
• 96% activity trackers
• 4% smartwatches and glasses
Wearable Tech Means that it CAN be worn…
But it needs be to what people WANT to wear!
• No point in making a functional object if
no one wants to wear it… we think there
is a GAP in the market
• Smartwatches look versatile, but are far
more complicated than simply using a
smartphone
• What was screen real estate becomes
limited body real estate
Market trends
• Fitness and health oriented
• Lots of new devices packed with features
• One-third of American consumers who have
owned a wearable product stopped using it within
six months
Wearable Tech
Wearable Tech
Market
• Apple & Samsung
• Crowdfunding
• Nobody knows what the customer wants
• So far, wearables have been developed by
engineers for engineers
WHY not WHAT
• Problem
• Focus is on What
• Why is the important part
The WHY - Social aspects
• States of life today
• 114 days a year
• ‘Digital detoxing’
• Overexposure • Depression, frustration, loneliness and insomnia
• Concentration, connection, conversation quality, short-term
memory, attention span and productivity
The HOW – Understanding Connectivity
• Understand the customer
• What is important
• How do they use the product
• To what level do they want to
be connected
• Electronics company and a fashion brand
• Smart jewellery, targeting women
• Watches and jewellery are still the biggest
wearable success stories ever
• We think technology should be beautiful,
discreet, seamless, in a word: covert!
…hence: KOVERT Designs.
The WHAT - Beautiful and functional accessories
Technology module • Vibration motor
• Accelerometer
Modular system
• We have different lifestyles and cultures
• The wearable product has to adapt to the user,
not vice versa.
Jewellery module • Ring
• Bracelet
• Necklace
+
First (vibration motor)
• Discrete notifications
• Filter
Second (accelerometer)
• Health and wellbeing monitoring
• Sleep monitoring
Digital detox
Quantified Self
Use case
Rings
Bracelets
Necklaces
• Limited body real estate
• Don’t compete with the smartphone
• Make it beautiful (jewellery)
• Make it versatile (modular)
• Reassess the role that technology plays in our
lives
• MAKE IT USEABLE!
Core beliefs
• Seamless experience
• “It works like magic”
• Digital detox
User interaction
Future of UX & UI
• Interaction with technology will change • Not just 2D, but 3D – gesture control
• We will use more of our bodies
• Endless possibilities
Questions?
Thank you!
www.KovertDesigns.com