Hbo presentation alex darin
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Transcript of Hbo presentation alex darin
![Page 1: Hbo presentation alex darin](https://reader035.fdocuments.us/reader035/viewer/2022062313/558e21a51a28ab93398b46d7/html5/thumbnails/1.jpg)
HBO, It’s Not TV. It Needs Subscribers
Subscribers are the main source of revenue for HBO
Alex Darin
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So What’s the Problem?
Subscribers are declining. Lost 1.6 million in 2010
People want to watch shows at their own leisure
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HBO GO – It’s HBO, Anywhere
Implementing a Social Media campaign to increase awareness of HBO’s new streaming service
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Evaluating Success
Regain the 1.6 million subscribers they lost in 2010
Double number of HBO GO users (4 million currently, only 14% of HBO subscribers)
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Twitter and Facebook
Promote HBO GO after shows premiere
Links, Retweets, and anything else to remind the customers
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Search Engine Optimization
HBO GO MUST be better optimized for relevant keywords
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Adwords
Streaming TV $1.38 CPC
Streaming Movies $1.54 CPC
Movies Online $1.16 CPC
Streaming services $4.43 CPC
Watch TV shows $0.75 CPC
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Display Ads
YouTube advertisements Advertise on popular blogs about
movies, television, and boxing
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Budget
HBO spent over $10 million on just Boardwalk Empire advertising this year
If 1/4 convert, need to draw 6.4 million to convert 1.6 million. At average of $2 per click it will cost....
$12,800,000…. or $1.07 million a month
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Timeline
Dec-Feb15%
March-May20%
June- Aug40%
Sep- Nov25%
Budget