HBA Marketing Guide - Colorado Springs HBA · 1 Page 1 1 GROW YOUR BUSINESS IN 2018 HBA Marketing...
Transcript of HBA Marketing Guide - Colorado Springs HBA · 1 Page 1 1 GROW YOUR BUSINESS IN 2018 HBA Marketing...
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GROW YOUR BUSINESS IN 2018 HBA Marketing Guide
For questions or for more information, please contact Shirley Rouse
at 719-592-1800 ext. 117 or [email protected]
CSHBA.com/SPONSORSHIPS
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The HBA offers a wide range of signature events throughout the year, with a variety of sponsorship levels to
choose from to accommodate your budget and timeline. The more you get involved, the more return you’ll see
on your investment in membership.
Take a look at our exciting events and decide which ones will help you make an impact on your company, as
well as within our association. The strength of the HBA relies heavily on the support of our members and we
strive to provide valuable events to keep your business and our organization vital.
MAKE IT PART OF YOUR ANNUAL MARKETING STRATEGY
Visit cshba.com/sponsorships for more details on current offerings, or let us customize a package for you! Use
our sponsorships as part of your annual marketing strategy. For more information contact Shirley Rouse at
719-592-1800 x 117 or [email protected].
TAKE ADVANTAGE OF OTHER SPONSORSHIP OPPORTUNITIES
In addition to sponsoring a signature event, the HBA offers opportunities with our committees, councils and
education classes that can bring benefits to you and your company. Sponsor a breakfast for a monthly
technical committee or a Wet Wednesday Lunch & Learn seminar. Host a Remodelers Council meeting at your
place of business, or become a Signature Member and receive promotion of your company 24/7 on cshba.com.
However you get involved is up to you!
Sincerely,
Renee Zentz
CEO
Housing & Building Association of Colorado Springs
A Letter from the CEO
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Annual Advertising
Membership Directory ..……………………………………………………………………………………………………………….5
Parade of Homes Planbook ………………………………………………………………………………………………………….18
Website ……………………………………………………………………………………………………………………………………..4
Marquee Events
Breakfast with the Builders …………………………………………………………………………………………………………..7
Builder Product Expo …………………………………………………………………………………………………………...……...9
Home & Garden Show ………………………………………………………………………………………………………………...8
Home Show ...……………………………………………………………………………………………………………………………..10
Parade of Homes ………………………………………………………………………………………………………………………...16
Member-to-Member Events
Annual Awards of Excellence…………………………………………………………………………………………………………6
Annual Membership Reception ……………………………………………………………………………………………………...23
Chili Fest……………………………………………………………………………………………………………………………………..22
Holiday Party ………………………………………………………………………………………………………………………………24
Parade of Homes Awards Banquet ………………………………………………………………………………………………..19
Party on the Patio ………………………………………………………………………………………………………………………..14
Golf Tournaments
All Members Cup Golf Tournament ………………………………………………………………………………………………20
Political Action Committee (PAC) Golf Tournament ………………………………………………………………………..12
Education
Get The Edge on Housing ……………………………………………………………………………………………………………..11
General Education …………………….………………………………………………………………………………………………….27
Specialty
Committees and Councils ……………………………………………………………………………………………………………..29
Remodelers Council BBQ ………………………………………………………………………………………………………...15
Leadership Development ………………………………………………………………………………………………………………28
Signature Members ………………………………………………………………………………………………………………………26
Sponsorship form and contact page ………………………………………………………………………………….31
Table of Contents
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Advertise on CSHBA.com
Sponsors
You can choose to promote your company on a short-term or year-long basis. A Sponsor agreement
allows you to have a scrolling business logo on our home page with a link to your website. There is a
minimum three month agreement.
Pricing:
• 3 Months………………………………………………………………………. $375 (billed as $125/month)
• 6 Months………………………………………………………………………..$600 (billed as $100/month)
• 12 Months……………………………………………………………………...$1,000 (billed as $83/month)
Banner Ads
Banner ad space is available for purchase on five different pages of CSHBA.com. Your logo ad (up to
300x250px) will link to your website and have trackable clicks via your Member Login. There is a
minimum three month agreement for advertising.
Pricing:
• 3 Months…………………………………………………………………………$450 (billed as $150/month)
• 6 Months………………………………………………………………………...$750 (billed as $125/month)
• 12 Months……………………………………………………………………...$1,200 (billed as $100/month)
General Advertising
Advertising is available on the following pages of CSHBA.com:
• Events Calendar
• Job Bank
• Education
• Member Login
• Reasons To Join
Let CSHBA.com Work for You! FACT: The HBA’s website averages more than 5,000 page views a month.
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HBA Membership Directory Extend your brand to who matters most.
Advertising placement sales for the 2018 HBA Membership Directory & Buyers Guide are already
underway — secure your ad space now!
The Housing & Building Association of Colorado
Springs is excited to announce its continued
partnership with E&M Consulting to produce the
2018 Membership Directory & Buyer’s Guide.
This annual publication is an indispensable tool for
members and public consumers. Capitalize on an
entire year of advertising and the opportunity to
stand out from your competitors with an
enhanced listing!
Establish an Image
When it comes to advertising and promoting your
business, image matters. Be seen in the right
places at the right time, by the right people.
Value
Grab this opportunity to build relationships with
existing and prospective clients and grow your
business.
Longevity
Your ad in this invaluable resource with its year-
round exposure will be referred to time and time
again.
Reserve Your Space
Email: [email protected]
Call: 800-572-0011
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ANNUAL AWARDS DINNER January 2018 | Location TBD
MEMBER RECOGNITION EVENT
Sponsorship Packages
Diamond Table Sponsorship
$1,250
• Table for 10 in the front row.
Includes 8 seats, plus two VIPs
seated at your table.
• Logo placed on individual slide in
PowerPoint presentation
• Logo on HBA website, printed
invitations
Platinum Table Sponsorship
$1,000
• Table of 10 seats in second or
third row. Includes 8 seats, plus
two VIPs seated at your table
• Logo placed in group slide in
PowerPoint presentation.
• Logo on HBA website, printed
invitations
Gold Sponsorship
$750
• 2 seats near the front of the
room
• Logo placed on individual slide in
PowerPoint presentation
• Logo on HBA website
Silver Sponsorship
$500
• 2 seats near the front of the
room
• Logo placed in group slide in
PowerPoint presentation
• Logo on HBA website
Note: Sponsorships are not
exclusive to your company
C&C Sand and Stone Co has been a sponsor of the Annual
Awards Dinner for many years. This event brings our industry
leaders together to help recognize HBA members who go above
and beyond for this Association and our community. The Annual
Awards Dinner is well attend by many of the decision makers of
companies we do business with or would like to do business with
in the future. This event has been great for us to sponsor and
network, all while supporting our industry.
Brandon Elrod, C & C Sand and Stone Co.
Event Details
Presided over by the president, this
formal reception honors HBA mem-
bers for their distinguished service
to the association, the building in-
dustry and the community in the
previous calendar year. A social hour
precedes the ceremony, offering an
ideal opportunity to socialize and
network with City Council members,
local elected officials and hundreds
of fellow HBA members. The high
point of the evening is the an-
nouncement of the recipients of the
awards for Associate Member of the
Year, Builder Member of the Year,
and Industry Person of the Year.
Come celebrate the members whose
contributions have helped to pro-
mote and further the mission of our
great association.
Audience
Approximately 250 people attend
the Annual Membership Reception.
Includes owners of companies or top
representatives. Elected Officials are
invited.
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Sponsorship Packages
Breakfast with the Builders Wednesday, Feb 14, 2018 | Location Pending
PROMOTE YOUR COMPANY TO THE REALTORS®
“We value the experience, expertise and knowledge that our local agents
and the Pikes Peak Association of REALTORS® bring to our industry.
The Breakfast with the Builders event is a great opportunity to
strengthen these relationships, and we look forward to it at the kick-off
of each selling season.” – Mark Long, Vanguard Homes
Presenting Sponsor
$2,000*
• Logo would appear on the fol-
lowing: CSHBA.com, email blast,
print advertising, door prize
presentation
• Name is mentioned in every form
of promotion
• 10’ x 10’ booth at the event
• Receive an electronic contact list
of all attendees within 4 days of
the Breakfast. This information
includes name, company name,
phone (work/cell), email address
and address (when available)
• Receive 4 tickets to the 2018
Parade of Homes VIP Kick-off
Party and 20 tickets to the
Parade
Event Sponsor
$1,000*
Includes:
• Logo would appear on
CSHBA.com
• 10’ x 10’ booth at the event
• Receive an contact list of all at-
tendees within 4 days of the
Breakfast. This information in-
cludes name, company name,
work phone and address (when
available). No email address or
cell phone number will be provid-
ed.
* Restrictions apply.
Refer to the 2018 Breakfast
with the Builders Sponsorship
Form for complete details.
Event Details
For more than two decades, HBA
builder members and licensed real
estate agents have been getting
together at this exclusive event to
talk about new inventory and loca-
tions that could potentially benefit
new home buyers. Attracting a di-
verse group of sponsors, this
event typically draws hundreds of
REALTORS® who spend quality
time networking over breakfast
and visiting booths hosted by
builders and developers. This event
is key to developing and growing
builder-agent relationships, which
is critical for maintaining a high-
functioning housing and building
industry in Colorado Springs.
Audience
• 400+ Realtors
• 45-50 Builder and developer
• Other representation by HBA
Cares, Parade of Homes and
the Pikes Peak Association of
Realtors
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About this Event
There is no better sign of spring than the HBA
Home & Garden Show! Renowned as the largest
and most unique home and garden show in
Colorado Springs, it’s more than an event – it’s an
experience. Customers wind through spectacular
living landscape displays and take in the sights,
sounds and smells of outdoor Colorado living.
They gather ideas from hundreds of local
professionals for exciting ways to enhance the
interior of your home, from state-of-the-art
kitchens and energy-efficient windows, to spas,
sun rooms, siding and decks. This is the weekend
they wait for!
Home & Garden Show Audience
• Gender: 57% female; 43% male
• Age: 71% of attendees are 35 - 64 years old;
18% are 65+
• Marital status: 80% are married or in a
relationship; 20% are single
• Income: 47% earn $50,000 - $99,000 per
year; 30% earn $100,000+
• Home Ownership: 91% of the attendees
• Own Business: 82% of the attendees
HOME & GARDEN SHOW Friday, Feb 23, 2018—Sunday, Feb 25, 2018 | Location Pending
PROMOTE YOUR COMPANY TO THE PUBLIC
Sponsorship Packages
Presenting Sponsor
$10,000
• Complimentary 20’x 20’ booth in the show
• Name is mentioned in every form of promotion
for the show (radio, TV, print)
Corporate Sponsor
$5,000
• Complimentary 10’x 10’ booth in the show
• Name is mentioned in every form of promotion
for the show (radio, TV, print)
Supporting Sponsor
$2,500
• 50% discount 10’ x10’ booth
• Name is mentioned in every form of
promotion for the show (radio, TV, print)
“This year was my first year as an exhibitor in the HBA
Home & Garden Show, and six months later I’m still
getting leads from the show. I’d say it was well worth
my time!”
Landon Cox, Colorado Creative Landscapes
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“I have attended the Builder Product Expo hosted by the Metro Denver HBA for the past several years and I am
excited to see a similar event being planned in Colorado Springs. Events such as these provide not only a chance
to see new products from local vendors and contractors but a chance to network with other homebuilding
professionals and trade partners. I can honestly say that I learn of a new product or connect with at least one
new trade partner every time I attend a product expo like this.”
– Mike Fenton, Century Communities
BUILDER PRODUCT EXPO Thursday, April 12, 2018 | Location Pending
PROMOTE YOUR COMPANY TO BUILDERS, DEVELOPERS & REMODELERS
Title Sponsor
$1,500
• Logo on Flyer
• 10’x10’ booth at Event
• Logo at Event
• 5 Tickets to Event
• Exclusive to your business category at the
Title Sponsor level only.
Booth Sponsor
$750
• 10’x10’ booth at Event
• Logo at Event
• Sponsorships are not exclusive to your business cate-
gory at the booth sponsor level.
About This Event
New for 2018! The Builder Product Expo is an indus-
try-specific trade show for associate members to ex-
hibit the absolute best of their products and services to
Colorado Springs-area builders and remodelers. With
its exclusive target audience of industry professionals,
this show offers a great way for trade members to gain
exposure for their business and keep an eye on their
competition all in one place. Food, door prizes and a
cash bar are available throughout the event, providing a
fun and casual atmosphere for exhibitors and attendees
to network face-to-face and make valuable business
connections.
Audience 200+
All HBA Members who want to promote their product
to builders, developers and remodelers
Sponsorship Packages
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Home Show Audience
• Gender: 57% female; 43% male
• Age: 71% of attendees are 35-64 years old;
18% are 65+
• Marital status: 80% are married or in a
relationship; 20% are single
• Income: 47% earn $50,000 - $99,000 per year;
30% earn $100,000+
• Home Ownership: 91% of attendees own their
own home
• Own Business: 82% of own a business
HOME SHOW Friday, April 27, 2018—Sunday, April 29, 2018 | Location Pending
Sponsorship Packages
PROMOTE YOUR COMPANY TO THE PUBLIC
Presenting Sponsor
$10,000
• Complimentary 20’x 20’ booth in the show
• Name is mentioned in every form of promotion
for the show (radio, TV, print)
Corporate Sponsor
$5,000
• Complimentary 10’x 10’ booth in the show
• Name is mentioned in every form of promotion
for the show (radio, TV, print)
Supporting Sponsor
$2,500
• 50% discount 10’ x10’ booth
• Name is mentioned in every form of
promotion for the show (radio, TV, print)
About This Event When the most innovative manufacturers and suppliers
of home and garden products in the Front Range come
together, it must be the HBA Home Show! Whether a
customer is improving their current home or building
brand new, this show offers the convenience of talking
with local builders, remodelers and other industry
professionals all in one place. Attendees come with
questions and ideas – leave with answers and contacts.
From alternative energy to interior design, attendees
will discover the newest products and latest trends in
roofing, windows, painting, decks and beyond - all
designed for modern Colorado living.
“The Home Show is a relaxed, no-pressure setting
for home owners to get ideas and pricing. This
community event allows me to connect with the home
owners who are serious about remodeling or building
their home, and they get quality information from
trustworthy contractors in the industry.”
Gary DeJong, American Overhead Door
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GET THE EDGE ON HOUSING May 2018 | Location TBD
HOUSING MARKET INFORMATION AND TRENDS
Presenting Sponsor
$1,500
6 seats at a VIP table in front of the room
Advertisement at the meeting – logo provided by the
sponsor
Opportunity to speak and handout information about
your company
Supporting Sponsor
$500
• 2 seats at a VIP table in the front of the room
• Advertisement at the meeting and all promotions –
logo provided by the sponsor
• Opportunity to have a table and handout
information about your company
About this event
Membership update by HBA President Mike DeGrant
of Oakwood Homes followed by housing market data
from Metrostudy.
Audience
150+ attendees
Anyone who wants to know housing market
information and trends. High representation from
company owners, executive and mid-level employees
from builders, REALTORS®, title companies, banks
and trade contractors. Elected officials are invited.
Note: Sponsorships are exclusive to your company at each sponsorship level.
Sponsorship Packages
“Land Title has been a sponsor of the Metrostudy housing market update for several years. It’s a great way to
connect with home builders, REALTORS®, lenders and local business leaders. We appreciate being associated
with this high caliber event. It increases Land Title brand awareness and gives us the chance to cultivate
stronger relationships with other HBA members.”
Mark Reyner, Land Title Guarantee
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PAC GOLF TOURNAMENT Monday, June 4, 2018 | Kissing Camels Golf Course at Garden of the Gods Club
BENEFITING THE HBA PAC
Sponsorship Packages
Signature Sponsor - $5,000—Exclusive
Promote your company to the fullest!
• Sign recognition throughout the tournament
• 2 Teams (8 players) ($2,000 value)
• One String and Mulligan per player
• Company name on all trophies ($750 value)
• Your own tee box and green ($750 value)
Supporting Sponsor - $2,000
• 1 Team (4 players) ($1,000 value)
• One String and Mulligan per player
• Tee box sponsorship ($900 value)
• Display your banner at the 150-yard marker on
designated hole
Beverage Sponsor - $1,000—Exclusive
• With this sponsorship, you may attend the tour-
nament, ride in the beverage cart, and distrib-
ute drinks and beer
Closest to the Pin Sponsorship - $950
• Sponsor may attend tournament and be present at
the hole to meet and greet all golfers and take
measurements
• One contest on the front 9, one on the back, men's
and women's at each
• Sponsor may also host a drawing, contest or pro-
vide giveaways for participants. First come- first
served basis.
• Winners will receive a $50 Pro Shop Gift Card on
sponsors’ behalf
Longest Putt Sponsor - $900—Exclusive
• An exclusive sponsorship for the longest putt (men's
and women's)
• Sponsor signage on green
• Sponsor may be present on hole and may host an
additional game
• Winners will receive a $50 Pro Shop Gift Cards on
behalf of the sponsor
Longest Drive Sponsor - $900—Exclusive
• An exclusive sponsorship for the longest drive
(men's and women's)
• Sponsor signage on hole
• Sponsor may be present on hole and may host an
additional game
• Winners will receive $50 Pro Shop gift cards on be-
half of the sponsor
Cart Sponsor - $1,000—Exclusive
• Your company may advertise on the front of each
player cart in the field all day
Lunch Sponsor - $1,300—Exclusive
• Box lunches will be provided to each golfer on your
behalf
• Sponsor has the option to staff a table during regis-
tration to interact with golfers
Trophy Sponsor - $900—Exclusive
• Trophies will be awarded to each of the four play-
ers on each of the teams at the awards banquet
immediately following for 1st, 2nd, and 3rd place
compliments of sponsor
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Sponsorship Packages continued
Putting Challenge Sponsor - $950
• Staff the putting challenge acting as the 19th
hole to meet and greet all players
• Sponsor must provide prizes and may also offer
giveaways/drawing/games Driving Range Sponsor - $800—Exclusive
• Banners to be placed on driving range
• Sponsors may be present at range to greet
golfers
Tee Box Sponsor - $900
• With this sponsorship, you may attend the
tournament, ride on the beverage cart, and
distribute drinks and beer
Stretch Raffle Sponsor - $800—Exclusive
• Sponsor signage at registration with raffle ticket
sales
• Sponsor may be present and sell the stretch
raffle tickets
• Six small prizes or two large prizes (sponsor’s
choice) will be given away I the sponsor’s name
• Sponsor can assist with emceeing and may ride
with HBA staff during tournament if desired
Swag Bag Sponsor - $500
• Sponsor will provide logo’d bags for 144 golfers
• Sponsor has the option to add swag to bags
(other swag will be included from other sponsors)
• Sponsor has option to be present at registration
to hand out bags to golfers
Score Card Sponsor - $250 —4 Available
• Your company may advertise on the scorecard
used by all of the golfers in the tournament
$150 for the 150
• Sponsor will receive signage located at the 150
yard marker of a designated hole
Stretch Prize Sponsor - $100 or in-kind item
minimum of $100 value
• Donate an item to be auctioned in the stretch raf-
fle
• Donate $100 and the HBA will provide a gift card
to local business in your name.
About the PAC Golf Tournament
This high-profile event is the HBA Political Action
Committee’s major fundraiser for the year and is
strongly supported by builder and developer
members. Held at Colorado Springs’ signature
course, Kissing Camels Golf Club features
immaculately groomed fairways, bunkered greens
and towering pines. The tournament brings fun to
the fairways with individual and team competition,
games of “skill,” and exciting raffle prizes. A wide
variety of sponsorship opportunities are available
that allow sponsors to meet one-on-one with the
players in the tournament, including owners or top
representatives of member companies. Don’t miss
this exclusive chance to get out and play!
Audience
144 players
All HBA Members are invited. High representation
from company owners, executive level management
and mid-level employees.
“Whether you’re a competitive player, a golf hack or a
sponsor, there’s a role for you in the PAC Golf Tourna-
ment. As the Chair of the HBA PAC, I’ve been involved
in this event for more than 15 years now, and it never
disappoints. It’s a great way to catch up with other
members and enjoy a little friendly rivalry on a classic
course.” – Kyle Campbell, Classic Consulting
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“I really look forward to this event because it’s a low-pressure way to connect with other members and
introduce new guests to what the HBA is all about. A great event to meet the best people in business right
here in Colorado Springs! “ – Jen Gesick, Jen Barry Productions
Presenting Sponsor
$500
• Opportunity to have a table at the event
• 6 Drink Tickets
• Logo on: evite, at the event, weekly email,
stand-alone email, CSHBA.com and social
media sites
• Recognition at the event
Event Sponsor
$250
• 4 Drink Tickets
• Company name listed on: evite, at the event,
weekly email, stand-alone email, CSHBA.com
and social media sites
• Recognition at the event
About This Event
There’s a reason this event gained national recognition
in its first year! This summer social is a way for the
HBA to show appreciation for its members, and for
prospective members to experience what it’s like to be
part of this great association. From Pikes Peak to the
city skyline, the stunning views from the patio provide
the perfect backdrop for casually connecting with
each other over food and drinks, and the exciting raf-
fle prizes will keep members there until the end.
Audience
250+ people.
All HBA Members and prospective members.
MEMBER NETWORKING EVENT
PARTY ON THE PATIO Wednesday, July 18, 2018 | The Pinery at the Hill
Sponsorship Packages
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REMODELERS COUNCIL BBQ Thursday, July 12, 2018 | Coutura Design Center
COUNCIL CELEBRATION
Sponsorship Packages
Barbeque Sponsor
$200
Unlimited, non-exclusive
• Sponsor logo on all promotions and at the
event
• Table at the event to promote your products
and services
Beverage Sponsor
$200
Unlimited, non-exclusive
• Sponsor logo on all promotions and at the
event
• Table at the event to promote your products
and services
About This Event
The Remodelers Council may know a lot about build-
ing codes, but they also know barbecue! Their mid-
summer gathering offers mouth-watering food, adult
beverages, fun games and great raffle prizes. Remod-
elers Council members, their employees, and invited
guests attend for free. This casual event brings to-
gether members of the HBA’s Board of
Directors, Leadership Development team, HBA Cares
and other groups, making it a valuable networking op-
portunity. Hosted at Coutura Design Inspirations, the
venue guarantees a good time, rain or shine.
Audience
75+ people.
Remodeler Council members and guests; Builders and
Associate Members.
“People prefer to do business with people they know and have a relationship with. By sponsoring or
attending HBA events like this one, you can meet other members and start creating those relationships.”
– Skip Howes, Scott Homes, Ltd. Designers & Builders
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About This Event
The HBA’s signature event, the Parade of Homes is
recognized as the premier home tour of the Pikes
Peak region. This legendary event showcases the
latest trends and technology in residential construc-
tion, and reflects the high-caliber talent of local
builders, interior designers, craftsmen and landscape
architects. Typically featuring two dozen new homes
by nearly as many builders, this unparalleled event
gives the public more than two weeks to tour homes
in some of the finest neighborhoods in and around El
Paso County. No other event offers such an impres-
sive range of indoor and outdoor styles, features and
amenities that appeal to the needs and dreams of
current and future homeowners – from affordable
living to luxury dream homes.
Audience
Attendance — More than 18,000 people
attended the 2017 Parade
Income — 89% of attendees have an income of
more than $50,000 (58% have an income of
$100,000 or more)
Age - 67% of attendees are aged 35-64
Home Ownership — 88% of attendees own
their own home
Marital Status — 77% are married or in a
PROMOTE YOUR COMPANY TO THE PUBLIC
PARADE OF HOMES Friday, Aug 3, 2018—Sunday, Aug 19, 2018 | Colorado Springs
“We love participating alongside the other builders in the
Parade of Homes each year, designing and building the
best of our best and competing to win the coveted
awards at the end of the Parade. The exposure that the
event provides for Oakwood and for our communities is
priceless. This year alone we had over 4,000 people
through our three Parade homes.”
Christy Selvig, Oakwood Homes
“The Parade of Homes is our most beneficial marketing
opportunity every year!”
Tiffany Overholser, Tiffany Homes
“It’s what the HBA does – it’s legendary!”
Michelle Grove-Reiland, Solid Rock Custom Homes
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Title Sponsorship-
$20,000
• Large logo featured on the follow-
ing: Parade magazine cover, Title
sponsor rider on Parade site signs,
tickets, print display ads & Gazette
special section, radio and TV com-
mercials, and SpringsParade.com
• Name is mentioned in every form of
promotion for the Parade of Homes
• Full page ad in Parade magazine
• 40 Parade tickets
• 10 Invitations to the VIP Party
• 4 Tickets to the Awards Banquet
and the opportunity to present a
Parade award
• Recognition at the Parade of
Homes Awards Banquet
Event Sponsor
$15,000
• Logo to appear on the following:
Parade site signs, tickets, print dis-
play ads and Gazette special sec-
tion, TV commercials and Spring-
sParade.com
• 1/2 Page ad in Parade magazine
• 30 Parade tickets
• 6 Invitations to the VIP Party
• 4 Tickets to the Awards Banquet
and the opportunity to present a
Parade award
Corporate Sponsor
$10,000
• Small logo to appear on the follow-
ing: Parade magazine sponsor page,
Parade site signs at all homes in the
Parade, tickets, print display ads &
Gazette special section, TV com-
mercials and SpringsParade.com
• 1/4 page ad in Parade magazine
• 20 Parade tickets
• 4 invitations to the VIP Party
• 2 tickets to the Awards Banquet
and the opportunity to present a
Parade award
• Recognition at the Parade of
Homes Awards Banquet
REALTOR Day Sponsor
$5,000
(can be split among 2 CSHBA
Member Companies)
Each Sponsor will receive:
• Logo to appear on CSHBA.com
event page related to your REAL-
TOR DAY sponsorship
• 4 complimentary Parade tickets for
the Tour
• 1 or 2 tours during the day, your
choice.
• Two invitations to the VIP Preview
Party
• Recognition at the Awards Banquet
• 2 registrations to the Awards Ban-
quet
• Option to provide a bag with swag
items to REALTORS.
Military Ticket Outlet
$3,000
• 300 Complimentary military tickets
to be given away from your place of
business
• Logo to appear on SpringsPa-
rade.com
• Sponsor to receive 1/4 page ad in
the Parade magazine
• 10 Parade tickets
• 2 Invitations to VIP Party
• Recognition at the Parade of
Homes Awards Banquet
Product Sponsor
$2,000
• Table top signs in all the homes
• Opportunity to put a promotional
flyer (8 1/2” x 11”) in all homes.
Note: HBA will place these in a
tiered-literature holder.
• Two (2) passes to VIP Parade of
Homes Preview Party.
Prize Sponsor
$3,000
• Prize to be given to people who get
their ticket stamped at all Parade
homes or register online (prize to
be Apple Watch or equivalent)
• Logo to appear on the following:
Parade
ticket and SpringsParade.com
• 10 Parade tickets
• 2 invitations to VIP Party
• Two tickets to the Awards Banquet
• Recognition at the Parade of
Homes Awards Banquet
Sponsorship Packages
PROMOTE YOUR COMPANY TO THE PUBLIC
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This full-color, glossy magazine will feature the homes in the 2018 Parade and will be distributed to the general
public visiting the Parade of Homes sites. Don’t miss the opportunity to showcase your quality products and
services in this first class publication!
PROMOTE YOUR COMPANY TO THE PUBLIC
Parade of Homes Advertising
PRINT ADVERTISING
All magazine ads are full-color
Map Back Cover.……………………………...$3,449
Outside Back Cover.………………………….$2,819
Inside Front Cover…………………………….$2,693
Inside Back Cover……………………………..$2,693
Before the Map…………………………………$2,494
After the Map…………………………………...$2,494
Pages 2 or 3……………………………………..$2,494
2-Page Spread………………………………….$3,499
Full Page…………………………………………..$2,195
Half Page (horizontal or vertical) ………$1,499
Quarter Page……………………………………..$ 849
ONLINE ADVERTISING*
Rotating banner ads are available on SpringsPa-
rade.com.
Parade App
• Banner ad (640 x140 pixels)………….$ 300
Parade Website:
• 728 x 90 pixels…………………………...$1,499
• 300 x 600 pixels………………………….$1,499
PARADE OF HOMES ADVERTISING Available August 3, 2018 | Distributed at Parade Homes
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The Parade of Homes highlights the latest in construction, design and energy efficient technologies.
Each home is judged by industry professionals from around the country on a number of features includ-
ing: landscape design, floor plan, architectural exterior, and interior decorating and Parade attendees vote
for the coveted People's Choice Award.
PROMOTE YOUR COMPANY TO THE PUBLIC
Title Sponsor — $1,500
• Logo to appear on the following:
Evite to the Awards Banquet
Event page on CSHBA.com
In awards presentation
Signage at the buffet and/or bar
• 6 registrations to the Awards Banquet
• 6 drink tickets
• Exclusive to your business category at the
Title Sponsor level only
Event Sponsor — $1,000
• Logo to appear on the following:
Evite to the Awards Banquet
Event page on CSHBA.com
In awards presentation
Signage at the buffet and/or bar
• 2 registrations to the Awards Banquet
• 2 drink tickets
• Non-Exclusive
About This Event
One of the most important parts of the Parade of
Homes is recognizing the builders, trade partners and
interior designers who put their work, passion and
pride into it each year. Each home is judged by indus-
try professionals from around the country on a num-
ber of features. The Awards Banquet offers a formal
yet intimate setting to honor the recipients of the
prestigious Industry Awards of Excellence and the
coveted People’s Choice Award. Enjoy this opportunity
to congratulate the winners, socialize with members,
thank sponsors, and take another look at the impres-
sive homes that were part of the Parade.
Audience
250+ people attend the Parade of Homes Awards
Banquet,. All HBA Members are invited. Attending from
the Parade: Parade builders and developers, their trade
partners and Parade sponsors. Elected officials are
invited.
PARADE AWARDS BANQUET Wednesday, Aug 289, 2018 | Location TBD
Sponsorship Packages
“If you’re going to attend or sponsor an HBA event, this is one of the
most exciting ones to be at. Energy is always high coming off of the
Parade, and the Awards Banquet is the perfect occasion for builders
and associates to share stories and congratulate each other.”
Mike DeGrant, Oakwood Homes
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ALL MEMBERS CUP GOLF TOURNAMENT Friday, September 14, 2018 | Pine Creek Golf Club
BENEFITING THE EMERGING LEADERS PROGRAM and HBA CARES
Sponsorship Packages
PRESENTING SPONSOR
$2,000—Exclusive
• Two Foursomes plus one HBA Cares Passport per
person
• Your own tee box to meet and greet all players
and display your company’s products and infor-
mation
• Company branding throughout
tournament
• A complete list of all players and their companies
• Logo on CSHBA.com
• Option to staff tee box with giveaways, drawings,
or a competition
SUPPORTING SPONSOR
$1,250
• One Foursome plus one HBA Cares Passport per
person
• Your own tee box to meet and greet all players
and display your company’s products and infor-
mation
• A complete list of all players and their companies
• Logo on CSHBA.com
• Option to staff tee box with giveaways, drawings,
or a competition
TROPHY SPONSOR
$800 — Exclusive
• Trophies presented to top 3 teams
• Company’s name listed on trophies
LONGEST PUTT SPONSOR
$600—Exclusive
• An exclusive sponsorship for the longest putt
(men's and women's)
• Sponsor signage on green
• Sponsor may be present on hole and may host an
additional game
• Winners will receive a $50 Pro Shop Gift Cards on
behalf of the sponsor
LONGEST DRIVE SPONSOR -
$600—Exclusive
• An exclusive sponsorship for the longest drive
(men's and women's)
• Sponsor signage on hole
• Sponsor may be present on hole and may host an
additional game
• Winners will receive $50 Pro Shop gift cards on
behalf of the sponsor
• Shop gift card on behalf of the sponsor
CLOSEST TO THE PIN SPONSORSHIP
$600—Exclusive
• Sponsor may attend tournament and be present at
the hole to meet and greet all golfers and take
measurements
• One contest on the front 9, one on the back,
men's and women's at each
• Sponsor may also host a drawing, contest or pro-
vide giveaways for participants. First come- first
served basis.
• Winners will receive a $50 Pro Shop Gift Card on
sponsors’ behalf
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Note: Sponsorships are not exclusive to your company unless noted
HAPPY GILMORE HOLE SPONSOR $600 — Exclusive • Work side-by-side with HBA Cares and HBA dig-
nitaries on the craziest hole on the course! Call for details.
RAFFLE SPONSOR $500 — Exclusive • Three prizes provided on your behalf • Be present at registration, sell raffle tickets and
interact with the golfers DRIVING RANGE SPONSOR $500 • Company signage on driving range • Sponsor may greet golfers on range TEE BOX SPONSOR $500 • Tee box sponsorship, exclusive • Display your company banner at the 150-yard
marker on your hole
BEVERAGE SPONSOR -
$500—Exclusive
• With this sponsorship, you may attend the tour-
nament, ride in the beverage cart, and distrib-
ute drinks and beer
PUTTING CHALLENGE SPONSOR $500— Exclusive
LUNCH SPONSOR -
$1,000—Exclusive
• Box lunches will be provided to each golfer on
your behalf
• Sponsor has the option to staff a table during
registration to interact with golfers
SNACK SPONSOR $100 • Welcome snacks provided to golfers on your behalf
Sponsorship Packages continued
About the
All Members Cup Golf Tournament
The only thing better than fall golf is fall golf with a
cause, and the All Members Cup sinks the putt on
both! Benefiting the Emerging Leaders Program and
HBA Cares, this tournament draws owners and top
representatives of member companies, as well as the
current and up-and-coming leaders of the associa-
tion. Enjoy a beautiful fall setting, games, prizes,
brews, and an awards banquet following the tourna-
ment. Take advantage of an array of sponsorship op-
portunities that fit your interests and budget that al-
low you to greet players throughout the tournament
for valuable networking.
Audience
120+ golfers
All HBA Members and their guests are invited; includes
HBA leadership and Emerging Leader candidates.
“Land Title has sponsored this event since its incep-
tion because we strongly believe in the mission of
developing sustainable talent with the Emerging
Leaders Program. The homebuilding industry has al-
ways been very good to us, and this is one of the
ways we appreciate the opportunity to give back.”
Randy Slaybaugh, Land Title Guarantee
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About This Event
Rated as the favorite member event of
the year, the Chili Fest brings together
members and community partners for a
chili cookin’ throw down! Builders and
associates compete for titles for the
Best Red Chili, Best Green Chili and
Best Dessert. Cookers decorate their
booths with the theme of their choice,
and a panel of judges vote on their fa-
vorite one for even more heated com-
petition. Music, craft beer, line dancing
and a mechanical bull will make you
want don your cowboy hat for some
Southwest-flavored fun!
Audience
350+ people
All HBA Members, family members of
all ages and friends. Elected officials
plus our community partners are invited.
CHILI FEST Wednesday, October 17, 2018 | Norris-Penrose Event Center
Event Sponsor - $750
• Logo on CSHBA.com and at
event
• Assist with announcing win-
ners
• Booth at event
• 20 tickets to event
Appreciation Sponsor - $600
This Package is to show
appreciation to our community
partners.
• Logo on CSHBA.com and at
event
• Booth at event
• 40 tickets to event
Beverage Sponsor - $500
• Logo on CSHBA.com and at
event
• Serve beer or wine from the
bar
• 10 tickets to event
Entertainment Sponsor - $500
• Logo on CSHBA.com and at
event.
• Booth at event
• 10 tickets to event
Trophy Sponsor - $350
• Logo on CSHBA.com and at
event
• Assist with announcing win-
ners
• 10 tickets to event
Bull Ride Sponsor - $350
• Logo on CSHBA.com and at
event
• 10 tickets to event
• Fun for the whole family on a
mechanical bull
Kids Zone Sponsor - $250
• Logo on CSHBA.com and at
event
• 10 tickets to event
• S’mores will be provided on
your behalf
• HBA will provide supervision
of kids
Discounted Ticket Package -
$150
• Receive twelve tickets to
hand out to your customers
and clients
Note: Sponsorships are not
exclusive to your company
MEMBER NETWORKING EVENT
Sponsorship Packages
“We love working with the HBA! We
have made many lasting, valuable
relationships from participating in
events like Chili Fest, both as sponsors
and attendees, and we plan to keep
being involved.”
Katie Linnell, Elevated Views
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Title Sponsor
$1,200
• Recognition during the Instal-
lation program
• Logo on a prime slide during
program
• Logo on CSHBA.com, sign-in
table at Board of Directors
meeting
• 4 complimentary registrations
to the Annual Membership
Reception
Event Sponsor
$750
• Recognition during the Instal-
lation program.
• Serve wine and beer to at-
tendees
• Logo on: sign at the bar, prime
slide during program presen-
tation; HBA website; sign in
Board of Directors meeting
• 2 complimentary registrations
to the Annual Membership
Reception
About This Event
The Annual Membership Reception pays
tribute to the tradition of electing distinct
industry leaders to represent the most
influential association in the Pikes Peak
region the HBA. In addition to the
installation of the incoming president, new
board of directors are elected and installed
on this night. This formal gathering also
serves to thank the outgoing president for
the previous year of leadership, and to
recognize the volunteer efforts of the
association’s committee and council
members who provided critical support to
the building industry that year. A social hour
precedes the ceremony, giving members the
opportunity to socialize and network with
owners and top representatives of member
companies as well as the local elected
officials in attendance.
Audience
150+ people attend the Annual Membership
Reception. All HBA Members; including
Board of Directors, as well as candidates for
the Board of Directors. The Reception
immediately follows the Annual Builder
Update with the Chamber & EDC. High
representation from company owners,
executive level management and mid-level
employees. Elected officials and community
partners are invited.
Note: Sponsorships are not exclusive to your company
“Central Bancorp has been a sponsor of the Annual Membership Re-
ception for several years. The people who attend this event are the
decision-makers within their companies, which gives us the oppor-
tunity to meet our target market. In addition to increasing our brand
awareness, this event also further strengthens our relationships
within the local industry and the HBA membership.” –
Charles Lamb, Central Bancorp
Sponsorship Packages
ANNUAL MEMBERSHIP RECEPTION Wednesday, November 21, 2018 | Location TBD
MEET YOUR BOARD OF DIRECTORS
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HOLIDAY PARTY Wednesday, December 5, 2018 | Johnny Martin’s Car Central
MEMBER NETWORKING EVENT
About This Event
As the last signature event of the year,
the Holiday Party is the perfect
opportunity to celebrate the year’s
successes together as an association.
Drink, dance and share the spirit of the
season with colleagues, community
partners, family and friends. Raffle and
door prizes, tasty appetizers, a photo
booth and other fun touches top off the
evening. Keeping with the spirit, each
year the HBA collects donations at the
event to help make the season for
someone in our community a little
brighter.
Audience
350+ All HBA Members and potential HBA
Members. Elected officials and
Note: Sponsorships are not exclusive to your company unless noted
Sponsorship Packages
Event Sponsorship -
$4,000 (2 available)
• Logo on CSHBA.com, social
media and all advertise-
ments
• Large signage at venue
• Logo on all drink tickets
• 20 tickets to the event
• Exclusive to your business
category
Food Sponsorship -
$1,500 (3 available)
• Logo on CSHBA.com
• Logo on all advertisements
• Signage at venue
• 10 tickets to the event
Beverage Sponsorship -
$1,500 (3 available)
• Logo on CSHBA.com
• Logo on all advertisements
• Signage at venue
• 10 tickets to the event
Entertainment Sponsorship
- $500
• Logo on CSHBA.com and
venue signage
• 5 tickets to the event
Decoration Sponsor -
$250 - Unlimited
• Logo on CSHBA.com and
venue signage
• 2 tickets to the event
Door Prize Sponsor -
$100 - Unlimited
(or a prize valued at $100)
• Logo on CSHBA.com
• Signage at venue
Ticket Package -
$200
• Receive 12 tickets for the
price of ten
• Company logo will be
printed on the ticket
“Ent Credit Union has been a sponsor of the HBA Holiday Party for several years, and our staff always looks for-
ward to greeting everyone who attends. It allows us to meet a lot of members in a fun environment while promoting
our business!” - Tony Sloan, Ent Credit Union
“This is the event that everyone goes to! You can always count on catching up with members you haven’t seen in a
while, and the atmosphere is just a lot of fun.” – Randy Novak, J & M Cleaning, Inc.
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Promote your company 24/7 with the HBA! Receive premier advertising opportunities and tickets to marquee
events at a discounted rate. As a Signature Member, you will be promoted in in the following manner:
PROMOTE YOUR COMPANY 24/7
BE A SIGNATURE MEMBER
Logo listed on….
CSHBA.com ($250/mo) $3,000
Event Sponsor—Annual Membership Reception $ 750
Parade of Homes Magazine (/14 page ad)* $ 850
Membership Directory (1/4 page ad)* $ 399
Membership Directory—online, enhanced listing $ 250
Annual Benefits of Membership Guide (logo) $ 100
Annual Value $5,349
* This amount can be applied toward the purchase of a larger ad
Receive tickets to the following events:
Parade of Homes (August) 10 tickets $100 value
Parade of Homes VIP Party (August) 5 tickets $500 value
Chili Fest (October) 10 tickets $150 value
Holiday Party (December) 5 tickets $100 value
Annual Value $850 value
Total Signature Member Value $6,199
Your Annual Cost $2,595
Limit 5 Signature Members Per Year
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Stormwater Management
(Wet Wednesdays)
Event Sponsor - $400 (1 sponsor per class)
Exclusive to your business category
• Name is mentioned in every form of promotion
• Advertisement at the meeting – logo provided
by the sponsor
• Opportunity to speak and handout information
about your company
• Lunches provided on your behalf
• Registration for 2 people
OSHA 10-Hour Class
Event Sponsor - $400 (1 sponsor per class)
Exclusive to your business category
• Name is mentioned in every form of promotion
• Advertisement at the meeting – logo provided
by the sponsor
• Opportunity to speak and handout information
about your company
• Lunches provided on your behalf
OSHA 30-Hour Class
Event Sponsor - $800 (1 sponsor per class)
Exclusive to your business category
• Name is mentioned in every form of promotion
• Advertisement at the meeting – logo provided
by the sponsor
• Opportunity to speak and handout information
about your company
• Lunches provided on your behalf
NAHB Designation Courses
Individual education meetings — $400
Annual Education Sponsor — $2,000
• Name is mentioned in every form of promotion
• Advertisement at the meeting – logo provided
by the sponsor
• Opportunity to speak and handout information
about your company
• Meals provided on your behalf
EDUCATION CLASSES
STAY INFORMED. LEARN.
28 Page 28
EDUCATING FUTURE LEADERS OF THE ASSOCIATION
LEADERSHIP DEVELOPMENT
Scholarship Program—Presenting Sponsor -
$2,500
non-exclusive to your business category
• Contact list of all attendees of either the Inter-
national Builders or the Leadership Institute
• Scholarship letters with your logo and contact
information sent to all scholarship recipients and
their employers.
• Company is mentioned in every form of promo-
tion
About The
Leadership Development Program
This program is designed to develop leaders that
understand the depth and the breadth of the
association at the local, state and national levels. In
addition, contribute to your professional
development by helping you to become community
and association leaders.
One benefit of this program is it allows emerging
leaders to develop both personally and profession-
ally by offering industry education, leadership
opportunities, networking opportunities and
personal advancement.
To Participate on the
Leadership Development Committee
Emerging Leader Candidates must be nominated by
a current member of the Leadership Development
Committee, a member of the Board of Directors or
by their employer.
To serve as a mentor on the Leadership Develop-
ment Committee, contact _______________.
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Meeting Host
• Onsite: Remodelers Council meeting held at your
place of business. You provide all food and drinks
for attendees.
•
• At HBA: $100. HBA will provide food and drinks.
Your company will be promoted in the following
ways: Sponsor logo on all promotions and at the
event, opportunity to speak in front of attendees
Holiday Party
Food Sponsor - $200
Unlimited, non-exclusive
• Sponsor logo on all promotions and at the event
• Table at the event to promote your products and
services
Beverage Sponsor - $200
Unlimited, non-exclusive
• Sponsor logo on all promotions and at the event
• Table at the event to promote your products and
services
Committees & Councils
Breakfast Sponsor - $100 per meeting
• Sign with logo at meeting – logo provided by company
• Opportunity to speak and handout information about your organization or company
Meeting Information:
Code Review Committee — 3rd Tuesday of each month (except July and December), 7:30 AM
Utilities Committee — 3rd Thursday of each month (except July and December), 7:30 AM
Land Use Committee — 4th Thursday of each month (except July and December), 7:30 AM
Technical Committee meetings
Remodelers Council *Must be a current member of the local Remodelers Council
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Annual Awards of Excellence
Annual Membership Reception
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Sponsorship Terms and Details subject to change as event details are confirmed.
Please contact Shirley Rouse at 719-592-1800, ext. 117 for more information or to secure
your sponsorship for this event.
Company: ________________________________________________________________________
Contact:__________________________________________________________________________
Address: _________________________________________________________________________
Email : ___________________________________________________________________________
Phone: _____________________________________ Fax: _________________________________
Email: [email protected] | FAX: 719-260-8398
Mail: 4585 Hilton Parkway, Suite 100, Colorado Springs, CO 80907
Advertising
Membership Directory
Parade of Homes Planbook
Website
CSHBA.com
SpringsParade.com
Marquee Events
Breakfast with the Builders
Builder Product Expo
Home & Garden Show
Home Show
Parade of Homes
Golf Tournaments
PAC Golf
Emerging Leaders Golf
Member-to-Member Events
Annual Awards of Excellence
Party on the Patio
Chili Fest
Annual Membership Reception
(Board Installation)
Holiday Party
Specialty
Get The Edge on Housing
General Education Classes
Specialty
Signature Member
Leadership Development
Committees & Councils
Remodelers Council BBQ
Remodelers Council Holiday Party
HBA 2018 Sponsorship Form
Please contact me about the following sponsorship opportunities:
32 Page 32
Be an Industry Player! Grow your business by putting yourself and your company in front of your
customers.
cshba.com/sponsorships
4585 Hilton Parkway, Suite 100 * Colorado Springs, CO 80907
719-592-1800 x 117 | [email protected] | cshba.com
Thank you to Amy Cox with Perceptive Image Creations for the
photos of HBA events