HB Way
Transcript of HB Way
Take the High Ground.
HB WAY
BELIEFS AND ATTITUDES
We hold each other accountable to the HB Way.
We are in business to solve our clients’ marketing challenges. If there is a solution, we’ll help uncover it. B
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WE ARE PASSIONATE ABOUT WHAT WE DO, AND WE MAKE IT EFFECTIVE AND ENJOYABLE.
passion
BELIEFS AND ATTITUDES
We care about excellence.
We openly discuss mistakes and misunderstandings, and quickly work to resolve them.
BELIEFS AND ATTITUDES
We focus on positive outcomes and believe passing blame is a waste of valuable time.
BELIEFS AND ATTITUDES
We are positive, cheerful, optimistic and respectful.
BELIEFS AND ATTITUDES
WE EACH PULL MORE THAN OUR OWN WEIGHT BECAUSE THAT’S HOW WE COME OUT AHEAD.
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We get the job done for clients and colleagues, whether it’s in our job description or not.
We are a team. We, not I.
{BELIEFS AND ATTITUDES
We listen and ask questions before we provide counsel.
CONSULTATIVE APPROACH
We continually verify that our strategy and execution support business objectives. WE ALWAYS FULFILL OUR COMMITMENTS.
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We constantly expand our knowledge base and know-how.
• provide counsel.
CONSULTATIVE APPROACH
We don’t stop at “good enough,”
CONSULTATIVE APPROACH
We ACT AND SPEAK with candor and courage.
CONSULTATIVE APPROACH
WE ALWAYS consider and address our clients’ ideas.
CONSULTATIVE APPROACH
WE PROOFREAD, SPELL CHECK AND CONFIRM THE EMAIL DISTRIBUTION LIST BEFORE HITTING SEND.
COMMUNICATION
COMMUNICATION
We verify that our email’s tone matches
our intended tone.
We answer messages — voice and email — as soon as possible, even if it is to say that we will provide a more thorough answer at a later time.
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WE STRIVE FOR CLARITY IN WHAT WE WRITE.WE SET AN AGENDA BEFORE ALL MEETINGS AND CALLS.
WE DISTRIBUTE A CALL OR MEETING REPORT WITHIN 24 HOURS.
COMMUNICATION
COMMUNICATION
We use video-chat
for meetings with remote offices whenever possible.
OR RESPONSIBILITY.
APPROACHING PROBLEMS
WE RAISE ANY POTENTIAL ISSUES BEFORE A PROBLEM DEVELOPS.
APPROACHING PROBLEMS
We NEVER present a problem wi thout recommending a
APPROACHING PROBLEMS
SOLUTION.
We know conflicts happen, and we do not handle
them with email.
We use conversations to discuss and determine how to move forward.
APPROACHING PROBLEMS
To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com.©2015 Hart-Boillot, LLC