Hazel The company makeover
description
Transcript of Hazel The company makeover
HazelThe company makeover
Esther Douwes DekkerAnke Takens
1/13Cosmetics Hazel
Contents Hazel Issues Percentages of sales New advertisement Website Other improvements
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Hazel Seller of cosmetics and beauty
products all over the world Available for men and women Wide range of products
Sales declined from 1990
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HazelCosmetics
Main issues Outdated brand image Overwhelming catalogue Barely no appeal with teenagers and
young women
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Hazel financial sector5/13
Fragrances; 19%
Hair care; 16%
Colour cosmet-ics; 16%
Skin care; 15%
Bath and shower products; 14%
Deodorants; 9%
Sun care; 9% Men's grooming products; 2%
Percentage of sales by key sectors
New advertisment
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LOOkX Attractive for
teenagers and young-women
Low priced Various mixable
colours Blake Lively
promotes LOOkX
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Website Instead of catalogues Online shopping Clear web-design Improves our outdated brand image
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Websales
Stores; 93%
Direct sales; 7%
Old situation, global sales
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Stores;
65%
Web sales;
35%
New situation with websales
Hazel sales sector
Other improvements Stop non-profitable lines Reduce the number of product lines Quit men’s grooming products New mission statement Advertising via social media
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We underline women’s natural beauty, by
providing high quality and attractively priced
grooming products11/13
Presentation in brief
The company Issues Solutions
› New advertisment + line› Website› Reducing the number of lines
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Thank you for your attention
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