MY PERSONAL BRAND PLAN

Entertainment & Television Critic

“Communication Junkie”

By: Hayley Farb

WHO AM I? WHO AM I?

Hayley FarbHayley Farb Toronto, OntarioToronto, Ontario 23 years old23 years old Westmount C.I- 2004Westmount C.I- 2004 York University- June 2008York University- June 2008

- Honours Double Major (Anthropology, Law and Society)- Honours Double Major (Anthropology, Law and Society) Humber PR student- January 2010- presentHumber PR student- January 2010- present

Key Interests: Key Interests: - Entertainment PR/ EventsEntertainment PR/ Events- Primetime & Daytime TelevisionPrimetime & Daytime Television- PublicityPublicity

Principle StatementsPrinciple Statements

WHAT DO I PLAN TO DO?WHAT DO I PLAN TO DO?

- At 23 years old, my brand is a work in progress with At 23 years old, my brand is a work in progress with unlimited potentialunlimited potential

- I plan to create a successful online presence. I plan to create a successful online presence. - Continue developing and adding to my blog, while Continue developing and adding to my blog, while

highlighting my interest in Entertainment PR through my highlighting my interest in Entertainment PR through my knowledge and critique of the television and film industryknowledge and critique of the television and film industry

GOALSGOALS(Strategies & Tactics)(Strategies & Tactics)

Engage with online social applications. Engage with online social applications. Add value to any and all television/entertainment related Add value to any and all television/entertainment related

conversations. conversations. Create business cards. Create business cards. Keep blogging- making my blogs relevant and usefulKeep blogging- making my blogs relevant and useful Join CPRS and IABCJoin CPRS and IABC Stay informed- keep up to date and relevant. Stay informed- keep up to date and relevant. Utilize Humber opportunities set forth for usUtilize Humber opportunities set forth for us

Ultimate Goal:Ultimate Goal:

FFind a job upon graduating from the Humber PR program, which will ind a job upon graduating from the Humber PR program, which will

help me grow and evolve my personal brand/ online reputationhelp me grow and evolve my personal brand/ online reputation

My RoleMy Role Establish lasting and useful relationships with those that Establish lasting and useful relationships with those that

can help further my objectives and provide expert insight can help further my objectives and provide expert insight into the PR industry into the PR industry

Utilize the guidance provided for me by my professional Utilize the guidance provided for me by my professional mentorsmentors

Ensure that my online reputation is appropriate and at its Ensure that my online reputation is appropriate and at its maximum potential going forwardmaximum potential going forward

Network by utilizing and enhancing my online reputationNetwork by utilizing and enhancing my online reputation

My mentor & me My mentor & me

SWOT ANALYSISSWOT ANALYSIS

StrengthsStrengths

Passion for everything Passion for everything entertainmententertainment

Keen interest in Television- both Keen interest in Television- both daytime and primetimedaytime and primetime

Strong opinions on the positives Strong opinions on the positives and negatives of the television and negatives of the television industryindustry

Driven and highly motivatedDriven and highly motivated Attention to detailAttention to detail ““Social Butterfly”Social Butterfly” Fast on my feet- quick learnerFast on my feet- quick learner Work best under pressure and Work best under pressure and

during intense deadlinesduring intense deadlines

Weaknesses Weaknesses

Need to work on increasing my Need to work on increasing my online presence and gaining a online presence and gaining a loyal follower base on social loyal follower base on social applications such as Twitter, applications such as Twitter, Blogger etc.Blogger etc.

Must gain as much volunteer Must gain as much volunteer experience as possible before experience as possible before bursting onto the professional bursting onto the professional scene scene

SWOT ANALYSIS CONTINUED….SWOT ANALYSIS CONTINUED….

Opportunities Opportunities

Humber has a very strong Humber has a very strong reputation and immense reputation and immense industry contactsindustry contacts

This program has enabled us This program has enabled us to contribute to online to contribute to online discussion. discussion.

I can now add insights about I can now add insights about television specifically and the television specifically and the overall entertainment industry overall entertainment industry through my social media through my social media knowledgeknowledge

ThreatsThreats

Economic climateEconomic climate Creating a name for myself in Creating a name for myself in

a very competitive a very competitive environment environment

Competing against those with Competing against those with a long established online a long established online reputationreputation

My Critical PathMy Critical Path

Short Term GoalsShort Term GoalsComplete by April 1, 2010:Complete by April 1, 2010:

Start following 5 useful and Start following 5 useful and important blogs that reflect my important blogs that reflect my ownown

Begin tweeting once per dayBegin tweeting once per day Add to online conversations on a Add to online conversations on a

weekly basis- be relevant and add weekly basis- be relevant and add valuevalue

Connect with someone in the Connect with someone in the industry who has a similar online industry who has a similar online presence and related interests to presence and related interests to learn and grow fromlearn and grow from

Long Tern GoalsLong Tern GoalsComplete by September 1, 2010Complete by September 1, 2010

Have my professional mentor Have my professional mentor approve and give feedback on my approve and give feedback on my brand plan, brand plan,

Update & work on Linkedin profile Update & work on Linkedin profile Increase my overall online Increase my overall online

following- 300 Twitter followersfollowing- 300 Twitter followers Receive at least 3 professional Receive at least 3 professional

recommendations on Linkedinrecommendations on Linkedin

Why Hayley Farb?Why Hayley Farb?

CuriousFriendly

Approachable

Ambitious

Passionate

Creative

Career DrivenStrong

Innovative

Dedicated

Independent

Team Player

Generous

FocusedAppreciative

CONTACT INFORMATIONCONTACT INFORMATION

You can reach me @You can reach me @

hjfarb@gmail.com

STAY TUNED TO SEE WHAT’S STAY TUNED TO SEE WHAT’S NEXT…….NEXT…….

I’m always full of surprises!I’m always full of surprises!