Hayley Adams Portfolio

8/13/2019 Hayley Adams Portfolio

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P o r t f o l i o

Hayley AdamsWeb & Graphic Designer Artwork 2013


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CONTACTHayley Adams

340 1st W Apt 316Rexburg, ID 83440

[email protected]


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TABLE OFCONTENTSLogos

Web PageBusiness Card

Letterhead

Brochure

Montage

Imaging

Event Ad

Flier


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LOGOSDescription:A company/individual approached me and asked if I could design theirlogo. They left it up to me to do some research for insight on what type oflogo would best communicate their brand. They asked me to design three,completely different, variations for their consideration.

Date:11/02/13

Course/Instructor:COMM 130 section 06Julie Peterson

Program(s)/Tools:Adobe Illustrator CS6

Objectives:Create a variety of logos to t a company or personal image. Use the basictools of Illustator.

Process:First I had to decide the business and their product. I used Illustrator tocreate some simple shapes to make the logos for Evangelines Boutique touse. I focused mainly on the typography and using that to display a goodrepresentation of the business. After making three logos I turned it in for peerreview. For the second logo down I added more with the dashed lines tomake it not so plain but still simple. Then I printed it off for the nal review.


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Evang elines

Evangelinesapparel | jewelry | accessories

Bout i que

Evangelines Boutique

E


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WEB PAGEDescription:A potential employer requested a web page of one of your logos I madeearlier (Designs by Carissa). Along with a description of the design processthat demonstrates basic HTML and CSS skills.

Date:

11/23/13


Program(s)/Tools:TextWrangler, Photoshop

Objectives:Create a web page for a business using HTML to display a logo and content.Acquire a working knowledge of HTML and basic understanding of CSS.

Process:For this webpage I rst had to learn how to use HTML to make the basicstructure of my website. This included the title, headings, logo, unordered list,paragraphs, links, and image tags. Then I used CSS to decorate the page. Thisincluded adding color, moving the text over/aligned, changing font families,adding borders and background colors. Once I nished this process I took itin for a peer review, in which they told me to better align my list elements. Ieditted the padding so they were all on one side, and the image oating onthe left. I also made the text of the paragraph different from the list elementsto add contrast. Then I nished by printing it out for the nal review.


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BUSINESSCARDDescription:

Ive been asked to design a new logo and business card for my company. Iwant the customer to connect that a business card and letterhead belongsto the same company.

Date:11/09/13


Program(s)/Tools:Illustrator CS6 and InDesign CS6

Objectives:Create a new logo to t a company or personal image. Design consistentlayouts for a business card and letterhead.

Process:I created the logo by using the companys name and used the letters tocreate a simple logo using the rectangle tool and type tool. I then usedthat logo in both the business card and stationery and created a commontheme with the stripes and colors. I created a draft and turned it into my

peers for critique. They told me on the business card, I made the name of thecompany/font size smaller so it wasnt so squished in the borders I made. ThenI printed the business card and stationery on portfolio paper for the nal draft.


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Designsby Carissa

bDCHayley Adams

208.854.909612338 W. Paint Lane

[email protected]

Boise, ID 83713


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LETTERHEADDescription:Ive been asked to design a new logo and letterhead for my company. Iwant the customer to connect that a business card and letterhead belongsto the same company.

Date:

11/09/13


Program(s)/Tools:Illustrator CS6 and InDesign CS6

Objectives:Create a new logo to t a company or personal image. Design consistentlayouts for a business card and letterhead.

Process:I created the logo by using the companys name and used the letters tocreate a simple logo using the rectangle tool and type tool. I then used thatlogo in both the business card and stationery and created a common themewith the stripes and colors. I created a draft and turned it into my peers forcritique. They told me to group the logo and information together on thestationery heading. To complete the look I also added another strip of stripesat the top. Then I printed the business card and stationery on portfolio paperfor the nal draft.


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bDCHayley Adams

208.854.909612338 W. Paint Lane

[email protected]

Boise, ID 83713


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BROCHUREDescription:My employer wanted me to design a full-color, folding brochure to help pro-mote the company product, service or location. Brochures come in all sizesand shapes. Any duplex (two-sided) folding document can be considereda brochure. Therefore the size parameters for this project are wide open. Thepurpose of my brochure may be informational or advertising.

Date:12/07/13


Program(s)/Tools:InDesign, Photoshop, Illustrator CS6

Objectives:Set up align a two-sided, folded document. Learn how to to wrap textaround an image. Use paragraph styles in InDesign.

Process:I took one of the layouts we learned called the Offset Brochure in InDesign.I found some animal images that would t my product and posted themwhere I thought they would work. I took the tiger image in Photoshop andcut it out so I can put that in my brochure to demonstrate the text wrap inInDesign. In my peer review I decided to move the website that was originallyin the front to the back along with the logo. I then saved brochure andprinted it double sided as the nish.


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MONTAGEDescription:Im in charge of creating a new and fresh inspirational poster using a com-posite of images and type. I created an inspirational montage by using alayer mask to blend images. I used some images from the Internet to createthis montage.

Date:10/26/13


Program(s)/Tools:Google Images, Photoshop CS6

Objectives:I learned how to mask objects in Photoshop. I learned how to use photosfrom the internet (with citing) to create an image. I learned how to use text inPhotoshop

Process:I rst found my images from the Internet using Google Images. I put themtogether in Photoshop using the masking tool to blend them together. I

ltered the background Christmas tree image using some desaturation so itsnot as bold as the other emphasizes. I took the draft to class to be critiqued.For the nal I ipped on of my images and added a rectangle behind the textso its easier to read over the crazy background. Lastly I printed the montageon portfolio paper.


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IMAGINGDescription:I am applying for a job at a photography studio and I need to demonstrategood photography and image editing skills. I submitted a good quality photowith some speci c editing techniques.

Date:

10/18/13


Program(s)/Tools:Canon PowerShot Camera, Photoshop CS6

Objectives:I learned how to better use Photoshop for basic editting with lters andhow to isolate an object and speci cally edit it. I learned some simplephotography tips for taking better composited pictures. I learned how toresize and crop images, along with change their resolution.

Process:For this project I rst had to take a camera out to the gardens on campus forsome good pictures. After taking some I reviewed what I took and chose myfavorite to edit. After playing around with the Photoshops editting optionsI chose to do a decolorization lter with an orange tint and very slightlydesaturated the background. I took the draft photo into class to be critiqued.After that I decided to add a little bit contrast to make it not look so at,along with adding more color/saturation/hue to the leaf so its not too out of

place with the background but still was the main focus. I nalized the photoeditting by resizing it to 6x6 inches for print.


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EVENT ADDescription:My employer put me in charge of a news ier. He gave me the information, alogo and one image to use. He asked me to create a new layout that will beattractive and more inviting to read.

Date:

10/12/13


Program(s)/Tools:Microsoft Word

Objectives:That even though this was created through Word, the number of things youcan do on that platform really surprised me.Be careful when scanning animage from a magazine. Sometimes doesnt have the best resolution. Minelooks like it has a bad quality. Dont be afraid to play around with alignment. Iused it to contain some text boxes and I really like the look of it.

Process:First of all I needed to draft out ideas. We brought in our rst draft into classto get feedback. Right away I noticed the idea was similar to my Flier. So Iscratched out the rst draft and started the process of drawing drafts andplaying around with design to have a better ad. I feel as though this designhas more PARC-F and interesting factors than my other draft. Lastly we had toprint off the nal copy and turn it into class.


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BYU-I is throwing an all-day daycare on Friday, October 2 nd! It will last 8am 10pm. You will need tosign up before hand to get a time slot of your preference.We will play games, provide meals, and care for children of all ages!The daycare will be held in the Clark Building on campus. All proceeds go to funding our school.For more information about this fundraiser visit http://byui.edu/alldaydaycare

(208) 959-9595Or email us: [email protected]

Q u e s t i o n s ?Sign ups: September 25 29. Spots are limited!October 2// 8am-8pm// Clark Building

All


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FLIERDescription:As a student of BYU-I, I was asked to help sponsor an all-day daycare forfamilies who need it and to raise money for the school. I was asked to designa yer (color) to promote the event. The budget is tight, and the boss doesntwant to pay an outside rm to do artwork. The only computer software at mydisposal is Microsoft Word.

Date:10/05/13


Program(s)/Tools:InDesign CS6

Objectives:Apply the design principles and the style of typography. Use the InDesign skillsto improve basic ier layout. Create a project folder with images, logo, andInDesign document so the links arent messed up.

Process:First I made four drafts/sketches on paper to gure out how I wanted thelayout to turn out. Next I picked my favorite sketch and made it into InDesign.After consulting with my peers, I revised my draft into a nal copy that t bestwith the description. Lastly, I printed my nal copy for completion.


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Hayley Adams Portfolio

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