Hawthorn Brand Design Essence. Jan 2011
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Transcript of Hawthorn Brand Design Essence. Jan 2011
DESIGNESSENcE
DESIGN ESSENcE 2
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TablE of coNTENTS
History03 A Brief History of Hawthorn
SECTION 1 – The Brand05 our Audience06 key Values08 tone of Voice09 Brand Position11 Brand Snapshot
SECTION 2 – The Guest14 target Audience
SECTION 3 – Experience19 the Zones20 Plan22 Approach24 Welcome26 Engage28 revive30 log on32 log off34 live. Work. Play. rest.35 Getting there37 live39 Work41 Play43 rest45 refresh
DESIGN ESSENcE 3
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hISTOrY | THE BRAND | THE GUEST | ExpERIENCE
the Hawthorn chain was founded in 1983 to serve an increasingly mobile consumer seeking comfortable extended-stay accommodations. under various owners, the brand grew to over 100 properties, competing strongly in the upper moderate to low upscale segment of the market. Wyndham Worldwide acquired the chain in July 2008 as part of a larger asset purchase and, the following year, announced that it would be known as Hawthorn Suites by Wyndham. today, Hawthorn Suites by Wyndham is part of a family of brands that includes Wyndham Hotels and resorts; the Wyndham Grand collection, Wyndham Garden Hotels, Wingate by Wyndham and tryp by Wyndham. As of September 2009, there are approximately 90 Hawthorn Suites locations. the brand continues to expand around the country and worldwide.
a brIEf hISTory of hawThorN
ThE braND
SEcTIoN 1
DESIGN ESSENcE 5
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
THE GUESTour guests are special. Everything we do is focused on making their interaction with our brand a unique and rewarding experience.
THE OWNERour brand is expressed through our owners and we believe it helps make them successful hoteliers and business professionals.
THE DESIGNERWhile we encourage interpretation, we insist on an expression that is appropriate and consistent with who we are.
THE pARTNERWe want to collaborate with partners who share our values and our goals.
oUr aUDIENcEOur brand touches many people across multiple channels, and every touchpoint is an opportunity to convey our values, what we stand for and our commitment to service. This document has been developed to communicate with a specific audience:
DESIGN ESSENcE 6
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
pERSONALIZATIONour guests seek experiences that respond to and reflect the way they live their lives. they are plugged in—to new ideas, new technology and new approaches—and they seek to connect on many levels. Whether they are moving at the speed of business or the more relaxed pace of family time, they want an experience that suits them.
FLExIBILITYour guests lead busy, sometimes hectic lives and seek ways to save time, boost efficiency and reduce stress. they don’t expect luxury but do seek things—technology, a trusted advisor, a guiding hand—that can help them adapt to the myriad situations life presents and not only accommodate but anticipate change.
SERVICEService is at the core of everything we do—it defines us. Providing the appropriate level of service takes a measure of creativity and professionalism but it also takes a personal touch and an understanding of our guests’ expectations.
KEy valUESAt the core of the Hawthorn brand is a set of key values that reflect who we are and ultimately drive our success.
DESIGN ESSENcE 7
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
our world is changing faster than we can gauge. What was once fashionable, now seems dated. What once seemed fast, now seems long and arduous. Sure, technology has a lot to do with this, but so does the way business is conducted, the hectic tempo of family life, the circadian rhythms of life. Any way you look at it, things just seem to be moving faster.
And yet in the midst of all this, we seek order—we want things in the right place at the right time. We look for ways to help us tailor the world around us to suit our needs, to reflect who we are, to reduce the stress, to get where we need to be when we need to be there. We look for openings in the speeding traffic that let us merge on and off that great highway that is our lives.
We don’t want luxury or conspicuous consumption. We want simple, honest solutions that save us time and money and make us happy in small ways.
whaT’S ImporTaNT
DESIGN ESSENcE 8
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
WELCOMINGWe’ve been expecting you. And we anticipate your needs.
DELIGHTWe offer small unexpected luxuries that are worth more than you pay for them.
COMFORTABLEthe comforts of home... but better.
FUNCTIONALWhatever you need, it’s here.
ToNE of voIcE
DESIGN ESSENcE 9
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
Despite all the technology we now have to help us communicate, so much of business--and so much of our lives--relies on human relationships. on face-to-face meetings. on showing up in person and staying as long as we need to stay. the smaller the world gets, and the more we take to the road or the skies, it seems the more we want to stay connected, plugged in to work, to our families and friends, to our communities and to that huge ever-buzzing conversation that’s happening out there.
And so we go.
to Hawthorn, where they’ve been expecting us. And they know that we’re looking for a little more than just a nice, convenient place to stay. We want an experience that offers the comforts of home without the stress of home, where the business traveler is accommodated as well as the traveling family, where comfort and convenience don’t break the bank.
A little nicer than home.
braND poSITIoNING
DESIGN ESSENcE 10
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
‘A little nicer than home’ means we know and understand our guests and anticipate their needs because we:
• Have prepared for their visit but also have the flexibility to respond to changing demands and situations
• offer them the choice to log on or log off, engage or retreat
• Allow them to tailor their stay to suit their needs
• Provide the amenities and services they need to stay fit, connected and entertained
• Have the connections to keep them plugged in
• offer things that make their stay easy, unstressed, simple
• consider single travelers as much as traveling families
• offer those daily necessities that make a long stay away from home less complicated
WHAT dOes THis meAn?
DESIGN ESSENcE 11
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
Essence: our DNA
Emotional reward: What it means to me
personality: the style in which it is done
functional benefit: the result of those values
values: What characterizes those touchpoints
attributes: Guest touchpoints
Just what I need
They know me here
a little nicer than home
It was taken care of
convenience | comfortable | Social | fun | Upscale
ServicesWyndham rewards™
WoW
count on Me™
Personalization
Environmentcasual
Flexible
clean
comfortable
Warm
current
Social
Welcoming
amenitiesHawthorn room
Fitness center
complimentary Breakfast Buffet
WiFi
Business Services
Market
Extended Stay Services
Signaturelogo
Signage
Partnerships
braND SNapShoT
DESIGN ESSENcE 12
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HISTORY | The BrAND | THE GUEST | ExpERIENCE
UppEr ScalE
homewood Suites – “Make yourself at home”Implies a welcoming home-like atmosphere
hyatt Summerfield Suites – “Welcome to More”Implies more of everything adds value
residence Inn – “Thrive at Residence Inn by Marriott”Promotes wellness, eating right, sleeping well, working smart
Staybridge Suites – “Get Comfortable”Promoting comfort
mID-TIEr
candlewood Suites – “Book a Room. Whenever. Wherever.”Appeals to the tech-savvy guest
Extended Stay america – “The perfect choice for any stay.”Appeals to the value-conscious consumer
home2 Suites by hilton – “Smart choice, balanced, contemporary, spirited”Appeals to a younger, contemporary demographic
Townplace Suites – “Live like you”Modern design appeals to younger demographic
uP-ScAlE loWEr uP-ScAlE MID-ScAlE
marKET coNTEXT
ThE GUEST
SEcTIoN 2
DESIGN ESSENcE 14
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HISTORY | THE BRAND | The GUeST | ExpERIENCE
who arE ThEy?
Business TravelersMen and women traveling for business, training and conferences
Leisure TravelersVacationing families and couples
Relocating ProfessionalsMilitary and civilian families relocating for new assignments, projects and career opportunities
meeting PlannersProfessional bookers who schedule conferences and retreats for groups
medical TravelersFamilies traveling for medical reasons
IDENTIfyING ThE TarGET aUDIENcE
CORE
SECONDARY
DESIGN ESSENcE 15
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HISTORY | THE BRAND | The GUeST | ExpERIENCE
WHO ARE THEY?• Educated • Web-savvy (Yelp, trip Advisor, Hulu)• Plugged in (travel with laptop and smart phone in hand)• Brand-conscious (Starbucks vs. Maxwell House)• Affordable luxuries (a weekly or daily ‘treat’)
WHAT THEY VALUE• Efficiency, because time is money• technology, because staying connected is critical• Work tools, because 9 to 5 doesn’t exist anymore• logging off, because sometimes they power down• Socializing, because all work and no play...
WHAT THEY ExpECT• convenience• comfort and cleanliness• Service• Fresh Design• Security
WHAT KEEpS THEM COMING BACK• Nicer than home• Someone took care of it
Being away from home is hard enough. Hawthorn made my three weeks not just bearable but enjoyable. They had exactly what I needed to stay connected and get my work done. and get home quickly.
bUSINESS TravElEr
DESIGN ESSENcE 16HISTORY | THE BRAND | THE GUEST | ExpERIENCE
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WHO ARE THEY?• Educated • conservative• Ages 30-50• Brand-conscious• Affordable luxuries (a weekly or daily ‘treat’)
WHAT THEY VALUE• Accessibility, because they want things close by• Value, because they have a family to feed• Green, because they want the world to be a better place• Something extra, because they like special treatment
WHAT THEY ExpECT• convenience• cleanliness• comfort• Value
WHAT KEEpS THEM COMING BACK• there was something for everyone• It was easy• Enough space to be a family
Making ends meet isn’t easy these days, so vacations are sometimes a stretch. The kitchen allowed us to come and go at our own pace and not have to rely on restaurants.
lEISUrE TravElEr
DESIGN ESSENcE 17
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HISTORY | THE BRAND | The GUeST | ExpERIENCE
WHO ARE THEY?• Educated • Middle- and upper-middle managers• Military families
WHAT THEY VALUE• convenience, because moving is hard enough• local connections, because this will soon be home• Family time, because that’s the most important thing • Space, because a family sometimes needs to spread out
WHAT THEY ExpECT• community information• clean and convenient• Family amenities
WHAT KEEpS THEM COMING BACK• Positive experience• conveniences of home• Value for Money
It was great coming back to our clean room to relax and unwind and escape from the anxieties of the move. It didn’t hurt that the kids could play their video games in one room, while my wife and I could relax in another.
rElocaTING profESSIoNalS
EXpErIENcE
SEcTIoN 3
DESIGN ESSENcE 19
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HISTORY | THE BRAND | THE GUEST | experIeNce
pLAN Gotta’ go
ApprOAch i’m in the right place
WeLcOMe They know my name
eNGAGe Where everything happens
reVIVeFeel Good
LOG ONi can work anywhere
LOG OFFescape from the day
LIVe. WOrK. pLAY. reST.make yourself at home
OperATIONS &SUppOrTThe glue
Website/phone experience, confirmation, follow-up
Airport presence (shuttle van), arrival sequence, entry statement
Front door, lobby, check-in
living room, F&B, social scene, indoor/outdoor, market
Fitness, pool, exercise
Business support, meeting rooms, in-room
WiFi, entertainment
Guest Suites
laundry services
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
MARKET
SERVICE AND OPERATIONS
ThE ZoNES: whErE ThE EXpErIENcE UNfolDS
ZONEExpERIENCE
DESIGN ESSENcE 20
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: plaNeasy to navigate website. Friendly, helpful voice. simple follow-up confirmation.
DESIGN ESSENcE 21
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• Website-Make it user friendly• Phone-Be courteous, helpful
and informative
JUST WHAT I NEED• customized experience• Flexible options• Easy• content-rich
BRAND-DEFINING ELEMENT• Hawthorn app for PDA users• “Bulletin board” or social
network
CO-BRANDING OppORTUNITY• Airline and rental car
companies• Grocery service• Gatekeeper websites
ExPErIENcE: plaN
Human voice when they need it
Clarity and simplicity
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 22
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: approachClarity and consistency of identity and a well-choreographed arrival sequence.
DESIGN ESSENcE 23
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• Shuttle van• readable and legible at
60 mph• Well-lighted and inviting• Safe, clear and navigable
(I know where to go)
ENVIRONMENTAL• clear and consistent signage• Well lighted and open• Porte cochere or canopy• Indigenous landscaping
JUST WHAT I NEED• Easy approach• Safe parking• reserved parking
BRAND-DEFINING ELEMENT• Signage• Indigenous landscape• “Front porch”
ExPErIENcE: approach
Hawthorn sign and main entry
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 24
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: wElcomEThe true first impression.
DESIGN ESSENcE 25
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• A little nicer than home• Personal welcome• An extra set of hands to
help
ENVIRONMENTAL• Bright and warm• residential• Approachable check-in• A comfortable place to sit
JUST WHAT I NEED• Welcome back• We’ve taken care of your
requests
BRAND-DEFINING ELEMENT• A residential-feeling check-
in desk that promotes
human interaction• Branded identity wall• Walk-off mat• Market
ExPErIENcE: wElcomE
Activity and socializing
A welcoming smile
Free breakfast or a tasty snack
REVIVE
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 26
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: ENGaGEThe social appeal of the Hawthorn Room. An informal and comfortable place that allows you to engage or remain at the periphery.
DESIGN ESSENcE 27
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: ENGaGE
ExpERIENTIAL• relaxed and social• Inviting but no pressure• Indoor and outdoor / day
and night• Flexible to accommodate
different uses• “Wired”
ENVIRONMENTAL• Natural light and
comfortable seating• communal and individual
spaces• Views of the outdoors and
other amenities (pool,
patio, etc.)• Appropriate for morning,
day and evening• technical infrastructure to
support entertainment and
connection needs
JUST WHAT I NEED• comfortable even for
women traveling alone. • community activities
BRAND-DEFINING ELEMENT• Hawthorn room• library space• Hawthorn Art Wall
CO-BRANDING OppORTUNITY• Food and Beverage• Business amenities• Social amenities
A social buzz Comfortable, inviting place
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 28
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: rEvIvEA sense of wellness and healthy living
DESIGN ESSENcE 29
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: rEvIvE
ExpERIENTIAL• Health and wellness
continues even on the road• clean, well-maintained
amenities and services are
within easy reach• Amenities to be enjoyed in
private or public ways• Safety and security
ENVIRONMENTAL• Energetic• Fitness, pool and work-out
rooms appropriately located• DVDs and equipment to loan
for in-room use
JUST WHAT I NEED• Pre-booked reservations for
services and amenities• Information on local parks
and jogging trails
BRAND-DEFINING ELEMENT• Graphic wall
CO-BRANDING OppORTUNITY• local services (gyms,
trainers, etc.)• Food and Beverage
Fitness activities
Well-lighted and safe
Clean and fresh
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 30
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: loG oNBecause work never stops, until it has to.
DESIGN ESSENcE 31
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• Wired for state-of-the-art• Access to complete business
services• Everything I need is here• Professional
ENVIRONMENTAL• technology infrastructure• Variety of zones: personal,
small group, larger group• tiered services: access to
administrative support and
services• In-room
-Workspace / surface
-chair
-lighting
-Plugs > charging• Public Space
-Meeting rooms
-catering
JUST WHAT I NEED• Pre-arranged local or
business services
BRAND-DEFINING ELEMENT• tech support
CO-BRANDING OppORTUNITY• Food and Beverage• Business amenities• Meeting planners
ExPErIENcE: loG oN
professional environment and equipment
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 32
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: loG offBecause all work and no play...
DESIGN ESSENcE 33
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• on-demand access to
entertainment choices• reliable access to local
offerings• Social network
ENVIRONMENTAL• technology infrastructure• Variety and flexibility• In-room
-Monitor and equipment
-Input device / interface• Public Space
-Monitor and equipment
JUST WHAT I NEED• Pre-arranged local or
community services
BRAND-DEFINING ELEMENT• content interface
CO-BRANDING OppORTUNITY• Entertainment providers• Food and Beverage
ExPErIENcE: loG off
Laughter people having fun
PLAN APPROACH WELCOME LOG OFF
REVIVE
LOG ON
LIVE. WORK. PLAY. REST.
ENGAGE
POOL
PATIO
SERVICE AND OPERATIONS
MARKET
DESIGN ESSENcE 34
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HISTORY | THE BRAND | THE GUEST | experIeNce
GETTING ThErE – Finding my wayElevator > corridor > address
lIvE – i take care of my family, myselfliving > dining > bath > relax > unwind
worK – i’m connectedDesk > chair > light > connections
play – i smileMonitor > seating > space
rEST – i’m rechargedBed > art > lighting > entertainment
rEfrESh – i’m rejuvenatedtowels > shower > vanity > amenities > lighting > closet
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
lIvE. worK. play. rEST.
DESIGN ESSENcE 35
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: GETTING ThErEBecause finding your room shouldn’t be difficult or confusing; it should feel like you’re going home
DESIGN ESSENcE 36
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: GETTING ThErE
peace and quiet
Clear path to your suite
Fresh and clean
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
ExpERIENTIAL• clear and logical paths• Safe • clean and fresh• residential and personal
ENVIRONMENTAL• clear signage and
wayfinding• Visual clues for orientation• Well-lighted and maintained
spaces• residential and warm• Durable, quality materials
JUST WHAT I NEED• Pre-requested room type • Pre-arranged services
- Newspaper delivery
BRAND-DEFINING ELEMENT• Front door knocker
DESIGN ESSENcE 37
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: lIvEBecause the way you live your life shouldn’t stop because you’re away from home
DESIGN ESSENcE 38
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• the suite accommodates me
and my family• Spaces are functional and
flexible• the kitchen and living room
offer the comforts of home
ENVIRONMENTAL• Warm and comfortable• casual but current• residential
JUST WHAT I NEED• Grocery services-stock the
fridge for me• laundry
BRAND-DEFINING ELEMENTS• kitchen: stainless appliances,
quartz counters• Art with local references• Furniture accommodates
work and entertainment • clustered, flexible seating
ExPErIENcE: lIvE
A comfortable living space
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
DESIGN ESSENcE 39
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: worKBecause 9-to-5 no longer defines the way we work, the boundary between our living space and work space has become just as blurry.
DESIGN ESSENcE 40
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: worK
plugs and outlets
ExpERIENTIAL• Plug and play • Wired, or wireless, for
anything, anytime, and
anywhere• organized and
comfortable
ENVIRONMENTAL• connections• Well-lighted• Flexible and comfortable,
like a home office
JUST WHAT I NEED• tech support• cables and connections• Jacks and chargers
BRAND-DEFINING ELEMENT• Ergonomic desk chair
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
DESIGN ESSENcE 41
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: playBecause my room is my castle
DESIGN ESSENcE 42
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• Doing what I want, when
I want• tailorable and personal
ENVIRONMENTAL• connections• comfortable, flexible
seating
JUST WHAT I NEED• on-demand entertainment
BRAND-DEFINING ELEMENT• Media devices• on-demand content
ExPErIENcE: play
Downloadable content
Downloadable content
popcorn
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
DESIGN ESSENcE 43
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: rESTOur guests deserve a good night’s sleep.
DESIGN ESSENcE 44
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• luxurious but not luxury• clean, crisp and fresh• My sanctuary: I control my
environment
ENVIRONMENTAL• relaxing palette• Quality mattress and linens• Easy access to controls• Acoustic
JUST WHAT I NEED• Pre-arranged requests
(pillows, scents, MP3
docking station, air
filters, etc.)
BRAND-DEFINING ELEMENT• Headboard wall color• custom linens
ExPErIENcE: rEST
peace and quiet
Clean and comfortable bed
Clean and fresh
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
DESIGN ESSENcE 45
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExPErIENcE: rEfrEShA necessity to all, a sanctuary to some. And a step above home.
DESIGN ESSENcE 46
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HISTORY | THE BRAND | THE GUEST | experIeNce
ExpERIENTIAL• Spa-like• clean, fresh and soothing• Sanctuary
ENVIRONMENTAL• Quality fixtures and
finishes• Ample room for toiletries
but tidy and uncluttered
JUST WHAT I NEED• Pre-arranged requests
BRAND-DEFINING ELEMENT• laundry hamper• Shower curtain • Branded toiletries• toiletry shelf and towel
storage
ExPErIENcE: rEfrESh
Clean andbright
Clean and fresh
LIVE. WORK. PLAY. REST.
GETTINGTHERE
LIVE
WORK REST
REFRESHPLAY
SERVICE AND OPERATIONS
20 JaNUary 2011
this document includes information that may be superseded or replaced by additional or more recent material, surveys or studies. All drawings, measurements, product information and specifications are to be considered non-site specific and prototypical and are subject to change without notice. All users of this manual are encouraged to confirm the information prior to any construction, production, fabrication or installation. All photography and imagery is used with permission and may not be re-used or reprinted without the written consent of Wyndham Hotel Group llc.
©2011 Hawthorn Suites Franchising, Inc.
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