Having a Niche Audience

Ed SheeranSinger Songwriter.

Ed Sheeran is is an English singer/songwriter who is currently signed with Asylum/ Atlantic Records.

Ed Sheeran started out off in very small venues, playing every day, to as little as five people in and around London. He also independently released EP’s and albums.

Sheeran began to be seen by more people over the internet through Youtube and from this his fan base grew. The way that makes Ed Sheeran unique is because of his appearance and the way he performs and sings. He is very different and this is why his audience like him.

He played at open mic nights all over the city, to increase his reputation and to be noticed by labels that could potentially be singed to

Ed Sheeran was signed to Atlantic records and has been currently touring with Example. This genre are becoming increasingly popular.

You could use this to promote an album by standing out from other artist, by being unique and different. From this people will be more interested as they see their personality of the band or singer in an album.

To have an successful album, it will need to be promoted properly by reaching out to an audience that will be well received and interesting by interacting with them, meeting them and talking to them.