havetohave_8.22
10
I. ENGAGING II. SMART III. ACTIONABLE Have to Have is the future of mobile catalogs: putting your brand directly in touch with consumer desires. A Responsive Mobile Engagement Platform Driven by Consumer Preferences. We provide native ads that are: 1
-
Upload
rebecca-babcock -
Category
Documents
-
view
12 -
download
0
Transcript of havetohave_8.22
I. ENGAGING II. SMART III. ACTIONABLE Have to Have is the future of mobile catalogs: putting your brand directly in touch with consumer desires.
A Responsive Mobile Engagement Platform Driven by Consumer Preferences.
We provide native ads that are:
1
provides responsive Smart Units with an automated feedback loop. These units deliver your brand real-time, actionable Reporting on who their customers are, how & where they shop, and what they Have to Have.
2
Have to Have’s smart ad unit offerings create ongoing conversation and engagement with the consumer on behalf of your brand.
CURATED (High touch) Brand selects products and theme to match their context.
RESPONSIVE (No touch)
HYBRID (Low touch)
Have to Have crawlers source and tag items from brand catalog. The products served to the units are based on individual consumer preference and overall trends.
Starts as a curated unit and evolves into a responsive unit as it captures consumer preference data.
PRODUCTS
3
HAVE TO HAVE RESPONSIVE CURATION AND REPORTING CYCLE*
*50+% lift in engagement after 2 weeks
4
DASHBOARD Self-served portal featuring in-depth campaign performance and engagement metrics.
REPORTING
BRAND STRATEGY
Rich, product-level reports including consumer demand and trends.
Utilizing insights from Dashboard and Reporting, Have to Have helps brands make decisions based on real-time data about what their customers want.
SERVICES
+
=
Have to Have’s offers holistic, cross-platform targeting, providing actionable insights that enable brands to make fast, informed marketing and merchandising decisions.
5
VIDEO GOES HERE
Most Awesome Video
6
• Monetizing intent to buy for advertiser products
• Generating higher eCPMs across all inventory
• Shoppifying stories with contextually relevant, dynamic units
• Enhancing advertiser’s current inventory engagement metrics
• Increasing advertiser renewal rate
• Providing actionable insights
• Managing campaigns with our intuitive, self-serve portal
• Tracking purchases from mobile/tablet all the way to retail
PUBLISHER BENEFITS
Have to Have’s Smart Units are the fresh alternative to traditional banner ads, actively engaging readers and driving revenue by:
7
LARGE PUBLISHING CLIENT Engagement Rate = 14.79%* Raw Engagement Rate = 1.28%** WOVEN DIGITAL + BROBIBLE Engagement Rate = 10.76% Raw Engagement Rate = 2.33% LIFETIME + NATIONAL RETAIL CHAIN Raw Engagement Rate = 2%
CLIENT INSIGHTS
IAB STANDARD ENGAGEMENT METRICS *Engagement = (votes + clicks + hovers > 2 seconds) / confirmed sightings **Raw engagement = (votes + clicks + hovers > 2 seconds) / impressions
Armed Better Homes & Gardens with insights on their best-performing unit sizes and themes, allowing them to further drive engagement for advertisers across their network. Provided Rebecca Minkoff with proprietary insights on highest-trending accessories, empowering them to proactively merchandise. Have to Have’s BroBible dynamic units outperformed curated units by 200%, providing them with higher eCPM generation across all inventory.
8
PARTNERSHIPS
9
