Havas Sports & Entertainment RussiaReview of 2011 and predictions for 2012

PR & CONTENT Media relations Editorial content Celebrities endorsement E-influence Lobbying Social Media Media partnerships Branded TV programs Cross media strategies Product placement Brand TV channels Radio programming Web channels Advertiser Funding

Programs …

SOCIAL MEDIA/DIGITAL Viral Marketing Community management Advergaming Mobile Marketing Seeding Blogger relations Social Media Influence Marketing Live Measurement …

EXPERIENTIAL Live events Grassroots programs Hospitality POS animations Street Marketing Product sampling Internal incentives Creative/ OOH Guerrilla Marketing …

OUR SELECTED EUROPEAN CASE STUDIES IN 2011

NIKE TAKE MOKUM CAMPAIGN by Nikeor how to re-launch a sport…

What's the story… Nike was determined to reset runner’s minds in the Netherlands. Youngster think that running is

boring, so Nike devised a plan to have people “Run Unleashed,” making running light hearted, playful and enjoyable and, thus, attracting a whole new target group of young urban runners

A new way to run… Nike created a revolutionary Facebook application that let runners draw a graffiti running route over the map

of Amsterdam. They could color the graffiti by going out running, registering the run with Nike+ and filling the graffiti with their actual KM’s run.

The graffiti made them run in completely new way. It shifted from being focused on schedules and minutes to expressing creativity while running. And it attracted the young, urban runners who started designing creative graffiti’s turning the map of Amsterdam into a virtual canvas

A Nike Runhouse pop-up store was opened close to Amsterdam’s most famous urban park where Nike further engaged youngsters in the Run Unleashed experience with events, runs and free product trials

Success They converted over 9,000 new running members The online running club was visited 183,275 times 220 graffiti’s were created on top of the Amsterdam grid within 6 weeks time (colored with 1,268 Nike+

kilometers)

Why we liked it… It was a creative way to attract the youth population to a sport that is all about

routine, lacks heroes and is actually pretty boring

Go watch the video: http://bit.ly/kBObGt

Boondoggle

June 2011

AGENCY

Image Credit Geomarketing

Image Credit Amsterdam Ad Blog

Image Credit Expression that Inspires

What's the story… Volkswagen is inviting its fans in the Netherlands to vote for their all-time favorite VW model -

and win the vehicle as a reward in a social media campaign

Volkswagen Facebook Fans create the “Fanwagen” Not only were consumers invited via Facebook to create unique historical models, SoMe features

will be integrated in the product itself These social media features will make the so-called Fanwagen ‘the most social car ever’. Clearly

designed for the social network-obsessed, the car includes a license plate that shows your relationship status, and the ability to print your newsfeed on the dashboard

This unique model will find a new owner on Facebook as part of a lottery

Success More than 20,000 Facebook users registered for the Fanwagen lottery (the VW page in the

Netherlands jumped from approximately 10,000 fans to 42,000 fans within 3 weeks) 50,000+ Youtube views Huge online press coverage

THE FANWAGEN by VOLKSWAGENor how to communicate tradition via Facebook…

Why we liked it… VW successfully connects the old and traditional with the new and trendy by

focusing on their iconic models and combining them with Facebook features and Facbook online actions

Go watch the video: http://tinyurl.com/67dl88xAGENCY Achtung!

November 2011

Image Credit Harrisburg VW

Image Credit AdZag

Image Credit SpicyTec

LONDON FASHION WEEK #TWEETWALK by BURBERRYor how to give a masterclass in digital marketing to boost both image and sales…

What's the story… For their Spring Summer 2012 show on September 19th, Burberry partnered with Twitter to

provide their half a million-strong community of followers exclusive behind-the-scene looks before even people sitting on the front row could get a glimpse at the collection : it was the first ever Tweetwalk

“There’s a Twitter-savvy brand for you!” Creating the #Tweetwalk hashtag on Twitter to gather all their exclusive tweets, they added to

their now usual HD live stream experience through Facebook and Burberry.com They also gave the control of the brand’s Instagram account to the most-followed user on the app

: photographer Mike Kus, who publicized the event to his 126,000+ followers

Success According to BBC London Radio, Burberry had over 80 million sign-ups from all over the world Burberry achieved trending hashtags on the worldwide twitter stream with “#Burberry”,

“Christopher Bailey”, and a record-breaking mention’s per minute.

Why we liked it… Burberry has been known to stage Holographic 3D shows, provide shoppable

livestreams and broadcast their catwalk show straight onto a 32-metre high billboard in Picadilly Circus during previous fashion weeks

They are established as a pioneer brand in the new media communications space

Go watch video : http://youtu.be/C5oFZ53I2N8 In-House

October 2011

AGENCY

Image Credit Telegraph.co.uk

Image Credit Nubry

Image Credit Burberry.com

THE LIVING SOCIAL TAXI by LIVING SOCIALor how to surprise...

What's the story…Unsuspecting passengers who took

the taxi found themselves in a show-like game environment offering various real experiences

“Driving you to surprising and delightful experiences”In the hope of creating some buzz

and showcasing many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge

Passengers could continue to their destination, or "roll the dice" and embrace an unexpected, exciting new experience. The outings included chess boxing, pole-dancing fitness classes, chef master classes, a speedboat ride up the Thames, and the chance to feed a tiger up close and personal

Success45,000 viewed on the official YouTube

videoHundreds of blogs in the UK and all

over the world have covered the operation and created awareness

Go Watch the video : http://bit.ly/qxWEOJ

Why we liked it?: The hidden-camera taxicab format is not a new one, but here it works well in showing

rather than telling the simple, straightforward brand promise

AGENCYMind’s Eyes Media

September 2011

Image Credit Adweek

Image Credit My Virtual Scrapbook

Image Credit Randy Matheson

What's the story…The Argentinian enthousiasm for

football is known by the whole world. Coca Cola has come up with a campaign that encourages supporters to make more and more noise throughout the televised viewing of the match ... If there isn’t noise, no match

“No sound, no match”Several giant screens dispersed in

Buenos Aires aired the Argentina selection’s Copa America 2011 matchs

The aim of this operation was to test the south american fervour for football. If viewers weren’t playing an active part in supporting their team, the match was no longer displayed on the screens

Thanks to sound level measurement instruments, during all the match, the match was seen… or not

SuccessOver 15,000 video views on

YoutubeMany ad specialized blogs relayed

the operation.

Go watch the video: http://bit.ly/pFwW5A

Why we liked it… A brand gave consumers the ultimatum, “give something otherwise you’ll get

nothing” resulting in an advertising operation that was innovative and interactive

MAKE SOME NOISE by Coca Colaor how to test national football team supporters’ fervour

OgilvyAction

July 2011

AGENCY

Image Credit Lavart Collective

Image Credit Shotmcn’s blog

Image Credit Trends2you

What's the story…Guronsan, the perfect remedy for

hangover identified the party-goers as their primary target, faced the problem of not reaching them, as they don’t often go to pharmacies… Guronsan had to find a way to bring pharmaceutical products to them…by making it cool

Kill the monster, have a guronsan !Guronsan created the hangover

monster, a big green creature that shows up in the morning when people have drunk too much. Equip with a sledge hammer, the monster wreaks havoc

The monster hangs out where people are likely to party: summer music festivals, college parties, and night clubs

The monster is on Facebook too and has daily interaction with fans that could invite him to their own parties

Online presence on youtube guaranteed to document the Hangover Monster high jinks

SuccessThe Facebook page was the number 1

health page in Portugal and number 10 among all businesses with more than 3 million pages viewed on the social network

Generated tons of user content More than 22,000 likes on Facebook

Go watch the video: http://bit.ly/k691Gu

Why we liked it… Guronsan managed to make its product fun and reached its goal of being

recognized as the 1st remedy for hangover by all the party-goers The ultimate aim was to kill the hangover monster but as it was cool, some would

prefer to have him hung around!

Lowe Ativism

April 2011

AGENCY

Image Credit Coisa Semanal

Image Credit Facebook

Image Credit AdBeat

THE HANGOVER MONSTER by Guronsanor how to make a boring product awesome…

What's the story… Europcar wanted to prove a point – that purchasing a car is very risky, and if something ever

happens (like your car is crushed into a 4x4 box) that you are “up the creek without a paddle”…instead of explaining the risk Europcar made it come to life!

You’ve already lost your car, now get ready to loose your cool… Helpless consumers who left their car in a parking lot came back from shopping to find that their

car had been selected randomly for the ‘car elimination’ program and that their car was a now a pile of scrap metal

Luckily a phone number was available to call and find out what happened, irate consumers called in unbeknownst to them that they were actually being broadcast live on radio

Success The campaign received over 2.5 million views on YouTube (5th most viewed channel of the

month) along with thousands of tweets and views on Facebook The campaign was covered on news outlets and through a partnership with NRJ radio In total the campaign received more than 1M€ of free media and a 300% increase in traffic on

their website (resulting in an 83% increase in subscriptions)

Why we liked it… The campaign was an incredible success and had real results on the

companies business Great mix of traditional outlets such as TV and radio with social media

Go watch the video: http://bit.ly/hOQFmCOgilvy

January 2011

AGENCY

Image Credit Advert Lover

Image Credit Today is Your Happy

Image Credit Decision Marketing

CRUSH HOUR by Europcaror how to use a hidden camera to make an impact…

Go watch video: http://tinyurl.com/c7kvj8f Jung von Matt

December 2011

AGENCY

What's the story… Switzerland has many lovely little villages in the Alps, such as Obermutten, but sadly nobody knows

them. For that reason, the major of the small town Obermutten decided to create a Facebook page with a special promise

“Grüezi” to Obermutter The campaign started with a video, featuring the mayor's promise that anyone who 'liked' the village's

facebook page would have their profile picture put on the Obermutten's notice board. Soon, the notice board was so full that the profile pictures had to be put on houses. In addition to the profile pictures posting, the campaign engaged its fans with more video postings and a

contest for one lucky person to win a scarf knitted by the mayor’s daughter.

Success Almost 15.000 Facebook Fans 4 out of 5 Fans interact with the page Fans from 32 countries Approximately 60 Million people have read or heard about Obermutten worldwide thanks to the Facebook

campaign and the press coverage around it Costing about 10,000 Swiss francs, the campaign has reportedly brought in 2.4 million francs in earned

media

Why we liked it… A village of 79 inhabitants creates a campaign that reaches 60 Million and generates

more fan engagement than Lady Gaga. A good example for “THINK BIG”

Image Credit Page Online de

Image Credit 24 heures

Image Credit Browse

OBERMUTTEN by the mayor of Obermuttenor how a small village can reach global press coverage…

Go watch the video: http://hpar.is/4da6

Image Credit Nerd Bastards

Image Credit Creative Review

Image Credit D2D

- They brought to life the charaters in the game with a real life opportunity to be tailored like your superhero. How could is it to go into a tailor shop and walk out with your bespoke superhero costume!

- Too often the gaming expereince is consumed solely in a players bedroom or living room. This campaign enabled the whole family to experience and be informed about the world of DC universe online [and offline]

THE TAILOR SHOP OF MR.LEE by Playstation

What's the story… To announce its brands new video game (DC UNIVERSE ONLINE), in which you can design

your own super hero, Playstation created a real-life tailor shop. Gamers could go in and have their personal super hero suits made

“Mr. Lee is all about confidentiality…” An original truly integrated campaign where you can make your suit a reality and live the

same experience as the game in the off line world The shop opened in the heart of Madrid, near the majority of comic shops. Undoubtely,

it received lots of success and soon there was a long waiting list to get tailored. Book yours and try your chances to make your crime fighting alter-ego a reality

Success It was the most successful campaign launch for Playstation yet and Mr Lee Taylor Shop is

more sought – after than the Batcave!

Leo Burnett

April 2011

AGENCY

What's the story… 25 years ago, Keep Cooler was one the most hippest drink in Brazil. As time passed, both

market shares & popularity decreased due to competition. The brand is now starting over and is fighting to regain the awareness it deserves

“Draw a meme!” The main challenge was to overcome its link with the aging population of its original core

target (former young adults that are now in their fifties) in order to gain credit among young Brazilians

Jumping on one of the most popular bandwagon online, the brand ingeniously created ‘Meme Maker’, a very easy-to-use virtual tool which creates personal & virtual ‘Meme’, while the campaign was promoted with a competition by influential Brazilian blogger, Cauemoura

Success Very quickly, Meme covered bottles started to fill all department stores. As a result, the Rap

song by Cauemoura encountered massive success with a stunning 2 million views and 170.000 cartoons created on the website.

In addition, the brand was mentioned 130.000 times on social networks and did 40 entries in national & international on & off line medias!

AGENCY

Digital ZOO

Go Watch the video : http://vimeo.com/28669056

Image Credit Vimeo

Image Credit Salon

Image Credit Pimp My Space

- Keep Cooler managed to catch up with the new generation and revamp the brand with a single but clever campaign

- Digital played a crucial role and proved, once again, that good content and is a powerful communication tool when it involves the audince and motivates participation

- By leveraging lifestyle interest and passion through music and informal art it made the brand resonate with the hip and relevant audience

KEEP COOLER by Vinicola Aurora

December 2011

“MAGIC DINO MORNING” by DANONE…or how to create a unique kids program on TV

What's the story… Danone product “Rastishka” is a well-established kids brand with a strong awareness among the target audience. The brand has unique and well-known brand mascot – Dino. Yet, it has become less appealing to mums and kids than in the past. Danone challenged us to find a non stadrard solution to increase Rastishka brand attractiveness & the awareness of the brand mascot Dino, making it more popular, up-to-date and interesting to kids, while not alienate mums

Creation completely new own brand content for TV called “Magic DinoMorning” where Dino plays a central role

We have created the 15 minute TV program for children broadcasted on one of the TOP 5 Russian channels on the time slot most popular among kids (Sunday, 08:15) We used one minute at the beginning of the program and one minute at the end, where Dino appeared and had a breakfast with Rastishka. In the middle of the program Dino’s voice have been telling some interesting stories to the team. Mascot’s name was integrated to the title of the program, which called “Magic DinoMorning”

Success About 3 000 000 unique contacts (66% of the audience) between the kids audience with brand mascot Dino and the branded content during the project

“Magic DinoMorning” TV program was very popular among kids and became - #1 program with a 29% share in 8:15-8:30 time-slot on Sundays - 94.5% of kids who viewed the TV program liked the show and the characters ** - 78% of respondents (unprompted)** memorized that dinosaur Dino was the main character of the program

Why we liked it…Because we created successful branded content and broadcasted it on one of the

TOP 5 Russian TV in the conditions of legislative restrictions for communication with kids

Go watch the video: http://rastishka.ru/children/dino_tv/

Image Credit Videomore

Image Credit Videomore

Image Credit Videomore

MPG Russia/ HS&E Russia

Sept. – Nov. 2011

AGENCIES

“SHIKHAN” FAN ORIENTED…or how to boost image through fan movements

What's the story… Shikhan is the regional Heineken beer brand. The Shikhan brewery is the main enterprise in Bashkiria region of Russia. Bashkiria is the motherland of the champion of Russian Ice hockey champion – HC “Salavat Ulaev” and all Bashkiria people are very proud of it. There are strong legislative restrictions in alcohol advertising which makes sport sponsorship ineffective Shikhan challenged us to raise positive attitude towards the brandCreation of a strategy which engaged ice-hockey fans through a series of events, and demonstrated the brand’s and fans’ shared feelings towards the Bashkiria pride - HC “Salavat Ulaev” and, therefore, built a closer relationship with fans.

I We offered the brand TA not a common sponsorship project, but a series of events especially organized for the fans and which were positively appreciated by the brand TA. During the events, exclusively organized for the fan-club members, all types of branding was possible, including the branded prizes, souvenirs and free beer. In order to enlarge the audience, the PR materials were published in the regional Press, TV and Internet resources Success The sponsorship of the fan-clubs events was highly appreciated by the fans, which was confirmed by letters of gratitude from both fan clubs and positive comments in blogs Over 360 000 unique contacts in the regional audience have been reached. Almost 3000 people have attended Shikhan events and 4000 people took part in the contests. The fan count in the branded group in the “Vkontakte” social networking site increased up to 97 000 Taking into account that Shikhan has had a high brand awareness though since August 2011 the brand awareness has shown a 5% increase. In total, since January 2010 the index has risen by 3% Sponsorship awareness has risen by 4% since August 2011 without acquisition of sponsorship rights.

Why we liked it…The strategy helped the brand to develop positive attitude towards the alcohol brand

despite the legislative restrictions.

Beauty contest

Ice hockey tournament

Fan club meeting

MPG Russia/ HS&E Russia

March. – Dec. 2011

AGENCIES

Havas Sports & Entertainment RussiaPredictions for 2012

After heavy flirting with social media in 2011, brands will go beyond merely looking at Likes and Fans, and start caring and measuring engagement and community building

The value of a meaningful relationship will be properly appreciated to build strong communities, CRM programs, loyalty and integrated transactions

To prove the effectiveness of social media campaigns, brands will develop more sophisticated measurement algorithms to prove the ROI, more commonly to be known as ROSS (return on social spend)

By the end of 2012, successful brands in social media will have focused more upon increasing their levels of engagement with fans, than the number of fans

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/owenwbrown/4857593259/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/owenwbrown/4857593259/

Social Media Effectiveness ‘Beyond Fans and Likes’

The Social Olympics 2012

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/31808226@N05/6130296771/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/31808226@N05/6130296771/

London 2012 will be swamped in social media

More Tweets, shares, Likes, posts, comments, views will take place in 1 month, than ever before

News, scandals, records & exclusives will all be read on Twitter first. Then on the news channels and papers. Footage we aren’t supposed to see, we will. Thanks to Facebook, bit.ly and YouTube

There will be more Likes and friends for London 2012 than any other sporting event, ever. It will remain one of the top 5 trending topics in Twitter globally, for 1 month

During the 100m final there will be more messages, images and videos shared via social media, than at any other time since the dawn of the world wide web

Federations, athletes, brands and celebrities will embrace the new digital and social landscape with more confidence

Those that are un-prepared, under resourced and schizophrenic will continue to fear the new world of communities and communications

Athletes will be seen to check-in, update, upload and respond pre, after and even sometimes during a sporting event. Digital devices and applications will relay a kaleidoscope of information about the athlete, in real time, direct to fans and desktops

The ability for a fan to get closer to their hero, will present an enormous opportunity for communities and brands

Confidence not fear

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/caguard/6094723130/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/caguard/6094723130/

Sport & Technology

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/pe5pe/3242342574

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/pe5pe/3242342574

Sport will continue to become more scientific, and technology will bring the most dramatic imagery and revelations to both big screen and little screen

Enjoyment of sport, even from an armchair, will become a thrilling experience. No longer a lean back and enjoy, but lean forward and immersion

Sports cam technology will bring footage to our screens that we’ve never seen before. From 3D to 4D; slow motion to split screen; helmet cam to ball cam; adrenalin sensors to heart monitors…

Campaigns will be created in days and weeks, not months or years. Real time listening, creation, and distribution will mean a trending topic is acted upon, to create the long tail effect of relevance, overnight

Traditional production and content costs will go down, but licensing costs will go up, benefiting bedroom content creators

A fan at a sporting event will get rich quick, over the course of the weekend, at the press of a button. His unique content will be viewed (YouTube giving him advertising revenue for his page), licensed (broadcast revenue) and used without permission, winning a liable case

Agile content : more relevant, less costly

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/walmartcorporate/5793422190/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/walmartcorporate/5793422190/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/

PR in the media and marketing mix

There will be a continued integration of PR in the marketing, advertising and customer service mix.

Every campaign will have a strong role for PR and this will lead to a stronger and more strategic place for PR professionals around an integrated planning table. Silo’s will continue to be broken down.

Earned media, paid media, owned media and shared media will become standard categories for all PR professionals to consider how they plan and integrate campaigns.

Developing relationships with bloggers in ‘earned media’ will no longer be a speciality of a digital team or agency. All PR agencies will offer this outreach.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/ibikefresno/5892802181/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/ibikefresno/5892802181/

Infographics and story telling through imagery

2011 saw an explosion in the use of Infographics to decipher an analytical story. More than 500,000 Infographics were created. 2012 will continue this trend, but with the addition of video Infographics.

Infographics will evolve with he ability to click through multiple layers of content, creating a rabbit hole of data visualization.

Agencies will create presentations leveraging these new formats. PowerPoint presentations will reduce in the number of slides, with more and more information being displayed creatively on one slide.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/sanjoselibrary/2944498979/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/sanjoselibrary/2944498979/

Personalized Content

Content will be more customized for each target audience based upon location, profile, interests and their networks.

Smart filtering and customization will make content more shareable and rewarding. Sharing content across a consumer’s peer groups, will provide another layer of rewards for the consumer. Great content will continue to be viral and shareable.

An increase in mobile content, delivered direct to a consumer’s handset will create connections all through the day, the night, and weekend.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/cambodia4kidsorg/3290848259/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/cambodia4kidsorg/3290848259/

PR accountability

PR will become more accountable and more accurate in measuring the ROI.

Traditional media monitoring agencies will integrate buzz monitoring services and metrics to provide more accurate qualative and quantative results.

Every PR agency will provide as part of a campaign evaluation : reach, sentiment, influencer analysis and equivalent media value (through an updated media evaluation tool).

Accountability and campaign evaluation will become more accurate and enable more accurate campaign planning and re-optimization. Clients will request greater accountability and performance related pricing models.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/9382228@N08/4836210531/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/9382228@N08/4836210531/

PR and the role of Influencers

Influencer marketing will not just mean inviting a high profile celebrity to an event. Much of the influencer engagement and marketing will take place online.

Influencer identification tools will enable the PR industry to more accurately identify and engage with powerful online advocates. These influencers will be leveraged to not online feature and talk about a campaign, but to be involve din the planning, ideation and evolution of a campaign.

Each agency will create their own rating system to identify the most important influencers pertinent to their objectives

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/brook/33496825/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/brook/33496825/

Digital Amnesty Day

1 day a year, everything will shut down, almost. Companies will ask all their staff to ‘switch off and unplug for 24 hours’.

At first employees will be scared and confused. They will scratch their heads wondering how they can perform their job or task, without a digital connection.

After 3 hours a smile will spread across their faces. It will be a beautiful day or real relationships and friendships the old fashioned way, face to face. We will re-discover social skills, beyond Facebook. We will put into perspective the role of digital. It will become a yearly event.

Location Based Entertainment (LBE)

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/da_belkin/6462640765/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/da_belkin/6462640765/

Sporting venues and stadiums are the second most checked-in places worldwide. The most popular checked-in places are airports

Brands, sponsors and rights holders will leverage this opportunity to geo target fans with compelling and shareable content and promotional messages. Having identified a physical fan, data will provide an on-going and customized relationship back to their home

2012 will see a huge increase in the connections between these attending fans, virtual fans and brand messages. 2012 will become the year of social currency – more shareable, more entertaining and more personalized

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/vdrg/5458584580/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/vdrg/5458584580/

Pop Up Events and Experiences

Whilst large scale events will remain a key feature of a brand’s yearly outdoor calendar, increasingly brands will take to the streets, beaches and parks with impromptu pop up events.

There will be equal investment in large scale one offs with small socially promoted flash mobs.

Mystery and intrigue will be created in the run up to a pop up event, but only announced in the last 48 hours through social media.

OUR SOURCES OF INSPIRATION

http://www.venturebeat.com

http://www.businessweek.com/the_thread/brandnewday/

http://trendwatching.com http://mashable.com/

http://www.nma.co.uk/

http://www.partnershipactivation.com/

http://www.fastcompany.com/ http://brand-e.biz/

http://www.eventmarketer.com/

http://www.bloguerrilla.it/

http://www.adforum.com/index.asp

http://www.adweek.com/aw/index.jsp

http://adverblog.com/

http://mastercom.over-blog.com/ http://creativecriminals.com/

http://clients.pcni.fr/trendz/index_en.html

http://www.auslatics.com/

http://blog.becausexm.com/

http://trendspotting.com/

http://www.luckie.com/

http://mpg.com/case-studies.php

http://www.electronlibre.com/

http://www.saycheese.co.uk/magazine/SCMAGAZINE2010.html http://www.brandrepublic.com

www.trendcentral.com

http://www.mediapost.com/publications/

http://www.agentwildfire.com/

http://www.springwise.com/ideas/

http://www.trendhunter.com/ http://adage.com/

http://www.psfk.com/

http://blog.becausexm.com/

http://www.docnews.fr

http://www.contagiousmagazine.com/

http://blogopub.tv/

http://www.gaduman.com/

http://www.paper-plane.fr/ http://www.blogoergosum.com/

http://publigeekaire.com/

http://trendspotting.com/

http://www.luckie.com/

http://mpg.com/case-studies.php

http://www.electronlibre.com/

http://www.novactif.com/

http://fr.blog.buzzparadise.com

http://www.wired.com

http://www.techcrunch.com

“OUR SOURCES OF INSPIRATION

http://gregorypouy.blogs.com http://www.woweffect.be/ http://www.marketing-alternatif.com/ http://www.influencia.net/ http://www.vanksen.fr/blog http://blogopub.tv/guerilla+marketing http://www.fubiz.net http://www.leblogdebango.fr http://www.artskills.net http://www.tribords.com http://www.trendsnow.net http://www.buzzeum.com http://www.roycod.com http://www.culturepub.fr http://viacomit.net www.adsoftheworld.com http://theadbuzz.com/ http://theinspirationroom.com http://www.ibelieveinadv.com http://scaryideas.com/ www.mashable.com http://emarketinglicious.fr/ http://publigeekaire.com/ http://www.paper-plane.fr/ http://gregorypouy.blogs.com/ http://jedblogk.blogspot.com/ http://www.trendspotin.com/ http://curiositycounts.com/ http://www.brandingmagazine.com/ http://www.adverblog.com/ http://notrelienquotidien.com/

http://www.camillejourdain.fr/ http://www.conseilsmarketing.fr/ http://www.jbonnel.com/ http://www.marketing-chine.com/ http://www.darkplanneur.com/ http://www.culture-buzz.fr/ http://www.webandluxe.com/ http://www.narominded.com/ http://www.blogoergosum.com/Publiz http://www.blogpersonalbranding.com/ http://www.webmarketing-com.com/ http://www.reseaux-professionnels.fr/ http://marketing-insolite.blogspot.com/ http://henrikaufman.typepad.com/et_si_lon_parlait_marketing http://www.webmarketingjunkie.com/ http://www.creativeguerrillamarketing.com/ http://www.docnews.fr http://up2social.com http://thenextweb.com/dd/ http://www.pariscomlight.com/ http://publigeekaire.com/ http://www.nicolasbordas.fr/ http://gregorypouy.blogs.com/ http://www.minutebuzz.com/ http://z-factory.blogspot.com/ http://www.paper-plane.fr/ http://www.kesako-le-blog.fr/ http://mashable.com/ http://www.publiz.net/ http://www.vanksen.fr/blog/ http://www.emarketinglicious.fr/

For any question, comment or request, please contact us:

Maria GavrilovaManaging Director

mgavrilova@mpg-mediaplanning.ru

Ivan SisnyovExecutive Director

Ivan.Sisnyov@havas-se.com