Havas Sports & Entertainment MiamiReview of 2011 and predictions for 2012A Selection of Best Cases from Latin America and the United States

PR & CONTENT Media relations Editorial content Celebrities endorsement E-influence Lobbying Social Media Media partnerships Branded TV programs Cross media strategies Product placement Brand TV channels Radio programming Web channels Advertiser Funding

Programs …

SOCIAL MEDIA/DIGITAL Viral Marketing Community management Advergaming Mobile Marketing Seeding Blogger relations Social Media Influence Marketing Live Measurement …

EXPERIENTIAL Live events Grassroots programs Hospitality POS animations Street Marketing Product sampling Internal incentives Creative/ OOH Guerrilla Marketing …

HS&E selected Latam and US cases in 2011

THE ART OF FLIGHT by Red Bullor how to create unreal brand content...

What's the story… Redbull planned on releasing a Snowboard movie called “The Art of Flight”, in September 2011 To collect footage the extreme brand went to very extreme places, some which have never been

trekked before

Snowtertainment at a whole new (epic) level … The movie was filmed in various locations including Canada, Alaska, Wyoming, Patagonia, Romania,

Austria It follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf,

DCP and Pat Moore as they dream up new global adventures and push the sport of snowboarding to unimaginable levels

Success More than 6.5 million views of the very impressive trailer on YouTube A successful partnership for Red Bull

Why we liked it… Besides being a perfect fit with Redbull’s strategy, this case

demonstrated that there are really no limits when it comes to brand content

AGENCYRed Bull Media

House

February 2011

AGENCYGo watch the video: http://bit.ly/eBGSsi

Image Credit: thepurplefaction

Image Credit: bloggeritis

Image Credit: redbull

Droga5 New York

July 2011

CAN YOU TELL by Suaveor how to show that your product can match up to the competition

What's the story… Suave wanted to restage their Suave Professionals product line, so they created the “Can You Tell”

campaign featuring an online platform that was both engaging and fun!

Becoming sadistic has never been this good! An interactive site was created hosting a series of wacky online quizzes that asked visitors to decipher

which of two lookalike models were styled by Suave's Professionals hair care line and which was styled with professional salon brands. Guessing correctly gave players a chance to win coupons for the product line

The efficacy of the product was proven by the girl’s hair withstanding various tests (chosen by visitor) After pillow fights, nightclubs, and severe wind, the Suave Professional styled hair was still looking just

as good as the salon brand. As a part of the campaign, Suave also hired American actress Emmy Rossum as a brand ambassador

and held a “giveaway” - Consumers were invited to take the Suave Challenge at the Suave Professionals Style Lounge

in NYC where Rossum was present. - All participants received a free full-sized bottle of Suave professionals. Additionally , that

same day, Suave gave away bottles of Suave professionals to the first 200,000 fans to visit the Sauve Beauty Facebook page.

Success 514,901 fans on Facebook after the campaign

Why we liked it… Suave found an interactive way to make an old product more appealing by playing to

the interests of a digitally-oriented generation.

See one the video: http://bit.ly/toIrTm AGENCY

Image Credit: Vimeo Video

Image Credit: Vimeo Video

Image Credit: YouTube

Crowdrise.com

September 2011

LEARN ABOUT HAND-ONLY CPR by AHAor how to create awareness around a cause...

Why we liked it… The webgame, the mobile and of course the video show AHA drive its

communication to teenagers but adults as well with this easy message - “Stayin’ Alive”, one of the Bee Gees most famous and appropriate songs

Go Watch the video : http://bit.ly/jbf9sm AGENCY

What's the story… When an adult has a sudden cardiac arrest, his or her survival depends greatly on how immediately he or

she gets a CPR from someone nearby. Unfortunately, less than 1/3 of those people who experience a cardiac arrest at home, at work or in a public location get that help

“Stayin’ Alive to Stay alive!”

The famous US actor Ken Jeong (The Hangover, The Hangover 2) lends his freaky-creepy-awesome star power to a PSA from the American Heart Association. The "Stayin' Alive" video shows the two steps to take when someone goes into a cardiac arrest:

Call the emergency assistance Perform chest compressions... to the beat of the Bee Gees classic "Stayin' Alive"

Moreover, AHA launched a web game about Hand-Only CPR and the way to save a life. Internet users could choose a body (man or woman, and more…) and then save (or play..!) with it, according to the right beat and timing

A mobile app was launched that explain the first aid process, where users could call the nearest doctor, or find the nearest defibrillator

Success 560,000 views on YouTubeImage Credit: YouTube

Image Credit: YouTube

Image Credit: iTunes

HSE Miami

Since Oct 2011

THE LADY MILLION BLOGGER by Puigor how to create an engaging relationship with consumers in a personable, fun and fresh way

What's the story… A communication platform that centers all its efforts on The Lady Million Blogger. A character to extend the

brand universe and create engagement between consumers and the Lady Million lifestyle.

A digital experience! The hit TV show, Los Caballeros Las Prefieren Brutas provides a perfect affinity avenue to introduce the new

Lady Million Blogger. The character of the Lady Million Blogger is seamlessly integrated within the universe of the show through a series of 3 short films that romantically link her to Alejandro, the popular male lead on the show. Which culminates in a cameo bringing the integration full circle.

A blog serves as a pivotal platform to house the Lady Million Blogger adventures and for consumers to interact directly with the character.

A social media campaign ignites a wave of buzz around the blog. And a targeted, efficient, digital media campaign helps bring traffic to the blog.

Success(In the first 2 Months)

Over 41,628 Visits Over 66,000 Page Views Over 455 Facebook Likes Over 158 User Tweets Over 25 Million Impacts Check out the blog @ (http://www.ladymillionblog.com)

Why we liked it…A clever way to integrate a brand seamlessly into relevant content with strong affinity to the target as a shoe in to create a dynamic space for the brand to engage with its consumer.

AGENCY

Image Credit: Glossy-Kiss

Go watch the video: http://vimeo.com/33079878

Image Credit: Vimeo Video

Image Credit: ladymillionblog

What's the story… Several New York City-based supper clubs and culinary collectives collaborated on the creation of a unique

foodie experience in the NYC subway

“Subway dining at its finest” On May 1st, on the L train, a group of NYC-based supper clubs delivered a theatrical culinary performance

transforming one of the train cars into a mobile bistro An extremely meticulous organization enabled the collaborators to offer their $100 invites holding guests a fine

6-course dining experience. The guests, who didn’t know in which environment they would be eating, had been emailed mysterious

instructions in the morning (This dinner was illegal and unapproved by the Metropolitan Transportation Authority officials)

Success 9, 908 plays, 136 likes and 7 comments on Vimeo 260, 301 views, 994 likes and 278 comments on YouTube Press coverage in both the paper and online versions of the New York Times’ Dining & Wine section featuring

interviews of the organizers Online coverage in appx. 20+ blogs including one in Spanish , 5+ organizers’ blogs & official websites Won a job as caterers and events organizers for a members- only club, managed by guest Helena De Pereda

impressed by the performance Go Watch the video : http://vimeo.com/23489190

Why we liked it… Follows the foodie trends of pop-up restaurants and speakeasies that NYC is held

in renown for, it is completely adapted to its target audience. Organizers carefully planned the PR using their own blogs and websites,

deploying extensive video and photo crews to maximize visibility

FINE DINING ON THE L TRAIN by A RAZOR, A SHINY KNIFE or how to deliver a fantastic PR stunt in a public domain...

AGENCYNYC Supper Clubs

September 2011Image Credit: nonabrooklyn

Image Credit: NY Times

Image Credit: guestofaguest

What's the story… For the launch of Jordan’s new shoes (created for NBA New York Knicks superstar

Carmelo Anthony) , the brand showcased its unique explosive game with a new state-of-the-art system

“Explosive water projections” Jordan brought a huge 25m 3D projector to give guests a one-of-a-kind hologram light

show on the water Hip-hop legend Nas performed live during the event, which was also co-hosted by

American radio personality Angie Martinez. For fans delight, NBA superstar Chris Paul (New Orleans Hornets) joined the party and both players spent time with the event goers

In addition to the water projection, spectators could visit a display of Carmelo’s Jordan sneaker history and some fun arcade-style basketball games

Success 800,000+ views on YouTube Great positive impact on blog & media coverage

Go watch the video: http://bit.ly/w350Vk

Why we liked it… All elements regrouped to create an unforgettable Hollywood-type event: with

superstars, fun, and an all you can eat buffet

MELO M8 NYC FLIGHT EVENT by JORDANor how to create a futuristic one of a kind experience...

Wieden Kennedy

November 2011

AGENCY

Image Credit: blog.jumpman23

Image Credit: YouTube

Image Credit: YouTube

What's the story… 25 years ago, Keep Cooler was one the most hippest drink in Brazil. As time passed, both

market shares & popularity decreased due to competition. The brand is now starting over and is fighting to regain the awareness it deserves

“Draw a meme!” The main challenge was to overcome its link with the aging population of its original core

target (former young adults that are now in their fifties) in order to gain credit among young Brazilians

Jumping on one of the most popular bandwagon online, the brand ingeniously created ‘Meme Maker’, a very easy-to-use virtual tool which creates personal & virtual ‘Meme’, while the campaign was promoted with a competition by influential Brazilian blogger, Cauemoura

Success Very quickly, Meme covered bottles started to fill all department stores. As a result, the Rap

song by Cauemoura encountered massive success with a stunning 2 million views and 170.000 cartoons created on the website.

In addition, the brand was mentioned 130.000 times on social networks and did 40 entries in national & international on & off line medias! AGENCY

Digital ZOO

December 2011

Go Watch the video : http://vimeo.com/28669056

Image Credit: Vimeo

Image Credit: Salon

Image Credit: Pimp My Space

- Keep Cooler managed to catch up with the new generation and revamp the brand with a single but clever campaign

- Digital played a crucial role and proved, once again, that good content and is a powerful communication tool when it involves the audince and motivates participation

- By leveraging lifestyle interest and passion through music and informal art it made the brand resonate with the hip and relevant audience

KEEP COOLER MEME MAKER by Vinicola Aurora

What's the story… TED seeks to spread ideas and to inspire local citizens in Buenos Aires

Taxi Drivers turn into a new communication media... TED invited taxi drivers to their legendary TED meeting and after listening to 6 hours of

conferences, they were sent back to work and picking and driving passengers While driving their passengers, they shared what they learned from the conference with them

and delivered the message in a more engaging and personable way

Success 50 taxis x 20 passengers a day x 1 week = 7000 listeners (7 times the TED’s Buenos Aires

Audience) More than 55,000 YouTube views 5:0 positive sentiment on Social Media

Go watch the video: http://hpar.is/4dd1

Why we liked it… TED engaged with the kings of word of mouth: Taxi Drivers, bringing the TED

concept close to the common people creating energy and buzz around it It made a clever use of the most powerful media : people So simple. So smart! Coming soon … hairdressers

Olgivy

April 2011

AGENCY

SPREAD THE TED by TEDor how to use word-of-mouth to spread your ideas...

Image Credit: theinspirationroom

Image Credit: paperblog

Image Credit: coloribus

What's the story… Yahoo! placed two huge “special” purple mailboxes on two different street corners in Manhattan

& Brooklyn. Both mailboxes talked… and rewarded passers-by with precious gifts!

“Talk to me, I’m friendly”... The brand had a radio-connected team of 10 people near both locations, none of them were

visible to consumers, all connected to coordinate themselves The goal was to give people gifts that were personally relevant to them. Flowers for a couple,

baseball game tickets for Yankee fans or even bones for dogs The mailbox is now on tour, people can check next locations, pictures and the “living mailbox

profile” on www.Facebook.com/yahoomail

Success Video viewed over 15.000 on the first weekend The Facebook fan page is significantly growing since the campaign is online (Facebook global fan

page increased 20% for a current total of 490.000 fan)

Go watch the video: http://bit.ly/qU263j

Why we liked it… Some of us would say that this campaign is a copy and paste of

the coca cola happiness vending machine However, the Yahoo! Purple Mailbox is different through its personality, the

mailbox interacts with passers-by and goes beyond a simple promotion

THE PURPLE MAILBOX by Yahoo!or how to randomly interact with a huge mailbox

E2

June 2011

AGENCY

Image Credit: delapubmaispasque

Image Credit: YouTube

Image Credit: YouTube

What's the story… Volkswagen sponsored the Planeta Terra Festival in São Paulo The festival provided VW with the perfect platform to introduce their new trendy Fox to its

target demographic

Find the Fox and punch your event tickets… VW hid tickets for the festival in 10 different places within the city. In order to find the

tickets fans had to tweet #foxatplanetaterra The more tweets, the closer the zoom got to the location. The first one to arrive at one of

the 10 ground zero’s won a pair of tickets

Success The race went on for 4 straight days #foxatplanetaterra became the top topic on Twitter in São Paulo in less than 2 hours and

remained there for the entire length of the competition reaching the entire city – regardless of age group

Go watch the video: http://bit.ly/ig8qnh

Why we liked it… Success! How to keep your brand as the top trending Twitter topic while

as the same time create an excellent brand experience

FOX AT PLANETA TERRA by Volkswagenor how to become the top trending topic on Twitter...

AlmapBBDO

February 2011

AGENCY

Image Credit: brand.gamania.com

Image Credit: brand.gamania.com

Image Credit: misterviral

Havas Sports & Entertainment MiamiPredictions for 2012

After heavy flirting with social media in 2011, brands will go beyond merely looking at Likes and Fans, and start caring and measuring engagement and community building

The value of a meaningful relationship will be properly appreciated to build strong communities, CRM programs, loyalty and integrated transactions

To prove the effectiveness of social media campaigns, brands will develop more sophisticated measurement algorithms to prove the ROI, more commonly to be known as ROSS (return on social spend)

By the end of 2012, successful brands in social media will have focused more upon increasing their levels of engagement with fans, than the number of fans

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/owenwbrown/4857593259/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/owenwbrown/4857593259/

Social Media Effectiveness ‘Beyond Fans and Likes’

The Social Olympics 2012

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/31808226@N05/6130296771/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/31808226@N05/6130296771/

London 2012 will be swamped in social media

More Tweets, shares, Likes, posts, comments, views will take place in 1 month, than ever before

News, scandals, records & exclusives will all be read on Twitter first. Then on the news channels and papers. Footage we aren’t supposed to see, we will. Thanks to Facebook, bit.ly and YouTube

There will be more Likes and friends for London 2012 than any other sporting event, ever. It will remain one of the top 5 trending topics in Twitter globally, for 1 month

During the 100m final there will be more messages, images and videos shared via social media, than at any other time since the dawn of the world wide web

Federations, athletes, brands and celebrities will embrace the new digital and social landscape with more confidence

Those that are un-prepared, under resourced and schizophrenic will continue to fear the new world of communities and communications

Athletes will be seen to check-in, update, upload and respond pre, after and even sometimes during a sporting event. Digital devices and applications will relay a kaleidoscope of information about the athlete, in real time, direct to fans and desktops

The ability for a fan to get closer to their hero, will present an enormous opportunity for communities and brands

Confidence not fear

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/caguard/6094723130/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/caguard/6094723130/

Cyber PR will become more challenging across online influencers who traditionally would blog or tweet about a campaign for free. This will change in 2012. The world’s first million dollar blogger will be created

Already in LATAM, and especially in Mexico, it is not un-common for a blogger to request $15,000 for a Tweet or blog post mentioning or linking to a brand. This emerging trend will spread across the globe

Accessing a blogger, will in some instances require contacting a blog management agency. Blog networks will manage the syndication of posts across a diverse range of interests and passions

Million Dollar Bloggers

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/suzanneandsimon/1746100681/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/suzanneandsimon/1746100681/

Sports Subscriptions

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mikecogh/6123331851/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mikecogh/6123331851/

Sports federations will face a huge challenge in 2012:

“How to evolve their (traditional) broadcasting rights package, when many of their audience are no longer tuning into traditional broadcast channel, and in some countries don’t even own a TV anymore?”

With more and more fans watching mainstream and niche sports on the web; on social networks; on mobile devices, successful federations will embrace the opportunity

Sport & Technology

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/pe5pe/3242342574

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/pe5pe/3242342574

Sport will continue to become more scientific, and technology will bring the most dramatic imagery and revelations to both big screen and little screen

Enjoyment of sport, even from an armchair, will become a thrilling experience. No longer a lean back and enjoy, but lean forward and immerse.

Sports cam technology will bring footage to our screens that we’ve never seen before. From 3D to 4D; slow motion to split screen; helmet cam to ball cam; adrenalin sensors to heart monitors…

Campaigns will be created in days and weeks, not months or years. Real time listening, creation, and distribution will mean a trending topic is acted upon, to create the long tail effect of relevance, overnight

Traditional production and content costs will go down, but licensing costs will go up, benefiting bedroom content creators

Agile content : more relevant, less costly

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/walmartcorporate/5793422190/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/walmartcorporate/5793422190/

Fan Sourced Singles

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mwiththeat/3712998374/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mwiththeat/3712998374/

Artists are increasingly asking their fans to not only suggest or create their album artwork, but to contribute to the actual audio that is released on the single or album.

During 2012 we predict an increase in fan sourced management. Fans are already able to participate and take control of the artist selection process before they become famous. We suspect this trend will strengthen within the coming year.

Brands and artists will embrace this collaborative opportunity. A fan will be supersaulted from his bedroom to the 02 or Wembley stage. Royalties will take this fan from a 1 bedroom apartment, to a beach front bungalow.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/

PR in the media and marketing mix

There will be a continued integration of PR in the marketing, advertising and customer service mix.

Every campaign will have a strong role for PR and this will lead to a stronger and more strategic place for PR professionals around an integrated planning table. Silo’s will continue to be broken down.

Earned media, paid media, owned media and shared media will become standard categories for all PR professionals to consider how they plan and integrate campaigns.

Developing relationships with bloggers in ‘earned media’ will no longer be a speciality of a digital team or agency. All PR agencies will offer this outreach.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/ibikefresno/5892802181/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/ibikefresno/5892802181/

Infographics and story telling through imagery

2011 saw an explosion in the use of Infographics to decipher an analytical story. More than 500,000 Infographics were created. 2012 will continue this trend, but with the addition of video Infographics.

Infographics will evolve with he ability to click through multiple layers of content, creating a rabbit hole of data visualization.

Agencies will create presentations leveraging these new formats. PowerPoint presentations will reduce in the number of slides, with more and more information being displayed creatively on one slide.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/sanjoselibrary/2944498979/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/sanjoselibrary/2944498979/

Personalized Content

Content will be more customized for each target audience based upon location, profile, interests and their networks.

Smart filtering and customization will make content more shareable and rewarding. Sharing content across a consumer’s peer groups, will provide another layer of rewards for the consumer. Great content will continue to be viral and shareable.

An increase in mobile content, delivered direct to a consumer’s handset will create connections all through the day, the night, and weekend.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/cambodia4kidsorg/3290848259/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/cambodia4kidsorg/3290848259/

PR accountability

PR will become more accountable and more accurate in measuring the ROI.

Traditional media monitoring agencies will integrate buzz monitoring services and metrics to provide more accurate qualative and quantative results.

Every PR agency will provide as part of a campaign evaluation : reach, sentiment, influencer analysis and equivalent media value (through an updated media evaluation tool).

Accountability and campaign evaluation will become more accurate and enable more accurate campaign planning and re-optimization. Clients will request greater accountability and performance related pricing models.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/9382228@N08/4836210531/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/9382228@N08/4836210531/

PR and the role of Influencers

Influencer marketing will not just mean inviting a high profile celebrity to an event. Much of the influencer engagement and marketing will take place online.

Influencer identification tools will enable the PR industry to more accurately identify and engage with powerful online advocates. These influencers will be leveraged to not online feature and talk about a campaign, but to be involve din the planning, ideation and evolution of a campaign.

Each agency will create their own rating system to identify the most important influencers pertinent to their objectives

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/brook/33496825/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/brook/33496825/

Digital Amnesty Day

1 day a year, everything will shut down, almost. Companies will ask all their staff to ‘switch off and unplug for 24 hours’.

At first employees will be scared and confused. They will scratch their heads wondering how they can perform their job or task, without a digital connection.

After 3 hours a smile will spread across their faces. It will be a beautiful day or real relationships and friendships the old fashioned way, face to face. We will re-discover social skills, beyond Facebook. We will put into perspective the role of digital. It will become a yearly event.

Location Based Entertainment (LBE)

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/da_belkin/6462640765/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/da_belkin/6462640765/

Sporting venues and stadiums are the second most checked-in places worldwide. The most popular checked-in places are airports

Brands, sponsors and rights holders will leverage this opportunity to geo target fans with compelling and shareable content and promotional messages. Having identified a physical fan, data will provide an on-going and customized relationship back to their home

2012 will see a huge increase in the connections between these attending fans, virtual fans and brand messages. 2012 will become the year of social currency – more shareable, more entertaining and more personalized

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/zoetnet/4212133196/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/zoetnet/4212133196/

Live events get greener

Stronger corporate social responsibility, combined with increased consumer awareness of recycling and the need for a cleaner environment, will result in more environmentally friendly events.

Sponsors will require event producers to have committed to make the event as carbon neutral as possible. Sponsors will consider this ‘green score’ just as much as the number of attendees and media value.

Recycling will have high visibility at each event and be a creative and entertaining activity that attendees warmly embrace.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/vdrg/5458584580/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/vdrg/5458584580/

Pop Up Events and Experiences

Whilst large scale events will remain a key feature of a brand’s yearly outdoor calendar, increasingly brands will take to the streets, beaches and parks with impromptu pop up events.

There will be equal investment in large scale one offs with small socially promoted flash mobs.

Mystery and intrigue will be created in the run up to a pop up event, but only announced in the last 48 hours through social media.

For any question, comment or request, please contact us:

Manuel ReisManaging Director

Manuel.Reis@havas-se.com

http://www.havas-se.com

“OUR SOURCES OF INSPIRATION

http://www.venturebeat.com http://www.businessweek.com/the_thread/brandnewday/ http://trendwatching.com http://mashable.com/ http://www.nma.co.uk/ http://www.partnershipactivation.com/ http://www.fastcompany.com/ http://brand-e.biz/ http://www.eventmarketer.com/ http://www.bloguerrilla.it/ http://www.adforum.com/index.asp http://www.adweek.com/aw/index.jsp http://adverblog.com/ http://mastercom.over-blog.com/ http://creativecriminals.com/ http://clients.pcni.fr/trendz/index_en.html http://www.auslatics.com/ http://blog.becausexm.com/ http://trendspotting.com/ http://www.luckie.com/ http://mpg.com/case-studies.php http://www.electronlibre.com/ http://www.saycheese.co.uk/magazine/SCMAGAZINE2010.html http://www.brandrepublic.com

www.trendcentral.com http://www.mediapost.com/publications/ http://www.agentwildfire.com/ http://www.springwise.com/ideas/ http://www.trendhunter.com/ http://adage.com/ http://www.psfk.com/ http://blog.becausexm.com/ http://www.docnews.fr http://www.contagiousmagazine.com/ http://blogopub.tv/ http://www.gaduman.com/ http://www.paper-plane.fr/ http://www.blogoergosum.com/ http://publigeekaire.com/ http://trendspotting.com/ http://www.luckie.com/ http://mpg.com/case-studies.php http://www.electronlibre.com/ http://www.novactif.com/ http://fr.blog.buzzparadise.com http://www.wired.com http://www.techcrunch.com

“OUR SOURCES OF INSPIRATION

http://gregorypouy.blogs.com http://www.woweffect.be/ http://www.marketing-alternatif.com/ http://www.influencia.net/ http://www.vanksen.fr/blog http://blogopub.tv/guerilla+marketing http://www.fubiz.net http://www.leblogdebango.fr http://www.artskills.net http://www.tribords.com http://www.trendsnow.net http://www.buzzeum.com http://www.roycod.com http://www.culturepub.fr http://viacomit.net www.adsoftheworld.com http://theadbuzz.com/ http://theinspirationroom.com http://www.ibelieveinadv.com http://scaryideas.com/ www.mashable.com http://emarketinglicious.fr/ http://publigeekaire.com/ http://www.paper-plane.fr/ http://gregorypouy.blogs.com/ http://jedblogk.blogspot.com/ http://www.trendspotin.com/ http://curiositycounts.com/ http://www.brandingmagazine.com/ http://www.adverblog.com/ http://notrelienquotidien.com/

http://www.camillejourdain.fr/ http://www.conseilsmarketing.fr/ http://www.jbonnel.com/ http://www.marketing-chine.com/ http://www.darkplanneur.com/ http://www.culture-buzz.fr/ http://www.webandluxe.com/ http://www.narominded.com/ http://www.blogoergosum.com/Publiz http://www.blogpersonalbranding.com/ http://www.webmarketing-com.com/ http://www.reseaux-professionnels.fr/ http://marketing-insolite.blogspot.com/ http://henrikaufman.typepad.com/et_si_lon_parlait_marketing http://www.webmarketingjunkie.com/ http://www.creativeguerrillamarketing.com/ http://www.docnews.fr http://up2social.com http://thenextweb.com/dd/ http://www.pariscomlight.com/ http://publigeekaire.com/ http://www.nicolasbordas.fr/ http://gregorypouy.blogs.com/ http://www.minutebuzz.com/ http://z-factory.blogspot.com/ http://www.paper-plane.fr/ http://www.kesako-le-blog.fr/ http://mashable.com/ http://www.publiz.net/ http://www.vanksen.fr/blog/ http://www.emarketinglicious.fr/