Hastings Shop Front

17
 SUPPLEMENTARY PLANNING GUIDANCE NOTE 3 SHOPFRONT DESIGN Adopted as Interim Guidance: July 2004

Transcript of Hastings Shop Front

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SUPPLEMENTARY PLANNING GUIDANCE NOTE 3

SHOPFRONT DESIGN

Adopted as Interim Guidance: July 2004

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Contents

1.  FOREWORD......................................................................................................... 3 2.  INTRODUCTION................................................................................................... 4 3.  PRINCIPLES OF SHOPFRONT DESIGN............................................................. 5 4.  ELEMENTS OF SHOPFRONTS........................................................................... 7 5.  THE TRADITIONAL SHOPFRONT..................................................................... 12 6.  GENERAL CONSIDERATIONS.......................................................................... 13 7.  DO I NEED PERMISSION? ................................................................................ 16 8.  FURTHER INFORMATION................................................................................. 17 

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1. Foreword

1.1 The Council would normally take this Supplementary Planning Guidance (SPG)note through public consultation before adoption. However the Planning andCompulsory Purchase Act 2004 replaces the present Local Plan system with aLocal Development Framework, which includes provision for the preparation ofSupplementary Planning Documents (SPD) to replace SPGs. It is the Council’sintention to take this SPG forward as a SPD, probably in the winter of 2004. Fullpublic consultation will be undertaken as part of this process. As a SPD, thisguidance will carry greater weight as a material consideration in the determinationof planning applications and planning appeals, than it would as SPG adoptedunder the present system.

1.2 In the meantime the Council has adopted this document as interim guidance fordevelopment control purposes. It will be taken into account in the determinationof planning applications and, although it will be used flexibly by the Council,planning applications which do not meet its requirements may be refused

planning permission.

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2. Introduction

2.1 A Supplementary Planning Guidance (SPG) note is one of many materialconsiderations that can be taken into account when determining a planningapplication. This SPG is intended to encourage high standards of shopfrontdesign, providing helpful guidance to developers, retailers and shopfitters in

preparing schemes for shopfront alterations consistent with the provisions of thestatutory Local Plan. This SPG is one of a series produced by the Regeneration& Planning Directorate and should be read in conjunction with Policy DG14‘Shopfronts’ contained within the Hastings Local Plan 2004.

2.2 Shopping is an important activity within both Hastings and St Leonards-on-Sea.The outward appearance of shops is often an indicator of the quality, prosperityor image of a town. The design of a shopfront is, therefore, an important elementin the street scene, both individually and in terms of collective impact. Welldesigned and interesting shopfronts and displays make a street a more attractiveplace to shop.

2.3 For the purpose of this SPG, reference to a shopfront includes all ground-floorpremises with a fascia sign and/or display window, including non-retail uses suchas building societies, banks, estate agents and restaurants. Planning PolicyGuidance Note 6 highlights the contribution of non-retail uses to the vitality andviability of town centres. All shopfronts should assist in maintaining or enhancingthe attractiveness of the street scene.

2.4 It is not the aim of this SPG to provide a set of inflexible rules for new shopfrontsor for alterations to existing ones, nor does the Borough Council wish to restraincreative design. It is intended to offer guidance and illustrations amplifying PolicyDG14 ‘Shopfronts’ in the Local Plan.

2.5 In order to protect the attractive characteristics of the Borough’s main shoppingareas it is necessary to conserve the vitality and interest of the street scene. Thisis achieved by protecting the collective and individual qualities of shopfronts,while equally recognising modern retail needs. These two demands are notincompatible. By the use of sensitive design and careful attention to detail, ashop can promote its image through its unique quality.

2.6 The Borough Council will take a positive approach to shopfront designs inconservation areas. Without firm control, new shopfronts or alterations to existingones may be unsympathetic to the character of the individual buildings and to thestreet scene.

2.7 The guidelines and criteria (in bold italic lettering) contained within this SPG areaimed at halting the loss of traditional shopfronts and ensuring that newshopfronts are well designed, to retain and enhance the quality and vitality of thestreet scene. Planning applications will therefore be assessed against theguidelines and criteria contained within this document. Proposals will only bepermitted if all the relevant guidelines and criteria set out in this SPG and thePolicy DG14 of the Local Plan are satisfied.

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Policy DG14 – Shopfronts

Planning permission for new shopfronts or alterations to existing shopfronts willbe granted where the proposal satisfies the following criteria:-

(a) It would not result in the loss of a traditional shopfront or details ofarchitectural or historic interest

(b) It would be well related to and in sympathy with the form and character of thebuilding of which it forms part;

(c) It would be in sympathy with the architectural style and materials of thebuilding and/or the predominant architectural style and material of thesurrounding area;

(d) All the elements of the shopfront, (including shop shutters, blinds,advertisements and signs) form part of an integrated design; and

(e) It would allow access for everyone, including people with disabilities.

3. Principles of Shopfront Design

Figure 1: Some of the principles of good shopfront design  

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The street scene

3.1 The design of the shopfront should take into account the rhythm andcharacteristics of the street in which it is located. Many shopping areas within theBorough contain a variety of building styles. In these situations uniform shopfrontdesigns may be inappropriate. However, in areas where there are a number of

shops within a terraced building, the designs should reflect the singlecomposition.

(i) The proposal should be in sympathy with the predominantarchitectural style and materials of the surrounding area.

The building

3.2 The essential requirement of shopfront design is that it must respect the form andcharacter of the upper floors and be seen as an integral part of the facade.Support for the structure above should be expressed in the design. A displaywindow within a visually robust framework gives the impression of support to the

upper floors of the building.

3.3 The type of materials used in the construction of the shopfront and its finish areimportant elements in integrating the shopfront within the facade as a whole.

3.4 Where a shop includes more than one individual building or facade, the characterand identity of each facade should be respected by a change in shopfronts, i.e. aform of separation between fascia boards. The identity of multiple units can beretained through a unified approach to colour, lettering and window display.

3.5 Conversely, where more than one retail outlet occupies a terraced building,

individual shopfronts should maintain a consistent design theme.

(ii) The proposal should be in sympathy with the architectural style,materials and form of the building of which it will form part, except inthose cases where the building itself is architecturally incompatiblewith the character of the area.

(iii) The shopfront should relate to the width of the building or a logicalvertical sub-division created by the upper storey. Where a single unitof occupation has been formed by amalgamated shop units,shopfront design should relate to the original unit width.

(iv) Large areas of unrelieved glazing should be minimised through theappropriate use of mullion and/or transoms, and pane widths shouldrelate to window openings on upper floors and the proportions ofthe building as a whole.

The shopfront

3.6 Shopfronts should reflect the scale of the building above them, each frontagebeing separate and with its own individual style yet respecting the form of thebuilding above and facades to each side. This provides the shopping streetrhythm and harmony without monotony. The traditional shopfront embodies

principles of retail design which are still relevant today.

3.7 Contemporary shopfronts can embody the principles of good shopfront design.Modern materials such as aluminium and PVC can be used successfully in a

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well-proportioned and designed shop front. Composite materials such as plywoodand MDF should be avoided.

3.8 The first decision to be made by the designer in replacing a shopfront is should itbe of a traditional style or a modern design. The main point to remember inconsidering the design is that the shopfront is part of a building and the building ispart of the street.

(v) Where a shopfront is to be installed, it should normally be ofmaterials or finishes appropriate to the age, style and character ofthe building and its surrounding area.

4. Elements of Shopfronts

4.1 All constructional elements are equally important to the overall success of ashopfront, both as part of a building and the streetscape as a whole. Theelements are all inter-related in terms of scale, proportion, detail and material and

must be designed as a whole rather than individual parts.

The following guidance will assist those designers in ensuring proposals conformwith the policies set out in the Local Plan.

Fascia

4.2 The fascia is considered to be the most noticeable element of a shopfront. Forthis reason special care must be taken on its design which should be appropriateto the character and period of the building, in particular the shopfront.

4.3 The fascia should be of an appropriate height, in scale with the overall height ofthe shopfront and other elements of the building. Excessively deep fasciasshould be avoided. Generally the depth of the fascia should not exceed one fifthof the overall height of the shopfront, about 600 mm high and never more than900 mm high measured between cornice and window frame.

Figure 2: Some of the principles of good fascia design

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4.4 The fascia should not encroach on or above first floor level or extenduninterrupted across a number of buildings or obscure other architectural detailssuch as cornices, friezes or string courses. It will not be acceptable to retain anexisting, inappropriate deep fascia. Should a deep fascia be proposed to conceala suspended ceiling, either the false ceiling should be set back from theshopfront or the use of an obscured glazed transom light introduced so the depthof fascia can be reduced. In the latter solution, the sub-fascia must form part of

the shop window and not be divided by the installation of a heavy transom.

4.5 Modern boxed fascias which project from the face of the building are clumsy andoften inappropriate. New fascia boards should not be added over the top of theexisting ones. It is usual for a fascia to have a deep moulded section on its topedge, this is known as a cornice. The cornice gives weather protection bythrowing rainwater clear of the shopfront and provides a visual termination to thetop of the shopfront.

4.6 The standard corporate fascia designs and materials may need to be modified sothat they respect the character and style of the building and shopfront on whichthey are located.

(vi) Where a fascia is to be erected, it should be of an appropriate heightwhich would be in scale with the overall height of the shopfront andother elements of the building, not intrude into the first floor level;and should incorporate the name board and blind, if used, as anintegral part of its design.

Stall risers

4.7 Stall risers not only improve the proportions of a shopfront but also provide a solid

visual base anchoring the building to the ground. They also provide protection tothe glass from dirt, kicks and knocks and can be reinforced to assist in providingadditional security. Stall risers also allow for the floor inside the shop window tobe raised enabling the window display to be at a more convenient level and beseen by potential customers.

4.8 Traditionally each shopfront should have a stall riser which would usually bebetween 450 mm and 700 mm high, although they were sometimes shallowerduring the late Victorian and Edwardian period. Stall risers should be eitherpainted timber panelling (properly detailed rather than beading fixed to a plainsurface), rendered, glazed tiles or marble, depending on the materials used onthe building. The use of brick, plastic panelling, mosaic, bright or glossy ceramic

tiles and textured paints are normally inappropriate.

4.9 The cill provides a strong visual support for, and junction to, the glazing andshould generally consist of a deep moulded section. The design will bedependent on the scale and proportion of the remaining shopfront details.

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Figure 3: Typical cill details for a traditional shopfront

4.10 In some instances, where the building and shopfront is contemporary in style, theincorporation of a traditional stall riser may be inappropriate. Where the location

and style of the building allows, a large expanse of plate glass with the emphasison the interior of the shop providing the display can be an attractive solution.

(vii) A stall riser should normally be provided to an appropriate heightand be constructed ofsolid traditional materials.

Doors and access

4.11 The entrance to a shop gives an important first impression of the shop itself.Recessed doorways not only provide depth and relief to the shopfront but breakdown the scale, having the effect of inviting shoppers into the premises.

4.12 The design of the entrance door itself must reflect the design of the otherelements which make up the shopfront. Particular reference should be given tothe windows such that the bottom panel of the door being of the same height asthe stall riser and both door and window frames of the same material. Paintedtimber or powder-coated aluminium, two-thirds glazed doors are recommendedfor shop entrances: the material used should match that of the main shopfrontframe. Solid unglazed panelled doors are appropriate for access to livingaccommodation above the shop.

4.13 Shopfronts should be designed with level access at pavement level. Where thisis impossible, a ramp rather than steps must be provided. Entrances should besurfaced with non-slip materials to ensure a greater degree of safety forshoppers, particularly the elderly and disabled except in circumstances where thehistoric surface is to be retained.

4.14 Entrance doors should exceed 900 mm clear opening in width and be easilyopened to accommodate the needs of disabled persons and those withpushchairs etc. Fully glazed doors, which meet current standards, should have acoloured logo or suitable sticker on them to warn the partially sighted. In addition,if a completely frameless glass door is needed, its edge should also behighlighted in some way.

4.15 On listed buildings and in very important and sensitive historic areas the needs ofdisabled people should be considered commensurate with the need to preservethe special architectural or historic character of the building or area.

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(viii) Shop doors should be of a design and materials which match theshopfront. Access to shops should be at pavement level or bymeans of a ramp, constructed of non-slip materials.

Canopies and blinds

4.16 Existing original/traditional canvas blinds and blind boxes should be retained andrefurbished. Dutch blinds or balloon canopies are usually installed as a means ofincreasing advertising space. Such blinds often obscure the fascia and otherdetailing and introduce a dominant shape.

Figure 4: Good and bad examples of canopies and blinds

4.17 A folding fan canopy may be acceptable where the canopy hood does not projecttoo far forward of the shopfront, fascia or obscure architectural features. Suchcanopies are difficult to recess in an acceptable manner and this aspect must beconsidered in the overall design of the shopfront.

4.18 When a new external blind is essential as a means of protecting the windowdisplay from harmful sunlight, a retractable blind which extends the full width ofthe shopfront (between pilasters to be the same width as the fascia) is preferred.

Such roller blinds should be of the traditional flat roller type which can beretracted into a blind-box within the fascia. Its assembly should be integral to theoverall design and detailing of the shopfront.

4.19 The colour of any type of blind should be subdued. Gaudy colours are notgenerally appropriate. It is generally accepted that the colour of the fascia andthat of the blind should be similar.

4.20 To accord with Section 28 of the Town Police Clauses Act 1847, all blindswhether fixed or retractable must be at least 2.43 m above ground level, 1.0mminimum away from the front edge of the road kerb and should be erected insuch a way as not to cause obstruction, annoyance or danger to passers-by.

4.21 Where both the building and surrounding area are modern in character, blindscan provide scope for individual imaginative design adding interest to the visualamenity of the street scene.

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 (ix) The proposal should not result in the loss of an original/traditional

canvas retractable flat roller or fan type blind and blind box.

(x) New external blinds should be of the traditional retractable flat rolleror fan type. Fixed blinds and blinds above ground floor level will not

normally be acceptable.

Materials and colour

4.22 Within the Borough of Hastings the shopping streets consist of buildings facedwith matt or semi-matt materials. Excessively glossy or reflective surfaces, suchas acrylic or perspex, aluminium or plastic, should only be considered for usewhere the shopfront and building is contemporary in style. The use of traditionalor natural materials in new shopfronts is appropriate on older buildings.

4.23 Traditionally timber is the material used for the construction of shopfronts. It isversatile, durable, easily and cheaply maintained or altered. The appearance of a

timber shopfront can be changed at minimum cost by re-painting althoughoccasionally, in appropriate cases, polished mahogany or oak is used. Newtimber used in shopfronts should be from substainably managed sources. Whereappropriate other quality materials could be used including bronze, chrome,marble or terrazzo.

4.24 Painted timber is generally preferable to stained. When considering the colour ofnew or replacement shopfronts it is important that the colour schemecomplements the character and appearance of the building rather than conflictingwith it. The use of rich colours, such as dark shades of green, blue, red andblack, is recommended, as these are traditional. With such ‘recessive’ colours itleaves the window display to provide the highlight. Bright colours, includingyellow, orange, pink and pale blue, are invariably inappropriate in an historicenvironment.

4.25 Many retailers often wish to trade on the basis of house colour and house style.The imposition of corporate colour schemes, regardless of the location, may harmthe character of the area, but modifications to corporate styles can enhance theunique quality of the shopfront and the location.

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5. The Traditional Shopfront

Figure 5: drawing showing the elements of the traditional shopfront

5.1 In brief, the traditional shopfront evolved from the market stall, subsequentlyinserted into the ground floors of buildings around a market square. Many shopsevolved from houses, the retail and workshop at ground floor with livingaccommodation at upper floor levels. These converted buildings were often threestoreys on a narrow plot width creating a strong vertical emphasis which becamean important characteristic shopfront design. This vertical emphasis of theelaborate Victorian and Edwardian shopfronts is recognisable in many of the

shopping streets within the Borough today.

5.2 These traditional shopfronts comprised an ornamental surround with a narrowfascia and deep cornice, side pilasters with corbelled brackets, a panelled orrendered stall riser with a deep cill beneath the window which consisted ofprofiled glazing bars and an entrance door, often recessed.

5.3 The visual solidity of the ornamental surround provides the appearance ofstructural support to the upper floors. This impression is unlikely to be achievedusing large panes of plate glass within thin aluminium profiles. The timber doorframes and mullions reinforce the vertical emphasis and structural coherence.The ornamental architectural detailing of the constructional elements providesdepth of visual interest to passers-by. The stall riser raises the window display toa convenient level and improves security. The shopfront is designed as a wholeand aimed at drawing the public eye to the display within a strong frame. Thusthe traditional shopfront is a sensitive and skilled design for presenting a displayas well as being of historic interest. They are difficult to improve on, resulting ininvariably the best solution for the large majority of older buildings within theshopping streets of the Borough.

5.4 Few early shopfronts remain within the Borough and, where they do, special careis required to ensure they are preserved. Where an existing shopfrontcontributes to the character and visual amenity of the building or area, it should

normally be kept rather than replaced. Victorian and Edwardian shopfronts aregenerally of high quality with fine detailing and are often cheaper to retain andrefurbish than replace.

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5.5 Original features such as pilasters, corbels or fascias often survive hidden behindlater work. Similarly other interesting elements such as cast iron or brass grilles,profiled glazing bars, terrazzo or tiling may remain. These features should beretained and revealed to enhance the appearance of the shopfront.

5.6 Pilasters and consoles are incorporated within the design of the shopfront toprovide a visually solid definition of the width of the shop and to visually support

the fascia. The combination of pilaster and fascia visually suggest a method ofsupport for the facade above. New pilasters and consoles should be designed toreflect the level of detail used in other elements of the shopfront and treated inthe prevailing material of the building usually timber, painted stucco or render.The console or corbel is often the most elaborately decorated architectural detail.As with stall risers, this type of architectural detailing may be inappropriate wherethe building and its location are of a contemporary style.

5.7 More recent shopfront designs, incorporating Art Noveau, Art Deco and Jazzdetailing, can also be of interest. These are often constructed from high qualitymaterials - bronze, chrome, marble and mahogany.

(xi) The proposal should not result in the loss of a traditional shopfrontor details of architectural or historic interest.

6. General Considerations

Shop security

6.1 The aim of the Borough Council is to obtain good design of new shopfronts whilepreserving or enhancing traditional shopfronts. The need for security is alsorecognised. As with all elements of a shopfront, security solutions should beincorporated within the basic shopfront design. It is important to recognise thatthere are a number of measures that can be used to secure business premises.

6.2 Solid external shutters which completely cover the shopfront when closed have amajor impact on the street scene. This affects street character and visualamenity, giving a dead appearance to the frontage and contributes to the creationof an unwelcoming and hostile environment. They are vulnerable to graffiti whichgives out signals about the area’s vulnerability to crime and can deter shoppersfrom using such locations, thus losing the benefit of passive surveillance.Although Circular 5/94: ‘Planning out Crime’ indicates that the legitimate securityneeds of business must be considered, it would be inappropriate to recommend

external solid roller shutters covering the whole of the shopfront.

A solid roller shutter may be acceptable in exceptional circumstances and it canbe demonstrated that other measures are not feasible, such as where theshopfront is of an open type with no window, e.g. a traditional fishmonger.

6.3 Where security shutters are necessary an open grille design should beconsidered. This design allows light from the premises onto the street outsidenormal opening hours and can help to maintain the attractiveness of the area.Shutters of this type also enable passers-by to see inside which can help to detercriminals further. In all these cases shutter boxes/housings must always belocated within the fascia plane of the shopfront and not cover pilasters or stall

riser when closed.

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Figure 6: Solutions for security shutters

6.4 Alternative solutions therefore must be considered in maintaining high standardsof shopfront design which will include: -

• Laminated glass is the most favoured solution as this provides security

without affecting the appearance of the building. Small paned windows areless of a temptation to vandalism than large sheets of plate glass andcheaper to replace.

• Internal lattice grilles are generally the next most favoured solution with thehousing situated behind the fascia where possible.

• Removable or demountable grilles which have no bulky box housing aregenerally acceptable as an alternative to internal grilles provided fixings areconcealed and do not damage or cover architectural features or mouldings.Such grilles should be self coloured to match the shopfront or bronze

anodised and when not in use stored within the building.

• External open roller grilles may be acceptable provided that, in all cases, thebox housing is concealed behind the fascia or incorporated flush beneath it.Existing architectural features should not be obscured or interrupted by thebox housing or guide channels and all associated components are self-coloured to match the shopfront concerned or bronze anodised.

6.5 Alarm boxes should be sited with care and must not obscure or damagearchitectural detailing. If the box is to be positioned on the shopfront, thenaesthetically the best position is usually at a corner of the fascia. The box mustbe painted to suit the shop colour scheme where on a listed building. Further

advice on the type of box to be fitted can be obtained from the Association ofBritish Insurers and the Sussex Police Crime Prevention Design Adviser.

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6.6 If the shop concerned forms part of a listed building, listed building consent will berequired for the installation of any security measures.

The Borough Council will seek to apply higher standards when consideringapplications for security grilles on listed buildings and will require the grille patternto be sympathetic to the building.

(xii) The proposal should not include an external solid roller shutter.

Window displays and stickers

6.7 The shopfront provides the framework for the window display which is a veryeffective way of advertising. The method of display is therefore crucial, not onlyin attracting shoppers into the shop but also for making a lively streetscape. Awell designed display will often be more eye catching than a window crammedwith goods. A sympathetic and sensitively lit display, especially after closing, canmake an attractive contribution to the street scene and should be considered as apreferred option to illuminated external signs.

6.8 In those cases where shops do not display goods, such as building societies,estate agents, banks and bookmakers, an imaginative approach will assist inavoiding the deadening effect these premises can have on the character of thestreet scene in these areas.

6.9 A proliferation of window stickers can detract from the character of the streetscene. If such stickers are used, they should be preferably grouped together andgenerally cover no more than 10% of the total window area.

Restoration of historic shopfronts

6.10 The Borough of Hastings has a rich historic heritage which is promoted by theprovision of attractive shopping areas. These play a key role in promotingeconomic prosperity.

6.11 Where historic shopfronts remain, these should be regularly maintained to ensuretheir survival for future generations. Those historic shopfronts which have beenmutilated may be accurately reconstructed if sufficient evidence remains by wayof fragments on site or perhaps documentary or photographic evidence ifavailable from the local library or museum. It is vital in the case of all replicashopfronts that details are historically accurate and reproduction is correct.

Maintenance

6.12 Regular maintenance is essential if shopfronts are to remain attractive. This isparticularly important in the case of woodwork and metal surfaces. Neglect willultimately lead to needless expenditure on repairs or replacement. The NationalAssociation of Shopfitters have produced a leaflet, Care and Maintenance ofShopfronts, Fittings and Interiors, available from NAS House, 411 LimpsfieldRoad, Warlingham, Surrey CR3 9HA.

6.13 Whilst repairing, replacing or providing a new shopfront, consideration should begiven to the facade in which it sits. If the upper floors are poorly maintained, thiswill affect the appearance and attractiveness of the shopfront. It is, therefore,

advisable to instigate a programme of tidying up, cleaning and repainting tocomplement the shopfront.

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7. Do I Need Permission?

7.1 Most alterations and improvements to shopfronts will require permission underthe Planning Acts. More than one type of permission may be required dependenton whether the alterations fall into any of the following categories:-

Planning permission

7.2 Planning permission is required for works which materially affect the externalappearance of a shop. For example:-

• Modifying the entrance door by means of a different design or material,relocation or size

• Removing or installing steps or a ramp• Installing a blind or security shutters/grilles• Modifying the shop window area including the fascia• Changing facing materials•

Altering the frontage line

Conservation areas

7.3 Complete demolition or the demolition of a substantial part of an unlisted buildingin a conservation area requires a form of permission called ‘Conservation AreaConsent’. Additionally, if the Borough Council has identified the need to bringunder control proposals which would harm the character and visual amenity of aconservation area, then an Article 4(2) Direction would be in force. Worksrestricted by Article 4(2) Direction (made under the General PermittedDevelopment Order 1995) require a planning permission.

Listed buildings

7.4 Any alteration affecting the character or appearance of a listed building, as abuilding of special architectural or historic interest requires listed building consent.For example, in addition to those items requiring Planning Permission thefollowing will require Listed Building Consent:-

• Installation of security alarm box, extractor fan terminal, security shutters orblinds;

• Re-painting in a different colour, use of textured paint or painting a previouslyun-painted facade; and advertisements;

• Altering the shop interior;• The removal of a shopfront in whole or part.

Advertisements

7.5 ‘Advertisement consent’ is required for the display of some signs on shopfronts.The advertisement regulations are complex and guidance is included in theBorough Council’s supplementary planning guidance on Advertisements, SPGNote 4.

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Submission of applications

7.6 When submitting an application, five copies of the following scaled drawings willbe required, in addition to the application form and location plan:-

1) Context drawings of both existing and proposed shopfront and building, to

fully assess the effect within the streetscape and conservation area.2) Elevation details of both existing and proposed shopfront and building.3) Horizontal and sectional drawings to a scale of at least 1:10 with details at

a larger appropriate scale.4) If the proposal forms part of a listed building then, in addition to the

aforesaid, a clear statement is required which sets out the justification forthe proposals. This will include why the works are desirable or necessary.

8. Further Information

8.1 For further guidance on planning matters or general design advice on shopfronts

in the Borough you are encouraged to contact the Borough Council’s Planningand Conservation Officers who will be pleased to assist.

Write to:

Borough Planning OfficerRegeneration and Planning Directorate,Century House, 100 Menzies Road,St. Leonards-on-Sea,East Sussex.TN38 9BB

Telephone No:(01424) 783259

Fax No:(01424) 783208

Email:[email protected]