Tiffany Broadbent Beker ๏ @tb623Web Developer & Social Media Coordinator

College of William & Mary

#ccavcu

#ccaHashtags

More than just a # How hashtags can take your event

from good to great

#ccavcu #ccaHashtags

something

What?

#williamandmary #wm1693

#william&mary

#

#ccavcu #ccaHashtags

Where?(pretty much everywhere)

#ccavcu #ccaHashtags

Searchability

#ccavcu #ccaHashtags

Visibility

#ccavcu #ccaHashtags

Cross-platform

Unity

#ccavcu #ccaHashtags

Community

#ccavcu #ccaHashtags

Engagement

55% more retweets2x more engagement

Meh

55% more engagement

#ccavcu #ccaHashtags

Posterity

#ccavcu #ccaHashtags

Creating a

hashtag

#ccavcu #ccaHashtags

Be specific(but not too much)

#ccavcu #ccaHashtags

Keep it short

Short tweets (< 100 characters) = 17% engagement

#ccavcu #ccaHashtags

(Pre)search

#ccavcu #ccaHashtags

For example…

#ccavcu #ccaHashtags

For example…

#wm2018W&M Class of 2018 and…

Weltmeisterschaft (World Cup) 2018

#ccavcu #ccaHashtags

For example…

#wmhc W&M Homecoming and…

Western Massachusetts Hard Core

#ccavcu #ccaHashtags

For example…

#wmhc W&M Homecoming and…

Western Massachusetts Hard Core

#wmhomecoming

#ccavcu #ccaHashtags

Readable

#SusanAlbumPartyvs

#susanalbumparty

#wmTribeSnow vs #wmtribesnow

#ccavcu #ccaHashtags

Memoriable

#ccavcu #ccaHashtags

Tested

#ccavcu #ccaHashtags

Use

#ccavcu #ccaHashtags

1 or 2* hashtags

#Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain

*on Twitter & Facebook, up to 10 on Instagram

3+ hashtags: 17% 11+ hashtags: 50%

#ccavcu #ccaHashtags

1 or 2* hashtags*on Twitter & Facebook, up to 10 on Instagram

3+ hashtags: 17% 11+ hashtags: 50%

tool tiphashtags.org, keyhole.co & ritetag.com

#ccavcu #ccaHashtags

Geotag

#ccavcu #ccaHashtagstool tip:

twitter.com/search-advanced

#ccavcu #ccaHashtagstool tip: trendsmap.com

#ccavcu #ccaHashtags

Consistency

#ccavcu #ccaHashtags

It is time…(For reference)

#wm2018/19 = Class of 2018/19

#wmgrad = W&M Commencement

#ccavcu #ccaHashtags

Pre-event

#ccavcu #ccaHashtags

Promotional

material

#ccavcu #ccaHashtags

Promotional

material

#ccavcu #ccaHashtags

Monitor

#ccavcu #ccaHashtagstool tip

iconosquare.com & gramfeed.com

#ccavcu #ccaHashtagstool tip

hootsuite.com

#ccavcu #ccaHashtagstool tip: tagboard.com

See also: Hash At It & Eventifier

#ccavcu #ccaHashtags

Inform

tool tip: bufferapp.com

(and schedule ahead)

#ccavcu #ccaHashtags

During

#ccavcu #ccaHashtags

Speakers

#ccavcu #ccaHashtags

Speakers

#ccavcu #ccaHashtags

Handouts &

Programs

#ccavcu #ccaHashtags

Handouts &

Programs

#ccavcu #ccaHashtags

Provide timely

information

#ccavcu #ccaHashtags

Engage

#ccavcu #ccaHashtags

Engage

#ccavcu #ccaHashtags

Share

#ccavcu #ccaHashtags

Share

#ccavcu #ccaHashtags

Share

tool tip: “Repost” app

#ccavcu #ccaHashtags

Share

tool tip: “Repost” app

#ccavcu #ccaHashtags

Live feed

#ccavcu #ccaHashtags

Live feed

#ccavcu #ccaHashtagstool tip: eventstag.com

#ccavcu #ccaHashtagstool tip: eventstag.com

#ccavcu #ccaHashtagstool tip: ifttt.com

#ccavcu #ccaHashtagstool tip: ifttt.com

#ccavcu #ccaHashtags

After

#ccavcu #ccaHashtags

Gather Stats on

Your Goals

tool tip:

Topsy, Hashtracking, EasyHashtag

#ccavcu #ccaHashtags

Gather Stats on

Your Goals

tool tip:

Topsy, Hashtracking, EasyHashtag

#ccavcu #ccaHashtags

Gather Stats on

Your Goals

tool tip:

Topsy, Hashtracking, EasyHashtag

#ccavcu #ccaHashtags

Gather Stats on

Your Goals

tool tip:

Topsy, Hashtracking, EasyHashtag

#ccavcu #ccaHashtags

Archive &

Review

#ccavcu #ccaHashtagstool tip: storify.com

#ccavcu #ccaHashtags

Continue the

conversation

#ccavcu #ccaHashtags

Thank you!Tiffany Broadbent Beker

@tb623tiffany@wm.edu