By Laila Baderoon

fashion.style.inspiratio

nt

H A S H T A G

Welcome!This is a platform to keep you informed of what’s hot, trending, & new in the fashion industry.

Every now & then i’ll inject a bit of inspiration just for the fun of it, as well as some current

trade info that we can reflect on between buys, & keep an eye on what we have placed & its relevence in the market place. Should you have any comments or feedback , please contact

me on extension #6273, or email to LBaderoon@edcon.co.za

YOU NEVERKNOW WHO NEEDSYOU. GOOD ENERGY

IS CONTAGIOUS.

miss selfridge topshop marks and spensers river island dorothy perkins

MONDAY 6.07.15SUEDE REMASTERED #FABRICTREND

A much revived fabric for spring, suede continues for resort 15. Suede and fringe are constant companions and thewestern vibe is very much alive and well. Sophisticated shift dresses, coordinated coat and trouser seerates, simpleshirts, sheath coats and fringed jean jackets are some key silhouettes. Colour palettes range from neutrals and vividseventies throwbacks of mustard, cinnamon, rust and chocolate to soft mid tones including rosy shades and Frenchblues (woolworths have utilised this colour palette)

The suede revival is important in many categories this summer including sportswear, dresses, outerwear & accessories. It can be a hot item, and stores need to maximise sales in this important fabrication for summer 15 to autumn/winter 16. By capitalizing on the strong 70’s mood as simple, easy pieces are appealing to consumers as atrendy fashion key item, as well as instilling a sense of luxury in their wardrobe.

DRIVERSThe surface interest is associated with luxury, seventies inspiration for the modern woman, fabric interest will drive fashion purchase as a perception of value add.

ACTIONSWe should maximise the suede story on the sales floor, merchandise neutral colours as wellas soft feminine tints and provide key items within each CATEGORY. (dresses/skirts) This couldbe a strong fashion story for Massumi, Donnatella and Network Casual.

fashion.style.inspiratio

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H A S H T A G Summer ‘15 ChecklistSuede Accessories Shoulder Exposure

Lace up SandalsLoungewear

Tobacco Revived 70’s styleSandy TonesGlobal Folk

Store Campaigns

Recent Editorials

Fahion Week Press

Street Style

fashion.style.inspiratio

nt

H A S H T A G TUESDAY 7.07.15WHOWOREWHAT&HOW #CELEBRITYCRUSH

Seriously crushing on the beautiful megastar Cara Delevigne. From street to vamp and all in the seasonless monochrome trend.

Get the Look: We could use this platform by engaging directly with the customer and use celebrity style as a platform to promote product in store. Mr Price utilisesthis tool on their blog “in the fashion loop”

Trend Alert!Have we backed ourselvesenough on the shirt dress? Key for summer 15 -and carries over to winter 16.Great Massumi updatedsilhouettes J

fashion.style.inspiratio

nt

H A S H T A G TUESDAY 7.07.15LOOKS WE LUST #THATSAWRAP

Trend Alert!2 trends in 1! High waisted belt, with an oversize wrap/poncho!

Keep warm this Winter, with an overized cchunky knit scarf or poncho wrap & stay on top of trend! Have we missed the chunky scarf opportunity for this winter?J

The top 12 must have

BELTS

SUNGLASSES

HATS

GLOVES

SCARVES

THURSDAY 9.07.15WINTER ‘16 #ACCESSORISEYOURSELF

fashion.style.inspiratio

nt

H A S H T A G

Here’s an insight on how to dress up your accessories cupboard for Winter’16.From hats, to belts to gloves - think chic glamour with a touch of 70’s opulance,

These trends are picked straight off the runway .

Jill Stuart

Paul Smith

Josie Natori

The waist cincherThe fur trapper The beret

The knit collar

The neckerchief

the elbow glove the sports glove

The tailored belt

The chain belt

The retro square

Hermès

Louis Vuitton

Ralph Lauren Saint Laurent

Dries Van Noten

Altuzarra

The fur stole

The blanket wrap

Michael Kors

winter accessories

Louis Vuitton

Zac Posen

Winter ‘16 Theme FocusSuede Geometric prints Fur & fur trims

Sheer FabricationPatent Leather

70’s Flared legsBoho embroideryorange & brown

TUESDAY 7.07.15WINTER ‘16 #70’sNOSTALGIA

fashion.style.inspiratio

nt

H A S H T A G

Minimalism Mini Skirts Fringing

Pussy Bow blouses

Fedoras

Jumpsuits Ruffles & Frills

PonchosHigh NecksOversized sunglassesFringed accessoriesPendnt necklaces

Key Colours

Mood

SEVENTIES NOSTALGIA

EDITD

EDITD fashion.style.inspir

ation

tH A S H T A G TUESDAY 7.07.15

SHOULDER EXPOSURE #TRENDALERTThis is a 70’s trend that has trickled trhough and is now full force in the UK and US marketplace. Have we invested in this trend sufficiently for SUMMER 15? These fashion-know girl will want in her summer wardrobe. Silhouettes are both dressand peasant blouse, This trend carries over to A/W 2016.

Le Catch Vika Gazinskaya

La Cool & Chic

DRIVERSThis trend is massive, and every other retailer will be backing this trend. If the customer does not find it in our stores,they will go elsewehere to find it.

ACTIONSMaking a statement within a 70s theme is key. Category driven sales are also part of our new strategy , so leverage sales by influencing VM and marketing with great editorial inspiration.

Recent Editorials

Runway Influences SHOULDER EXPOSURE #TRENDALERT

Runway Influences

Online Activity

SHOULDER EXPOSURE #TRENDALERT