for the Private & Public Sector

HASHTAG SouthAfrica

©

www.hashtagsa.com

Social Media Essentials

For many organizations, social media has become the

primary channel to engage, dialog, and listen to a variety

of stakeholders from customers to employees to

suppliers and competitors. Twitter, Facebook, LinkedIn,

Instagram, Pinterest,Tumblr, and other social media

services have changed the rules of engagement.

An integrated social media strategy is now a must have

rather than a nicetohave for organizations seeking to

fulfill their missions, especially since social media is

considered an extension of the most powerful form of

marketing: wordofmouth. All organizations, both public

service and private sector, face this new reality.

The Attendance Certificate in Social Media Essentials

for Business & Government enables professionals tasked

with public affairs, communication (internal or exter-

nal), or community engagement to develop the expertise

necessary to create, implement, manage, and assess

social media campaigns for government organizations

at the National, Provincial, or municipal levels. When

deploying social media campaigns, government organi-

zations operate in a different context than their private

sector peers.

As a result, professionals serving the public sector must

develop expertise in social media planning, campaign

management, and analysis to craft an authentic and ef-

fective “voice” for their organizations and communities.

PROGRAM OBJECTIVES

Program participants will:

• Understand social media communication principles

• Apply strategies and tactics to real projects

• Learn how to communicate to the social community

with understanding of platforms

• Develop a professional portfolio to demonstrate newly

acquired expertise

DESIGNED FOR

This attendance certificate is intended for professionals

in public affairs, strategic communications, information

technology, visual communications/media design and

others who seek to implement social media more

effectively for their respective organization.

• Public Affairs Specialists

• Public Affairs Officers

• Strategic Communicators and Planners

• Media Relations Representatives

• Community Relations Specialists

• Information Technology Managers & Chief

Information Officers

• Operations Security Administrators

• Social Media Managers

• Marketing Communicators

• Government Contractors

• Social Media & Community Managers

• Social Media Analysts

• Social Media Campaign Managers

• Consultants

HASHTAG SouthAfrica

©

for the Private & Public SectorSocial Media Essentials

Hashtag South Africa Social Media Pty Ltd

is registered and listed on the following

Social Media Associations :

• Certified Hootsuite Professional

(Social Media Management Software and Training)

http://learn.hootsuite.com/u/hashtagsa

• Socialbakers : World known Analytical Social Media

Software : We are a listed agency

http://www.socialbakers.com/socialmediaagencies/

company/hashtagsouthafrica

• Hashtag South Africa is Registered and

Certified by Facebook for :

*Facebook Page Expert

*Facebook Advertising

https://www.facebookstudio.

com/directory/person/100004682502030

• Registered Member and contributor to Social Media

Examiner : World known for resource and

collaborative teachings around Social Media

http://www.socialmediaexaminer.com/members/con

radtravisdavid/

• Hashtag South Africa is the official team behind the

Durban Chamber of Commerce and Industry

Social Media Strategy and Management.

http://www.durbanchamber.co.za

• Hashtag South Africa is the official Social Media

Team behind the eThekwini Durban Business Fair

http://www.dbnbusinessfair.com

https://www.facebook.com/DBNBusinessFair

HASHTAG SouthAfrica

©

to teach you.what qualifes us

we’re everywhere

KNOWLEDGE & RESEARCH PARTNERS : Hashtag South

Africa is consistently growing its understanding of the

Social Media world as there is not a moment that has

been defined as the platform of understanding and

knowledge sharing. Modules in Social media are often

changed and improved yet the core message

of principles is still shared. Hashtag

South Africa has partnered with

collaborative forums like

Social Media Examiner,

Social Media Today and

Social Media Week to

learn and develop un-

derstandings so that

we can create pat-

terns of recognition

globally and stay up

to trend with presenta-

tions and teachings .

DEVELOPMENT PARTNERS:

Hashtag South Africa takes

research and data into a structured

form by conceptualising campaigns and

modules to suit the specific industry of presenta-

tion. For eThekwini Municipality Hashtag South Africa

has engaged with New York Chamber of Commerce

and Industry together with the City of Los Angeles to

understand the 1st world City communication modules

compared to the strategies we have created to draw

conclusions.

KEY ACTORS WITHIN THE ECOSYSTEM: Hashtag

South Africa creates campaign modules and tests the

reactions of social audience based on analytics and

metrics before deploying management role outs. The

exact lateral move is used when formulating training

modules. By testing presentations reviews

on the global audience, tweeting to

greater networks in search of

public opinion and thought

leaders advice. We ensure

that presentation

modules are prin-

ciple based on call to

action tasks spark-

ing interests with

delegates to

further research

existing models of

their company with a

reshaping view in line

with social media, creating

content that relates to specific

target markets.

COMMERCIAL PARTNERS : With Success of Presen-

tations and management modules Hashtag South Africa

takes to market strategies and principles obtained to

public servicing establishments like Durban Chamber of

Commerce and Industry further unpacking opportunities

specific modules i.e : Linkedin Group Strategies to Twit-

ter Hashtag Focus in the Sales and Retail industry.

HASHTAG SouthAfrica

©

thinking processHashtag South Africa

We teach our students and departments so that they

will understand the end result is to create a complete

social ecosystem, and environment with call to action

electronic processes to the simplest of tasks to the

complex communication projects. We teach our stu-

dents that the client is the leader with no direction,

we lead conversation content plans to lead our follow-

ers to a common location being the web presence. We

Make clear outlines to our source of information and

consistently search for new aspects and avenues to

share with our students.

the end in mindWe begin with

HASHTAG SouthAfrica

©

Tel DBN : +27 31 827 7888 Tel JHB : +27 11 027 1888

Mobile : +27 84 580 7363Email: conrad@hashtagsa.com

thank you.www.hashtagsa.com