Hashtag For Business

By : Rana Gomaa

What is Hashtag ?

the HASH sign turns any word or group of words that directly follow it into a searchable link.

This allows you to organize content and track discussion topics based on those keywords.

So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation.

Click on a hashtag to see all the posts that mention the subject in real time.

Hashtag History

In 2007, developer Chris Messina proposed, in a tweet, that Twitter

begin grouping topics using the hash symbol. Twitter initially

rejected the idea

On August 23, 2007 the very first hashtag was used on Twitter.

Twitter Makes It Official By July 2009

In 2010, Twitter introduced Trending Topics

Facebook Makes It Official June 2013

average of 58 million tweets a day

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

How do you make a hashtag?

You create a hashtag by putting a pound sign (#) in front of a word.

You could tweet:

Beat my personal best. 10k in under 37 minutes.

OR you could tweet

Beat my personal best. 10k in under 37 minutes. #running

Which does the job. But why not add a hashtag?

Which characters can you include in a

#hashtag?

spaces are an absolute no-no.

use capitals instead underscore (#BlueJasmine) not

(#blue_jasmine)

Numbers are supported, ex . #50ShadesOfGrey

special characters are out

if you are trying to reach someone directly, don’t use a hashtag.

Use @username

Tips for Business

Be specific

#AskObama

I can't believe anyone would design software like this! #microsoftoffice

Keep it simple

ex #SmallBusinessAppsandTools or #apps and #SmallBiz

Give context

ex #happy Or #BreakingBad is #awesome

Use relevant hashtags

#FollowFriday #FF

Create your own hashtag ex use your new brand #Ask_Rana

Include famous hashtags to your posts ex #smallbiz

Tips for Business Choose a specific account that will represent your brand or business.

Pick Industry or Brand Keywords

#McDStories hashtag campaign

Promote the Hashtag by Incorporating it Into Other Marketing Channels

event hashtag - email reminder –

#Please #Don’t #Hashtag #Every #Single #Word #In #Your #Tweets

Don’t use #UOLHT

Learn the difference between voice and tone

if your business’s Twitter voice is irreverent and jokey, you’ll probably want to shift your tone in a conversation with a stressed customer to be more comforting and respectful.

Find the Perfect Hashtag using some tools

https://twitter.com/search-home

http://beta.followthehashtag.com/#/

RiteTag extension https://ritetag.com/

http://keyhole.co/

http://twubs.com/

Follow trends in twitter

Join My Network

Official Page : https://www.facebook.com/ranaMgomaa

Hashtage Conversation: #Ask_Rana