Harvest Selects Monthly Report mar - april 2013
31
Mar - April Monthly Report
-
Upload
vikram-dua -
Category
Technology
-
view
167 -
download
1
Transcript of Harvest Selects Monthly Report mar - april 2013
Mar - AprilMonthly Report
6th Feb5th Mar
6th Mar5th April
Number of Updates 24 24
Average Per Post Reach 491 440
Organic Reach % of total Reach 96% 81%
Viral Reach % of total Reach 4% 19%
Key Metrics - Facebook- Reach-Post Level
Summary: Viral Reach has improved by as 15% as it was in Feb - Mar.
Key Metrics - Facebook- Reach –Page Level
6th Feb5th Mar
6th Mar5th April
Fans at the Start of Month 6,144 7,510
Total New Fans Added 1,380 1,722
Total Unlikes from the Page 84 154
Reach Through Friends of Fans 21,94,628 22,23,027
Organic Reach-fans Ratio 42% 26%
Summary: We have Added 1,722 More the Fans on the Page this month. We have reached out to more people through friends of fans compared to the last
month.
Key Metrics- Facebook- Engagement
6th Feb5th Mar
6th Mar5th April
Engagement1,681 1,056
Number of Updates24 24
Total Negative Feedback received on the posts9 11
Photo Views1,270 707
Click on Links16 3
Likes on Updates323 289
Comments45 26
Shares27 31
Summary: The Timeline & Guess the Celebrity are the most viewed tabs in the month of Mar - April
6th Feb5th Mar
6th Mar5th April
Welcome tab/ Cover Photo1 1
Number of Reviews10 10
Timeline 804 547
Information 18 12
Photos 41 24
Guess the Celebrity 64 184
Key Metrics- Facebook Tabs and Review Websites
Deliverables On Facebook
Facebook- Creative's
Facebook – Insights - Demographics
Age Wise Break Down of Demographics
Take- Away: Males and Females of the Age Group 18 + are primary Target Audience on Facebook. Fans of age group of 18-24 fans are male who like our page the most but Maximum reach
are age group 25-34 male.so we have to write the content for the younger generation (18-24) to get Maximum Reach.
Facebook- Insights- Demographics Analysis
Age Group 13-17 18-24 25-34 35-44 45-54 55-64 65+
Likes Females 0.3% 8.7% 2.4% 0.7% 0.3% - -
Males 1.4% 67.6% 12.8% 3.4% 1.1% 0.4% 0.4%
Reach Females - 11.8% 2.1% 0.8% 0.7% - -
Males - 44.3% 28.6% 7.9% 3.1% - -
Talking About
Females 0.7% 9.7% 11.9% 3% 6.7% 1.5%
Males 0.7% 39.6% 17.9% 4.5% 3.7% - -
Facebook - Sources of Likes
Summary: Contribution of Ads and Sponsored Stories , indicating that the page has achieved a
significant fans in the month of Mar - April.
89%
7%
2%1%
Ads and Sponsored Stories
On Page
Facebook Rec-ommendations
Mobile
Mar - April
87%
5%
4%3%1%1%
Ads and Sponsored Stories
On Page
Mobile
Facebook Rec-ommendations
Timeline
On Hover
Feb - Mar
Facebook- Frequency of Reach
Summary: The number of people who were reached 1 and 2 times were 75% and 15%. This shows that the updates reached out to people more often in Mar - April.
75%
15%5%
2%
1%1%0%
0%
Mar - April
123456-OctNov-2021+
73%
16%5%
2%
1%2%0%
1%
Feb – Mar
123456-OctNov-2021+
Category Analysis of Updates
Summary: Calorie Alert & The Sexy Bread are the categories that performed well as compare
to other Category
Category Analysis of Updates
Day Analysis of Updates
Summary: Tuesday & Friday are the best day to for the Post to Reach Maximum Fans.
Day Analysis of Updates – Total Reach
Summary: Friday is the best day to get maximum Engagement.
Day Analysis of Updates – Per Post Reach
Deliverables On Twitter
Twitter Profile
Twitter - Tweets
Advance Twitter Search
Advance Twitter Search
Advance Twitter Search
Deliverables On Product Review Sites
Reviews
Reviews
Reviews
Reviews
Reviews
Reviews
Reviews
