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Hartmann Ventures

Introduction to Design Thinking.

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What is Design Thinking?Design Thinking is a human centred, systematic approach to radical innovation

at the intersection of business, technology and people.

Blending these three components grounds a business-building experience, and keeping

these goals balanced is critical to creating benefits to all stakeholders involved.

Do they love it?

Is it scalable? Is it profitable?

Human Values

Organizational Behaviour

Design & Interactivity

Manufacturing

TechnologyEngineering

Technical

Workability

Economic

Vitality

Customer

Appetite

Human-Centered

Innovation

EmotionalInnovation

FunctionalInnovation

ProcessInnovation

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Determine Explore Distil/ideateDefine Evaluate

• Design brief• Focal question• The five whys• Laddering• Analogous

situations

• Assume a beginner’s mindset

• Observation techniques

• Stakeholder maps• User Journey• Personas• Extreme Users• Contextual inquiry

• Capture findings• Affinity clustering• 2x2 matrix &

SWOT• Empathy maps

• Brainstorming• Bodystorming• Impose

constraints• “I like. I wish.

What if?”• Low fidelity

prototypes• Storyboards• Staging

• Decision tree• Business Model

Canvas

Identify

• Hypothesis building

Design Thinking ToolkitEach stage of the Design Thinking process has an underlying toolkit

that helps to address the right questions to the right stakeholders at the right time.

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Show, don’t tell

Communicate your vision in a meaningful way by creating an experience, use illustrative visuals, tell a good story.

Craft clarity

Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.

Radical collaboration

Bring together innovators with varied backgrounds/ viewpoints. Breakthrough insights and solutions emerge from the diversity

Be mindful of the process

Know where you are in the design process, decide what tools to use, and remember what your goals are.

Embrace experimentation

Prototyping is not just a way to validate an idea,it is an integral part of the innovation process. We build to think and learn.

Focus on human values

Empathy for the people you are designing foris critical

Design Thinking PrinciplesIn order to make Design Thinking successful, it should follow six core principles.

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Creative toolbox

Enhancing innovation

capabilities of employees

by building innovation

skills and applying creativity

tools

Innovation culture

Changing the company’s

culture into an innovation

culture through targeted

organisational development

and training of innovation skills

Competitive strategy

Strengthen the company’s

competitive position by

targeting strategic “innovation

areas” with designated Design

Thinking projects that are led

internally.

Design thinking

as competitive strategy

Design thinking

as innovation culture

Design thinking

as customer-oriented mindset

Design thinking

as toolboxStr

ate

gic

fo

cu

s

Scope of development

Ex

tern

al

Inte

rna

l

Individual

development

Organizational

development

Customer mindset

Shifting from technology

or functional orientation

towards customer orientation

by changing people’s attitudes

and behaviours in daily

business and projects.

Strategic ObjectivesThere are four strategic objectives of companies engaging in Design Thinking.

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Theo

ry

Design Space Exploration Prototyping Pitch

DevelopmentFindings Presentation

Prototype Presentation Presentation

Design Thinking Methodology

Workshop Setup

Use Case Introduction

Intro to Prototyping

Intro to Sales Pitch

Intro to Ideation

Wrap up

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00

Crea

tion

Stakeholder Map Persona Customer

journey Ideation Prototyping Pitch

Workshop AgendaLet’s discuss design thinking and explore it together throughout the day.

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Contact UsWe’d love to work with you.

info@hartmannventures.com

hartmannventures.com

+41 78 707 76 69

linkedin.com/company/hartmann-ventures

Neue Fossertstrasse 5, CH-8952 Schlieren, Switzerland