Hartford Courant media kit

Who We Are • Hartford Courant Media Group puts the

power of integration into the hands of its

advertisers by offering a portfolio of

targeted products, customized solutions,

integrated strategies and quality

audiences that grow its clients’

businesses

• The business includes the heritage of

The Courant, “the oldest continuously

published newspaper in America.”

Integration is at the core of Hartford

Courant Media Group’s operations and

content gathering while its brands exist

independently to serve their respective

audiences.

Why Hartford Courant Media Group?

• History

• Account Executives

• Resources

• Team Approach

• Commitment

• Innovation

• Creativity

• Results

Smartphone, computer or tablet?

36% of Americans own all three • 66% of Americans own at least two digital devices

– smartphone, desktop or laptop computer, or tablet – and 36% own all three.

• Fueled in part by the rapid adoption of smartphones and tablets, the share of American adults who own a smartphone, computer and a tablet has doubled since 2012. At that time, only 15% of U.S. adults owned all three devices.

• The age group most likely to own multiple devices is 30- to 49-year-olds, half of whom report owning all three, according to our 2015 survey data.

• People who are more affluent and those with more formal education also are more likely to own multiple devices. Whites are a bit more likely than blacks to have all three gadgets, while men and women are equally likely to do so.

http://www.pewresearch.org/fact-tank/2015/11/25/device-ownership/

http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/pi_2015-10-29_device-ownership_0-01/

Informational Sources Scarborough Research

Syndicated consumer research conducted in 80+ markets, including the Hartford & New Haven DMA.

Provides data on print/online/TV reader/viewership.

Pew Research Center for the People and the Press

Internet and American Life Project – an ongoing series of research projects to determine usage and the role

of online media.

Comscore

Global leader in measuring the digital world via syndicated and custom solutions in online audience

measurement.

Nielsen

World’s largest marketing and media research company measures consumer behavior, television usage.

Quantcast

Quantcast measures all 220 million U.S. Internet users, providing detailed audience profiles for the

advertising marketplace to learn more about what consumers are doing online.

Courant.com

• People from across

Connecticut go to

Courant.com for breaking

news and information. The

online arm of the Hartford

Courant, the site is the state’s

leading source of news,

sports coverage, business

reports, weather forecasts

and shopping options.

Courant.com

• Rolling 3-month average (Aug.-Oct. 2015)

Courant.com averaged 23 million pageviews

and 5.2 million monthly visits in October

Metric 3-mo. rolling avg.

(Aug.-Oct. 2015)

Monthly Pageviews 23.0 million

Monthly Visits 5.2 million

Monthly Unique Visitors 2.5 million

Average Time Spent Per Visit (minutes) 8 min 30 sec

Source: Adobe Site Analytics (Omniture), August - October 2015

Courant.com

• NGUX platform (Oct. 2015)

More than half of all visits and unique visitors

to courant.com came from mobile devices

courant.com Pageviews

Total Traffic 18,217,252

Desktop (non-mobile) 58%

Mobile Phone 29%

Tablet 14%


All Other devices represent less than 0.5% of these metrics. All Other devices include media player, gaming console, e-reader and set-top box

CTNOW.com

• CTNOW.com is the go-to

entertainment resource in

Connecticut. Find the hottest

restaurants, the coolest bars,

the latest openings, the best

places to have fun with your

family, in one place.

Complete with photos, video

and unmatched listings.

CTNOW.com is the place to

go for places to go.

CTNOW.com

• Rolling 3-mo. average (Aug.-Oct. 2015)

CTnow.com averaged 3 million pageviews

and 223,000 monthly visits in October

Metric 3-mo. rolling avg.

(July – Sept 2015)

Monthly Pageviews 3.3 million

Monthly Visits 222,700

Monthly Unique Visitors 163,200

Average Time Spent Per Visit (minutes) 7 min 30 sec


CTNOW.com

• NGUX platform (Oct. 2015)

About half of all visits and unique visitors

to CTNow.com came from mobile devices

CTNow.com Pageviews

Total Traffic 2,514,922

Desktop (non-mobile) 72%

Mobile Phone 21%

Tablet 7%


All Other devices represent less than 0.5% of these metrics. All Other devices include media player, gaming console, e-reader and set-top box

HartfordMag.com &

Newhavenliving.com • Hartfordmag.com is

Hartford County’s premier

lifestyle online magazine.

Newhavenliving.com is New

Haven County’s premier

lifestyle online magazine.

Both showcase all of

Connecticut's qualities and

are your authority on the

area’s dining, arts and

entertainment, fashion and

shopping, travel and

business, home décor and

more.

CourantCommunity.com

• Courant Community.com

is our reader friendly, easy

to navigate, community

news site. We focus on

local community news,

features and photos.

CourantCommunity.com

delivers the hyper-local

news you are used to in

any digital platform,

desktop, mobile or tablet.

Online Ad Specs

• Cube (Medium Rectangle): Dimensions: 300 x 250 / File Size Limit: 40K

• Half Page: Dimensions: 300 x 600 / File Size Limit: 40K

• Leaderboard: Dimensions: 728 x 90 / File Size Limit: 40K

• Super Leaderboard: Dimensions: 970 x 90 / File Size Limit: 40K

• Micro Banner: Dimensions: 320 x 50 / File Size Limit: 15K

• Rich Media Pushdown: • Expanded

Location: Underneath page header and search

Dimensions: 970x415

File Size Limit: 110 K

• Collapsed

Location: Underneath page header and search

Dimensions: 970x90 or 970x66

File Size Limit: 60 K

More Ad Option and Specifications can be

found at the Tribune Interactive Website:

http://tribuneinteractive.com/specs/display.html

Extended Reach Advertising

• With more than 1,400

sites, Premium News

Network is the largest

premium local source

for carefully vetted

publishers with quality,

journalistic content.

Premium News

Network


• Trust Metrics gives the

Premium News Network a

quality rating 20x the

industry average.

BRAND SAFE, BRAND SMART


• A cost-effective solution

that maximizes an

advertiser’s presence in

market across a curated

list of national websites.

Desktop: Content

• Content

• Premium News Network

• Category

• Topic

• Keyword Contextual

• Youtube Display

• Good For

• Reaching Users in Specific Contexts

• A Wide Array of Media Strategies Run of Network

Content-centric Audience-centric

Category Targeting

• Advertise by Relevant Content

• Each category list contains 30-75 national sites

• Purpose-built to reach 50+ Broad Categories

• Mini-networks of popular national sites

Topic Targeting

• Advertise by Topic, No Site Lists

• Ads are served on sites and sites

with sections relating to topic

• Machine Optimization at its Best

Contextual Targeting

Hair

Haircut

Makeup

Reaches highly specific

audiences who are

consuming custom-

defined topics

YouTube Display

• Ad Size: 300X250 • Categories Available

Desktop: Audience

• Audience

• Site Retargeting

• Demographic Retargeting

• Behavioral Retargeting

• Job Title Retargeting

• Search Retargeting

• Facebook

• Good For

• Finely-Targeted Campaigns

• Direct Response Campaigns

• Multi-Platform Buys

Run of Network

Content-centric Audience-centric

Site Retargeting

1. Create Pixel

2. Advertiser Places Pixel on Site

3. Pixel Tracks Visitors

4. Advertiser’s Campaign Reaches

Visitors

• Brand Safe Site List

• Frequency Capping

• UV must reach 1,000 to deliver

• Backfill Options

Demographic Retargeting

Ads are served using 3rd party data

targeting who the

user is online.

Behavioral Retargeting

Ads are served using 3rd party data

targeting what the

user is doing online.

Job Title Retargeting

Ads are served

using 3rd party

data and target the user based

on their

profession or

industry.

Search Retargeting

Ads are served based on WHAT the user has

SEARCHED for online.

Facebook Display

• Inventory is accessed through 3 party data sources. We are able to utilize the same 3rd party data segments as our Advanced buys.

– Job Title Targeting

– Household Income

– Behaviors

• DMA, Zips

• Pricing: CPM

• RFP for Rates & Availability

Mobile & Tablet

• Both devices are gaining

online usage time

• Allows advertisers to reach

audiences using different

screens

• Trend lines show steady

growth into future

• Mobile offers a new way to

target: By Location!

• Mobile & Tablet RON

Mobile & Tablet Channel

• Hyper-Local Mobile

Mobile Run of Network

• Geo Targets: DMA

• Targeting: Run of Network

Mobile Ad Unit

• Reach a broad audience

across various apps and

mobile sites.

Hyper-Local Mobile

Accurate Targeting • The GPS functionality in

smartphones is coupled with

thousands of mobile apps and sites

to reach audiences based on their

precise location.

Inventory • 80% runs in Mobile Apps

• 20% runs in Mobile Browser

Targeting Tactic: Location

Hyper-Local Mobile: Dynamic Ads

Weather

Customization Banners adjust based on

weather conditions

Distance

Customization Banners adjust based on

distance

Timing

Customization Banners adjust based on the

time of day

Mobile: Call To Action

Tap to Call Tap to Map Tap to Site

Tablet

• Geo Targeting • DMA

• Targeting • Run of Network • Channel Targeted

• 728X90, 300X250

• Apps & In Browser • Optimized & Non-Optimized Sites

Pre-Roll Video

• Uncluttered Environment

• Personalized & Relevant

• Major Shift in Consumption

• Branding

• Direct Response

• In-Depth Metrics Provides Insight

• YouTube.com Pre-Roll

• Pre-Roll Video

YouTube Pre-Roll Video

With Companion Banner

YouTube Pre-Roll Video

Targeting: ROS

Pricing Structure: CPV, Cost Per View

What is a “View”: User does not click skip ad.

Pre-Roll Length Accepted: :15 or :30

User hits “Skip Ad” : The advertiser still gets at least 5

seconds of free branding!

Companion Banner: Not guaranteed, 300X60

Pre-Roll Video

With Companion Banner

Without Companion Banner

Pre-Roll Video

Targeting Options: RON, Channel, Demo or

Behavioral

Pricing Structure: CPM. Video must be watched

before user can view video content. There is not a

skip button.

Pre-Roll Length Accepted: :15 or :30

Companion Banner: Not guaranteed, 300X250

The Weather Channel

• POWERFUL SOLUTIONS FOR LOCAL BUSINESSES LIKE YOURS

AUTO DEALERS Can target a 10 mile

radius around their

dealerships

HOME REPAIR Can reach homes that

are more costly to

maintain

GROCERY STORES Can choose to only run

ads where and when

people are likely to

shop

• THE POWER OF THE PLATFORM

PERSONAL INJURY

ATTORNEYS Can serve ads when

accidents most likely

to happen

HVAC Can reach the right

neighborhoods during the

right weather conditions,

and reach customers

when they need service

the most

HYPERLOCAL

REACH (at the ZIP code

level)

PREMIUM

PLACEMENTS

• THE RIGHT PARTNERSHIP

• TWC’s offering in Hartford

WEATHER

PARTING™

• THE RIGHT PRODUCT

• THE RIGHT TIME

• THE RIGHT PLACE

• THE RIGHT PLACE

Local on Web When users give us a ZIP, 90% of

the time it’s their home location.

Local on Mobile 150M+ app downloads and

counting. We know where they

all live, and where 80% of them

are at this moment because

they’ve enabled GPS to get

their local weather.

Source: Proprietary Ad Targeting Study, weather.com,

August/September 2011, n = 14,154 respondents

It all starts with a ZIP

Multiple weather touch points daily

across many devices

We offer 5 levels of targeting ZIPRadiusCountyDMAState

• Weather Parting™ • Weather-smart condition triggers

• THE RIGHT TIME

TEMPERATURE 101 or Higher

90-100

80-89

70-79

56-69

41-55

32-40

31 or Lower

RELATIVE MARKET

CONDITIONS Heavy Snow

Heavy Rain

High Pollen Count

Very Cold

Very Hot

Very Windy

Very Humid

Allergy

Asthma

Flu

PRODUCT/

ACTIVITY

CONDITIONS Beer

Grocery

Ordering-In/Delivery

Outdoor Activity

Eating Out

In-store shopping

Online shopping

Tires

CONDITIONS Severe: Flood, Winter,

Thunder, Hail, Tornado, Forest

Fires, etc.

Pleasant: Sunny or Clear

Winter: Ice or Snow

Stormy: Thunder or Rain

Hail (Detected)


Mobile App

(Android + iPhone)

320x50 & 300x250 Tablet

728x90

• Nearly 100% viewability

• Rich media enabled

• Average user 35 years old, on the go

• Average CTR 0.43%

• Looking for a direct response?

Have the users Click to Call

• Average user 55+ with high income,

high usage at night

• Rich media enabled

• Average CTR 0.28%

Premium mobile & tablet placements Over 170 million mobile downloads of the TWC app on tablet, iPhone & Android

• Online: Top local placement


Average user age 45 – high office hours usage (9a-5p) Average 300x600 CTR 0.18%

Average 300x250 CTR 0.07%

300x250/600


Details

• :15 second video

• DMA/State targeting only

• Weather Parting

Unavailable

• Autoplay

• Cannot be skipped

Companions can be included

but will only serve on certain

web articles pages.

Cross-platform local video :15 pre-roll Video views on weather.com and mobile are exploding!

170+ million mobile downloads of the TWC app on tablet, iPhone & Android

Platform Average CTR Completion

Rate

Mobile, Web &

Tablet

5.73% 62%

Why video?

Deeper user engagement

High quality content

1st Party E-mail Blasts

• Email Marketing Benefits

• 60,000 e-mails sent out to the

Hartford Courant subscribers with

a very special offer

• 100% permission-based

• Fast, efficient and cost-effective

• Measurable results

3rd Party E-mail Blasts

• Email Marketing Benefits

• Highly targeted 1:1

communication

• 100% permission-based with

95%+ tied to a postal address

• Fast, efficient and cost-effective

• Measurable results

• Target by geography, store

location and trade area

• Complements multi-channel direct

mail, print and mobile efforts

3rd Party E-mail Blasts

• Target Your Message Geographically, demographically and by lifestyle.

Target the right prospects. Email campaigns deliver

your message to exactly the consumers you want to

reach using hundreds of targeting options.

• Age

• Gender

• Location

• Marital Status

• Car Intenders

• Vehicle Owners

• Vehicle Lessees

Hartford Courant Content Solutions

• Hartford Courant Content Solutions is a full service

Internet marketing suite providing business of all sizes

with an array in internet marketing services and

strategies designed to increase web presence,

expand customer base and drive revenue.


Website Development • Whether your business is large or small, we can build a beautiful,

relevant website for just about any budget level. We’ll also help

customers better find your website and fully experience it on any

mobile device.

Custom Content • Need website content? Or content for your email or other marketing

efforts? Don’t have time to write and edit content? Our team of expert

writers can create a solution tailored to your business needs.

Search Engine Optimization • We dive deep into every aspect of your web environment, including

the competitive landscape, link architecture and what’s affecting

search results on and off the pages. We then develop a roadmap of

site updates needed to deliver results.

Paid Search • Our expert team’s hands-on approach to PPC means you bid on the

right keywords to bring in qualified traffic that creates results that

matter. Our detailed reporting shows you exactly what you want to

see: results.


Content Marketing • Every business has a story to tell. We can help you tell your story by

crafting the right message and distributing it on our local website. Our

unrivaled local market reach is the best way for you to talk to potential

customers.

Video Storytelling • Our expert strategists and video producers will put your brand in

motion with compelling storytelling to reach and engage audiences on

our local websites, on YouTube and other channels.

Email Marketing • We love email and we think it can be a powerful marketing tool for

businesses of all sizes. Our team starts with customer personas and

we build out a content strategy tailored to engage and drive results.

Social Media • We can help you harness the power of social networks such as

Facebook, Twitter, Instagram and other popular channels. Many of our

clients hire us to run their social marketing program, trusting in our

best-practices ethics.

Hartford Courant media kit

Business

Transcript of Hartford Courant media kit