Harrison's Landing: Website Redesign Proposal

13
website & brand redesign proposal

Transcript of Harrison's Landing: Website Redesign Proposal

website & brand redesign proposal

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

company goals & site objectives

Harrison’s Landing www.harrisonslanding.net Located in Corpus Christi, TX

Harrison’s Landing is the home of Corpus Christi’s finest tours, sail center, shopping, food, and bars. They host nightly music and entertainment and also provide rentals of their venue for hosting parties and banquets.

Harrison’s Landing’s mission is to provide quality service and entertainment to the people and tourists of Corpus Christi.

In their website redesign, Harrison’s Landing hopes to expand their demographic to an audience of young adults while keeping their existing audience of older professionals. They also want website visitors to get the lively experience of Harrison’s Landing on the website as well as in person by making it more interactive to users.

Screenshot of Harrison’s Landing’s current home page

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Bluff’s Landing Marina & Lodge www.bluffslanding.com Located in Corpus Christi, TX

Bluff’s Landing is a marina, lodge, and restaurant. Like Harrison’s Landing, it’s located right on the water in a prime tourist district. Their website is more modern than Harrison’s current website, but the color schemes (despite matching the branding) dates it and even makes some content extremely difficult to read. The background images are large enough, but they are distracting from the content. However, the navigation is cohesive and clear, and the flow of content from page to page feels mostly natural.

Screenshot of Bluff Landing’s current home page

competition: 1/5

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Wind & Wave Watersports www.windandwave.net Located in Corpus Christi, TX

Wind & Wave Watersports is a beach shop that sells and rents out surfboards and kayaks and also sells similar products as Harrison’s Landing, like apparel and gifts. Their website, though clear and simple, is very dated and lacks any interesting detail. They have many images and logos to provide all the information anyone would need to have before visiting, but it is laid out in a very random manner and lacks any kind of design. The business also lacks any kind of distinct logo and makes it appear cheap and generic. However, navigation and content is consistent and it is easy to move around the site.

Partial screenshot of Wind & Wave Watersports’ current home page

competition: 2/5

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

House of Rock www.texashouseofrock.com Located in Corpus Christi, TX

House of Rock is a restaurant/bar that also hosts many musical entertainment events, like Harrison’s Landing. Their website looks like a template and nothing is really custom, so parts of it look disorganized like it’s not where it belongs. The color scheme speaks to a very specific audience though, and any information that should be there is there and is broken up appropriately, which should be a decent reference for HL’s redesign.

Partial screenshot of House of Rock’s current home page

competition: 3/5

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Water Street Market www.waterstmarketcc.com Located in Corpus Christi, TX

Water Street Market has one of the better websites of local competition. Like Harrison’s Landing, it is a central location with a bar and restaurants. Unlike Harrison’s Landing, its website does a good job at making those bars and restaurants appear as their own entities.

When accessing each different page for the Oyster Bar of the Executive Surf Club, the user is taken to a website that resembles the main site but has noticeable changes.

This both helps and hurts the website. The individual restaurants are able to stand on their own this way, but it can also be confusing to know where you are on the site. The design looks professional but templated and lacks much detail or interesting features after the header is gone.

Partial screenshot of Water Street Market’s current home page

competition: 4/5

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

La Palmera Mall www.lapalmera.com Located in Corpus Christi, TX

The La Palmera Mall is one of Corpus Christi’s biggest places to shop and eat both indoor and outdoor. Their website is a mix of modern and dated, but is decent at keeping information organized and accessible. The navigation is fluid and consistent and the content shown is informational and there is little doubt of what is available to do there.

Screenshot of La Palmera’s current home page

competition: 5/5

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Though not in the same categories, all five chosen competitors share one or more business aspects with Harrison’s Landing, whether it be shopping, eating, or boat rentals. Some of the businesses have a better branding and others have more consistent content on their websites. A couple also have a more defined audience that’s made obvious from the accessibility and interactivity on the websites. A mix of these various upper hands over Harrison Landing’s current website and branding may help give it a better web presence.

competitive positioning

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Who: Heather Tulley, female, 26

Occupation: Photojournalist

Location: Corpus Christi, North Bay

Lifestyle: Heather enjoys living on the beach and taking pictures for leisure and for her job. On nights and weekends, she goes out to interesting restaurants and shows with friends. She is computer savvy and is into social media.

Who: Tom Turner, male, 36

Occupation: Marketing Consultant

Location: Central Corpus Christi

Lifestyle: Tom recently transferred to the area and frequently goes out with coworkers to learn the area. When not out, he enjoys watching movies and grilling at home with his wife and dog.

Who: Jackson Brewby, male, 67

Occupation: Retired

Location: Corpus Christi, Padre Island

Lifestyle: Jackson retired two years ago. He now spends his days golfing with fellow retirement friends and boating with his wife and grandchildren. He enjoys eating at fine food restaurants on occasion, but prefers a casual dining experience. He uses a desktop PC daily to check stocks.

target market & audience

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

site look

Descriptive wordsfriendly, classic, modern

TypographyBody copy (12-14px) will be a sans-serif typeface with plenty of leading for legibility.

Headers (16-36px) will be either serif or condensed sans-serif to stand out against the body copy.

Image qualityhigh quality PNG/SVG graphics & hi-res/standard quality JPG images (for example...)

#a7ebc2

morning dew

#eef5e5

egg shell

#c0d694

turtle’s nest

#fd674d

pink skies

#315874

pebbles

Lato, 12pt/18pt abcdefg ABCDEFG 1234567890

Fira Sans, 12pt/18pt abcdefg ABCDEFG 1234567890

Yanone Kaffeesatz, 14pt/20pt abcdefg ABCDEFG 1234567890

Lora, 14pt/20pt abcdefg ABCDEFG 1234567890

{

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Harrison’s Landing’s current branding lacks much significance despite being a part of an industry known for its vitality and spirit. The logo looks authentic and has an old edge to it, but it doesn’t look like a clean logo that would speak to a younger audience as well as an older one.

brand identity

This rebrand attempts to bridge a gap between the older and younger generations that both visit this restaurant/bar/entertainment venue/shopping center.

The options keep an authentic “harbor” feel while maintaining a clean, modern look that will go perfect with a new updated website.

L A N D I NG

HAR

RISON’S

CORPUS CHRISTI,

TXE S T 1 9 7 2L A N D I N

G

HAR

RISON’S

CORPUS CHRISTI,

TXE S T 1 9 7 2

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Home

Sailing

CruisesCharters

Intro to SailingYacht Photos

Banquets & RentalsTeam Building

Specials & EventsEntertainment Schedule

Regular MenuSunday Brunch Menu

Tours Tavern Boutique Store Venue About Contact

Content Flowchart

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com

Maria, J. A. (2014). On web typography. New York: A Book Apart.

Jehl, S. (2015). Responsilve responsive design. New York: A Book Apart.

Each of these resources was gathered from the Creative Edge online database. They will be used for reference to designing the final page layouts

and putting it together with code.

Bergstrom, J.R., & Schall, A. (2014). Eye tracking in user experience design. Waltham, MA: Elsevier.

research & reference

(Book) (Book) (Book)