Harris Hall Brand Initiative

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Cultivating A Strong Visual Identity

@HarrisHallBI @Candace_D_Queen

#HHBIEdu#BWBATX

[email protected]

Brand vs. Visual Identity

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B I Cultivating A Strong Visual Identity

Creative BriefMood Board

ColorTypography

Graphic LanguageImplementation

Other Considerations

Creative Brief

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BACKGROUNDButtercream 8 is a Texas-based paper goods company that specializes in providing uniquely designed invitations, collateral materials and gifts for special occasions. They serve a global population by providing shipping worldwide as well as downloadable DIY products.

OBJECTIVECreate a visual identity that resonates with multiple cultures.

TARGET AUDIENCE18-34 year olds with an affinity towards engaging in and planning thoughtful celebrations at all stages of life.

MESSAGEElevating the art of celebration.

COMPETITIONOnline designers, particularly those using the Etsy platform to sell their designs.

UNIQUE TRAITS-Provides downloadable DIY templates when desired to help customers cut back on costs.-Doubles as a gift shop, cutting down on the need to shop at multiple stores.

CREATIVE CONSIDERATIONSDesires a mint and gold color scheme, but not too gaudy.Would like something that exudes affordable luxury.

TONE-Polished-Entertaining-Carefree-Glamorous -Happy

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B I Creative Brief

February 5, 2015 | Buttercream 8 | Full Visual Identity

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BACKGROUNDButtercream 8 is a Texas-based paper goods company that provides uniquely designed invitations, collateral materials and gifts for special occasions. They serve a global population by providing shipping worldwide as well as downloadable DIY products.

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OBJECTIVECreate a visual identity that resonates with multiple cultures and backgrounds.

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TARGET AUDIENCE18-34 year olds with an affinity towards engaging in and planning thoughtful celebrations at all stages of life.

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MESSAGEElevating the art of celebration.

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COMPETITIONOnline designers, particularly those using the Etsy platform to sell their designs.

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UNIQUE TRAITS-Provides downloadable DIY templates when desired to help customers cut back on costs.-Doubles as a gift shop, cutting down on the need to shop at multiple stores.

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CREATIVE CONSIDERATIONSDesires a mint and gold color scheme, but not too gaudy.Would like something that exudes affordable luxury.

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TONE-Polished-Entertaining-Carefree-Glamorous -Happy

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GRAB A PARTNER!

Mood Board

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Structured

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Pinterest

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Image Search

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Primary ColorSecondary ColorNeutral Color2-3 Colors

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Adobe Kuler

Typography

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Primary TypefaceSecondary TypefaceAdditional Typefaces

AVENIR NEXT REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

AVENIR NEXT ULTRA LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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DaFont.com

MyFonts.com

Graphic Language

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Patterns

ButtercreamPAPÈTERIE

BBAVENIR NEXT ULTRA LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

AVENIR NEXT REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Photography

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Textures

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Illustrations

Implementation

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Curls Understood

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Her Agenda

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The Creamy Crack Rehab

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SAINT HERON

Other Considerations

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Know Your File TypesPricing

Expected Length Of ProjectOngoing Evaluation

H H

B I

Cultivating A Strong Visual Identity

@HarrisHallBI @Candace_D_Queen

#HHBIEdu#BWBATX

[email protected]

Harris Hall Brand Initiative

Design

Transcript of Harris Hall Brand Initiative