Harri Haapasalo in the Oulu Smart City seminar on Wed 6th May, 2015
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FACULTY OF TECHNOLOGY Business in Built Environment – results from ongoing research Harri Haapasalo, Professor Head of IEM 1. Current challenges 2. Solutions • Business models • Idea of lean – value + waste removal • Stakeholder management • Implementation of IPD - Alliance
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Transcript of Harri Haapasalo in the Oulu Smart City seminar on Wed 6th May, 2015
FACULTY OF TECHNOLOGY
Business in Built Environment –results from ongoing research
Harri Haapasalo, ProfessorHead of IEM
1. Current challenges2. Solutions
• Business models• Idea of lean – value + waste removal
• Stakeholder management• Implementation of IPD - Alliance
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
Fundamental problem:Fragmentation and sub-optimisationper project in construction industry
Main designer
Sub designer 1
Sub designer 2
Sub designer 3
Sub designer 4
Sub designer N
Main contractor
Sub contractor 1
Sub contractor 2
Sub contractor 3
Material supplier
Client
Construction services
Customer
Client consultant 1
Client consultant 2
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
Verification vs Validation• Waterfall vs incrmental delivery
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
Business models
INCOMINGMONETARY FLOW
Logic of Business modelrelated on core processes
NPD
OD
CUSTOMER
Dimensions ofBusiness Model
1. Offering2. Value creation
system3. Revenue modelProducts/Services
Product families
S
INCOMINGMONETARY FLOW
NPD
OD
CUSTOMER
INCOMINGMONETARY FLOW
NPD
OD
CUSTOMER
INCOMINGMONETARY FLOW
NPD
OD
CUSTOMER
Different business models for different businessesTo enable efficiency through repeatability
FACULTY OF TECHNOLOGFACULTY OF TECHNOLOGY
Company 1
BM for X
BM for Y
BM for Z
Project 1Project 1Projects in
market X
Project 1Project 1Projecs in
market Y
Project 1Project 1Projects in
market ZDeci
sions
base
don
busin
ess
case
s
Corporate strategy Business strategy Marketing strategy Operational strategy
NOTES:CS: Which businesses? How these businesses create synergies and/or add to the competitive advantage as a whole?BS: Corporate strategy of a strategic business unit in a diversified corporation.MS: Part of functional strategies that are derived from broader corporate strategies. BM = value proposition!OS: Deals with operational activities. Is business models design same as creating an operational strategy?
Levels of business planning(Aki Pekuri)
FACULTY OF TECHNOLOGFACULTY OF TECHNOLOGY
Strategy Businessmodel X
Businessmodel Z
Decision-making
guided by BMX
Projects that fitwith BM X
Process todeliver
projects that fitwith BM X
Business management Project managementMarkets
Project selection guided bybusiness models (Aki Pekuri)
INCOMINGMONETARY FLOW
Logic of Business modelsrelated on core processesin value chains of projects
CUSTOMER
DIEM
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
Complied value chains - businessecosystem based on actors’ businessmodels
DIEM
Implementation of IPDAlliance
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
The main idea in (IPD-Alliance)early involvement and integration
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
The framework for stakeholder identification andclassification (Aapaoja & Haapasalo 2014).
FACULTY OF TECHNOLOY
FACULTY OF TECHNOLOGY
Stakeholder salience assessment(Aki Aapaoja)
FACULTY OF TECHNOLOGYFACULTY OF TECHNOLOGY
Synthesis
• Systematicism on businessplanning – defining theoffering and OD
• EARLY INVOLVEMENT andINTEGRATION– Enterprise and
organisation level– Project level
• Identify the key stakeholdersfor the project – integrate andinvolve
• Client procurement – enableimprovement and innovation
