Harra n Kids

8/2/2019 Harra n Kids

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STUDY OF LOCAL BRANDS

Presented By:TAMANNA

M.F.TECH(2010-12)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, GANDHINAGAR 1 /48



About “Harra” Timeline

Brands

Mission

Vision

Values Collection

Types of Ownerships

Stores Under Study (Store Photographs & Vedios)

Head Office

Technology Used

SCM

Outbound Logistics of Harra

Process of Logistics

Promotional Schemes References

2

Index For Harra

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K Maheshkumar Industries Ltd. (Hasejaa group of companies),

manufacturer of ‘HARRA’ brand of “Ready to Stitch” ladies dressmaterials.

Founded in 1988.

Mahendra Prabhudas Bajaj is the Director (Marketing and Business

Development) for Hasejaa group of companies.

In 2009-10 group turnover is Rs 125 Crores

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About “Harra”

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1988 - Founding of Hasejaa group of Companies.

1989 - Establishment of Brand Hasejaa.

2002 - Laid Foundation for infrastructure through K. Mahesh Kumar CapitalConsultant Pvt. Ltd.

2005 - Establishing of Brand Harra.

2006 - Launch of First EBO at Gallops Mall, Ahmadabad.

2008 - Introduction of Hara KBC.

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Timeline

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5

Brands

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Our core philosophy is to contribute towardsquality of life, aspiration and all lifestyle wants

and needs of contemporary Global Consuners beyond geographical temtories”

6

Mission

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Offer information and Value.

Understanding Customer’s Requirements.

Design & Manufacture a complete range of world class products & Deliver World Class

Expenses.

Align Business Opportunities with the objectiveof Nation Building.

7

Vision



Caring

Integrity

Excellence

Understanding

Responsibility.

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Values

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9

Collection

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Company Owned

Franchisees

10

Types of Ownerships

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11

Harra Exclusive Outlet1, Samir Complex, Opp. Choice Restaurant,

Municipal Mkt., Nr. Swastik Cross Road, C.G.Road,Ahmedabad

Gallops Mall6,B/h. Iscon Temple, S.G.Road

Apanapan

Near panjab national bank,

Khushalbagh, Banswara (Raj.)

Payal

217, Dist Shopping Center, sec. 21,Gandhinagar (Guj.)

Stores Under Study

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Started on: 2nd Nov., 2009

Type of Ownership: Franchisee

Store Location: Ground(For HARRA)

• First (For Harra KBC)

Area: Approx. 300 Sqmt

SKU: Approx. 800 Sqmt

Footfall: Approx. 15-20 per day

Layout made by: Own

No of Staffs: 1+2 persons

Collections: Casual, Party, Designers

Price Range: 475/- to 3500/-rs

Harra Exclusive Outlet

1, Samir Complex Opp. Choice Restaurant,

Municipal Mkt., Nr. Swastik Cross Road, C.G.Road, Ahmedabad

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Continue..

Inventory Style: Hanger, Shelf, Mannequins, Glass table

Designers: In house Designers

Promotional Scheme: SMS, Leaflets, Sponsorships, Sale promotion, kitty parties, Event Organizers,Fashion show, Exhibitions

Replenishment Scheme: Every 3rd day New Arrival comes to the store

Technology Used: Internet, Genesis

SCM: In house designing, Production, Retailing etc

Information Provider: Amit Pal Singh 13 /48



Store Pictures

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Continue..

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Store Video

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Gallops Mall

6,B/h. Iscon Temple, S.G.Road Started on: 2006


Store Location: Ground(For HARRA & KBC)



Footfall: Approx. 8-9 per day (regular)

Layout made by: Own

No of Staffs: 1 person


Price Range: 399/- to 3099/-rs.

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Continue..



Promotional Scheme: SMS

Replenishment Scheme: In 15 days.

Technology Used: Internet, Genesis

SCM: In house designing, Production, Retailing etc

Information Provider: Mr. RAJESH

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Store Pictures

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Payal

217, Dist Shopping Center, sec. 21,Gandhinagar

(Guj.)

Started on: 1987


Store Location:2nd Floor



Footfall: Approx. 9-10 per day

Layout made by: Factory

No of Staffs: 2 (for HARRA) & Total 35


Price Range: 500/- to 2000/-rs

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Replenishment Scheme: In 15 days.

Technology Used: Internet

SCM: Every Wednesday maintain by company

Information Provider: Mr. YAGNEN

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Continue..

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Store Pictures

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Continue..

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Store Video

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HEAD OFFICE

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“HASEJAA HOUSE” Opp. MaskatiMarket, Sakar Bazar, Kalupur,

Ahmedabad-380002. guj.

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Technology Used

Bar Code

RFID (In progress)

Genesis

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SCM

According to the demand of

store they uses their owntransportation/privatetransportations. For

monitoring the demand theyusing Genesis ERP software

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SCM Process

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SCM Process

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Outbound Logistics of Harra

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Warehouse

Own

Transportat-

ion

Outside Local

Store

Mehtatransportati

on

private

transportati

on

Chota hathi

Store

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Continue..

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Raw material from mills

Warehouse

Store

Customer

Craftsmen

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Rack size:

55”,85”,25”

Carton Size:

24”,24”,20”



Process of Logistics

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Promotional Schemes

SMS

Leaflets

Sponsorship

Sale Promotion Activity

Kitty Parties

Event Organizers

Fashion Shows

Exhibitions

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References For Harra

http://www.harra.in/

http://www.fibre2fashion.com/…/newsdetails.aspx…

From Stores and Head office of “HARRA”

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Kid Studio

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Index of Kid Studio

Introduction to the Brand

Company’s mission

Categories and Product mix

Toys (Funskool)

Logistics and Supply chain

Categories and Store Ambience

Reference for Kid Studio

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Introduction

Kid Studio has an exclusive range of essentials for the Newborn baby upto the ageof 12 months.

This comprehensive range of Baby Clothing and Accessories is made out of thefinest 100% cotton and tailored for maximum comfort.

Kid studio is a registered trademark of Sanskrut Baby Products Private Ltd.

The Company was incorporated in 1994 and has recently had the distinction of

being the Second runner up in the category - Retail at the Emerging India Awards2008, held in London in July ‘08. CNBC TV18 and ICICI Bank had initiated theseawards to felicitate SME’s who had made their mark in different categories inIndia.

A total of 300,000 companies registered for the awards. Of them, 33 companies

were short listed for the final round by CRISIL ratings. 37 /48



Company’s Mission

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Categories and Product Mix

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Continue…

Baby clothing is available as Basic Wear which has zablas, leggings, vests, frocksand shorts,

Night Wear category which comprises of snap-suits and rompers & snoozie sack,

Feed time has bibs and burp cloths, Bath time has wash cloths and towels,

Winter wear has apparel in cotton fleece and thermals. Reusable cloth diapers,and those with plastic lining are also available.

The Accessories category has items like mittens, booties and caps.

Carry mats to conveniently carry the baby around, Layette for that soft innerwear for the baby, and

Gift boxes complete the range.

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Toys

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Kid Studio offers such toys which are educational as well ascolorful which make your baby gets all the attention and be

happy.

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Logistics and Supply chain

The company has its own in-house production of the kids garments.

The production unit of the company is situated at Sarkhej, Ahmedabad.

It has a 2000 sq.ft. area.

The company has its own warehouse in the production unit.

The garments from the warehouse are supplied to the store in a tempo leased from

third party.

The centralized manufacturing of the garments is done in Ahmedabad itself.

The garments are then supplied to different locations all over India.

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Continue…

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Continue…

The collectionsare changed in a

year in 2 seasons:Dec/ Jan Winter

collection andJuly/AugustSummer

Collection. The regular wearof the in-house

production of the

firm remains thesame round the

year, except someminor colour

changes.

Mainly thecolours are light

colours like Pink,

Blue, Yellow andwhite.

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Store Locations

Kid studio, is also available at chainstores such as Kid Studio , ShoppersStop, Pantaloons, Spencer's,Reliance Retail and Central as well

as established Multi-brand outletsacross the country.

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Categories and Store Ambience

New-born: upto 1 year

Kidswear: Upto 4 years

New-born: Rs.39-Rs.1000

Kidswear: Rs.250-Rs.1000

The store is categorised into different sections:

The winter wear section, the newly born section, the After-bath section, the sleepingwear section, the regular wear section, the Toys section, the cradles section etc.

The furniture and shop are cutely decorated to soothe a child coming in to shop.

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Reference for Kid Studio

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THANK YOU!!

Harra n Kids

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