How to Use Facebook to Enhance Conversation and Drive Results in Publishing

Presented by:@DaveKerpen, CEO, @LikeableMedia

Harper Collins Training Session #1 Presented by Likeable

what’s in store…

• Facebook Overview• Starting a Presence on Facebook• Content Tips • Growing your Presence on Facebook

the facts

• THE most popular social networking site with nearly 600 million active users• Instantly connect to others who share your passions and interests• Every interaction on your Facebook page encourages instant virality• Quick and easy platform allows you to share news, information, events, pictures, etc.

understanding facebookprofiles vs. groups vs. pages

If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.

Individual profiles are for Individuals.

profiles

Groups are organized around common interest.Limited functionality, but able to organize large groups of people.

Can be public or private.

groups

Public Private

Established for businesses: Become a LIKER

Completely public, don’t need to be a member of Facebook to

view

HIGHLY functional.

fan pages

community pages

how do you get started TODAY?

• Build a targeted fan base

•Form a loyal connection with fans

• Organically spread the word about your brand

the facebook philosophy

BUILD.

ENGAGE.

GROW.

setup your fan page

functional to fantastic

• Can be as highly functional as a website

• Custom tabs + artwork-Welcome tabs-”Like us” tabs

how to build a FANTASTIC fan page

Tip 1: Determine your objectives- who are you targeting here and why?

Tip 2: Develop a value proposition. WHY would someone become a fan?

Tip 3: Get to know HTML/FBML (or hire someone who does)

if you build it, will they come?

Facebook = opportunity to be where the people are

BUT…

• how will you engage without being annoying?

• how will you provide value?

• how will you see a return?

tips for engaging fans

• Ask questions• Provide value• Post multi-media content• Be likeable!

ask questions

Questions are asking for a response. This raises your interactivity level, and grows your page.

provide value

post multi-media content

be likeable!

Rise to the top of the News Feed by literally

being likeable! (i.e. getting the most comments and likes)

grow your fan page

ORGANIC GROWTH

FACEBOOK ADS

organic growth

• Engage Frequently

• Ask your friends to join

• INTEGRATE with your current marketing efforts

facebook ads

are the ads working?

Facebook Insights and Ad Reporting will

allow you to see if your hard work has paid off.

Also, use trackable links!

facebook places

the “Like” button

your homework!

• Facebook Fan Page Time!

• Post An Engaging Status Update!

• Create a sample Facebook Ad!

Likeable.com

Engage with us @LikeableMedia on Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime dave@likeable.com

thank you!

Next up in the Harper Collins Training Series Presented by Likeable:Twitter 101