Harnessing the Power of Search for your Growing (local...
Transcript of Harnessing the Power of Search for your Growing (local...
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Marketing Training Series: Session 1:
Harnessing the Power of Search for your
Growing (local) Business
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2 Seagate Confidential
Featured Guest Speaker:
Ali MacDonald
Digital Marketing Manager
Global SEO Manager
*15 years SEO
Host:
Joshua Walti
Global Partner Marketing Manager
Questions: #STXSEO
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SEO is: § Free § Organic § Natural § Editorial § Search Engine Traffic
(http://searchengineland.com/guide/what-is-seo)
Search Engine Optimization Defined
Seagate Marketing Training: Session 1
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4 Seagate Marketing Training: Session 1
…But isn’t SEO dead?
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5 Seagate Marketing Training: Session 1
Yes…SEO as we knew it is dead, just like the horseless carriage is dead
However, the concept lives on
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6 Seagate Marketing Training: Session 1
Why is SEO important?
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7 Seagate Marketing Training: Session 1
It’s HOW a website is found by those who aren’t familiar with the brand or product names
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Schema Markup
q Have Schema markup on all public pages
q Schema.org
…No exceptions
Seagate Marketing Training: Session 1
What every website should have (especially for localization)
Homepage
q Main Goals
q Business offerings
q Location (Address)
q Contact Info/ Link to About page
Category Pages
q Separate Pages for each offerings
q Be Specific: what is the page about
Product Pages
q Crawlable content on your products
q One product per page
q Have specific CTA
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9 Seagate Confidential
If you’re thinking that you already have this and you’re set
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10 Seagate Confidential
There’s a secret to Local SEO?
Did you know…
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…Content The Secret is…
Localization
q Are you on Google Places
q Do you have a Yelp page
q Is your address navigable
q Do you have local reviews
q Do you talk about your community in your blog
Answering Questions
q What are your customers asking
q What is your industry asking
q What do you wonder about
q What is Seagate doing
Be the Expert
q Share your knowledge
q Share what you find
q Share your struggles
q Share your triumphs
Seagate Marketing Training: Session 1
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Where to find content: q Seagate.com (including our Social pages)
q Seagate Partner Program portal
q Your Competitors
q Your Customers
q Industry periodicals
q Your own opinions (blogs don’t have to be long)
q Influencer posts
…I’m busy!
ISeagate Marketing Training: Session 1
But I don’t have time!
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First Three Months:
q Set up Google Places
q Set up Social Media Pages (pick one!)
q Keyword Research (check out google instant for inspiration)
q Inbound search through analytics
q Forums and Community sites
q Talk to your customers (write down phrases)
Second Three Months
q Write…about anything
q Post one blog a month
q Google yourself…see what happens
q Set a calendar reminder for the next three months for blog posts…add ideas
q Interact with the community you have
q Interact with the community you want
Pick one…and do it…everyday
Seagate Marketing Training: Session 1
Schedule 30 minutes per day
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q If it’s not helpful users wont interact with it
q Don’t use keyword stuffing
q Quality vs Quantity q Focus on your readers q Have a goal in mind Seagate Marketing Training: Session 1
How to hit the Goal
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Tools Inspiration: Information:
Inspiration and Information Resources
• Seagate.com/SPP portal
• Mashable
• Huffington Post
• StorageNewsletter.com
• Kernelmag.dailydot.com
• ClickZ.com
• Searchenginewatch.com
• Moz.com
• SEMPO.com
• Digital.Relevance.com
Free:
• Wordstream
• SEMRush
• Buzz Sumo
Paid
• BrightEdge
• Moz.com
Seagate Marketing Training: Session 1
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16 Seagate Confidential
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Thank you for Joining!
NEXT STEPS:
1) Use your SEO power for good!
2) Look for a follow-up communication:
- Survey to help us plan future sessions
- Link to today’s recording & deck
3) Visit us on and share this
video with your network for more chances to win