Harnessing the Motivation Waves
description
Transcript of Harnessing the Motivation Waves
How can tech products measure our current motivation levels for healthy behavior?
Kai KightStanford University
CatchingMotivation
Waves
People experience NATURAL
peaks and troughs in motivation.
Motivation Waves
Motivation peaks simply allow people to do things that are harder to do
At motivational peaks, people can do things that they cannot do at lower levels of motivation
High Motivation
Low Motivation
Why does this matter?
The best health solutions...
"Help people succeed on the most desirable health behavior that matches their current motivation"- BJ Fogg, Professor, Stanford University
WHAT IF...
...Mobile health products could measure motivation peaks at any time???
THE SOLUTION
Measure MICROCOSMIC peaks in behavior
heres how it works...
Measure MICROCOSMIC peaks in behavior
Since motivation allows us to do harder things...
...Lets look at what makes something hard to do
Since motivation allows us to do harder things...
There are SIX FACTORSthat can make a behavior hard to
do...
PHYSICAL EFFORT
1
TIME
2
MONEY
3
SOCIAL DEVIANCE
4
BREAKING ROUTINE
5
THINKING
6
SIX FACTORS
1. Physical Effort2. Time
3. Money4. Social Deviance5. Breaking Routine
6. Thinking
We can measure motivation by tracking when people perform small yet hard behaviors throughout the day. We will call these behaviors
MICROHARD behaviors.
We can measure motivation by tracking when people perform small yet hard behaviors throughout the day. We will call these behaviors
MICROHARD behaviors.
We can outline these microhard behaviors by using the six factors...
Physical Effort
●Monitor situations in which a person does a harder physical behavior instead an optional easier one
A product could...
Physical Effort
●
MICROHARD BEHAVIORS
Monitor situations in which a person does a harder physical behavior instead an optional easier one
● Taking stairs instead of elevator
● Walking to a store instead of driving
A product could...
Time
●Measure peaks in time spent performing healthy behaviors
A product could...
Time
●
MICROHARD BEHAVIORS
Measure peaks in time spent performing healthy behaviors
● Traveling to a gym far away
● Spending time looking up health issues on google
A product could...
Money
Measure when and how much someone pays for a health related product
A product could...
Money
●
MICROHARD BEHAVIORS
Measure when and how much some pays for a health related product
● Going to a health related restaurant (gps)
● Purchasing health-related products online
A product could...
Social Deviance
●Measure use of social media and messaging to forecast health behaviors they have or want to do
A product could...
Social Deviance
●
MICROHARD BEHAVIORS
Measure use of social media and messaging to forecast health behaviors they have or want to do
● Facebook/ Twitter posts involving words such as "gym", "exercise", or "diet"
A product could...
Breaking Routine
●
Make a framework for a person's typical week (sleep/wake times, etc.) then monitor health related deviations
A product could...
Breaking Routine
●
MICROHARD BEHAVIORS
Make a framework for a person's typical week (sleep/wake times, etc.) then monitor health related deviations
● Going to sleep earlier than usual
● Leaving work early to go workout
A product could...
Thinking
●Measure the amount of health related information people are willing to take in
A product could...
Thinking
●
MICROHARD BEHAVIORS
Measure the amount of health related information people are willing to take in
● Buying a health related book
● Reading health articles online
A product could...
Summary
If you want to measure motivation...
Summary1. Learn what makes certain
behaviors hard
Summary1. Learn what makes certain
behaviors hard2. Monitor persons regular
behavior
Summary1. Learn factors that make
behaviors hard2. Monitor persons regular
behavior3. Measure peaks in microhard
behaviors
Thanks for viewing!
Kai KightStanford University | 2014B.S. Candidate | Product Design [email protected]
See my other work on Behavior Design:
How I changed my environment in 3 ways for better health behavior