Harness the Power of Facebook: Organic & Paid Options (Digital Summit 2012)
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Transcript of Harness the Power of Facebook: Organic & Paid Options (Digital Summit 2012)
SPEAKEASY MEDIA
Harness the Power of FacebookOrganic & Paid Options
Digital SummitCobb Galleria – Atlanta, GA
May 9, 2012
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Introduction
@garrettkuk@speakeasy_media
http://speakeasymedia.net
@digitalsummit_#DSUM12
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Facebook Business Pages: Old Layout
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Facebook Business Pages: Features
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Facebook Business Pages: Dimensions
• Emphasis on rectangular logo• 180x180 pixels (sized down to 32x32)
• Add a cover photo• 851x315 pixels• Your brand’s custom banner ad
• Photo Album will display first• Order apps/tabs wisely!
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Facebook Business Pages: Features
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Facebook Usage Statistics
• Every 60 seconds: 500,000 Facebook updates
• Daily• 3.2 billion likes & comments added• 300 million photos added• 526 million active users (+41.4% annual growth)
• Weekly• 500 million mobile users
• Monthly• 901 million active users (+32.5% annual growth)
• 56% users are female
Source
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Organic Updates Reach an Average of 16% of Audiences
16%
84%
Audience Views of Organic Posts & Updates to Facebook Page
Impression
• 6 Updates Daily• Post every 4 hours
Source
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Trending & Sponsored Content: Newsfeed Integration
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Promote Button Simplifies Content Promotion for SMBs
Source
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Q1 2012: Impressions by Sector
Retail; 23%
Food & Bev-erage; 19%
Finance; 14%
Enter-tainment;
11%
Games; 11%
Other; 22%
Volume of Impressions Across 18 Sectors
Source
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Open Graph & Apps
2-way communication from Facebook platform to external site• Save place or write a tip on Foursquare • Favorite an item on Etsy• Bookmark a Washington Post or Guardian story for later
reading• Save Ticketmaster event for later purchase• Share or comment on a Yahoo! news or entertainment story• Rate a video on YouTube or Socialcam• Add a song on Spotify or rdio
Source
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Facebook Offers
Source
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Ford Mustang Logout Ad: March 20
Source
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Ford Mustang Logout Ad: March 20
• 40 million users log out daily
• 24 hours
• $700,000
• 1 million video plays
• “People Talking About This” (PTAT) +180% that day
Source
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Thanks!
@garrettkuk@speakeasy_media
http://[email protected]
757-504-4585
#DSUM12