Harley Reed CIM Training Information Pack

Harley Reed Uses

The only official publisher for CIM

Harley Reed Overview 3

Why study with Harley Reed 5

The CIM programme 6

Awards & Qualifications 7

Routes to full membership of CIM 8

Description of study methods 9

General Guidance Notes 10

What we are offing you 11

CIM study methods summary 12

Entry Requirements & Assessment methods 13

Key dates 14

Registration 15

Meeting the needs of Corporate Clients 16

Contacts 17

Contents

Harley Reed is a multidisciplinary professional services group, headquartered in the UK

with additional offices in Ghana, Nigeria, Malawi, Zimbabwe and South Africa. Further

openings are planned across the African continent.

The core service offerings are Advisory Services, Assurance and Accounting Services

and Training Services.

The offices also work together to assist in the international business development of

organisations targeting emerging markets, having been engaged in projects across

Africa and Asia.

Harley Reed has delivered a full range of services to Public, Private and Third sector

organisations, and our clients range from individuals and partnerships, private

enterprises, through to state owned enterprises, governments and multinationals.

Harley Reed Overview

Harley Reed Overview

Management and Strategy Consulting

Operations, Manufacturing and Technology

Consulting

Supply Chain Management and Procurement

Consulting

Community Finance and Microfinance

Sustainability, Social and Financial Inclusion,

Corporate Governance and Corporate Social

Responsibility

Business Start-Up, Market Entry and Market

Research

Restructuring, Working Capital & Cash

Advisory Services

Capacity Building and Change Management

Performance Management

Monitoring and Evaluation

Book-keeping, Accounting, Tax and Payroll

Services

Preparation of Management Accounts

Budgeting, Cash Flow Forecasting, and other

Management Information

Setting up of new businesses

Dispute Analysis and Financial Investigation

Services

Outsourced Administration, Shared Services

and Company Secretarial Services

Outsourced procurement services

Training needs assessments

Sector focused seminars

Purchasing & Supply professional courses

(CIPS)

Logistics & Transport professional courses

(CILT)

Accountancy professional courses

(ACCA/CIMA)

Marketing professional courses (CIM)

Legal professional courses (CILEx)

Leadership, team building and Management

Sustainability, Social Responsibility and

SROI

Corporate Governance

Courses for social enterprises, charities and

voluntary organisations

Generic skills training (e.g. presentation

skills, business writing,)

Advisory Services Training and Knowledge

Development Assurance and Accounting

Why Study with Harley Reed?

Students are at the centre of all we do. We provide our students with tailored course materials

, including approved text books, and passcards from BPP, Publishing .

We provide experienced, qualified, designated tutors and a full-time team to guide and

support our students. Our team boasts of seasoned and experienced Marketers and financial

consultants with extensive experience in consulting for large corporate firms, small and

medium size firms in a wide range of industries.

We offer affordable fees, whilst still offering a comprehensive learning programme and a first class experience.

We teach in a well equipped, modern, air conditioned environment.

The CIM Programme

CIM Facts

The Chartered Institute of Marketing (“CIM”) is the world's leading organisation for professional marketers.

CIM was founded in 1911 and supports 40,000 members worldwide

With over 100 years of experience, CIM has built and developed strong relationships with a vast network of

employers, governmental bodies and professional institutes across the world.

CIM qualification open doors for you. CIM unique set of qualification will make a real difference in your career

Membership Benefits

CIM membership will help you stand out from the crowd no matter where you are in your career

CIM helps you get the most out of marketing through:

knowledge sharing,

Cutting Edge - weekly e-bulletin with essential marketing news.

The Marketer – CIM publication that brings you innovative articles from global experts.

Marketing resources - access to CIM online knowledge base and research papers.

CIM Direct - a huge selection of business and marketing books.

Practical insights through online events (eg webinars).

net-working and career development.

Consultants' Directory - search or advertise.

Market interest and local groups - to share ideas and network.

Reduced entrance fee to the majority of regional, branch and Market Interest Groups events.

Awards & Qualifications

Foundation Certificate in Marketing (Level 3): This is for those who want to find out more about marketing - whether they are in marketing related jobs or not. It answers the question: What is marketing? It also aims to develop knowledge and skills for people

basic marketing tasks roles. No previous experience or knowledge of marketing required.

Certificate in Professional Marketing (Level 4): This gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a

tactical level. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants).

Diploma in Professional Marketing (Level 6): This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional

Certificate level with a future marketing management role in mind. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to

communications, along with specialist areas like new product development.

Chartered Postgraduate Diploma in Marketing (Level 7): This is a challenging, high-level two part marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status. The qualification aims

to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the organisation's

competitive strategy and manage the organisation's marketing activities in line with the customer.

CIM provides suites of awards and qualifications for its students – Harley Reed is able to support you all the way:

Routes to CIM membership

Affiliate Associate (ACIM) Member (MCIM) Fellow (FCIM)

Open to anyone: who is studying

marketing Considering a

career in marketing

Actively engaged in marketing role

Open to people with: CIM Professional Diploma CIM Professional

Postgraduate Diploma CIM Chartered

Postgraduate Diploma University Degree with

major in marketing Equivalent level diploma

with major in marketing

Open to people with ACIM Qualification

Practical Experience Required: At least three years

experience in a recognized area of marketing

At least one year marketing management

At least one year teaching in the field of marketing

Fellowship eligibility criteria: Fellowship eligibility after a period

of membership Senior marketing background

including roles such as: Chief Executive Marketing Director Professor of Marketing Senior Marketing

Consultant for a minimum 15 years period

Senior Management Entry Scheme Considerable marketing experience at a senior marketing , consultancy, or board level but have no marketing qualification Chartered Marketer This status is achievable through a combination of knowledge, experience and continuing professional development. Open to MCIM and FCIM members Exclusive logo for Chartered Marketers to indicate achievement

Chartered CPD Program: Open to all members. Flexible framework that enables members to manage their professional development

We offer flexible range of study options for our students with respect to location, duration, start date and

learning method.

All our students on our learning courses receive a full set of BPP Study Materials

Classroom and Blended Learning students receive an interim and final test during their study, and a mock

exam. These tests are marked by our experienced tutor team with individual feedback provided to students

Classroom Learning

Delivered in a traditional classroom setting with students able to attend full-time weekday intensive (where

available), evening, or weekend sessions, involving both teaching and intensive classroom revision

sessions (Exam Course). We ensure that learning is embedded through classroom interactions and exam

focussed question practice.

Distance Learning

Students on this package self study using the study materials, and get tutor support via phone and email.

Our tests and mock exams are also available to these students.

Exam Course - Revision Only.

Accessing our intensive classroom revision sessions is also possible for non-Harley Reed students at our prevailing fee.

Classroom students automatically get exams course for free

Our students are equipped with requisite examination technique, relevant to their chosen papers. We believe the difference between good and bad examination technique can represent an additional 10%-15% in examination marks for students.

Description of Study Methods

Harley Reed automatically enrols students onto our pass plus scheme. This allows

students to go through our courses to resit exams providing all requirements were

fulfilled (including attending all tuition, feedback and 1-2-1 meetings requested by the

tutor and completing all tests / assignments). Full terms are provided in the training

terms and conditions to registered students.

CIM has assessments in April, July and December each year

Whilst students are free to attempt as many papers at 1 sitting as they wish, it is our

recommendation that students attempt a maximum of 2 papers per examination

Students should be prepared to dedicate up to 80 hours per module when choosing

their preferred progression speed

General Guidance Notes

What we are offering you

Components of Harley Reed CIM courses Classroom Learning

Distance Learning Exam Course – Revision Only

Assistance with student registration with CIM X

Study Text X

Assessment Workbook* X

Passcards

Access to online support notes X

Course delivered through classroom teaching sessions X X

Unlimited personal tutor support by email, Skype or phone X X

Tutor support limited to email X X

Classroom based exam course/revision course X

Additional practice question and answers X

Individual feedback given on interim tests/assignments X

1 mock exam with detailed personalised feedback given

Access to Harley Reed library at Harley Reed offices X X

Enrolment onto Harley Reed ‘Pass Plus’ scheme X X

CIM Study Methods Summary

Study method Timetabling * Additional requirements Suitable for:

Classroom Learning – Weekday Intensive programme

Full time study program covering both tuition and exam preparation/revision

• Students are expected to attend classes/study session daily (09h00 to 16h00), to review material covered in lectures, complete assignments, progress tests, and complete 1 mock examination.

• Attend Harley Reed orientation course

School leavers or students preferring to study full time during the day Individuals not working full-time / able to take a sabbatical seeking qualification in the shortest time possible

Classroom Learning - Evening classes

6 - 9 evening tuition classes, PLUS 3 exam preparation/revision classes.

• Students are expected to review material in advance of the class, to review material covered in lectures, complete progress tests, and complete 1 mock examination.

Students unable to attend weekend classroom sessions due to work or other commitments

Classroom Learning - Weekend classes

6 - 9 weekend tuition classes, PLUS 3 exam preparation/revision classes.

• Students are expected to review material in advance of the class, to review material covered in lectures, complete progress tests, and complete 1 mock examination.

Students unable to attend evening classroom sessions due to work or other commitments

Blended Learning - Supported Learning Environment

Flexible to student learning timescale. - Exam course held close to examinations.

• Students are required to dedicate time to progressing through provided materials and contact tutors for additional support

• Students are expected to attend exam course, complete progress tests, and complete 1 mock examination.

Students unable to attend classroom tuition sessions due to their location or the nature of their work preventing advanced scheduling. Students preferring to study at their chosen speed

Distance Learning Flexible to student learning timescale.

• Students are required to dedicate time to progressing through provided materials and contact tutors for additional support

Students wishing to study at their chosen speed who are not located close to Harley Reed offices and not able to attend any classes

Exam Course – Revision Only

3 exam preparation /revision classes close to the examination

• Ability to attend in person Self study students, or students studying with another provider who require face to face top-up support

Entry Requirements and Assessment Methods

Level Entry Criteria Modules Assessment Mode

Certificate in Professional Marketing

Senior Secondary Certificate Examination Group Diploma in Marketing (LCCI) or Advanced Business Certificate Bachelors or Masters degree in any field

Marketing (Mandatory) Integrated Communications (Mandatory) Customer Experience (Elective) Digital Marketing (Elective)

Written Exams Assignment Assignment Portfolio

Diploma in Professional Marketing

CIM Professional Certificate holders Bachelor degree holders in Business with one-third of credit in marketing Bachelor degree in Marketing or equivalent Masters degree

Strategic Marketing (Mandatory) Mastering Metrics (Mandatory) Driving Innovation (Elective) Digital Strategy (Elective)

Written Exams Assignment Assignment Portfolio

Chartered Post Graduate Diploma in Marketing (There will be a new Level 7 that will replace the current Level 7, starting Dec 2018. Our training team will provide further relevant information when contacted).

CIM Professional Diploma in Marketing CIM Advanced Certificate in Marketing Bachelors degree (180 credits) in Business and Marketing or Masters degree (90 credits) with half of the credits come from Marketing

Stage I Emerging Themes Analysis and Decision Marketing Leadership and Planning Managing Corporate Reputation Stage II Leading Marketing

Assignment Written Exams Assignment Assignment Assignment

Key Dates

Key Dates / Activities APRIL 2018 JULY 2018 DECEMBER 2018

Registration board opens 6th November, 2017

12th March, 2018

11th June, 2018

Closing Date for bulk registrations N/A

N/A

N/A

Closing date for online registrations

9th March, 2018

1st June, 2018

2nd November, 2018

Exams Date 10th April, 2018 10th - 11th July, 2018

4th – 5th December, 2018

Assignment submissions deadline 6th April, 2018 29th June, 2018

30th November, 2018

Results released to students 15th June, 2018

7th September, 2018

15th February, 2019

Certificates posted to students 10th August, 2018 9th November, 2018 12th April, 2019

Students can register to study with Harley Reed at any point during the year. The

registration process is:

1. Students should complete the Harley Reed Student Registration pack and return signed

copies by email. Students should determine the appropriate entry level based on the

entry level requirements and their existing qualifications. Harley Reed’s training team is

able to assist students in establishing the entry level.

2. Harley Reed will usually discuss the contents of the registration and chosen

assessment method with the students to establish the most appropriate route.

3. Harley Reed will confirm the papers the student wishes to enter , their chosen exam

route, and the student’s course schedule and issue an invoice.

4. Students must register as a student with CIM and register to sit specific exam with CIM

before the examination entry deadline if they intend to sit examinations at the next

sitting. An initial registration fee is payable direct to CIM via the CIM online platform,

which covers their initial registration and membership for the next 12 months. Students

with relevant qualifications or experience may be eligible for exemptions.

Registration

Enrolling a group? Then contact us for our corporate pricing schedule

Need general marketing training, either for junior staff or strategic training for senior management?

We are able to conduct CIM courses on an in-house basis for groups starting from 5 students. This allows the course structure and timetable to be flexibly built around the work of employer and employees

Harley Reed conduct training needs assessments with the objective of identifying competency gaps within the target groups. The assessment is part of the training planning process enabling us to:

Determine and finalise the specific training relevant to target groups

Determine what training will improve performance

Group individuals into appropriate training groups

Link improved job performance with the organisation’s goals

Harley Reed delivers a number of staff development courses focusing on areas of topical interest, ranging from 1 day to 5 days in duration.

All our interactive courses are tailored to the needs of our clients and their employees in terms of the scope, depth and nature of the training and can be delivered in-house or on location at our offices

We are also able to offer significant discounts on our standard pricing for groups. Please contact our training team for more information

Meeting the needs of Corporate Clients

For further information or to discuss our services in further detail, please contact your local

office:

Contacts

Training Administrator

Harley Reed (Ghana)

Tel: +233 302 223 943 cimgh@harleyreed.com

Training Administrator

Harley Reed (Nigeria)

Tel (Lagos): +234 1 342 8544 / +234 706 846 7317

Tel (Abuja): +234 803 4080488 nigeria@harleyreed.com

Training Administrator

Harley Reed (Malawi)

Tel: +265 1 827 050/ +265 992 971 220 malawi@harleyreed.com

This document has been prepared by Harley Reed.

This information is supplied on the condition that Harley Reed, and any director or employee of

Harley Reed and companies within the group of companies owned by Harley Reed International

are not liable for any error or inaccuracy contained herein, whether negligently caused or

otherwise, or for loss or damage suffered by any person due to such error, omission or inaccuracy

as a result of such supply.

Any schedules contained in this document are preliminary and are for discussion purposes only.

Disclaimer