HARI PRASAD N

UAE Mobile: +971-544474756E-Mail: prasadhari06@gmail.comhttp://linkedin.com/in/hari-prasad-b5010a17 Seeking assignments in domain of Sales & Marketing, Business Development and Product

Management and Retail Management with a growth oriented organization

SYNOPSIS

An astute professional with 5.5 years of experience in Sales and Marketing, Distribution Management, Business Development, Channel Management, Key Account Management, Budget Planning , Driving various key sales parameters, Sales Team Training and Management.

Currently associated with AL SEER TRADING LLC (DUBAI) as TERRITORY SALES EXECUTIVE. (December 2015 till date)

Worked with PEPSICO INDIA from April 2011 to August 2015 as Sales Supervisor (Chennai).

A Keen analyst, highly skilled in market forecasting, quick to identify and formulate the strategies to exploit new business opportunities.

Adroit in handling business development, identifying and developing new markets, promoting products/services and creating distributors for the organization, Handling New Product Development and making sure of its penetration in the market.

Possess keen interest as well as skills in handling Sales & Marketing, channel Management and Retail and product Management in FMCG & Beverages industry.

Well versed with the concepts of generating and following new leads regarding further development of the business with a long term relationship.

An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills.

UAE Driving License Holder.

Core CompetenciesChannel sales and Distribution~ Business Development ~ channel sales strategies & Trade Activation ~ Budget planning ~ Asset control ~System and Processes~ New

product development.

CAREER CONTOUR

PEPSICO INTERNATIONAL (INDIA)From 11 APRIL 2011 to DECEMBER 2011Sales Trainee

RESPONSIBILITY AS A SALES TRAINEE:

Joined PepsiCo as Sales Trainee through Campus Placement after completion of management studies.

Understanding the beverage business by working in a sales team as trainee. Worked on Product Display at outlet level in Chennai Done a project on Mango based drink share in transportation channel Got an opportunity to work on a Weak market and contributed to its improvement.

PEPSICO INTERNATIONAL (INDIA)From December 2011 to August 2015Sales Supervisor - Level 3

RESPONSIBITY AS A SALES SUPERVISOR:

• Key responsibilities have been to drive Revenue, Share and Profitability. Responsible for complete PepsiCo beverage portfolio sales and distribution in my territory. Managing Traditional Trade and Wholesale Channel by engaging with retailers, thus establishing

relationship for Business Development in a long term perspective.• Base Business - Responsible for Sales (Primary and Secondary volumes, Market share and

Growth), Distribution (Numeric and Weighted, Key account acquisition and development), market execution and financial management & accountability

• Business Process Transformation – Driving systems, Asset governance & tracking, enabling sales automation and forecasting

Business development – New account development (non-buyers, competitor accounts), in- store & channel-specific growths through focused initiatives

Planning and coordinating with Marketing Team for in-store branding activities and devising consumer promotions.

Coaching the Distributor Partner in understanding the business thus making the business a profitable one.

Engaging with the Distributor Partner for effective service to the retailers. Monthly monitoring and controlling Stock level at Distributor Warehouse. To make sure monthly claims are processed to the distributor partner. Communicating regular business information like Price changes, new product launch and market

needs to the Distributor partner thus creating a healthy atmosphere. Making sure Distributor Warehouse implements and follows basic Stock managing guidelines in

stocking, loading and dispatching. Engaging with manager in implementing Trade schemes and communicating the schemes to the

sales team thus making sure it helps in increasing outlet level sales. Regular follow up with competitor monopoly account thus making our brand penetration in all

outlets. Reporting Product feedback from the market to the concerned team. Delivering monthly Kpi’s Plan by driving Sales Team by working with the sales team in the market

daily and through constant tracking and reviewing. Recruiting sales team and coaching them on the market field. Conducting Regular meeting with sales team based on performance and planning sales target

based on market. Working with the sales team in the market and addressing their needs to deliver better. Responsible for turnover vs. cost ratio and managing costing within allocated budget. To deliver Growth and revenue in optimized cost.

AL SEER TRADING (DUBAI)From December 2015 to Till DateTerritory Sales Executive

Key responsibilities have been to drive Revenue, Distribution and Range selling through Product Availability and Product Visibility at outlet level.

Handling distribution of Brands like Heinz, Borges, Kerry Gold. Building relationship with retailers to cater to their consumer needs and demands.• Base Business - Responsible for Sales, Distribution (Numeric and Weighted) and market

execution (Product availability and Product Visibility) Business development - in- store activities like running special display for Consumer Promotions

and sampling for new product launch.

Planning and coordinating with Marketing Team for in-store branding activities and devising consumer promotions.

Daily monitoring the stock level at Warehouse and planning for promotions well in advance with outlet chains.

Communicating regular business information like Price changes, new product launch and market needs to retailers.

Engaging with manager in implementing Trade schemes and communicating the schemes to the retailers thus making sure it helps in increasing outlet level sales.

Reporting Product feedback from the market to the concerned team. Delivering monthly Kpi’s Plan by driving sales and distribution at outlet level through 100%

coverage and following up with delivery team for successful completion of a sales call. Working and coordinating with the merchandising team in the market and addressing their needs

to deliver better.

Experience:

PepsiCo’s career development & leadership model helped build strong functional skills in channel strategy, team management and distributor management that resulted in Sales Supervisor position for four different markets. I handled the key accounts predominantly Whole sale accounts and Traditional Retail accounts, with an interesting job mix of making and creating good rapport with the retailers, which indeed ensures positive incremental sales, mutually benefiting both the retailers and the company through adroit execution of promotional activities.

After successful career with PepsiCo, came to Dubai to explore more career opportunities. Got an opportunity to work with one of the leading Distribution Company (Al seer). This role helped me to learn the fundamentals of sales and operations in UAE and created a strong base for me to work upon and explore more responsibilities in future.

The rough and tumble of FMCG sales helped me to gain ample skills in team building and crisis management. Asset management skills which are a crucial component of beverage sales were one of my key portfolios. This experience has strengthened my competency in Sales, Marketing, distributor management, team management, channel management and retail management ensuring a winning reputation with customers where I’ve worked with cross functional teams to create winning go to market strategies for my organization.

Business Skills: Worked with three Distributors in 2012 and grown 31% over 2011. Completed Brand Aquafina AOP volume consecutively for three years 2012- 2014. Converted and implemented first Pre sell to SAMNA (Automation Process) Routes in West

Chennai in year 2011. Cracked a chain of Bakery (Ajanta Bakery) from competitor which contributes 7% incremental

volume for AOP in 2012. Implemented First GTM Samna Handheld in Tamil nadu (Vadapalani Market -Nov 2011). Driven NPD ( 7 UP REVIVE and SLICE ALPHONSO ) with a penetration 90% Cracked 55 Competitor accounts in the year 2015. Delivered Consistent performance on Range selling Sku by delivering average of 14 Sku in 2014

and 14.6 Sku in YTD 2015. Had successfully cut down Trade spend in 2015 by cutting down discounts on Aquafina.People Management: Selected as a Trainer for A PSR & Merchandiser Team in West Chennai Territory in the year 2013. Handling a Team of 8 Psr and 2 merchandiser and coaching the Distributor and Psr Team for

driving Secondary sales and System & processes. Maintained zero attrition in my sales team during 2013 and 2014. One of my Sales person got promoted into company role in the year 2014. Had conducted regular checkups and meeting with Delivery Team to understand their needs for

effective supply. Implemented separate incentives for Delivery team who achieves 96% delivery without

cancellation.

Career Awards & achievements so far

“Won the spot award for best ‘Sales Trainee’ in the Unit level for PepsiCo in the year 2011”.

Member of the prestigious ‘Unit of the year 11’ for PepsiCo during the year 2011. “Won the star performer in Samna kpi for the year 2012” “Won the Best Sales Supervisor award for the Quarter 2 of 2014”. “Won the Best Sales Supervisor award for the Quarter 1 of 2015”. “Won the Best Sales Supervisor award for cracking Coke monopolies in the year 2015”. Achieved 100% in Yearly Asset (Visi-Cooler) Audit for three years 2012 2013 and 2014. “Won the execution of Brand 7up Display with one of my key retailer bagged LED TV for best

display in entire Tamil nadu. “Had constantly topped Sales performer chart during 2014 and 2015” because of Top

achievement in various sales parameters

ACADEMIA

2011 M.B.A (ANNA UNIVERSITY) Have done management studies with Finance & Marketing as core subjects. Strategic management is my favorite along with Marketing.2009 B.E.C (MADRAS UNIVERSITY) Completed my under graduation in Electronics and communication Science. 2006 PLUS TWO from Cambridge School, Chennai, Tamil nadu, India. 2010 SSLC (CBSE) from Sri Sarada Secondary School, Chennai, Tamil nadu, IndiaTrainings & Workshop

Attended:- Program on sales KPI’s & Pepsi way selling & PepsiCo India Holdings pvt. ltd- Samna training program for handling new way for sales in market.- Effective ways of Selling.- Winning Every Customers- Handling Win-Win Situations- Asset Tracking and Maintenance

PERSONAL DOSSIER

Date of Birth : 25th June 1988

Gender : Male

Address : 160, Dr. Besant Road, Triplicane, Chennai 60005

Address UAE : 319/17A- Zabeel Road, Dubai - 25

Languages Known : English, Tamil, Hindi and Marathi.

Indian Driving License No : 07x/022068/2007

UAE Driving License No : 3656169 (Dubai)

Passport No : Z3150420