Hardwired for Business Economic Action Plan · Economic Action Plan 2017-2019Delivering Outstanding...
Transcript of Hardwired for Business Economic Action Plan · Economic Action Plan 2017-2019Delivering Outstanding...
squamish.ca
Hardwired for BusinessEconomic Action Plan
2017-2019
2222
Table of Contents
Message from the Mayor 6 Executive summary 5
District mandate and role 7
Operating environment 8
Global operating environment 10
Local operating environment 11
Strategic plan 2017-2019 12
Approach 13
Alignment 14
Outcomes, actions and activities 15
Core activities 16
Priority activities 2017-2019 18
Link to local government priorities: 19
Risk assessment 20
Measuring performance 22
District economic development scorecard 23
Appendix A: Timeline 24
Appendix B: Potential community economic health indicators 25
Appendix C: Priority sector review 26
Appendix D: Bibliography 27
3Delivering Outstanding ServiceEconomic Action Plan 2017-2019 333
More people are trained and locally employed.
There is sustainable and diverse business growth.
Infrastructure meets the needs of employees and
employers.
Our Goals
PEOPLE PLACE
BUSINESS
Our Common Future, United Nations World Commission on Environment and Development
Sustainable development is development that meets the needs
of the present without compromising the ability of future
generations to meet their own needs.
444444
Message from Mayor
It is my pleasure to share the District of Squamish’s Strategic Economic Development Action Plan. This action plan builds off the hard work of our community businesses and supporting organizations, and all those who have contributed to make Squamish the growing and opportunity-rich town it is today. Squamish is facing considerable growth opportunities. Global and local forces are contributing to this opportunity, while also presenting challenges to be addressed going forward. From the increasing pace of technological advancements, to environmental and demographic shifts, to market forces affecting the price of real estate, this plan works to unlock potential for long-term benefit, while mitigating negative market pressures.
Premised on one over-arching outcome for our community; that of increased sustainable economic development that raises the standard of living for all, the plan uses a fundamental approach towards economic development by considering three vital pillars of success; People, Business and Place. Through these three pillars, the plan works to ensure our community has increased access to local employment and has adequate skills and training to meet this demand. It works to ensure that the business community has access to tools and intelligence to expedite growth and is supported with the right conditions to realize this growth, whether that translates to increased access to employment lands or a broader connection to global markets. The combination of Squamish’s ideal location, its natural setting and entrepreneurial spirit have been strong precursors of its success. Coupled with the right growth plan, Squamish has the potential to benefit for years to come.
Patricia HeintzmanMayor
5Delivering Outstanding ServiceHardwired for Business 555
Executive Summary
British Columbia is leading the way in economic and job growth for Canada. It also boasts the lowest provincial unemployment rate in the country. Our robust and diversified export markets continue to drive connectivity and productivity for B.C. business, while also increasing its stability.
The District of Squamish, ideally positioned to share in this growth, is at the forefront of considerable change. The global and local operating environment has provided ideal conditions, including connectivity and technology, to support the expansion of the local economy. While there are significant opportunities for local businesses, the operating environment also comes with its share of challenges — notably affordability, labour and infrastructure pressures.
The District recognizes the importance of a collaborative approach in fostering the sustainable growth (social, environmental and economic) of our local economy. Through our work with other levels of government, partners and the local business community, we will attempt to address both the challenges and opportunities facing Squamish in the coming years.
Taking an outcome-driven and evidence-based approach, the District will focus on our three areas of priority — People, Business and Place — with the objective of encouraging conditions for a healthy and sustainable local economy.
High-level outcomes as part of this three-year plan will include:
1. People: More people are trained and locally employed2. Business: There is sustainable and diverse business growth3. Place: Infrastructure meets the needs of employees and employers
Through this strategy, the District will prioritize work plans and serve the existing business community by advocating for effective policy, programs and initiatives, while also working to share business intelligence and support programs to expedite growth.
Squamish is a world-class destination to live, work and play. Being “hardwired for business” is a precursor to ensuring that our reputation continues to support our unique and vibrant community.
6666
7Delivering Outstanding ServiceEconomic Action Plan 2017-2019 777
District Mandate & Role
The general purpose of local government is to provide a wide range of services and regulate a variety of activities within its geographic boundary. While its mandated functions range from constructing and maintaining local roads to emergency planning, local government has a number of voluntary functions in support of enhancing the quality of life of its residents.
The District of Squamish recognizes the important role economic development plays as part of this effort to improve quality of life.
Economic Development Department Mandate
The economic development department’s mandate is to work with the local community, our partners and other levels of government to support the sustainable growth of the local economy.
Specifically, our mandate is to:
• Supportavibrantandprofitablelocaleconomy
• PromoteSquamishasplaceofbusiness
• Supportacollaborativerelationshipbetweenprivateandpublicsectors
• Provideinformationinsupportofahealthylocaleconomy
Role of the Economic Development Department
The District of Squamish, through our economic development services, supports the vibrancy of the existing business community while strategically positioning the community for future economic growth. We work with the business community to ease business constraints, provide expertise and tools to local business, and liaise with the business community and government to support policy development and programs that lead to growth opportunities for the community.
8888
Operating EnvironmentEconomic development depends on a number of controllable and uncontrollable factors. Major weather events, government policy changes, demographics and technology all matter for effective planning. To anticipate potential risks and opportunities, we reviewed the global and local operating environments, with consideration of potential implications to the local economy.
Economic
Legal/Regulatory
Technological
Social
Environmental
Political/Policy
EnvironmentalScan
9Delivering Outstanding ServiceEconomic Action Plan 2017-2019 999
1010101010
Global Operating Environment
Shifting Demographics
Working-age populations are growing in emerging markets like Africa and India while mature markets like Canada are experiencing aging workforces.
Challenge: Potential labour shortage and lack of competitiveness
Continued and escalating tensions due to greater connectivity, resource constraints and growing concerns around security are at the forefront of instability.
Challenge: Ability to access markets for trade and investment
Political Instability and Conflict
Global connectivity continues to drive advancements in technology and trade, leading to automation, and new, value-added global chains.
Global Connectivity and Technology
Challenge: Ramping up productivity and innovation in order to compete
Demographic shifts and weaker productivity gains, coupled with past economic crises, means major economies will face growth constraints.
Challenge: Diversifying the local economy to ensure growth is not stifled
Slower Growth
Extreme-weather events and longer-term threats will drive collective action but also increased tensions. Increased mobility and poor health infrastructure pose considerations for infectious disease management.
Environmental Health Concerns
Challenge: Effective contingency planning and risk analysis
11Delivering Outstanding ServiceEconomic Action Plan 2017-2019 11111111
Local Operating Environment
While British Columbia currently holds the top provincial spot for economic growth, the 2017 provincial election results will confirm if this is enough for another term.
Challenge: Potential impact on policy programs and funding
Political Uncertainty
Mounting housing costs and the attractiveness of Squamish are drawing more people to the area, affecting both residential and commercial property supply.
Challenge: Addressing growth limits and productivity of local businesses
Demand and Supply Issues
The weakening of home resale activity may push B.C. out of top economic spot in 2017. Despite this cool down, other market indicators remain favourable.
Challenge: Addressing affordability and labour demand despite slower growth
Slower Growth
Affordability Concerns
As the Lower Mainland continues to be one of the most expensive real estate metros in the world, the high cost is driving up prices in nearby communities, including Squamish.
Challenge: Addressing affordability, higher-wage demand and inflation management
Small- and medium-sized enterprises (SME) make up one-third of GDP in B.C. Maximizing productivity, commercializing innovation and supporting market entry is key to their success.
Small and Medium-Sized Enterprise Growth
Challenge: Addressing growth inhibitors for SMEs are crucial to a healthy local economy
1212121212
ECONOMIC ACTION PLAN 2017-2019
13Delivering Outstanding ServiceEconomic Action Plan 2017-2019 13131313
Approach
The District of Squamish’s Economic Action Plan 2017-2019 sets out the strategic direction for the District’s economic development efforts. It begins with listing desired outcomes and then narrows its focus to describe the activities and initiatives required to attain these outcomes. The plan, premised on the community’s vision, articulated through the Official Community Plan, as well as supporting District and council strategies, considers outside factors with the potential to significantly impact desired outcomes.
Desired Outcomes
Strategic Direction
Activities and Initiatives
CON
SID
ERAT
ION
S
Plan Review
•Official Community Plan
•Council Strategic Plan
•DistrictStrategic and Action Plans
Best Practices Scan
Review of Existing Plans
Consultation
Environmental
Scan
Development Approach
Alignment of existing activities/
initiatives
Development of activities/initiatives
to support outcomes
1414141414
Visionary Leadership
• Be Outcome Driven
• Innovate every day through team -based approach
Strong Community Partnerships
• Support alignment of roles and vision of community’s economic development efforts
Customer-focused Service• Be efficient and effective, always solution-oriented
Excellence in Governance
• Be evidence-based in planning, implementation and reporting
• Be nimble and proactive in planning and execution
• Be transparent by providing meaningful reporting at regular intervals
Sound Financial Management
• Be efficient in planning and execution
• Be opportunistic by seizing funding, external support and work already done
Mission Guiding Principles Economic Development Efforts Alignment
AlignmentThe District’s mission, as stated in the Official Community Plan, is to protect and enhance the liveability and sustainability of the community, and to embrace and benefit from the opportunities before it.
To achieve this mission, the District is steered by the five guiding principles below. Our economic development efforts will use the same guiding principles to ensure alignment to the District’s mission statement.
15Delivering Outstanding ServiceEconomic Action Plan 2017-2019 15151515
Outcomes, Actions and Activities
The District’s economic development efforts will focus on sustainable economic growth to improve the quality of life for all community members.
This growth plan will account for existing and potential gaps in infrastructure, labour and business while also working to seize opportunities and mitigate potential risks associated with economic development. Ongoing measurement will work to evaluate the District’s work in achieving these outcomes, as further detailed on page 23.
Outcomes are broken into three categories: immediate outcomes support the three-year plan; intermediate and ultimate outcomes help guide the strategy beyond three years into the future.
Three strategic pillars, People, Business and Place, form the strategic direction for work undertaken by the District in support of economic development outcomes. An inclusive and sustainable growth plan considers not only growth itself, but the precursors of a healthy economy, which is a healthy community.
The economic development department will use priority actions to approach and inform work. Core activities are ongoing and steer priority activities delivered over the life of the three-year plan. Government priorities compare the alignment of pillars and supporting activities to council’s strategic priorities. The following model provides a visual depiction of the District’s main economic development strategic outcomes and activities over the short-, medium- and long-term. A delivery timeline is also included as Appendix A of this plan.
1616161616
Ha
rdwi
red f
or B
usine
ss
11
OUTCOMES
Ultim
ate
Squa
mish
is o
n a p
ath
of su
stain
able
econ
omic
grow
th, in
crea
sing t
he q
ualit
y of l
ife fo
r all c
omm
unity
mem
bers.
Inte
rmed
iate
� Th
e eco
nom
y is d
iverse
and
grow
ing w
hile
jobs
and
aver
age w
ages
are i
ncre
asin
g. �
Prod
uctiv
ity is
incr
easin
g, lea
ding t
o hi
gher
aver
age w
ages
and
stand
ards
of l
iving
. �
The r
ate o
f job
par
ticipa
tion
is in
crea
sing,
nota
bly am
ong p
riorit
y pop
ulatio
ns.
Imm
ediat
e M
ore p
eopl
e are
train
ed
and
loca
lly em
ploy
ed
Ther
e is s
usta
inable
an
d di
verse
bus
iness
grow
th
Infra
struc
ture
mee
ts ne
eds
of em
ploy
ees a
nd em
ploye
rs ACTIONS
Prio
rity A
ction
s Pa
rtner
· Alig
n Ro
les an
d Vi
sion
Be Effi
cient
· Be E
viden
ce-b
ased
· Inn
ovat
e · B
e Out
com
e-dr
iven
· Be N
imble
Pilla
rs PE
OPLE
BUSIN
ESS
PLAC
E
Core
Ac
tiviti
es PA
RTNE
R To
clos
e the
labo
ur ga
pTo
supp
ort b
usin
ess g
rowt
h an
dpr
oduc
tivity
To
bett
er co
nnec
t to
regio
nal, p
rovin
cial,
natio
nal a
nd gl
obal
netw
orks
PRIO
RITIZ
E La
bour
nee
ds/g
aps t
hrou
gh as
sess
men
t and
ongo
ing m
onito
ring
Susta
inab
le gr
owth
(soc
ial, e
cono
mic
and
envir
onm
enta
l) th
roug
h a d
ata-
drive
n ap
proa
ch
Infra
struc
ture
dev
elopm
ent a
gains
t eco
nom
ic de
velo
pmen
t nee
ds
COM
MUN
ICAT
E AN
D AD
VOCA
TE
For p
olicy
, pro
gram
s and
fund
ing t
o ad
dres
slab
our g
aps
For p
olicy
, pro
gram
s and
fund
ing t
o re
mov
e ba
rrier
s and
expe
dite h
ealth
y gro
wth
for l
ocal
busin
ess
For p
olicy
, pro
gram
s and
fund
ing t
o lea
d to
gr
eate
r wor
kfor
ce in
clusio
n
FACI
LITAT
E Pa
rtner
pro
gram
s and
initia
tives
to ad
dres
sth
e lab
our g
ap
Prog
ram
s and
initi
ative
s to
drive
bus
iness
gr
owth
Pr
ogra
ms a
ndini
tiativ
es to
impr
ove b
usine
ss
infra
struc
ture
and
bette
r con
nect
the l
ocal
econ
omy
Prio
rity
Activ
ities
20
17-
2018
PART
NER
� To
esta
blish
a Sq
uam
ish Ec
onom
ic De
velo
pmen
t Ste
erin
g Gro
up (S
ESG)
�
To d
evelo
p a C
omm
unity
Econ
omic
Deve
lopm
ent P
lan an
d Ec
onom
ic He
alth
Dash
boar
d
PRIO
RITIZ
E Im
plem
enta
tion
of a
Skills
Inve
ntor
y An
alysis
Proj
ect (
SIAP)
with
par
tner
s By
dev
elopi
nga K
ey A
ccou
nt St
rate
gy fo
r Ec
onom
ic De
velo
pmen
t By
map
ping c
omm
unity
/Dist
rict p
rioriti
es to
Ec
onom
ic Ac
tion
Plan
2017
-201
9
COM
MUN
ICAT
E AN
D AD
VOCA
TE
By sh
arin
g find
ings f
rom
SIAP
and
mak
ing
labou
r/skil
ls re
com
men
datio
ns to
go
vern
men
t and
stak
ehol
ders
By re
viewi
ng ec
onom
ic de
velop
men
t co
mm
unica
tions
and
tools
and
deve
lopin
g an
econ
omic
deve
lopm
ent c
omm
unica
tions
plan
In co
nsul
tatio
n wi
th D
istric
t plan
ning a
dvoc
ate
for
infra
struc
ture
impr
ovem
ents
that
supp
ort
cond
ition
s for
econ
omic
deve
lopm
ent
FACI
LITAT
E By
dev
elopi
ng a
fram
ewor
k for
a Sk
ills
Conn
ect S
quam
ish Pl
an
By d
evelo
ping
a fra
mew
ork f
or a
Squa
mish
Bu
sines
s Acc
elera
tor P
rogr
am
By d
evelo
ping
a Con
nect
Plac
e Plan
: Net
work
s, In
frastr
uctu
re an
d Se
rvice
s
Gove
rnm
ent P
rioriti
es
Econ
omy ·
Hea
lthy C
omm
unity
Op
en an
d En
terp
rising
Gov
ernm
ent ·
Econ
omy
Open
and
Ente
rpris
ing G
over
nmen
t · H
ealth
y Co
mm
unity
· Eco
nom
y · En
viron
men
t
17Delivering Outstanding ServiceEconomic Action Plan 2017-2019 17171717
Ha
rdwi
red f
or Bu
sines
s
12
Co
re Ac
tivitie
s Pil
lar
Activ
ities
In
itiati
ves
Desc
riptio
n
People
Partn
er
Partn
er to
clos
e lab
our g
ap
Facil
itate
skills
deve
lopm
ent b
y dev
elopin
gpar
tner
ships
with
indu
stry,
instit
ution
sand
othe
r lev
els
of go
vern
men
t to
bette
r und
ersta
nd la
bour
need
s, to
deliv
er re
leva
nt m
arke
tplac
e edu
catio
n and
to
train
and s
uppo
rt ex
isting
and a
nticip
ated
skills
shor
tage
s with
in th
e com
mun
ity.
Prior
itize
As
sess
and m
onito
r lab
our n
eeds
/gap
s to p
rioriti
ze
work
Thro
ugh p
artn
ersh
ips, s
uppo
rt th
e coll
ectio
n and
analy
sis of
labo
ur-re
lated
data
. Exa
mple
s inc
lude
analy
sis o
f cre
denti
als re
quire
men
ts ve
rsus j
ob re
quire
men
ts, pa
rticip
ation
rate
s am
ong s
ubse
ts of
ou
r pop
ulatio
n and
skills
shor
tage
asse
ssm
ents
by se
ctor
. Co
mm
unica
te
and A
dvoc
ate
Supp
ort p
olicy
, pro
gram
s and
fund
ing th
at
addr
esse
s lab
our g
aps
Thro
ugh a
n evid
ence
-bas
ed ap
proa
ch, a
dvoc
ate f
or po
licy,
prog
ram
s and
fund
ing to
addr
essl
ocal
skills
deve
lopm
ent a
nd la
bour
need
s for
toda
y and
the f
utur
e.
Facil
itate
In
partn
ersh
ip, de
velop
and i
mple
men
t ini
tiativ
es/p
rogr
ams t
hat a
ddre
ss la
bour
gaps
Wor
k in p
artn
ersh
ip to
supp
ort l
ocal
emplo
ymen
t, ed
ucati
on,a
nd tr
aining
prog
ram
s and
initi
ative
s to
incr
ease
job p
artic
ipatio
n rat
es, n
otab
ly am
ong p
riorit
y pop
ulatio
ns w
ithin
the c
omm
unity
, suc
h as
indig
enou
s peo
ples,
wom
en, y
outh
and i
mm
igran
ts.
Business
Partn
er
Partn
er to
supp
ort b
usine
ss gr
owth
and
prod
uctiv
ity
Thro
ugh a
n evid
ence
-bas
ed ap
proa
ch, e
valua
te an
d prio
ritize
partn
ersh
ipswi
th ot
her l
evels
of
gove
rnm
ent,
priva
te in
dustr
y and
orga
nizati
ons t
o sup
port
busin
ess e
xpan
sion a
nd re
tenti
on,
incre
ased
prod
uctiv
ity an
d new
busin
esse
s in p
riorit
y sec
tors.
Prior
itize
Ac
cess
and m
onito
r opp
ortu
nities
/thre
ats t
o su
ppor
t sus
taina
ble gr
owth
Us
e dat
a and
inte
lligen
ce to
info
rm se
ctor
focu
s, ide
ntify
grow
th op
portu
nities
, unc
over
busin
ess
cons
traint
s, an
d add
tran
spar
ency
to pr
oces
s and
repo
rting
.
Com
mun
icate
an
d Adv
ocat
e Sh
are b
usine
ss in
tellig
ence
and b
est p
racti
ces t
hat
prom
ote g
rowt
h
Shar
e dat
a and
inte
lligen
ce w
ith th
e bus
iness
com
mun
ity to
rem
ove b
arrie
rs an
d exp
edite
healt
hy
grow
th w
hile a
dvoc
ating
to ea
se co
nstra
ints.
This
includ
es se
ctor
profi
les, b
usine
ss da
ta, a
nd
econ
omic
and p
erfo
rman
ce in
dicat
ors.
Facili
tate
Enco
urag
e, pa
rticip
ate a
nd im
plem
ent p
rogr
ams
that
facil
itate
grow
th
Wor
k to a
ddre
ss po
ints o
f fric
tion b
y elim
inatin
g red
tape
and
strea
mlin
ing pr
oces
ses,
while
en
cour
aging
busin
ess g
rowt
h thr
ough
the d
elive
ry of
prog
ram
s and
initi
ative
s.
Place
Partn
er
Conn
ect t
he lo
cal e
cono
my t
o reg
ional,
natio
nal
and g
lobal
netw
orks
Take
an ac
tive r
ole in
deve
loping
purp
osef
ul re
lation
ships
to su
ppor
t tra
de, in
nova
tion,
pr
oduc
tivity
and g
ener
al co
nnec
tivity
at re
giona
l, nati
onal
and
globa
l leve
ls.
Prior
itize
As
sess
and p
rioriti
ze th
e inf
rastr
uctu
re th
at be
st su
ppor
ts em
ploye
es an
d em
ploye
rs
Wor
k to p
rioriti
ze pl
annin
g/ bu
sines
s inf
rastr
uctu
re re
com
men
datio
ns an
d to
mee
t eco
nom
ic de
velop
men
t ou
tcom
es (i.
e. av
ailab
le em
ploym
ent l
and b
uilt i
nven
tory
, digi
tal c
onne
ctivit
y, tra
nsit)
whil
e tak
ing
into a
ccou
nt ot
her d
ecisi
on dr
ivers
impo
rtant
to th
e hea
lth of
the c
omm
unity
.
Com
mun
icate
an
d Adv
ocat
e Su
ppor
t poli
cy, p
rogr
ams a
nd fu
nding
that
lead
to
grea
ter w
orka
bility
Supp
ort p
olicy
, pro
gram
s and
fund
ing in
itiati
ves t
hat l
ead g
reat
er w
orkfo
rce i
nclus
ion, a
fford
abilit
y an
d ser
vices
to be
tter c
onne
ct an
d sup
port
work
ers a
nd em
ploye
rs.
Facil
itate
En
cour
age,
parti
cipat
e and
imple
men
t pro
gram
s an
d initi
ative
s to i
mpr
ove p
lace
Supp
ort i
mpr
oved
busin
ess i
nfra
struc
ture
prio
ritize
d to m
eet t
he ne
eds o
f em
ploye
es an
d em
ploye
rs.
18181818
ssenisuB rof deriwdraH
13
Prior
ity A
ctiviti
es 20
17-2
019
Pilla
r Ac
tiviti
es
Initi
ative
s De
scrip
tion
People, Business,
Place
Partn
er
Esta
blish
the
Squa
mish
Eco
nom
ic De
velo
pmen
t Ste
erin
g Gro
up
This
stee
ring g
roup
will
supp
ort o
utco
mes
with
a fo
cus o
n th
e th
ree
pilla
rs: P
eopl
e, B
usin
ess a
nd P
lace.
Su
ppor
ting s
ub-c
omm
ittee
s will
each
focu
s on
one
pilla
r, re
pres
ente
d by
skills
-bas
ed D
istric
t par
tner
s.
Partn
er
Colla
bora
te to
dev
elop
a Co
mm
unity
Ec
onom
ic De
velo
pmen
t Plan
and
Econ
omic
Healt
h Da
shbo
ard
Serv
ing a
s a st
rate
gic to
ol to
prio
ritize
and
dire
ct w
ork p
lans f
or e
cono
mic
deve
lopm
ent,
the
com
mun
ity p
lan an
d su
ppor
ting d
ashb
oard
will
aim to
defi
ne an
d ali
gn su
ppor
ting o
rgan
izatio
ns’ r
oles
to
a co
mm
on fr
amew
ork a
nd d
rive
owne
rshi
p at
all le
vels.
People
Prio
ritize
Im
plem
ent a
Skills
Inve
ntor
y Ana
lysis
Proj
ect
Man
aged
by t
he P
eopl
e su
b-co
mm
ittee
of th
e st
eerin
g gro
up,t
his p
roje
ctwi
ll gui
de fu
ture
stra
tegy
an
d wo
rk p
lans,
and
inclu
de a
revie
w of
pre
sent
and
antic
ipat
ed la
bour
skills
dem
and
again
st th
e cu
rrent
and
antic
ipat
ed sk
ills in
vent
ory o
f the
com
mun
ity.
Com
mun
icate
an
d Ad
voca
te
Com
mun
icate
find
ings
and
labou
r/sk
ills
reco
mm
enda
tions
to go
vern
men
t and
st
akeh
olde
rs
Usin
g the
resu
lts o
f the
Skills
Inve
ntor
y Ana
lysis
Proj
ect,
the
Dist
ricta
ndpa
rtner
s will
com
mun
icate
re
sults
to e
ncou
rage
pol
icy, p
rogr
ams a
nd in
itiati
ves s
uppo
rting
a he
althy
labo
ur m
arke
t.
Facil
itate
De
velo
p a f
ram
ewor
k for
the
Skills
Con
nect
Sq
uam
ish P
lan
The
Peop
le su
b-co
mm
ittee
of t
he st
eerin
ggro
up w
ill wo
rk to
dev
elop
a fra
mew
ork t
o clo
se th
e lab
our
gap.
This
fram
ewor
k will
cons
ider
exis
ting a
nd n
ew re
sour
ces a
nd p
rogr
am n
eeds
, as w
ell a
s co
mm
unica
tion,
pol
icy an
d ov
ersig
ht.
Business
Prio
ritize
De
velo
p a K
ey A
ccou
nt St
rate
gy an
d da
shbo
ard
for e
cono
mic
deve
lopm
ent
The
Key A
ccou
nt St
rate
gy w
ill ap
ply a
cons
isten
t and
evid
ence
-bas
edap
proa
ch to
prio
ritize
wor
k plan
s fo
r the
Dist
rict.
An e
valu
ation
das
hboa
rd w
ill sh
ow th
e pr
ogre
ss an
d de
mon
stra
te th
e va
lue
of th
e Di
stric
t’s e
cono
mic
deve
lopm
ent a
ctiviti
es in
achi
evin
g out
com
es to
supp
ort f
utur
e st
rate
gic d
ecisi
ons.
Facil
itate
De
velo
p a f
ram
ewor
k for
the
Squa
mish
Bu
sines
s Acc
eler
ator
Pro
gram
This
fram
ewor
k, de
velo
ped
in co
llabo
ratio
n wi
th th
e st
eerin
g gro
up, w
ill su
ppor
tthe
expa
nsio
n of
ex
isting
bus
ines
ses/
sect
ors.
The
fram
ewor
k will
cons
ider
the
Key A
ccou
nt St
rate
gy, b
usin
ess
inte
lligen
ce, in
tern
al an
d ex
tern
al re
sour
ces,
as w
ell a
s pro
gram
s and
initi
ative
s.
Com
mun
icate
an
d Ad
voca
te
Revie
w ec
onom
ic de
velo
pmen
t co
mm
unica
tions
and
tool
s
A ne
eds a
sses
smen
t aga
inst
exis
ting c
omm
unica
tion
chan
nels
and
inte
rnal/
exte
rnal
busin
ess t
ools
will
form
the
basis
of a
com
mun
icatio
ns p
lan fo
r the
dep
artm
ent.
This
will i
nclu
de a
revie
w of
the
econ
omic
deve
lopm
ent w
eb in
terfa
ce, t
ools
for b
usin
esse
s, re
sear
ch an
d in
tellig
ence
com
mun
icatio
ns
prod
ucts
, as w
ell a
s con
sider
ation
for r
oles
and
resp
onsib
ilities
of t
he D
istric
t and
par
tner
s.
Place
Prio
ritize
Map
the
prio
rities
of t
he Officia
l Com
mun
ity
Plan
, plu
s digi
tal a
nd e
mpl
oym
ent l
and
stra
tegie
s to
the
econ
omic
deve
lopm
ent
work
plan
In co
llabo
ratio
n wi
th th
e st
eerin
g gro
up, a
s par
t of a
n on
goin
g effo
rt to
prio
ritize
reco
mm
enda
tions
an
d th
e ec
onom
ic de
velo
pmen
t wor
k plan
, the
Dist
rict w
ill wo
rk w
ith p
artn
ers t
o pr
ioriti
ze P
lace-
relat
ed co
nsid
erati
ons,
activ
ities
and
initi
ative
s aga
inst
antic
ipat
ed im
pact
s in
mee
ting e
cono
mic
deve
lopm
ent o
utco
mes
.
Com
mun
icate
an
d Ad
voca
te
In co
nsul
tatio
n wi
th D
istric
t plan
ning
advo
cate
for i
nfra
stru
ctur
e im
prov
emen
ts
that
supp
ort c
ondi
tions
for e
cono
mic
deve
lopm
ent
As an
outc
ome
of it
s prio
ritiza
tion
exer
cise,
the
Dist
rict,
thro
ugh
the
Squa
mish
Eco
nom
ic De
velo
pmen
t Ste
erin
g Gro
up, w
ill ad
voca
te an
d ad
vise
on p
olicy
, prio
rities
and
prog
ram
s in
supp
ort o
f lo
cal e
cono
mic
deve
lopm
ent.
Facil
itate
De
velo
p a C
onne
ct P
lace
Plan
supp
ortin
g ne
twor
ks, in
frast
ruct
ure
and
serv
ices
The
econ
omic
deve
lopm
ent d
epar
tmen
t, wi
th th
e st
eerin
g gro
upan
d in
cons
ider
ation
of o
ther
Dist
rict
prio
rities
, will
deve
lop
a Con
nect
Plac
e Pl
an to
supp
ort t
he d
elive
ry o
f bus
ines
s inf
rast
ruct
ure
and
serv
ices t
o ac
hiev
e de
sired
eco
nom
ic de
velo
pmen
t out
com
es. T
he p
lan w
illpr
ioriti
ze an
d m
ake
reco
mm
enda
tions
on w
ork p
lans a
nd re
sour
cing t
o su
ppor
t im
plem
enta
tion.
19Delivering Outstanding ServiceEconomic Action Plan 2017-2019 191919
Link to Local Government Priorities
Economy: Supports the goal of “Increase Median Income.”
Healthy Community: Supports the goal of “Squamish is an adaptable and resilient community considering food, agriculture, water, built environment, employment and energy.”
Open and Enterprising Government: Supports the goals of “foster strategic and financial partnerships,” “customer service is solution/outcome driven,” “technology is deployed to enhance service” and “monitor, report and respond to introspective benchmarking and evaluation – continuous improvement.”
Healthy Community: Supports the goal of “Squamish is an adaptable and resilient community considering food, agriculture, water, built environment, employment and energy.”
Economy: Supports the goals of “diversified tax base,” “increase number and spectrum of jobs” and “create an investment friendly environment that is competitive and future focused.”
Open and Enterprising Government: Supports the goals of “foster strategic and financial partnerships” and “technology is deployed to enhance service.”
Healthy Community: Supports the goal of “Squamish is an adaptable and resilient community considering food, agriculture, water, built environment, employment and energy.”
Economy: Supports the goals of “diversified tax base,” “increase number and spectrum of jobs” and “create an investment friendly environment that is competitive and future focused.”
Environment: Supports the goals of “increase transportation choices and minimize our impact on the environment.”
PEOPLE
BUSINESS
PLACE
20202020
Risk AssessmentRisk assessment analyzes potential risks and their impact on achieving economic development outcomes while working to mitigate impacts before they occur. The following information summarizes potential risks that directly affect the progress and outcome of strategy.
Risk
Risk Level
Implication
Pillar
Overburden on tax base
Limits on service delivery and infrastructure impedes on the business climate stifling growth.
Diversify and increase the non-resident tax base while securing new funding
Continued Rise in Cost of Living
The cost of doing business results in an inability to be competitive, stagnating or impeding on growth.
Encourage productivity of firms & policy, programs that sustain/lower cost of living.
Continued labour shortage
Given the high cost of living, workers are moving away from or not locating to Squamish, limiting the ability of businesses to sustain themselves or grow.
Analyze demand & support policy and programs addressing labour/skills
Inability to Meet Infrastructure Needs
Existing businesses cannot expand or relocate to expand. New businesses cannot open or relocate to Squamish due to lack of available space and supporting infrastructure.
Prioritize based on needs analysis through Place pillar activities
21Delivering Outstanding ServiceEconomic Action Plan 2017-2019 212121
More restrictive US trade environment
Lack of competitiveness and productivity for local firms has a bottom-line impact.
Encourage export market diversification
Rise in Canadian dollar
While the buying power of local firms and general residents increases, heavily reliant export sectors face a downturn.
Support a diversified sector and export market growth strategy.
Increase in prime lending rate
Decreased real estate demand leads to market stagnation and affects services and infrastructure delivery
Encourage managed approach to growth and diversify District revenues.
Lack of consensus
Limited prioritization and unmanaged growth leads to an imbalance.
Develop, in partnership, a measurable community economic development plan.
22222222
Measuring Performance
The District’s economic development department has an obligation to create transparent performance measurement indicators to provide assurance of the effectiveness of our work while informing future strategy direction.
Further to the need for District evaluation, a broader set of indicators to monitor the economic well-being of the community supports a common approach and understanding amongst stakeholders. To support the development of these indicators, Appendix B provides potential indicators for consideration during the development of the broader Community Economic Development Plan.
The following District Economic Development Scorecard provides the measurement framework and targets aligned to outcomes established through the District Economic Action Plan 2017-2019.
23Delivering Outstanding ServiceEconomic Action Plan 2017-2019 232323
ssenisuB rof deriwdraH 18
District Economic Development Scorecard TargetsOutcomes District Strategy Measure 2017 2018 2019Pillar 1: People – More people are trained and locally employed
Alignment of District economic development efforts to partner objectives1
Benchmark Increase/Maintain
Increase/Maintain
- More community members have skills to meet job demand
- New residents support local employment needs
- More local employment opportunities
- Participation rates increase, notably for priority populations
- Partner to close the labour gap
- Prioritize by assessment and monitoring of labour demand/supply
- Communicate and advocate for policy, programs and funding addressing labour needs
- Facilitate programs and initiatives addressing labour gap
Value of research, intelligence and tools 1, 2
Benchmark Increase/Maintain
Increase/Maintain
Engagement rate of economic development intelligence and tools3
Benchmark Increase/Maintain
Increase/Maintain
Pillar 2: Business – There is sustainable and diverse business growth
Ratio of partner co-investment/funding4
1:1 Increase/Maintain
Increase/Maintain
- Existing businesses are expanding
- Productivity increases - New businesses start in
leading sectors of the economy (diversified)
- More businesses export to/enter new markets
- There is better access to foreign investment and venture capital
- Local companies are investing in R&D
- Ease of business increases
- Partner to support business growth and productivity
- Prioritize sustainable growth through a data-driven approach
- Communicate and advocate for policy, programs and funding to remove barriers and expedite growth
- Facilitate programs and initiatives to drive business growth
Business intentions1, 2
Benchmark Increase/Maintain
Increase/Maintain
Pillar 3: Place – Infrastructure meets the needs of employees and employers
Priority sector lead growth2
Benchmark Increase Increase
- Workability is increasing - Squamish is connected to
a broader ecosystem (regional, provincial, global)
- There is access to land to support current and future business needs
- There is built infrastructure to support growth of existing and new business as needed
- Partner to better connect networks
- Prioritize infrastructure development against economic development needs
- Communicate and advocate for policy, programs and funding that lead to greater workability
- Facilitate programs and initiatives to improve infrastructure and better connect local economy
Percentage of businesses who indicate District economic development activities advance their business objectives2
Benchmark Increase/Maintain
Increase/Maintain
1 Partner survey to be conducted among Squamish Economic Development Steering Group/sub-committee members 2Business survey to be conducted 3Engagement rate consists of time on website, number of pages visited 4Internal tracking system
District Economic Development Scorecard
24242424
Ha
rdwire
d for B
usiness
21
Ap
pend
ix A:
Tim
elin
e
Com
plet
e in
1 y
ear
•Sk
ills C
onne
ct S
quam
ish P
lan
•Di
gita
l Pro
gres
s Rep
ort
•Ec
onom
ic D
evel
opm
ent
Prog
ress
Rep
ort
Com
plet
e in
9
mon
ths
•Bu
sines
s Acc
eler
ator
Fr
amew
ork
•Sk
ills A
sses
smen
t
Com
plet
e in
6
mon
ths
•Co
nnec
t Pla
ce P
lan
•Co
mm
unic
atio
ns P
lan
Com
plet
e in
3
mon
ths
•Ac
tion
Plan
•Fo
rmat
ion
of th
e Sq
uam
ish
Econ
omic
Dev
elop
men
t St
eerin
g Gr
oup
•M
easu
rem
ent D
ashb
oard
•Ke
y Ac
coun
t Str
ateg
y
App
endi
x A
: Tim
elin
e
25Delivering Outstanding ServiceEconomic Action Plan 2017-2019 252525
Hardwired for Business 22
Appendix B: Potential Community Economic Health Indicators
Indicators Rationale GOAL: The economy is growing while the standards of living are increasing for all Pillar 1: People – More people are trained and locally employedLocal participation rate Health of labour force/communityJob openings Demand assessmentAverage wages Measurement of productivityExperienced labour force by industry Labour supply assessmentPillar 2: Business – There is sustainable and diverse business growthBusiness expansion Progress in growing existing businessesBusinesses exporting/new market entry Export revenue as a proxy for expansion and non‐resident reliance for growthNew leading sector business starts vs. all Progress in defined priority sector growth and assessment of impact of
Economic Development Strategic Action Plan Productivity (GDP per worker) Measurement of quality of life/proxy for innovation and R&D Total employment by industry Measurement of growth and labour participationInvestment in R&D Assessment of innovation, productivity and attractiveness for expansionEase of doing business/climate Assessment of attractiveness, efficiency and growthFDI attracted/venture capital Assessment of attractiveness, innovation and growthPillar 3: Place – Infrastructure meets the needs of employees and employersCommuting time Quality of life indicator and priority for councilNumber of locally owned businesses/employees
Assessment of quality of life (affordability)
Housing costs vs. incomes (affordability) Assessment of digital strategy outcomesDigital penetration Assessment of (current/future) supply vs. demand Existing/available employment lands Assessment of market demand (healthy economy)Vacancy (commercial, industrial, retail) Measurement of productivity, healthy economy and labour force Median household income (family wage) Quality of life indicator and priority for council
Appendix B: Potential Community
Economic Health Indicators
26262626
Hardwired for Business 23
Appendix C: Priority Sector Review
The following is an alignment of federal and provincial government priority sectors. Federal Provincial Aerospace Advanced Manufacturing Agriculture and Processed Foods Agrifoods Automotive Consumer Products Chemicals Education International Education Defense and Security Fish and Seafood Financial Services Industrial Machinery Forestry and Wood Products Forestry Infrastructure Information and Communications Technology Technology Life Sciences Advanced Manufacturing Mining Mining Oil and Gas Natural Gas, Energy Ocean Technology Technology Professional Services Sustainable Technologies Technology Transportation Transportation Tourism Tourism Wine, Beer and Spirits Sources: BC Jobs Plan – 5 Year Update, http://international.gc.ca/global‐markets‐marches‐mondiaux/sectors‐secteurs/index.aspx?lang=eng
Appendix C: Priority Sector Review
The following is an alignment of Federal and Provincial Government priority sectors.
27Delivering Outstanding ServiceEconomic Action Plan 2017-2019 272727
Appendix C: Priority Sector Review Appendix D: BibliographyThe following provides a summary of District strategy and action plans, as well as third-party plans considered in the development of Hardwired for Business. These plans formed the basis for the strategic framework and work plan, as well as the environmental scan and risk analysis.
Council Strategic Plan 2015- 2018 District of Squamish
Squamish Digital Strategy – December 2016 District of Squamish
Employment Lands Strategy – January 2015 District of Squamish
Official Community Plan 2040 – Draft District of Squamish
District Economic Development Review and Action Plan - August 2016 District of Squamish
Branding, Development and Marketing Action Plan – September 2017 District of Squamish
Community and Employer Partnership Plan Squamish 2015-2016 Training Innovations
Strategic Direction - 2017 Squamish Chamber of Commerce
B.C. Rural Economic Development Strategy – March 2017 British Columbia Provincial Government
Ministry of Jobs, Tourism and Skills Training and Minister Responsible for Labour - 2015/16 – 2017/18 SERVICE PLAN
British Columbia Provincial Government
Ministry of International Trade and Minister Responsible for the Asia Pacific Strategy and Multiculturalism - 2015/16 – 2017/18 SERVICE PLAN
British Columbia Provincial Government
Ministry of Forests, Lands and Natural Resource Operations - 2015/16 – 2017/18 SERVICE PLAN
British Columbia Provincial Government
Ministry of Natural Gas Development and Minister Responsible for Housing - 2015/16 – 2017/18 SERVICE PLAN
British Columbia Provincial Government
Ministry of Technology, Innovation and Citizens’ Services - 2015/16 – 2017/18 SERVICE PLAN
British Columbia Provincial Government
Innovation, Science and Economic Development Canada - Departmental Plan 2017-18
Government of Canada
Global Affairs - Departmental Plan 2017-18 Government of Canada
Western Economic Diversification Canada - Departmental Plan 2017-18 Government of Canada
Provincial Outlook, March 2017 Robert Hogue, Senior Economist, RBC Economics
Building Community Prosperity Through Local Economic Development: An Introduction to LED Principles and Practices
George Edward (Ted) Treller, Lochaven Management Consultants Ltd.
Strengthening Canada’s Hometowns: A Roadmap for Strong Cities and Communities
The Federation of Canadian Municipalities
The Evolution of Local Economic Development in Canada Lochaven management consultants ltd.
TechTalentBC Report 2016 WorkBC
Remaking Economic Development: The Markets and Civics of Continuous Growth and Prosperity
Amy Liu, The Bookings Institution, 2016
Global Economic Outlook 2017 The Conference Board
Global Trends, Paradox of Progress National Intelligence Council, January 2017
OECD Interim Economic Outlook Catherine L. Mann, OECD, March 2017
282828
District of Squamish37955 Second Avenue | Squamish, B.C.
squamish.ca | facebook.com/districtofsquamish | @squamishtown